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Website Development for the Holidays

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Website development significance

Do you know the advantages of instigating website development during the holidays? It is increasingly becoming a part of every business to wisely ride with trends to benefits their brand. Capitalising on the holiday vogue becomes an most efficient step you can do to help your brand grow fast.

Digital marketing specialists ensure that website development is placed as a top consideration when holidays come in. Christmas and New Year aren’t the holidays that brand managers would want to miss. It’s going to be a big event wherein people will be celebrating around the world. You might want your brand to hop in the wagon as you attract your potential customers.

What to prepare for before the holidays

The holidays that end and start the year are usually the biggest. As it nears, most of the marketers’ time are spent on planning on how to capitalise on it. One of the most vital is apparently website development. To help you start your holiday website development, here are the things you need to know to make your digital plans effective.

Update your website

How everyone sees Christmas is just a bit of idea of you can create for your website. Make your audience feel the goodness and fun of the season. Let your website welcome the holiday joy as you remain focused on your goal to direct your fans toward your brand.

Holiday content

It is likewise significant to make your content in line with the holidays. Why? Because this is what your audience is looking for. This will help drive the holiday traffic towards your website. First, research about holiday user trends; and from there, draft your content plan to ensure an effective holiday-centric content on your website.

Responsive web design

Make browsing easy for your audience. Keep in mind that people on holiday mode usually want to search for things quick and easy. To effectively turn your target audience to actual customers, help them navigate through your website smoothly on any device. Additionally, ensure that your website’s homepage features the most-searched items that your audience will need.

Social media for website development

Clearly, social media is a central component of website development. Most people turn to social media when researching for gifts and connecting with people. For brand managers, connection is always a key to success in driving traffic to your website. But this is not the only reason why social media vastly helps in website development. With proper strategy and planning, social media can be an effective way to share your newest website updates. It is a way to target the right audience efficiently that can eventually increase your ROI.

Promote your website through advertisements

Yes, you can promote your website and content through advertisements. And no, advertisements are not just for promotions and special offers. Certainly, you can make use of adverts to make your website work well. Although you have a relatively higher number of potential audiences on Christmas, remember that your competitors are working hard to gain attention as well. It is therefore wise keep your brand on top of the game. Seek the best advice from the digital marketing professionals in creating a strategic plan when placing ads for your website and its content.

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Sansiri Launches First Chinese Website

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First look: Sansiri Chinese Website

Sansiri, a famous property developer in Thailand, assigned IH Digital to develop the company’s first Chinese website that caters to the Chinese citizens looking to buy properties in the kingdom of Thailand.

If you are keen to learn how to make an effective website that allows for more exposure and visibility among the Chinese market, you are reading just the right piece right now!

When looking at the landing page of Sansiri’s website, the interface does not look any different from any regular website. But if you look carefully on the right hand side of the header you will see four unfamiliar looking social plugins icons. These social plugins icons sets Chinese website apart from regular websites. As you may be aware, the world’s famous social media channels such as Facebook, Instagram and YouTube are all banned in China. But that does not mean that Chinese online populations are restricted to using any form of social media channels. Social media channels in China are prevalent, but they are the unique type of social media that are not used worldwide. This is why when creating a Chinese website, it is crucial to learn and implement the well-known social plugins in China.

Sansiri website Chinese plugins
Sansiri Chinese plugins from left to right: WeChat (China chat application), YOUKU (China video sharing platform, similar to YouTube), Weibo (Chinese microblogging platform)

As mentioned that world renowned video channel such as YouTube is also prohibited from China, thus, a video from YouTube cannot be embedded onto a Chinese website as it requires a specific video plugin that supports videos being released in China only; YOUKU, for instance. Thus, all the video displays on the site come directly from YOUKU.

When developing a Chinese website like Sansiri, it is crucial to keep in mind that content and materials that go with it should be compatible to China’s No. 1 search engine, Baidu; and not the world’s No. 1 search engine, Google. Baidu search is the widely used search tool among the Chinese online population. It is considered to be China’s only search engine portal. Since the site is not created to support Google, a reporting tool such as Google Analytics will not be able to work with Chinese website. A tool that would support Baidu search in this case would be Baidu Analytics.

IH Digital is Baidu’s authorised reseller across Asia. If you are in doubt on how to market your brand in China, contact us today.

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Why is Website Development Crucial to Your Business?

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The answer to this question is simple. You build a website so that people can find you when they search for your product online. A recent study from GE Capital highlights that 81% of customers conduct an online research before making a purchase. So, if you want your product to be found online a website is your solution.

Take a look at three essential factors for a business to consider when developing a website

  1. Accessibility: Using HTML 5 to ensure that users can access the site across every mobile platform or having a CMS with design so that users can conveniently access the site.
    “A recent study from GE Capital highlights that 81% of customers conduct an online research before making a purchase”
  2. Dynamic content: Content should be updated 3 times a week or the minimum number should be 1 time a wee
  3. Layout & Usability: Get the website working by making sure that the SEO is in place and not forgetting to install Google Analytics to keep track of the website performance.

Having a website is necessary but having an efficient content management system (CMS) is equally important. Why spend so much money building a website from scratch when you have an ready-made CMS platform like WordPress that you can make the most of. Why should you opt for WordPress? For starters, there is no setup cost. As for the more reasons, read on below

Why WordPress?

  1. It is used by millions of users and developers across the globe.
  2. It has multitude of plugins available at your reach. You can pick the best plugins suitable for your business.
  3. It comes with a Responsive design (HTML 5) templates. This means that the website can be displayed across every mobile device. This makes it convenient for users to access the website anywhere, anytime.
  4. It comes with affordable themes. Most of templates are less than US$200. They are professionally made and ready to be installed.
  5. It is secured. Many of world’s big brands such as ESPN, TIME and CNN rely on WordPress.

Now that your website and CMS are up and ready to roll, the next stage is to optimise your content so that it is searchable on Google. This is where SEO comes into the picture. For those of you who are still not clear on what SEO means and what it can do, let us give you a definition to it.

Search engine optimization (SEO) increases visibility on every search engine for your website. SEO guarantees that when users search for a specific keyword relating to your product, an organic search result of your product will appear on users’ search engine. you should aim for your product to be ranked on the first page of the search engine results as most users are not likely to move on to more than 5 pages of the search result and more likely to trust links that shows up on the first page.

Ultimately, what every business seek to achieve is to increase number of leads that will generate more sales. Traditional marketing may have been sufficient for your business to thrive so far but as consumers shift their attention to the online world marketers must adjust their marketing strategy to be more online-oriented. Because let’s face it, you do not want the 81% consumers who search the Internet to find your competitors instead of you.

If you’re looking for an expert to guide you through the website development process, let IH Digital be your partner.