Food Content Marketing

Content marketing for F&B companies is one of the most effective inbound marketing strategies. Brands can easily get into the hearts and minds of their audience because food is a necessity and everyone can be enticed by it. Who doesn’t love reading or watching videos about good food, right? Social media users would love to know about a new recipe or about a new restaurant that will open a few blocks away from home.

IH Digital: Five Spice Content Marketing

Five Spice, a new market dining concept situated at Singapore’s Changi Airport, serves its customers well with the authentic dining experience and exquisite Southeast Asian food. With that, IH Digital proposed that they give the same amount of attention to their social media audiences through content marketing. Five Spice has its own website and also social media accounts like Facebook and Instagram that are managed by IH Digital.

 

 

Five Spice also engages in video marketing to give a better scoop of what is happening inside the kitchens of its stalls. Video marketing is one of the many services IH Digital provides. It is an effective way to entice customers by enabling the brand to be more relatable and accessible. Moreover, influencers use video to create food reviews.

 

Jumpstart Your Food Content Marketing with Us!

Content marketing isn’t easy to manage alone. IH Digital is a digital marketing agency in Singapore providing the right content marketing strategies for brands. It offers a 360 marketing approach including consultancy & research, social media marketing, video marketing, China digital marketing, and more! Interested to work with us and boost your brand’s marketing strategy? Contact us today!

In this era of social media, traveling is another way to share great photos, give travel tips, or review hotels where you stay. For hotel owners, getting reviews from renowned social media influencers is an advantage to generate more audience and potential customers.

Read up on this article to know more about how can hotel partners and influencers stay connected and get a win-win benefit with Asia Travel Club!

 

Asia Travel Club Is the New Social Commerce Phenomenon

Asia Travel Club is a web social commerce platform established to bring influencer marketing to a new level! It aims to connect hotel partners and social media influencers. With great hotel catalogues, social influencers can choose from different hotels across Asia and get a free night stay! The same goes for hotel partners who can accept free reviews from these influencers.

 

Benefits of Asia Travel Club to Hotel Partners

Social media is a powerful tool for businesses to connect with their audience who can turn out to be a customer as well. Allowing jet-setters to give a review will increase their brand credibility and brand awareness with likes, comments, and shares. These influencers create good representations of the hotel with their reviews.

Translation:

#KualaLumpur #TraveltoMalaysia

Checked-in at Le Apple Boutique Hotel for this trip. The hotel is near the KLCC MRT station, and it’s only 100 meters to Petronas Twin Towers. It’s also surrounded by various business districts, night markets, and parks, and is five stations away from KL Central which has the city’s largest bus interchange centre where you can ride to any interesting place in Kuala Lumpur. Le Apple Boutique Hotel is a comfortable place, just like staying at The Oriental Pearl Tower in Shanghai, but the price is only about 200 RMB per night.

 

Translation:

#SpringTravel #TraveltoMalaysia #TraveltoMalacca

You can feel more Chinese elements from Kuala Lumpur to Malacca. Zheng has docked here six times during his voyages to the western seas, and many Chinese relics are still preserved today.

At Treasures Hotel & Suites, you can find not only Chinese signs, but will also be accompanied by Chinese speaking staff and boss. Chinese decorations create a feeling of belonging in a foreign country. You don’t have to worry about the language barrier and getting lost because they will give a map for your guidance.

P.S.  The 9th picture shows the boss of the hotel. The coffee shops and attractions from his recommendation are very good.

 

Benefits of Asia Travel Club to Social Media Influencers

Everybody loves freebies! Social media influencers can enjoy a free night stay at the hotel they choose to review. Asia Travel Club offers various hotels across ASEAN countries on their catalogue. This makes traveling more exciting for influencers especially when they receive free night stay sponsorship from these great hotels!

 

How to Sign Up?

Join the ATC family with these simple steps:

 

Video produced by Asia Travel Club | Facebook

 

Ready to Create A Powerful Platform for Your Brand?

