Collaborating with content creators is becoming one of the more popular ways to improve WOG agencies’ engagement with the public. Public-sector organisations in Singapore are increasingly working with local content houses to boost campaign awareness and audience engagement.
For instance, earlier in 2020, the Ministry of Social and Family Development (MSF) engaged with the content houses like SGAG and Mothership to publicise its Mother’s Day Facebook Live Concert.
How a Content House Improves Your Campaign Performance?
Working with popular local content creators such as SGAG and Mothership will give your marketing campaign an alternative voice and tone that resonate with your audiences better than the traditional “government voice” which tend to be more formal and serious.
In addition, these content houses may reach audiences who do not otherwise usually tune in to public-sector comms channels and may hence miss messaging that comes directly from WOG agencies.
But how can you collaborate with content creators to spread the word out about your campaign? Take MSF as a great inspiration.
By collaborating with content houses like SGAG and Mothership, MSF delivered a light-hearted and friendly message to their target audience, raising awareness of the campaign and helping to increase the number of people who tuned in for the concert.
Case Study: MSF’s Facebook Live Concert Campaign
SGAG and Mothership promoted MSF’s Facebook Live Concert with IG Stories posts.
With the use of interactive features like question stickers and a ‘swipe up’ link, the posts garnered feedback and engagement from their followers, enabling MSF’s campaign to gain a lift in awareness and social media engagement.
Screenshots of the SGAG Instagram stories promoting MSF’s Mother’s Day concert event | Photo credit: @sgagsg
Screenshots of the Mothership Instagram stories promoting the event | Photo credit: @mothershipsg
Find the Most Engaging Content House in Your Space
Other than SGAG and Mothership, there are plenty of content platforms to choose from depending on your goals. The benefits are substantial, but it all comes down to who you collaborate with and the campaign strategy you develop.
If you are a public organisation wanting to broaden your campaign reach, this is one of the better ways to go.
Looking to connect with SGAG, Mothership or some other content house for your next campaign? Contact us to get started.
About IH Digital
IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM & SEO.
Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.
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