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Digital Marketing: It’s a Milky Way Fantasy holiday with LANEIGE

Digital-Marketing-LANEIGE-Milky-Fantasy-WebsiteWith the help of a digital marketing agency, LANEIGE Malaysia launches “Milky Way Fantasy”, an interactive microsite launching the 2016 holiday collection.

LANEIGE Malaysia launches the “Milky Way Fantasy” microsite, an interactive digital marketing and content marketing outlet to introduce the brand’s Holiday Collection this 2016. This microsite by IH Digital, a digital marketing agency, also serves as a dazzling space for fans to play and enjoy while being given the chance to take home a set from the collection.

“Milky Way Fantasy” microsite as the theme suggests, is inspired from the hues of ultraviolet and cool blue tones surrounding the design of LANEIGE’s Milky Way Fantasy Holiday Collection 2016. The online game as a digital advertising and digital marketing strategy also succeeds in giving a galactic vibe from its vivid visual to its game mechanics.

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To participate, fans will simply have register and play the online game. The goal is to dodge space creatures and meteors which decrease the players’ fuel. Collecting LANEIGE’s Milky Way Fantasy Collection on the other hand, refuels the spaceship, enabling fans to further continue the game. The top 10 sparkling cadet with the highest kilometres reached will win an exciting set from LANEIGE’s exclusive Holiday Collection.

Microsite as an effective platform for your online campaign

Microsites can highlight your product and augment your digital marketing campaign in a way that Facebook Ads cannot. It’s an effective platform to elicit user interaction and convey information in a highly creative manner. What sets microsites apart is the opportunity for brands to establish an exclusive space for users to interact with a campaign like what LANEIGE achieved in the “Milky Way Fantasy” online game.

Start your campaign with IH Digital

IH Digital is Asia’s 360 digital marketing agency with digital specialists that can cater to your diverse digital needs. Contact us today.

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4 Online Marketing Strategies your Business Needs

Online-Marketing-Strategies-IH-DigitalDon't know how to start your journey online? Take inspiration from these online marketing strategies and examples and take your brand to the next level.

Many brands have taken their businesses online. By doing so, it requires comprehensive online marketing strategies that will extrapolate your reach to a larger number of potential clients.

But, what brings the best ROI?

Here are 4 online marketing strategies you need to consider to start growing your business and take it to the next level:

1.  Build your audience through content marketing

Articles, blogs, videos, infographics all have one in common: they engage and build your audience by promoting quality, informative content.

However, it’s not as simple as writing and publishing an article, posting it on social media, and then done. Content marketing requires a strategic insight and framework to help tie all your mediums together into one ecosystem of information.

Some of these mediums are:

  • Microsites/blogs
  • Videos
  • Infographics
  • Product sampling
  • Apps, and many more

Unlike traditional advertising (that is more of an into-your-face kind of approach), content marketing provides your customers value in exchange for you to be able to market your products or services to them without any disruptions, and is easier to digest.

To give you an idea, here is an example:

Sulwhasoo Singapore

Sulwhasoo is one of the pioneering beauty products in the world and has recently celebrated 50 years in ginseng research. To celebrate this momentous milestone, Sulwhasoo Singapore launched a digital marketing campaign to promote their week-long celebration of Holistic Beauty.

To better share the details to their customers, Sulwhasoo Singapore launched a microsite, www.swsholisticbeauty.com, housing all the information about the event and activities happening during the celebration: beauty classes, workshops, product sampling and many more.

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Also part of their campaign, Sulwhasoo collaborated with influencers to host an exclusive party to share their insights about Holistic Beauty. Through Facebook videos, the influencers rallied fans to answer “what does Holistic Beauty means to them” and submit their answers through a Facebook App where they could get a chance to win passes to the exclusive party.

With the right strategy in mind, Sulwhasoo Singapore was able to tie every component into a cohesive and relevant campaign that translated to a high-turnaround in terms of product redemption, workshop attendance, and submission of entries. Over time, the videos also garnered a combined number of over 10,000 views and over 200 engagements in terms of likes, shares, and comments.

There are now more brands that put content marketing in action. With the right strategy, you could be one step closer to success.

2. Put yourself out there with SEO

Before making any purchase, people do their research. If they can’t find your website anywhere, you already lost a potential customer.

Websites are crucial part of your online marketing journey as it serves as a portal of information your customers need to know about your brand. And to be found, search engine optimization or SEO is an integral step on taking your page to search engine’s top results.

SEO is an online marketing strategy that focuses on growing your website’s visibility in organic (non-paid) search engine results. By dominating on certain terms or phrases (keywords) and building links, you could increase your site’s visibility in search engines, whether it’s Google, Bing, Yahoo, or Baidu.

