Content MarketingSocial Media Marketing

Food Marketing: Five Spice Singapore is the New Gem of Changi Airport


Food Content Marketing

Content marketing for F&B companies is one of the most effective inbound marketing strategies. Brands can easily get into the hearts and minds of their audience because food is a necessity and everyone can be enticed by it. Who doesn’t love reading or watching videos about good food, right? Social media users would love to know about a new recipe or about a new restaurant that will open a few blocks away from home.

Five Spice Singapore | Food Content Marketing

IH Digital: Five Spice Content Marketing

Five Spice, a new market dining concept situated at Singapore’s Changi Airport, serves its customers well with the authentic dining experience and exquisite Southeast Asian food. With that, IH Digital proposed that they give the same amount of attention to their social media audiences through content marketing. Five Spice has its own website and also social media accounts like Facebook and Instagram that are managed by IH Digital.

Five Spice also engages in video marketing to give a better scoop of what is happening inside the kitchens of its stalls. Video marketing is one of the many services IH Digital provides. It is an effective way to entice customers by enabling the brand to be more relatable and accessible. Moreover, influencers use video to create food reviews.

Jumpstart Your Food Content Marketing with Us!

Content marketing isn’t easy to manage alone. IH Digital is a digital marketing agency in Singapore providing the right content marketing strategies for brands. It offers a 360 marketing approach including consultancy & research, social media marketing, video marketing, China digital marketing, and more! Interested to work with us and boost your brand’s marketing strategy? Contact us today!