Video

In 2014, PUB Singapore jumped on the bandwagon by publishing videos on YouTube as part of its online marketing strategy to increase the public awareness of water sustainability in Singapore. With the support from IH Digital, an online marketing agency in Singapore, PUB Singapore built...

Kao Laurier Malaysia promotes their new content marketing campaign - #LaurierGoGirls by featuring Leona Chin, Malaysia’s popular female drifter. In this new campaign, Kao Laurier encourages females to pursue their dreams, promising to provide them with the support and protection they need during their red...

LANEIGE Malaysia hosts a Facebook Live Streaming video to tour social media fans into their newly-opened boutique at Pavilion Elite. The video is part of the brand’s social media marketing which showcases exclusive skincare and makeup products that are only available at the latest G5 boutique....

Facebook contest is an essential social media marketing strategy to promote your brand. Marketers are keen in using this tool to generate brand loyalty by constantly rewarding fans for their unwavering support. Wall Contests are also effective in driving post engagement and potential audiences to...

While cooking tutorials aren’t exactly new on the digital marketing department, netizens’ interest towards recipe videos is still sustained till today. Recipe tutorials in the form of short videos are considered as a widespread digital phenomenon. Marketers and businesses have started to recognize its power and...

Long favoured Korean skincare brand, Sulwashoo, brings holistic beauty to its newly-opened Boutique at ION Orchard Singapore. The grand opening was graced with the presence of much-loved homegrown singer, Kit Chan whose appearance was documented in the Facebook Live video as part of the brand’s digital...