IH Digital will help you plan, create, and execute online marketing strategies for your brand with 360 digital marketing services. Contact us today to know more!

More people are buying property overseas for investment or personal use. Overseas buyers from Singapore, Malaysia, Thailand, China, Hong Kong, are potential customers for property developers. Do you want to expand your boundaries and connect your company to millions of potential property buyers all over Asia? IH Digital offers you the best digital marketing avenues to promote your properties.

What can IH Digital do for you?

✔ Reach 5000+ people per month

✔ SEO Optimization, ranked as No.1 on Google and Baidu Search Page 1

✔ Generate leads, got contact information of potential buyers

✔ Multi-language translation

✔ Social Media Amplification

✔ China Digital Marketing

Case Study 1: Sansiri – China Digital Marketing

Sansiri, a leading property developer in Thailand, assigned IH Digital to run a Baidu lead generation campaign to get leads, Baidu SEM and Weibo campaign to increase brand awareness. Also, we developed Sansiri’s first Chinese website that caters to the Chinese citizens.

Case Study 2: Yazhou Property – SEO Success

We have an online property portal, Yazhou Property, which available in 3 languages: English, Simplified Chinese, Traditional Chinese. We can spark your target audience’s interest through inbound lead generation or content creation. The articles we wrote for a property in Singapore, Marina One Residences and they are ranked as Number 1 and 2 on Google Search result.

 

Case Study 3: SP Setia – Lead Generation

We ran Facebook and Baidu Lead Generation campaigns for SP Setia, a famous property developer in Malaysia. We promoted their new development project KL Eco City using lead ad and got good results.

Want to sell your properties aboard?

IH Digital, a digital marketing agency in Singapore, ready to cater your digital needs to make your brand stand out among the others! Let us help you with the planning and execution of your digital marketing campaign. If you are interested, inquire with us today!

 

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Planning is important in any project. Creating your website without proper planning could lead to a waste of time, efforts and money; this is why having a Website Brief is necessary. This document contains the vital parts that you will incorporate to your website. In any digital marketing agency, a Website Brief is given to the client before any project is started. It serves as a guide for the creative and technical aspects of your website. At the same time, it will set clear parameters as to how you want your website to be built.

Overall, having a Website Brief eliminates the risks of having an unfinished website. Prepare the required information to properly fill out a Website Brief. What you put on it will reflect the total look and content of your website. Digital marketing is evolving, your website should too.

Here are the factors you should expect from your digital marketing agency’s Website Brief:

 

 About the Business

This basically should answer the who, what, when, where, why and how about your business. Clearly lay out all the information about who your company is, what you do, what your vision and mission are, where you are located, why you exist, and when and how you started. This information will introduce us to your business. You can also include your company’s size, the unique selling points of your products and services, and your overall brand value.

Website Objectives

What is the purpose of your new website? Do you want to increase sales? Generate leads? Improve your online presence? Grow brand awareness? Or all of these? Tell us what your website is for and what your needs are so we can develop online marketing strategies suitable for your goals. Achieving the best results from your website can only be attained with clear objectives.

Target Market

Specifically define your target market. To make your ideal clients visit and interact on your website, they must feel that it’s specially designed to cater to their want and needs. Choose particular demographics to target – age, location, gender, and economic status. Don’t leave out the psychographics as well – personality, lifestyle, values, attitudes, and interests.

Competitors’ URL or Reference URL

Provide a list of your competitors’ website links so we can weigh the features and content that work and don’t. This will indicate how you would want or wouldn’t want your website to work. Checking other websites can also give you a preference for your website’s design, layout, colour scheme, images and other features that you didn’t know existed.

Navigation Structure

What will be the pages of your website? Will these pages contain sub-pages? You wouldn’t want to confuse your target users in an unorganized website. Outline this information so we have a clear structure on how your website will work. These pages should be arranged accordingly and aligned with your goals.

Website Features

Special features are unique to every business website. There are some features that won’t work for your website objectives and target market so properly assessing the features you need is fundamental. Newsletter subscription, blog page, visual events calendar, corporate video, interactive map and contact form are only a few of the vast choices of web features.