For example:

Sansiri Thailand

Sansiri, a well-known property developer in Thailand, wanted to penetrate the Chinese market. Since internet is restricted in China, Sansiri developed a website that is tailored for the Chinese market and their own search engine, Baidu.

Sansiri website Chinese plugins
Sansiri Chinese plugins from left to right: WeChat (China chat application), Weibo (Chinese microblogging platform), YOUKU (China video sharing platform, similar to YouTube)

 

By integrating SEO-friendly, localized content, it translated to great results. A month after the launch, the website ranked higher on Baidu’s search ranking gaining over 5,168 visits, 87% percent of which are from their target audience, the Chinese consumers.

However, good SEO work does not rely on keyword and link building alone. It needs help from other online marketing strategies like website development, content marketing, social media marketing, to get your content right at the top of search results.

Another example:

GSC Movies

GSC Movies, Malaysia’s leading independent movie distributor, geared up in time for the release of the much-awaited zombie movie of the year, “Train to Busan,” by releasing a fully integrated 360-degree digital marketing campaign.

GSC Movies activated all their online channels, from their website and SEO articles, to social media networks like Facebook, Instagram, Twitter, WeChat, and Youtube, to spread awareness and encourage people to talk about and watch the movie.

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3. Spread your message through social media marketing

A large of the world’s population are present in social media. On Facebook alone, the social media giant reported over 1.13 Billion users access the platform daily. Twitter, Instagram, LinkedIn, YouTube, and Pinterest are some of the social channels available for you to start your social media marketing campaign.

This particular marketing strategy also helps drive website activity up because of redirected traffic, which definitely contributes to your site’s SEO ranking. Also, social media marketing is the online marketing strategy that requires you to constantly think on your feet.

Why?

Because, social media channels, like Facebook and Twitter, has now grown to be a customer engagement platform, where you can address your customer’s concern in real time.

Most importantly, it calls you to experiment and come up with creative ways on how to attract fans and potential customers to your page. Here’s an example:

Land Transportation Authority (LTA)

LTA, Singapore’s backbone on transport infrastructure and systems, seeks to enliven travelers of all ages and to have them look forward towards their day-to-day journey through social media marketing.

By creating a Facebook wall contest based on daily transport scenarios and creatively designing them as animated GIFs, this enticed fans and encouraged them to join the contest.

Another example:

Panasonic Singapore

In line with their efforts to promote their brand story “A Better Life, A Better World”, Panasonic Singapore created a Facebook Application for their new Veggie Life Salad pack. Information about the new products, downloadable recipes, and tips are easily accessible within the app.

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See? Social media marketing actually gives you the creative freedom on how to reach your customers and dominate that social media platform.

4. Invest in pay-per-click advertising

When you hear “advertising”, one can automatically assume that this equates to big spending. But in reality, pay-per-click advertising or PPC, is a budget-friendly, cost-efficient online marketing strategy you can implement and track.

This is one of the many online marketing strategies marketers prefer as it helps them reach potential customers, using minimal upfront investment, but see instant results. Multiple social media channels, including search engines, offer businesses various online advertising tools to choose from. Here are some examples:

  • Google AdWords
  • Facebook Ads
  • Instagram Ads
  • Twitter Ads
  • LinkedIn Ads
  • YouTube Ads

What’s best with PPC is that, you are free to customize and set-up your online advertising campaign depending on spending, demographic, geographic, interests, and even behavior.

Online Marketing Strategies: A Conclusion

There are plenty of ways to get your messages across, and it will serve you well if you’re informed and educated on the many opportunities these online marketing strategies will bring your business.

Remember, there is no one-size-fits-all strategy. But a healthy mix of online marketing strategies is good groundwork to start your online marketing campaign.

Want to learn more about online marketing strategies?

IH Digital is a digital agency in Singapore, that comprises of digital marketing experts across Asia, with skills ranging from website development and content marketing to video production and online advertisingDrop us a message now for more info.

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What is online marketing?

What is online marketing - IH Digital

From customer support and purchasing to product announcements and advertisements, brands are taking their businesses online. But does this mean for you? What is “online marketing” and how does it benefit you and your business?

As a brand, maybe you’re wondering, “what can I do to take my business to the next level?”

Traditional marketing strategies, like billboards, print ads and TV ads, continues to be a driving force of sales and brand awareness today. However since the dawn of the internet, new marketing means have emerged making it easier for business to attract their customers.

Traditional Marketing versus Online Marketing - IH Digital
Are traditional marketing strategies enough for your business?

So, what is online marketing?

According to TNMedia, online marketing is:

any tool, strategy or method of getting the company name out to the public… it builds up the company reputation by increasing its ability to be found online.

To put it simply, it is any effort to promote your business online.

There are countless ways for your business to strengthen its presence online. However there are 3 ways to jumpstart your online marketing journey.

