For the past years, we have seen how brands have engaged their online audiences through digital marketing. But the one online marketing strategy that proved to be effective in engaging the online community is video content.
According to a study, video content will be the driving factor behind 85% of search traffic in the US by 2019. Social media networks like Facebook, Twitter, Instagram, and Snapchat have provided the platform and tools for users to consume visual content, making it the preferred online marketing strategy of brands to target their customers.
Bourjois Singapore is keeping up with the trend by releasing a stop-motion video as part of their digital marketing campaign to promote their Healthy Mix Anti-Fatigue Foundation and Rouge Edition Velvet lippies, a perfect combination to make you feel more confident and glowing.
The Healthy Mix Anti-Fatigue Foundation has vitamin infused formula to adding 70% radiance to your skin making it smooth and hydrated. Pair it with the Rouge Edition Velvet on your lips, leaving a fine, matte coat to finish your look.
Video content as a digital marketing strategy
With consumers opting to engage brands with dynamic content, marketers are more willing to explore video production as an online marketing strategy to tap their markets. Brands like Honda Malaysia, Goldheart Jewelry, and Panasonic have already adopted this strategy and are continuing to come up with creative ways on how to engage with their online audience.
Marketers now have an understanding on how each social media platform is optimized for video content and anticipate what their audience prefer. Platforms like Facebook, Instagram, and Twitter now have live video features making it easier for brands to interact with their fans in real time. Video content also yields more engagement and higher click-through rates compared to traditional ads.
Want to learn what kind of video content is right for you?
IH Digital, a digital marketing agency in Singapore, specializes in social media marketing, video production, search marketing, and other digital marketing services. Contact us now to know which strategy will work best for your brand.