Design

Detail the look and feel of your website. The layout, colour scheme, font choices, images, illustrations, graphics and overall styling will determine the look of your website. On the other hand, the movement and sound effects of how the assets on your website work will give your users the feel of your website. We at IH Digital will incorporate the right design and effects to your preferred website – may it be professional-looking, fun, cutting-edge or techy.

Other Requirements

Aside from the creative aspects and the special features, there are more factors that affect a well-functioning website. You might want to consider Content Marketing, SEO, Google Analytics, Social Media Integration, Security and Site Maintenance. All these are offered at IH Digital, as well as 12-Month Hosting, Domain Purchase and CMS Training. And should you have any additional requirements in my mind, we would gladly accommodate you.

IH Digital is a digital marketing agency in Singapore that assures you a Website Brief before any website design service. If you have questions regarding the overall process of creating a website, we are here to assist you. Contact our team of expert web developers today so you can get started on the right website for your business.

We’ve shared with you the to-do list on how to create a functional website for your business. Now let’s discuss another website predicament that most digital marketers have for their online marketing efforts – most of them ask, “Is a one-page website already good enough for my business?” This digital marketing trend might be popular through the years but let’s weigh in the pros and cons if it’s the right option for your business.

The Benefits

• One-page websites present content in a simple and easy to navigate manner. Users can just scroll down to find what they are looking for compared to clicking numerous links.
• As scrolling is already natural to Facebook, Twitter and Instagram users, one-page websites provide also a better mobile experience.
• They are also easier to set up and maintain. Since all your content is on one page, you can easily put up your website and keep it up-to-date. Costs are usually much cheaper as well.

At IH Digital, we are a digital marketing agency that can set up a one-page website for your business within a day. If you need a simple website that can display the basic information about your business, we have the team to help you. Check out our one-page website showcase for Siam Paragon Mall and Ming Garden Hotel & Residences.

The Challenges

• Opting for a one-page website requires careful planning. Incorporating all the content and design in one page is a tough job as you might miss out on some important matters or you might overdo it – bombarding users with too much information on one page.
• SEO will also be challenging. Increasing traffic will be hard since there is less content.
• The loading speed could also get hurt. Putting all information, images, graphics and videos on one page can make your site load slower which is a key factor for SEO. The overall performance of your website could suffer.
• To increase website traffic, you need users to share the content on your website. This can be difficult for them if as they only have one link to share. Separate pages with unique links that have specific content are easier to share.
• With a single URL, it can be difficult to analyze if your website performs well. In multiple-page websites, it’s easier to track page views and traffic so it’s also quicker to know what to improve. On one-page websites, it’s hard to refine your digital marketing strategy when you don’t know what aspect your website is failing.
• There is more design flexibility for multi-page websites and a variety of themes available.

If you prefer a multi-page website so you can show the wide variety of products and services that your business offers, we also have online marketing experts to assist you. Enjoy the perks of having a backend admin management for your convenience. Araya Hong Kong and Travel141 Singapore are a few of the multi-page websites that we have designed, developed and are currently managing.

So what’s the right option for you?

There’s a constant debate on which among a one-page or a multi-page website is better. But the right option really depends on what your business offers and what goals you aim for. If you have a small enterprise that does not offer numerous products or services, you can take advantage of the simplicity that a one-page website can offer. However, if you have a huge business that needs much traffic to your website or internet advertising is your goal, we recommend you to have a multi-page website where you can have specific pages for the things that you sell. Simplicity can still be incorporated on multi-page websites, you just have to produce your content well. Don’t try to bombard your consumers with too much information and plan your content accordingly.

Your website is an investment. Consult with our experienced internet marketing team to be confident in deciding the right option for you. Explore our website design services.

Your website represents your business online. Other than a tool to showcase your products and services, it is an online marketing platform that displays your brand’s value and credibility. Yet, simply having a website is not enough, it must effectively function – designed to cover all your customers’ needs.