Overview

First is Content Marketing where you create and distribute valuable content to captivate and engage a your target audience, ultimately, to drive profitable customer action.

Then there’s SEO or Search Engine Optimizationthe process of optimizing your online content affecting its visibility on a search engine’s results.

Search Engine Marketing or SEM, is the paid version of SEO, where instead of promoting your content from the ground up, you pay your way to the top results.

Social Media Marketing, where you utilize social media channels to share and spread your message, all the while engaging and establishing a connection with your online community.

And finally, Pay-per-click Advertising or PPC, where you pay for each click that you receive in every ad that you make.

As you can see, Online marketing is a big, integrated web that consists of strategies, if executed well, could do wonders for your brand. But before that, let’s get to know each strategy to give you an idea on what will fit your business.

Content Marketing

Content is the the most important ingredient in any online marketing campaign. It serves as the “meat” that makes your campaign worthwhile to even look at or pay attention to.

According to Content Marketing Institute:

Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.

By providing useful and quality content, you not only get your message across in a creative way, but have the potential to change consumer behavior.

Here is an example:

Singapore Red Cross takes their cause to a new light by spreading blood donation awareness through mobile app “Donor Dash”, as a content marketing strategy.
Donor Dash app available in Android and iOS

Red Cross Singapore, in partnership with a digital agency in Singapore, launched a mobile game app called “Donor Dash” to spread blood donation awareness and encourage more people to donate blood. Not only was it fun and entertaining, it provides trivia and tidbits about blood donation, while serving as a mobile portal of blood center information and donation process.

See?

You must aim to inform and educate using creative and relevant content, that invokes new perspective and behaviour when it comes to your brand.

SEO – Search Engine Optimization

Website is a crucial part in growing your business, as it is the embodiment of your brand online. All the information your market needs to know about you could be found in your website. And with that, people tend to look you up online.

But none of this will matter if you’re not searchable in search engines.

That’s where SEO comes in.

By providing good content while factoring in other ranking factors like, keyword research and site architecture among others, you make your website search engine-friendly with the potential of making it to top organic search results.

Not only that, by optimizing your content for mobile, you target a huge chunk of the online market. Take note, Facebook has over 1.03 billion daily active users on mobile. Having a mobile-friendly site makes it all the difference.

Here’s an example:

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Costa Asia, one of Asia’s premier travel cruise lines, re-designed there website optimizing it for mobile and desktop use. The new interface now provides a more seamless and optimal interaction, making it easier to navigate. Plus with its localized content, it makes it easier for different target markets to understand.

SEM – Search Engine Marketing

Like mentioned before, SEM is the paid version of SEO. Instead of optimizing your content organically, you invest on ads to help your page’s visibility, depending on what keyword is searched for.

The more people search for a specific keyword, the more it is competitive and expensive.

But by setting conversion goals, you can keep track of the actions of consumers upon clicking your ads and how much you spent and earned during your campaign.

Social Media Marketing

Facebook, Twitter, Google+, Instagram, Vine, Pinterest. The list goes on and on.

Millions, no, billions of people are active in social media everyday, making it more crucial for you to explore and start your own social media marketing campaign.

Although, there are constant algorithm changes in every social media platform, there are many ways for you to be creative with your content.

Here is an example:

In partnership with a digital marketing agency, Honda Malaysia utilized Facebook’s new featureFacebook Live, by announcing the all-new Honda Civic in a well-executed and well-directed Facebook Live video, with the support of microvideos, as part of their #RideTheDream campaign. This digital marketing campaign garnered 760,000 views overtime and over 11,800 engagement, including likes, shares, and comments.

Facebook Live is now one of the most popular social media marketing strategies that businesses prefer, as it not only provides a unique brand experience, it also lets you engage and connect with your fans in real time, making it more unique and intimate.

Here’s another example:

Panasonic Singapore launched a Facebook app called “Veggie Life” in support of their “A Better Life, A Better World” brand story. The app showcases Panasonic’s Veggie Life line of products, as well as healthy eating tips and recipes that you can download.

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Facebook App lets you customize your page any way you like, whether its in a form of a game, RSS feed, customized sign-up forms, and many more. With this, you provide a brand experience to your customers that is unique to your business.

PPC – Pay-per-click Advertising

SEM is only one type of PPC advertising. There are many other platforms that offer pay-per-clicks that allows you to reach a targeted or niche audience, from Facebook, Twitter, YouTube, LinkedIn and Instagram.

Facebook, for example, offers a wide range of ads with different purposes, from brand awareness to clicks-to-website. According to Facebook, over $6.24 billion of ads revenue was recorded for the second quarter of 2016. And just recently, Instagram reached the 500 thousand mark of active advertisers on their platform.

Here are some examples of PPC advertising:

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Remember, no matter how many ads you create or how much you invest in an ad campaign, content and targeting still matter.

