What is Digital Marketing?
Digital marketing is defined as the promotion of products, brands or services via one or more forms of online platforms. The term is so prevalent today as the usage of internet increases over the years. However, not everyone knows the benefits of digital marketing and the current digital marketing trends marketers around the world adhere to.
Here is the question that all business owners are thinking of. Why should I invest in digital marketing?
1. It connects you with your online consumers.
Today, about 80% of consumers use the Internet to make their search for information. Instead of flipping through volumes of phone directories or print ads, gathering results via the search engines or social media platforms makes it easier and convenient.
On top of the having a large online audience, digital marketing allows you to reach out better to the ones that are looking for your products and services. Traditional marketing works by broadcasting messages to broadly-defined audiences. However, digital marketing focuses on buyer demographics and less on marketer convenience. This provides a targeted marketing approach, increasing your conversion rates.
Having a large and targeted audience allows you to win half the digital battle. Your success is guaranteed if your content marketing strategy is put in place. By posting creative content and organising contests on social media, you are able to engage your fans better and spread your brand message more effectively. Your fans are able to stay connected and your brand will always be at the top of their minds.
2. It is cost-efficient.
Digital media is found to be more cost-effective than traditional media, like prints or TV ads. In fact, small business owners are reporting that they are saving about 40% as compared to using traditional marketing.
An average 30 seconds TV commercial costs about $3000 in Singapore. It is astronomically high as compared to the average cost per click (CPC) of $0.32 on Facebook in 2015. With CPC, you will pay each time someone clicks on your ad which takes them to your landing page. Facebook will optimize to find the people most likely to click on your ad in that way, allowing your marketing efforts to be targeted at your desired audience. If the digital marketing strategy is planned and executed well, your online marketing efforts can improve your business ROI by up to 300%.
3. It keeps you on par with your competitors.
As seen in our case studies, marketers are aggressively promoting on social media and other online platforms. Every festive season, you will see brands trying their best to outdo each other on social media by posting the most creative content and organising contests to drive engagement among their social media fans.
By adhering to the current digital marketing trends, you will not be losing out to your competitors. From social media marketing to search engine optimisation (SEO), let IH Digital, a trusted digital marketing agency in Singapore, help you out.
Start planning your Digital Marketing Strategy!
At IH Digital, we provide digital marketing support on the following channels:
- Consultancy and Research
- Social Media Marketing
- Search Marketing (SEO & SEM)
- Digital Creative and Video Marketing
- Digital Media Planning and Buying
Discover other online marketing strategies by IH Digital that might work for your brand! Speak to one of our representative here.