Basic Necessities of a Website

If you don’t have a website for your business yet, here are the things you need first:

Domain Name

The domain name is your business’ online address and it’s uniquely made for your company. For instance, IH Digital’s domain name is www.ihdigital.com.

Web Hosting

Now that your business has an online address, where does it actually live? Web hosting is the location or the server of your website where your customers come to visit. It is a server that connects your website to people who search for your business online.

Business Email Address

Having an official business email address is especially important for businesses who are still starting. Having corporate@ihdigital.com builds more credibility than just using corporate_ihdigital@gmail.com. It also helps in maintaining the security of your presence online, keeping away spam messages and hackers.

Website Content

Surely, content is king. But what kind of content do you put on your website? Having pages about your company, your products and services, and your contact details are not enough. You must determine your target market, know their wants and needs, and integrate content to media that gets them interested – blog posts, images, videos, or GIFs.

Maximize Web Design & Development

Build a website that your business needs, not a website that you personally want.

Since you’ve already set up a basic website from the notes we’ve given above, be your customer and ask yourself, is it enough? Website design and development is more than just how your website looks, of course, it is part of it, but there are other factors to consider as well. The standards on a well-developed website for 2018 are as follows:

Load Speed

In online marketing, everyone is a consumer and what do we hate the most? Time wasted. Having a page view is already a milestone but for one to stay and browse through the pages of your website, it must load quickly. Nothing is more frustrating than waiting for a blank screen on your mobile or laptop to load. Avoid losing customers that hit the close button once your website loads slowly.

Mobile-Optimized

Websites that are not mobile-optimized, meaning browsing on your phone and seeing the same layout as that of a computer’s, are hard to navigate. Our phones are designed with smaller screens and your website’s design should adapt to it. This way, users will be able to browse through your website smoothly.

Compatible with Multiple Browsers

You can’t control what browser people use when viewing your website. Make sure they can view your site properly and it functions well in various browsers such as Google Chrome, Mozilla Firefox and Safari. We suggest that you do a multiple browser check.

CMS-Enabled

Content Management System or CMS is a software where you can input and modify the design, content, images, videos, links and even the codes on your website. Before any of your content goes live, you can preview those using CMS. You can make the necessary changes before people see it. Choose a CMS software that’s easy to navigate. WordPress and Joomla are examples of a reliable CMS used by website design companies.

SEO Friendly

With good website SEO, you’ll put your website on top of search results on different search engines. Write useful and informative content for your customers and use the right SEO tools so your website can be seen easily. Know more by reading the basics in integrating SEO marketing to your website.

Social Media Integration

Include social media icons that your website viewers can click on your website. Since social media presence gives you a wider reach, incorporate your website content marketing by also sharing them on your Facebook or Instagram pages.

Google Analytics

Track and analyze the activities done by users on your website. With Google Analytics, you will acquire a detailed report on how many people actually go to your website, what they do, what page they spend most of their time on, the least visited pages, and more. By knowing all these, you will know how to improve not just your website but your products and services as well.

Email Marketing

Building an email network is another effective way to drive traffic to your website. By sending out valuable content to this network that you have, you can display information about your products and services, discounts perhaps? According to 2018 Radicati Group Study, there will be almost 4 billion email users before 2019, meaning, there are a lot of opportunities for you to convert email marketing to actual sales.

Website Security

Eliminate your website’s security risks. After putting all these efforts to create a well-functioning website for your business, you don’t want to lose everything you’ve built, do you? Viruses and hackers are everywhere but there are numerous ways to protect your website. You can use a tight firewall, antivirus protection, SSL security, and IPS/IDS. You can talk to our experts to know what security you need for your website.

If you want to go through the nitty gritty of creating an effective online marketing website for your business, IH Digital offers website design services. We’ll make sure we cross out everything from this website design and development to-do list.

Today, we are sharing one significant technique in social media. Did you know that around 53% of online users are more likely to complete a purchase from sellers they can message directly? That’s how significant live chat or messenger is. Additionally, most online users today are present on Facebook. Thus, it is a wise social media marketing technique to make Facebook Messenger Chat accessible via website.