Conclusion

Brands today, big or small, have embraced online marketing as a crucial part of their business. In some way, it became the turning point of how they do business and engage with their customers. Every businesses have its misses, but the good thing about online marketing is that, you can improve from them and further strengthen your approach.

Definitely, online marketing is now part of the daily user experience. And it’s about time you take advantage of it.

If you’re looking to start your own online marketing campaign, IH Digital, a digital marketing agency in Singapore, offers a wide range of digital marketing services that are tailored to fit your brand. From website development to video production, we have the services that could help kickstart your business. To learn more about our services,  “color: #808080;” href=”https://www.ihdigital.com/business-enquiries”>contact us now.

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GSC Movies Launches 360° Digital Marketing Campaign for “Train to Busan”

GSC Movies launches a 360-degree digital marketing campaign in line with the release of South Korea zombie film, “Train to Busan” in Malaysia.

GSC Movies, Malaysia’s leading independent movie distributor, geared up in time for the release of the much-awaited zombie movie of the year, “Train to Busan,” by releasing a fully integrated 360-degree digital marketing campaign. This apocalyptic, hair-raising South Korean film premiered at the 2016 Cannes Film Festival and is now showing in Malaysia.

By utilizing all their digital channels, from their website, Facebook, Youtube, Twitter, Instagram, Google+ to WeChat to off-line activations, GSC Movies was able to build hype and engage their fans through fun and creative approach:

Website SEO

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Facebook Video

Instagram

“color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;” href=”https://www.instagram.com/p/BJ-mYglDZ1Z/” target=”_blank”>长腿欧巴孔侑与国民大叔马东錫演技大比拼,南韩公映首日即获65亿韩元票房的大热巨制《Train to Busan》9月8日即将登录大马! TRAIN TO BUSAN Stars Gong Yoo and Ma Dong-Seok invite you to watch the most awaited disaster thriller of the year! Watch them on a zombie-infested bullet train ride in cinemas on 8 Sept!

A photo posted by GSC Movies (@gscmovies) on

“color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;” href=”https://www.instagram.com/p/BJ5jxvHjx8G/” target=”_blank”>5 Zombies Facts that You’re Dying to Know! #Fact 1: Zombies like to bite. Zombies don’t think human is delicious. They bite to spread the virus and for their happiness. [实话实说] 5个有关丧尸的知识科普! #实话1:丧尸喜欢咬人 丧尸并不觉得人类美味,但却十分喜欢咬人。一来是散播病毒,但更多的是…牙痒。

A photo posted by GSC Movies (@gscmovies) on

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YouTube

WeChat

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How an integrated digital marketing campaign could help your brand

Brands are called to keep up with the constant development of technologies. And with a 360-degree approach to your content marketing strategy, it helps your brand to provide a holistic and consistent experience across your channels.

By taking your product ideas and strategies and turning it into an all-encompassing content, you create an entire customer journey that helps build a lasting and fruitful relationship with your audience.

GSC Movies was able to reach every fan across multiple platforms by developing a content marketing campaign that stiches every moviegoer’s touchpoints on-the-ground and online: from learning about the movie to eventually purchasing the tickets.

Ready to jumpstart your digital marketing campaign?

Start integrating social media marketing seamlessly. IH Digital, a digital agency in Singapore, provides digital marketing services that help you build audiences for your brand. Contact us today.

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Digital Marketing: Sulwhasoo Singapore Campaigns for Holistic Beauty

SWS-Holistic-Beauty

Sulwhasoo Singapore released a digital marketing campaign in celebration of 50 years in perfecting ginseng research. With the help of a digital agency in Singapore, Sulwhasoo launched the digital campaign, which includes a promotion video, a Facebook app, and a microsite.

Promotion video as an effective content marketing strategy

Sulwhasoo Singapore taps entrepreneurs and full-time moms, Maddy Barber and Amy Cheng, and licensed doctor and YOGA+ founder and instructor, Bianca Pereche-Gamboa, to rally fans and discover what Holistic Beauty means to them through a promotion video. Fans are called to answer by submitting a photo with a caption that best describe what holistic beauty means to them through Sulwhasoo’s Facebook app. Chosen winners will get to win coveted passes to join an exclusive party with Maddy Barber, Amy Cheng and Sulwhasoo Singapore.

Promotion videos like these make it easier for brands to share their content and entice their fans with visual representation of their promotions. And since Facebook launched a number of new features this past months, like their live video feature, it has given brands more creative opportunities to explore and engage their audience.

How a Facebook App could change your digital marketing strategy

Apps are now the rave of many digital marketers. With them, content can now be easily transformed into an engaging game, an informative quiz, or whatever you would would want it to be.

