Kao Laurier Malaysia has been very aggressive with their online marketing efforts. Featuring the Malaysian doyennes of car racing and pop music, Leona Chin and Najwa Latif respectively, Kao Laurier conveyed their brand message with clarity in their previous content marketing videos. With Kao Laurier...
For businesses that are thinking of expanding and would want to take advantage of opportunities in foreign markets, they must ensure all their content, especially online, is easily recognized and understood. In SEO copywriting however, it's not as simple as translating your content to local...
LANEIGE Malaysia launches the “Milky Way Fantasy” microsite, an interactive digital marketing and content marketing outlet to introduce the brand’s Holiday Collection this 2016. This microsite by IH Digital, a digital marketing agency, also serves as a dazzling space for fans to play and enjoy while being given...
Many brands have taken their businesses online. By doing so, it requires comprehensive online marketing strategies that will extrapolate your reach to a larger number of potential clients. But, what brings the best ROI? Here are 4 online marketing strategies you need to consider to start growing your business and...
From customer support and purchasing to product announcements and advertisements, brands are taking their businesses online. But does this mean for you? What is "online marketing" and how does it benefit you and your business? As a brand, maybe you're wondering, "what can I do to...
GSC Movies, Malaysia’s leading independent movie distributor, geared up in time for the release of the much-awaited zombie movie of the year, "Train to Busan," by releasing a fully integrated 360-degree digital marketing campaign. This apocalyptic, hair-raising South Korean film premiered at the 2016 Cannes...
Sulwhasoo Singapore released a digital marketing campaign in celebration of 50 years in perfecting ginseng research. With the help of a digital agency in Singapore, Sulwhasoo launched the digital campaign, which includes a promotion video, a Facebook app, and a microsite. Promotion video as an effective content marketing...
Before today, brands were more invested on how their website looks like rather than how it is experienced. Now, many have embraced the integration of website design and user engagement as a digital marketing strategy to take their consumers in a memorable virtual journey. And...
Online platforms have come a long way in terms of their advertising approach. New tools are constantly created and are readily available for brands and its online advertising needs. Social networking sites like Facebook, paved way for marketers to promote their brands in their platform...
Attaining to create a website that will generate result will entail some fair cost. In digital industry and content marketing, clients who want to have their own website designed and built will inquire about the needed cost. Indeed, there are factors that need to be...
