Social media planning and engagement has truly come full circle across the most diverse of industries, particularly in airline businesses. With the need to immediately connect to target audiences, airline companies demand competitive digital media exposure to ensure return of investments. Such is the story of Cebu Pacific Japan – a success story worthy of telling.
Cebu Pacific Air is one of the most renowned airline companies in the Philippines, offering comfortable, convenient budget trips to and from the Philippines. Initially focusing on domestic flights before venturing international, this year it has expanded its reach to Japan with three destinations – Osaka, Nagoya and Tokyo. This expansion meant that Cebu Pacific had to target local Japanese travelers and Filipino residents in Japan, necessitating considerable digital presence to effectively establish brand awareness in these key markets.
In lieu of the need for proper digital positioning and exposure, IH Digital serves as Cebu Pacific Air’s guiding light to properly strategise its digital efforts and ensure that all aspects are executed properly. Exhaustive research, aided with strategic execution, resulted to a highly successful online campaign. To this date, Cebu Pacific Japan continues to move further on the right direction with its digital efforts.
Beyond the Benchmark
Effective targeting and positioning of Cebu Pacific Japan in the Digital space has led to a solid online presence with its dynamic online audience from social media platforms and even in search engines. IH Digital’s proprietary analytics tool, the iAnalytics, proved that the campaigns for Cebu Pac Japan have been working well above the industry standards.
Bottom-line: Increased ROI
Statistics is nothing without significant conversions, which makes Cebu Pacific Japan a true success story in terms of harnessing the power of digital media and advertising. IH Digital’s continuous collaboration with Cebu Pacific Air has resulted to increased conversion as well as website transactions, through close monitoring and thorough research.
The Future is Flying High
Given the encouraging response of the Japanese audience to Cebu Pacific Japan’s engagement efforts and consistently outstanding media conversion rates, We can confidently forecast a sunny future for Cebu Pacific Air in terms of overall revenue and presence in the Japanese market, despite being fairly new in the market and with some competitive high fliers.
IH Digital has been working hand in hand with Cebu Pacific for its exposure in Japan – keeping an eagle’s eye on exploring more potent opportunities for the airline while maintaining a strong connection with its budget-seeking and practical audience. As its digital efforts hover above the rest, Cebu Pacific Air continues to soar high like flying on a clear summer sky: a match made in heaven.
Visit Cebu Pacific Japan Facebook page for more information.