For Sulwhasoo, as part of their celebration of their 50-year milestone in ginseng research, a photo contest app was launched where fans get to submit their photos that best answers “what does Holistic Beauty mean to you?”

The Facebook app serves as a gallery, where all the submissions of the fans can be viewed.

Build a microsite and tell your story

Sulwhasoo also launched www.swsholisticbeauty.com, a microsite dedicated to their 50th year celebration, which lists exclusive workshops and beauty classes that encapsulates the essence of total holistic beauty.

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Do you have a story to tell?

As people continue to look for relevant and meaningful online content, brands are called to use creative ways to communicate their messages in order to keep up with other competitor’s content marketing campaigns.

If you are seeking to share your stories through promotion video, apps and websites, IH Digital, a digital agency in Singapore has an array of digital marketing services, that includes, internet marketing, online advertising, social media management, and other marketing communications need. Drop us a message to see how we can help you and your business.

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Digital Marketing: Costa Asia Optimizes Website Design for Mobile

Costa Cruises Asia optimizes their website for mobile as part of their digital marketing approach to promote cruise trips in Asia.Source: Costa Asia

Before today, brands were more invested on how their website looks like rather than how it is experienced. Now, many have embraced the integration of website design and user engagement as a digital marketing strategy to take their consumers in a memorable virtual journey. And with over 1.13 billion people accessing social apps daily, it serves as a call for brands to drive their mobile visitors into their website.

What makes mobile optimization an effective strategy for digital marketing?

With the help of a trusted web design agency, Costa Asia, one of Asia’s premier travel cruise lines, embraced the need for mobile optimization by re-designing their website compatible to fit any device. With the newly revamped interface, the website now seamlessly adapts to any desktop browser and mobile device. This provides visitors smooth interaction and optimal engagement when searching for information about trips to different travel destinations that Costa Asia has to offer.

And with localized content available in English, simplified Chinese, and traditional Chinese, Costa Asia’s optimized website design offers diverse but quick and digestible information readily available for Asian visitors and globetrotters everywhere.

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The adoption of a responsive website design with localized content enables brands to engage and communicate with its consumers in a dynamic way. Developing these multiple language websites cater to different demographics and preferences, helping bridge your different markets. As a result, this digital marketing strategy greatly affects your messaging and marketing communications in its entirety. It enables your users to take part in your brand experience, creating an intimate dynamic that only the brand and its users can understand.

Is your website ready for mobile?

If you’d like to learn more about developing a mobile-friendly SEO website with localized content for your Asian market, IH Digital, a web design agency and digital agency in Singapore, offers a wide range of content marketing and other digital marketing services fit for your brand. Contact one of our representatives for more information about our services.

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The 5 Tips You Need for a Successful Online Advertising Campaign

What makes your ads different? Does it stand out from competition? Here are 5 tips to consider when planning for your next online advertising campaign.

What makes your ads different? Does it stand out from competition? Here are 5 tips to consider when planning for your next online advertising campaign.Online platforms have come a long way in terms of their advertising approach. New tools are constantly created and are readily available for brands and its online advertising needs. Social networking sites like Facebook, paved way for marketers to promote their brands in their platform having it easier to spread their content. Today, they are raking billions of ad revenues from their 1.5 billion daily active users. Just recently, Instagram released their own version of analytics tool called “Insights” as part of their initiative to provide users the data they need to improve their online engagement within the app.

This massive explosion in advertising options has left businesses multiple opportunities to promote their content online. But how exactly do you stand out? Here are 5 tips to consider for your next online advertising campaigns:

  1. Create digestible but quality content

With all the things you want to say in your ad, the core message you want to promote tends to disappear. To avoid this, you need to understand the message and optimize your content that engages customers more, which eventually translate to a high engagement rate.

  1. Improve your Quality Score while you’re at it

Whether it’s on Facebook, Twitter, or Google, Quality Score is a crucial metric in any advertising platform. This rates the quality and relevance of your ad and influences your cost-per-click. It gets a higher ad impression share for the same budget, but at a lower cost per engagement. So choose the content with the highest engagement rates as it is more likely to result in a high quality score.

  1. Take advantage of audience targeting

Your followers are diverse and have different interests and preference. And publishing inaccurate targeted ads are just a waste of your time and money. Make it efficient for you and your audience by using keyword or tailored targeting that offers a certain level of personalization.

  1. Utilize all the social platforms that you can

Online advertising is not only limited in Facebook, Twitter, and Google. Consider promoting your content on other platforms like LinkedIn, Instagram, YouTube, depending on your content. Repurposing your ad to fit a chosen platform is a great content marketing strategy as it allows you to add more exposure and traffic to your existing campaign.

