04 Oct Website Brief: A Must for Every Digital Marketing Agency
Planning is important in any project. Creating your website without proper planning could lead to a waste of time, efforts and money; this is why having a Website Brief is necessary. This document contains the vital parts that you will incorporate to your website. In any digital marketing agency, a Website Brief is given to the client before any project is started. It serves as a guide for the creative and technical aspects of your website. At the same time, it will set clear parameters as to how you want your website to be built.
Overall, having a Website Brief eliminates the risks of having an unfinished website. Prepare the required information to properly fill out a Website Brief. What you put on it will reflect the total look and content of your website. Digital marketing is evolving, your website should too.
Here are the factors you should expect from your digital marketing agency’s Website Brief:
About the Business
This basically should answer the who, what, when, where, why and how about your business. Clearly lay out all the information about who your company is, what you do, what your vision and mission are, where you are located, why you exist, and when and how you started. This information will introduce us to your business. You can also include your company’s size, the unique selling points of your products and services, and your overall brand value.
What is the purpose of your new website? Do you want to increase sales? Generate leads? Improve your online presence? Grow brand awareness? Or all of these? Tell us what your website is for and what your needs are so we can develop online marketing strategies suitable for your goals. Achieving the best results from your website can only be attained with clear objectives.
Specifically define your target market. To make your ideal clients visit and interact on your website, they must feel that it’s specially designed to cater to their want and needs. Choose particular demographics to target – age, location, gender, and economic status. Don’t leave out the psychographics as well – personality, lifestyle, values, attitudes, and interests.
Competitors’ URL or Reference URL
Provide a list of your competitors’ website links so we can weigh the features and content that work and don’t. This will indicate how you would want or wouldn’t want your website to work. Checking other websites can also give you a preference for your website’s design, layout, colour scheme, images and other features that you didn’t know existed.
What will be the pages of your website? Will these pages contain sub-pages? You wouldn’t want to confuse your target users in an unorganized website. Outline this information so we have a clear structure on how your website will work. These pages should be arranged accordingly and aligned with your goals.
Special features are unique to every business website. There are some features that won’t work for your website objectives and target market so properly assessing the features you need is fundamental. Newsletter subscription, blog page, visual events calendar, corporate video, interactive map and contact form are only a few of the vast choices of web features.
Detail the look and feel of your website. The layout, colour scheme, font choices, images, illustrations, graphics and overall styling will determine the look of your website. On the other hand, the movement and sound effects of how the assets on your website work will give your users the feel of your website. We at IH Digital will incorporate the right design and effects to your preferred website – may it be professional-looking, fun, cutting-edge or techy.
Aside from the creative aspects and the special features, there are more factors that affect a well-functioning website. You might want to consider Content Marketing, SEO, Google Analytics, Social Media Integration, Security and Site Maintenance. All these are offered at IH Digital, as well as 12-Month Hosting, Domain Purchase and CMS Training. And should you have any additional requirements in my mind, we would gladly accommodate you.
IH Digital is a digital marketing agency in Singapore that assures you a Website Brief before any website design service. If you have questions regarding the overall process of creating a website, we are here to assist you. Contact our team of expert web developers today so you can get started on the right website for your business.