 

Why use social media messenger on website

 

A customer live chat app on the website appears as a floating icon visible in the bottom right corner of a website. Facebook’s Customer Chat Plugin can be installed on your website to be easily accessed by visiting social media users. Installing this feature on your website can instantly aid your social media marketing campaigns. Social media marketing involves being accessible to prospective customers for a chat – whether it be human or Messenger bot interaction.

 

Also, another advantage is that this social media chat feature is free. The only requirement is an official Facebook page. In digital marketing, our brand needs to stay in the game. So why not make use of this easily achievable opportunity?

 

Finally, here are more reasons why this feature can largely help your digital marketing efforts:

 

Single inbox for social and website chats

Manage your chat messages directly from your Facebook Message Chat app. Whether the chat messages are sent via Facebook page or via website, everything is automatically managed in a single Facebook inbox. It’s easy for both page manager and enquirer to chat over this app. Among the social media channels, Facebook is widely used so it’s convenient.

 

Better customer service

Enhance your social media presence and customer service by Facebook Messenger on your website. Wherever you are, you will be able to respond any time of the day by responding through your mobile. It’s a good way to connect instantly with your customers. In digital marketing in Singapore, this function is indeed helpful as customer service is one top consideration by most customers.

 

Provide useful automated replies

Have you heard about chat bots? Facebook definitely has this function that you can make use of. Of course, customisation is available, which is a plus! Provide links and answers to basic FAQs to carry on conversations with potential leads in real time. This works best on Facebook Messenger.

 

Will you include this plan as part of your digital marketing efforts? For any digital marketing assistance, IH Digital can help you devise a strategic plan for your digital customer service plans. Furthermore, setting up a Chat Messenger on websites will require content strategy and technical knowledge, which IH Digital is proficient in. We are a digital marketing agency with a proven track record as a trusted and reliable social media marketing agency. We cater to the needs of brands in an up-to-date fashion as dictated by the interests of online users.

Internet has changed our everyday life. People enjoy online shopping because they can buy what they want at home and the products will be delivered to their home. Therefore, more and more companies set up their website to start e-Commerce (electronic commerce). Here are the three online marketing benefits to enjoy by using e-Commerce:

1. REDUCE COST

With e-Commerce, you can save money on shop rental and upkeep. Also, Website and online marketing are cheap and immediate marketing channels that help you reduce marketing cost. When there are discounts or new products to launch, you can update website information immediately. And send the latest information to customers through e-mail and social media platforms like Facebook.

2. OPEN 24/7

Some potential customers cannot access to your physical store because of location and opening hours. But your online store can overcome geographical barriers, open 24 hours and every day. It brings convenience for customers as they can buy your products anytime and from anywhere. e-Commerce helps you open new markets and expand customer base, especially when you are looking for customers around the world.

3. INCREASE EXPOSURE

e-Commerce is not bound by physical limitations like shelf space, you can show all of your products with details online. You can also do cross-selling easily in the website. During online shopping, people are usually attracted by “Related product”, “Customers who bought this item also bought” and “You may also like” suggestions. Showing additional or related items to customers who are viewing a product or have already added it to shopping cart, is an extremely effective way to generate more sales.

 

Want to try e-Commerce?

Develop a website is the first step to start e-Commerce. However, managing the website is also important. For example, with good Search Engine Optimization (SEO) can drive more free traffic to the website. IH Digital, a digital marketing agency in Singapore, provides search marketing, website development and management service. Contact us now to learn more.

To celebrate their 51 years of dedication to the perfection of Ginseng Research, Sulwhasoo Singapore has organised a pop-up store to showcase the latest additions to their Concentrated Ginseng Renewing line and other whimsical art exhibits. Sulwhasoo even conducted exclusive workshops and beauty classes that encapsulate the essence of total holistic beauty. As part of its digital marketing strategy to promote the pop-up store, Sulwhasoo worked with IH Digital, a digital agency in Singapore, to execute an influencer marketing campaign and launch its microsite.