  1. Track your conversions

Tracking the performance of your online advertising campaign is very important as it justifies your spending and measures the success of your ad. Since your ads drive users to take measurable action, conversion tracking is crucial to determine how effective your ads were in driving those actions into actual conversions. Therefore, helping your digital marketing strategy be cost-effective.

Are you ready to invest in online advertising?

IH Digital, a digital advertising agency in Singapore, offers a wide range of digital marketing services that fits your brand’s marketing communications. Whether its social media advertising, SEO marketing, or social media for business, you can contact us and learn more what we can do for your brand.

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Web Design Company Guide: The Cost of Building a Website

web-design-company-building-website-costCreating a successful website will need a web design company that will determine features, functions and design elements based on your brand needs.

Attaining to create a website that will generate result will entail some fair cost. In digital industry and content marketing, clients who want to have their own website designed and built will inquire about the needed cost. Indeed, there are factors that need to be incorporated to the mix to identify the cost of the website. A web design company determines this with a number of features, functions, visuals and design elements based on your objectives and brand needs.

Be sure to consider time and cost when getting a web design company to build a website for you.

Finalise your strategy

At the strategy phase, you learn about the company’s products and services. This is a crucial step to identify the main message where the website will be based on. The focus of the website design will shift on the brand’s competitive selling points online, on video marketing or on social marketing to draw in more customers as more viewers visit the website. Bear in mind that the response of the customers and the team must be collected to incorporate to the strategy. The website complexity will determine how long the strategy will be finalized.

Information blueprint

The structure of your website will be decided by the complexity of its content. Sitemaps and other blueprints are produced in order to help visualise the website’s structure. As defined by the website strategy, outlining the necessary details for marketing communications and ensuring SEO services is properly added will take several days to weeks.

Visual design

After the information blueprint has been agreed on, designing the website is up on the web building stage. In various digital websites and brand platforms, the design of an app or a page is key to engaging customers, especially on mobile platforms. Most users are on their mobile device, so fitting the visuals to a mobile-friendly website design will make visitors’ time easy and worthwhile. Put emphasis on what you want to be recognized at first glance and reposition them according to your plan. Designing websites usually takes longer and a web design company may arrange bigger cost at this stage.

Site Development

The technical team will now take over the development phase. A front-end coder, back-end coder, system administrator and quality assurance expert will monitor how your website will be built. Each of these roles has the same level of importance but also employs different skillset. Quality assurance and troubleshooting occurs at this stage to check every angle of the website for errors and areas to develop.

Project Management

Now, it is best not to put aside the time given for project management. A person will take over managing the creation of website and will coordinate the development of each factor. In order to make sure everything is going as smooth as planned, managing the whole team takes up a lot of time. Be sure to add it to your list when you consider getting a web design company to build a website for you.

IH Digital Singapore’s website development service will ensure a smooth creation of your site from start to finish. With our 6-step process from research, planning and design to development, testing and maintaining your CMS website, your website will be SEO-friendly, responsive and compatible across multiple platforms and devices. Contact us here to know more!

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CASE STUDY: How did Sansiri Make it to the Top of Baidu?

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Sansiri website in China

SEO company | SEO services | content marketing

Before the end of the year 2014, Thailand property developer Sansiri successfully launched its Chinese website. Working with SEO company IH Digital, Baidu’s authorised reseller in Asia, Sansiri aims to cater to its Chinese market looking to purchase properties in Thailand.

Sansiri’s SEO success

Starting with the design of Sansiri’s Chinese website, IH Digital implemented a strategy wherein visitors can easily navigate throughout the website. Social media icons such as Weibo can also be seen and accessed easily on the website. As social media channels such as Facebook and YouTube are banned in China, social media channels allowed in the country should be well accessible on the website’s desktop and mobile layout. Successfully, the website’s look has been implemented on the live version of the website.

Aside from the website design, SEO company IH Digital continued to push the website’s rank on Baidu through the proper implementation of its website development and content marketing strategy designed for the Chinese market.

How is Sansiri’s China website doing today?

In as fast as one month, Sansiri’s Chinese website already recorded 5,168 visits. And 87% of these visits were from China, their main target market.

SEO company | SEO services | content marketing

Not long after the official launch of Sansiri’s Chinese website, the site can already be seen on the first page of Baidu. Moreover, in just as quick as four months, Sansiri’s rank escalated swiftly to the first position of the search engine through IH Digital’s SEO tools and website design services.

What is IH Digital’s core focus?

As an SEO company and Baidu’s authorised reseller in Asia, IH Digital focuses its web development efforts strategy, website SEO and design. IH Digital’s strategy involves the careful and expert creation of relevant and quality content, distribution of these content over the social media channels, and finally, the amplification of content through media. Meanwhile, website development strategy includes responsive website design, whether through desktop or mobile. With the rise of the use of mobile in China and around the world, mobile optimisation remains to be a growing investment when it comes to website development.


