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3 Video Marketing Trends for Facebook You Should Know

Video Marketing, Online Marketing Strategy, Digital Marketing Strategy, digital marketing agency, Facebook Marketing

If you’ve been following digital marketing trends, it’s no surprise that video is shifting and shaping the world of marketing. Video marketing is becoming the most popular and influential strategy of digital marketing to grab audience’s attention and present more content. You can find more and more videos in Facebook now.


  1. Cover video

Cover video is not a new function in Facebook. When people enter your Facebook Page, the cover photo or video will be showed on the top. By replacing cover photo to cover video, you can show content between 20 and 90 seconds. A creative and attractive cover video can give a good first impression for audience and introduce your brand.

Travel 141, a travel blog platform, has uploaded its cover video and showing many beautiful views for traveler.

  1. Hold contest or giveaway

Run a Facebook contest or giveaway to reward fans is a good way to increase engagement. Using video, you can ask fans to enter the contest easily by screen-capturing a scene and posting the image. Or you can ask a simple question that fans can find the answer in the video. It is interactive while encouraging your audience to watch the whole video to find the scene or answer.

IH Digital hold a contest by animation video for PUB, Singapore’s National Water Agency. We asked fans to count the number of blue canoes passing by the #ABCWaters site and stand a chance to win the prize.

  1. Professional Live Video

Live video will continue to be a trend in 2018. Using professional live video can introduce your products in detail. The biggest advantage is that you can connect with your audience through real-time communication. For example, when they have questions, they can comment and ask, and you can answer their questions immediately through live video.



After looking at different video marketing trends for Facebook, think about which style you would adopt for your video production today!

IH Digital, a digital marketing agency in Singapore, has digital marketing services that could cater to your brand’s needs. With our digital marketing agency’s vast experience in producing social videos, we will expand your outreach and increase your fan engagement on Facebook. Drop us a message and learn more of our services.