WeChat

Building a content marketing strategy for Chinese audience should be specifically made to fit Chinese social media websites and apps. Social media in China is special in a way that global apps are restricted to enter. In fact, many popular social media websites that are...

Over the years, communication greatly advanced with the help of technology and sending messages have never been this easier. Multiple messaging apps are available for download, making it today’s tool of conversation between billions of people online, particularly in China which has over 700 million internet...

The market in China and the Philippines are significantly different in many aspects even for their economies and local industries. In the face of digital revolution, the difference in the digital market between two of these regions can be observed through a quick look of...

In a short span of 3 years, WeChat has become one of the leading messaging apps by monthly active users, where a large percentage of them are concentrated in China. It’s a free messaging and calling app developed by Chinese company, Tencent. WeChat allows users...

Marketing communication goes more personal As people choose to be wiser online users, online marketers seek a better marketing communication tactic to get their audience’s attention. To do this, two things evidently become the key essentials: high-quality content and a more personal approach. But to some marketers...

We’re on WeChat! Starting as a basic mobile chat application, WeChat has now evolved into a powerful marketing communications platform. Today, it is a medium for marketers to effectively interact with their audience, which is becoming increasingly essential for brands’ content marketing efforts these days. Now, IH...