All these success came from a well-planned strategy and accurate execution of these plans from Day 1. With IH Digital’s SEO services, Sansiri has successfully established a website that is now actively catering and easily accessible to its Chinese market, the largest market segment in Asia, giving numerous opportunities to brand marketers around the world.

Are you looking at establishing your presence in China? Check out more of our site for more information about SEO services. Follow us on Facebook and Google+ for more SEO tips that will benefit your website development efforts.

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Web Building Tips by Website Design Company IH Digital

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website design company | SEO company | SEO services

A website design company can provide hundreds of beautiful designs for website building. However, do you know how receptive your audience can be about those designs? Indeed, beauty is subjective but there is always a way to win the attention of your target market. You can definitely convince your viewers to stay, come back and recommend your website. As a website design company and digital marketing agency, IH Digital is passionate about letting your website reach the best. Thus, we are sharing the best tips that will help your website strategy improve not only in terms of appearance but also to foster engagement and user activity. These essential tips you will learn today so keep reading on.

The Big 5: Design and Content Tips to Attract Visitors

1. Plan the structure

To begin with, your website will only have a clean and organised appearnace if you decide first about the main pillars of your website and organise all content among them accordingly. As vital as the main categories, keep in mind to make the call-to-action options such as social media icon buttons, share and recommend buttons, etc. easily available to your visitors. A good website design company and SEO company will always start with this as this will ensure that your great website aesthetics don’t compensate your user activity priorities, and more importantly encourage them to share your content without being too pushy. And it certainly works!

2. Make it readable

With readability, we mean clear, easy to understand and user-friendly. Great content is a good strategy, but how to navigate through your website to get to your content should be seen clearly on your homepage through clear clickable links, well-readable fonts and good colour choice. Remember that readability is crucial as it will make or break the success of your website.

3. Less is more

You don’t want to confuse your website visitors with too much clickable links, unbalanced colours and texts on their screens. Try to cut your texts and balance colour preferences to avoid too much reading time and create a simple user interface and homepage, more so with the core content pages. Keep in mind that the most important aspect of a good website design is the presentation of your brand in a clean, simple, and organised manner. If you have too much information to categorise, we’re sure there is always a work around to keep them neatly organised on your website.

4. Content is king

Great website design comes with valuable content that is apparent on the surface of the website. First, because even if any content is simply the shortest tagline found on some not-so-important part of your website, it can still impress. Second, because graphics are powerful agents to visual appeal, which convinces your viewers about your brand’s capabilities, reliability and quality.

For images, visual sliders on your website are visually pleasing. It can keep your viewers interested just by looking at the featured images, giving them more ideas about your brand every few seconds as the image changes. For texts, on the other hand, are key factors in conversion. Text content is a significant part of your website’s discovery on the web. As a tip, plan your website SEO prior to building a website. You can get assistance from trusted SEO consultants to help your website be guided about the SEO guidelines without compensating your website content’s quality. Besides, SEO algorithms are now rehashed to cater to people searching for quality and relevant content.

Read more: IH Digital SEO Services

5. Reach out through mobile

The increasing number of mobile users is just one reason to make your website mobile-friendly. Imagine how much conversion your website can give you if people find it easy to transact, read and navigate through your website via mobile. Almost everyone are on mobile and a lot of them are using smartphones that are used to quickly search for queries on search engines anytime, anywhere. Compared to desktop, mobile phones are quick access. And where people access quickly, you need to grab that opportunity to be part of their quick search.

Make your website design responsive through mobile. It ensures that the website looks great on any device.


IH Digital is a website design company and digital agency in Singapore. We provide website development expertise and SEO services to help brands reach the top in their industry. IH Digital is also an SEO company catering to brand marketers for ease of access to digital marketing opportunities through the development of a top-ranking website.

Visit our website to learn more information about our services

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SEO Marketing: Gearing for a Sustainable Search Ranking

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Sustainable SEO marketing strategy

With the influx of available data and information all over the web, what people are looking for is value of content. This alone explains the roots of how and why your brand’s SEO marketing strategy should be sustainable, resilient and strong. How ever search engines change their algorithms, all goes back to the purpose of search – content quality and value.

User experience over algorithms

Above all else, what you need to keep in mind is to answer what people are looking for. Keyword research is the top consideration in SEO. But following that, the next step should go back to feeding online users with valuable content. The quality and relevance of your website’s content marketing will make users come back for more. Thus, user experience should be a priority in your SEO marketing more than sticking to the algorithms that search engines dictate.

In 2014, the significant points to consider in SEO marketing, particularly in the changes made with Google’s Hummingbird, include structured authoring, semantic search, natural language processing and localisation. If you have implemented these in your website and content marketing strategy, your next focus in 2015 is more vital – the value, quality and the return to the best practices in organic search. These things shall determine your website’s importance in the search query results.

