Digital Marketing: Add Christmas Cheer To Your Social Media Campaigns

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Digital Marketing: Add Christmas Cheer To Your Social Media Campaigns

There’s nothing quite like the Christmas for digital marketing specialists. It’s the time of the year where opportunities to entertain and engage people through festive social media campaigns are aplenty. It’s also the best time to ride on the shopping fever and boost your sales.

Here, we take a look at how some brands, together with Singapore digital agency IH Digital, bring the Christmas cheer into their social media marketing strategy.

FOOD JUNCTION – CHRISTMAS GIVEAWAY

While some brands jump on the opportunity to market their products to drive sales, Food Junction instead embraced the spirit of giving using the power of an animated video to drive engagement. The brand kept it simple and festive by asking people to take a screenshot of the moment Santa Claus is surprised with a feast on the table. The contest has so far garnered 1,357 likes, comments and shares.

PANASONIC – CHRISTMAS FRUIT CAKE RECIPE VIDEO


Looking for another way to incorporate the holiday season into your social media strategy? Considering filming festive videos that provide a richer and more relatable experience for your audience just like what Panasonic did. Produced by IH Digital, the fruitcake recipe video offered a great opportunity to showcase one of their products, the steam convection oven. Moreover, the detailed steps allow the audience to recreate it at home.

SUISAI – CHRISTMAS GIFT GIVEAWAY

Another brand that opted to spread the holiday cheer through a giveaway is suisai. The brand launched a Facebook wall contest where people had to vote for a set of suisai products they’d want to receive this Christmas. The winner will be selected from the set with the most votes. Joining is easy, as fans only need to leave a comment, tag three friends and include the hashtags #suisaisingapore and #suisaiBeautyClearPowder.

GIVE YOUR DIGITAL MARKETING AN EDGE WITH IH DIGITAL

Eager to tighten your social media marketing strategy to keep up with the seasons? Let IH Digital, an experienced digital marketing agency in Singapore, help you craft the ideal digital and social media strategy for your brand. Get in touch with us today.

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