An Event Coverage Video of Sulwhasoo’s Pop-up Store

Sulwhasoo x Limzy: Influencer Marketing Campaign

Sulwhasoo collaborated with the talented visual artist Limzy to tell the story of the blooming Ginseng flower, through a series of artworks entitled “When The Ginseng Blooms.” This influencer marketing campaign was in line with the celebration of Sulwhasoo’s 51st year in Ginseng Research as well as the latest additions to their Concentrated Ginseng Renewing line. Using her signature style of combining vivid watercolors with blooming flowers, Limzy created the three whimsical artworks – “The Root of Beauty”, “Flower Dance” and “Garden of Ginseng”.

“When the Ginseng Blooms” tells the story of a beautiful woman who lives in the Garden of Ginseng. The goodness rooted in her heart began sprouting when she was a young girl and blossomed, turning her into the beautiful woman she is now. She is the most elegant woman among the others as her beauty radiates while harvesting every good energy from the Earth. Limzy ends her story by illustrating that the woman dances with joy and confidence as she finds happiness in the Ginseng Garden. This story resonates with Sulwhasoo’s brand message of Holistic beauty. Images of the artworks were posted on social media, garnering an overwhelming positive response from their fans.

Read the full story on Sulwhasoo’s Facebook & Limzy’s Instagram:

Every morning, I immerse in the best energy and mood from this beautiful vanity area, while pampering myself with First Care Activating Serum and Concentrated Ginseng Renewing Cream EX infused with the enriching properties of ginseng. That’s my little secret for revitalized skin as I look forward to the rest of the day. Hope you are having a great start of the week! #WhentheGinsengBlooms #SulwhasooSG

A post shared by Limzy (@lovelimzy) on Sep 11, 2017 at 5:23am PDT

Sulwhasoo launched a Facebook wall contest to link their influencer marketing efforts back to their pop-up store. Fans were called to share their best interpretation of Holistic Beauty and comment it on the post. The chosen story will win one of the three unique Limzy artworks from “When The Ginseng Blooms”.

Holistic Beauty Microsite: Digital Marketing Campaign

Sulwhasoo launched a microsite for this online marketing campaign. The microsite celebrates their 51st year in perfecting Ginseng Research. It lists the exclusive workshops and beauty classes that encapsulate the essence of total holistic beauty, varying from flower arrangements to skincare tutorials.

Fans can also redeem a complimentary Sulwhasoo Anti-aging kit that is given out during the event. The kit includes the new Concentrated Ginseng Renewing Creamy Mask and a Concentrated Ginseng Renewing Cream EX. All they need to do it is sign up on the web page and present the QR codes sent to them when they visit the pop-up store in person. This digital marketing strategy integrates both offline and online activities, boosting the effectiveness of the overall marketing campaign.

An Integrated Digital Marketing Approach

It is an open secret that businesses will need to tap into digital marketing to support offline sales and events. Let IH Digital help you with your marketing campaign. If you are seeking to promote your brand through influencer marketing, microsites or social media marketing, IH Digital, a digital marketing agency in Singapore has an array of digital marketing services. Drop us a message to see how we can help you and your business today!

UNIQLO Malaysia made an appealing move on their customers recently by launching an interactive digital look book in their content marketing campaign. The digital look book showcased UNIQLO SPORTS latest collection and has reached out to a mass crowd. The interactive look book is an extension of the current website and was created as a webpage by IH Digital Singapore, a digital marketing agency in Singapore.

A digital look book webpage allows UNIQLO SPORTS to engage their audience visually and to create a brand personality in this online marketing campaign. UNIQLO SPORTS was supported and modelled by Malaysia’s very own national sports players from different sports category. This type of content marketing integrates comfort with versatility. The look book offers a familiar and homely feeling showing that the products are suitable for all types of sports.