SEO strategy to a better 2015 and beyond

Search engines are always on their quest in delivering better results as responses to online users’ search query. As a content creator and quality response feeder to your audience, bear in mind to be one with search engines’ goal to deliver quality content. The solution to this mainly returns to the reason for search – quality, brand building, helping audience decide on picking the best information on the web. SEO ranking for this year and beyond will be more about building relationships than following technical guidelines.

Digital Agency in Singapore IH Digital recommends the development of an organic search strategy that is consumer-focused. Helping the consumer from query through the stage of buying is not only helpful but also essential to brand building. Alongside this process, is ensuring that the consumer gets the right information and is entertained or engaged. In this way, your SEO marketing goals can be achieved not only algorithm-wise, but also in terms of value, quality and user experience.

The course of achieving successful SEO marketing does not focus only on the website. Different online digital channels and digital marketing functions are equally important to your SEO. Doing this requires a lot of understanding about consumer behaviour, their preferences and ultimately, conversion paths. SEO marketing in the future will continue to need to be fully integrated with all the other aspects of marketing. The vast scope of marketing functions that you will need to optimise includes social media, content development, PR and IT, to name a few. Through these, you will be able to engage users who encounter your brand online through different channels as you provide quality information to them.

Below are some guidelines that can help you achieve a successful organic search strategy:

  1. Make it easy through mobile. As a lot of your brand’s audience are most probably on mobile, your website must be fully capable of effectively engaging and closing a deal even only through mobile.
  2. Visitor engagement over traffic. Your focus should mainly be engaging the online users first before making efforts in increasing the number of visitors. In this way, your website will become a recognised as a source of valuable information and not merely a motionless website with a huge audience that are not in reality engaged.
  3. Quality content. This year’s SEO marketing is about creating content that will be truly helpful and enjoyable to your visitors. Pick catchy titles, introduce things with a bang, appeal to curiosity – these among others are just a few of the many options that you can fire up to create quality content. The more they are engaged, the better your online visibility as brand mentions will be a powerful links on the website and social media.
  4. Strategic content plan. Through a strategic content and marketing communications plan, you will be able amplify your brand’s strengths and areas of expertise. Ensure the backend of your website is properly structured and laid out for the benefit of your audience and for search engines to be able to rank your content better on search queries.
  5. Amplify your content. Social media channels are important factors that contribute to brands’ online presence. It not only allows for better information feeding, it also allows your audience to interact online with your brand through a two-way communication process.
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Genuine Connection in the Digital Marketing World

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Genuine connection and how to establish it

It is quite significant to be able to understand what genuine connection in the digital marketing world is. Cutting through the clutter, and bridging worlds between you and the consumer is often key to creating enduring, dynamic relationships that turn fans into loyal customers. Crucially, a story needs to told; its words then, are meant to turn pages into beloved bookmarks your fans come to recognise and revisit.

Here are the digital marketing guidelines towards doing so:

Two-way conversations

Yes, you are the brand. First thing that comes to mind is that your job is to feed your audience valuable information through proper implementation of your digital marketing strategy. Thing is, what information do they actually need? There are questions that can’t be directly answered through your website’s FAQs or your daily social media posts. Let them ask and try to answer as honest as possible.

Know your brand more than anyone else

For your answers to be laid down naturally, do your homework. Digital marketing entails reviewing and learning about your brand by heart. Once your viewer pops a question, make it a goal to answer it with much knowledge needed to earn your audience’s trust. This can help you earn genuine connections most effectively.

Eliminate consumer doubts

Be transparent. You need to be able to sell your product or service, but don’t let this be the main recipe to your marketing communications strategy. Don’t make your audience sense your sales agenda. Instead, implement a content marketing strategy wherein you put yourself in the position of your audience and educate them according to what you need to know as a consumer. In some situations, presenting honest pros and cons can be fairly helpful too. In this way, you can leave a space for your audience to adjust and not expect too much. And ultimately, learn how to admit mistakes in a professional manner.

Never leave your online audience

In online marketing, not only should you establish your brand’s online presence, but you also need to engage audience effectively. Your followers may not be directly your customers, but they can be key influencers. Educating and building relationships with them give your brand more opportunities and make your digital marketing efforts more effective. Accumulating larger networks should also mean accumulating trust.

Creativity is the key

How would you be able to converse with your audience if you can’t get their attention in the first place? Online users nowadays are smarter than we think. Ever wonder why poorly taken videos and photos sometimes go viral? It’s because the human factor is present. Digital marketing creativity these days aren’t too technical. It does not necessarily mean to be aesthetically perfect. Most times it’s just uniquely real.

Know more about establishing genuine connection, content and social media marketing. Contact digital agency in Singapore, IH Digital.