Interesting and interactive function and styling were added in the look book webpage to entice audiences; users could just simply purchase the products, by conveniently clicking on the sports product being modelled. User friendly, direct and convenient webpage are important and necessary in making digital marketing successful. This content marketing strategy creates a strong image association and product awareness to the audience.

 

Benefits of using Look Book Webpage in Content Marketing

Look Book is a digital document that features the product’s collection. It is an effective platform for brands to online market your product in a light hearted way.

1. Entice Audience

Look book is new form of content marketing; it is able to capture audience’s attention with its appealing visuals content. It engages your product with the audience without coming off too forceful. Visuals content enables audience to better understand the product.

2. Build Brand Personality

Look book is a good platform for your brand to tell your story and build your brand personality. It is able show the audience what your brand wants to represent and your brand style.

3. Cost effective and easily accessible

No printing cost is incurred for look books. All you have to do is to create a design and upload it on the internet. Also, you are able to change your content easily at any time. It can be access easily by audience through the internet at all time.

 

Are you still wondering how to integrate a look book webpage or plan for other kinds of website development in your content marketing strategy? Don’t hesitate and contact us here! IH Digital, a trusted digital marketing agency in Singapore, can help you out by catering to your digital needs!

 

 

 

 

 

Kao Laurier Malaysia has been very aggressive with their online marketing efforts. Featuring the Malaysian doyennes of car racing and pop music, Leona Chin and Najwa Latif respectively, Kao Laurier conveyed their brand message with clarity in their previous content marketing videos. With Kao Laurier providing ladies with the support and protection they need during their red days, you can be assured that you will #confirmconquer and be on the go!

In the latest run of their digital marketing campaign, Kao Laurier is on the go in reaching out to their fans all over Malaysia. Hitting the road on their roving truck, fans get a chance to win free gifts and take part in exciting activities in their pursuit of being a Laurier Go Girl. Working with IH Digital, an online marketing agency, there was a video produced to explain how to take part in their marketing contest.

Besides producing a video, Kao Laurier released an interactive microsite with IH Digital’s help. Adding an animated element gives the microsite a personalised touch. By swiping left, you can control how the illustrated roving truck moves across the landscape and makes stops at different places. This representation is probably the most aesthetically pleasing and fun!

Other than being a visual, the animated microsite is quintessential to their whole content marketing strategy. It is the one-stop platform for the whole online marketing campaign. The microsite allows fans to check out the truck’s destinations and to find out more about the contest. On top of that, it is the platform for participants to upload their selfies taken. By sharing the posts with their friends, their chances of winning increases if their friends join in the fun. Just remember to hashtag #ConfirmConquer and include “I’m a Laurier Go Girl. Be like me!” in the captions. The winner and her friends will stand to win an all-expenses-paid trip worth RM15,000 to their dream destination.

Planning for an engaging Online Marketing Campaign

Offline and online marketing are complementary to each other. Not convinced? Look at how we helped Kiss92’s Dreams Set Sail. Let IH Digital help you to integrate both mediums in the execution of your marketing campaign. Inquire with us today.

For businesses that are thinking of expanding and would want to take advantage of opportunities in foreign markets, they must ensure all their content, especially online, is easily recognized and understood. In SEO copywriting however, it’s not as simple as translating your content to local language. It also entails understanding not only the market’s cultural traditions, but also their unique online journey as well.

Here are 3 ways to ensure your SEO copywriting is optimized for international markets:

• Tailor your message to fit your audience

Take Costa Asia for example.

Costa Asia, one of one of Asia’s premier travel cruise lines, embraced the need for mobile optimization by re-designing their website compatible to fit any device. Along with the adaptive interface, Costa Asia localized their English content to both traditional and simplified Chinese to better reach their Asian market.

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Why is localization important?

Tailoring your message will make your digital marketing more relevant and relatable to your target market. By customizing your SEO copywriting, not only do you increase your campaign’s effectiveness, it gives a sense of personal and unique experience for each of your audience.

IH Digital, a digital marketing agency in Singapore, has digital marketing specialists all across Southeast Asia to cater to your localization needs. Message us now to learn more.