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Digital Marketing Update: Instagram Live Stories now available globally

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Instagram’s Live Stories is now rolled out to users world wide. This digital marketing news by the photo-sharing platform initially announced the addition of the live-streaming feature back in November, but was initially restricted to US users only.

In a recent interview, Instagram CEO, Kevin Systrom, shared what brought about the app’s update:

“Your connections with your friends and your family are the thing that make Instagram work.. All the data supports that if you follow more friends and engage with your friends, your activity goes through the roof. If you just follow more celebrity content or more interest-based content, that doesn’t move the needle at all.”

With photo-sharing and connection building still the main strategy of the app, this new update aims to boost authentic interaction and personal storytelling among its users. There’s no better way than using visual content as a business tool in social media marketing – with more than 500 million users, Instagram offers a massive platform for marketers to build brand awareness online.

 

Live Videos as a digital marketing strategy

Whatever platform, whether it’s Instagram or Facebook Live, Live videos are taking the digital marketing industry by storm. Brands and marketers alike are embracing this real-time platform as a content marketing strategy to tell their story and build brand awareness among their consumers.

This video marketing tactic is truly a unique experience as it establishes a connection between the brand and its followers in real time.

Want to try live videos for your digital marketing campaign?

IH Digital, a digital marketing agency in Singapore, provides content marketing services that could cater to any of your digital needs. From video marketing, social media marketing, SEO copywriting, and many more. Contact us now to learn more.

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Check out PUB Singapore’s Latest Online Marketing Strategy

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Driven by the successful “Unscramble with Water Wally” YouTube Contest, PUB Singapore did the same for its Facebook page by organizing a series of motion graphic wall contests as part of its online marketing and content marketing strategy. This social media marketing campaign by IH Digital, a digital marketing agency in Singapore aims to reward PUB Singapore’s social media fans for their active participation as well as increasing the public awareness of water sustainability in Singapore.

PUB Singapore released a series of animated GIFs using the “Pause, Screenshot & Comment” mechanism. The motion graphic typically consists of a series of static images, repeated in a loop. The fans will have to stop the animation, take a screenshot and share it in order to win a pair of Golden Village Movie tickets. On top of acting as an attractive visual, the animated GIF serves as an integral wall contest tool too.

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Stop the GIF at the appropriate attire and stand a chance to win a pair of movie tickets compliments from Golden Village Mr Popcorn!

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Help Water Wally save water by washing on full load. Stop the GIF when the washing machine is fully loaded.

It was an effective online marketing strategy. By using an animated GIF for its wall contest, PUB Singapore was able to promote water conservation in a fun and engaging manner. Its social media fans were enticed to watch the animations attentively and engage with the page actively.

Planning a Wall Contest for your Online Marketing Campaign

Facebook wall contest is an effective online marketing strategy if you are looking to promote your brand and reward fans for their unwavering support on social media. Explore different contest mechanics with IH Digital! Let us help you in capturing your audiences’ attention and efforts.

Here is another successful wall contest that IH Digital executed!

UNIQLO Malaysia 360-degree photo Count and Win Contest

Making use of the newly introduced 360-degree photo feature of Facebook, UNIQLO Malaysia immersed their social media fans in a refreshing experience. The fans were able to explore the entire shop virtually while taking part in the contest.

If you are looking forward to planning for a wall contest that could jump start your brand, team up with IH Digital. Check out our wall contest portfolio now!

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Case Study: How We Executed a Successful 360 Digital Marketing Campaign for Honda Malaysia

Honda-CityUsing Honda Malaysia as a case study, learn about IH Digital’s execution of a successful 360 Digital Marketing campaign. Make an enquiry with us today!

What is a 360 Digital Marketing Strategy?

At IH Digital, we believe strongly in a 360 Digital Marketing Strategy. With our three main arcs – Create, Distribute and Amplify, we aim to cover your entire digital marketing campaign. Let us illustrate our 360 approach using a successful campaign we executed for Honda Malaysia.

In its recent launch of the new Honda City, Honda Malaysia worked with IH Digital to release a Facebook Video to allow its social media fans to take their first look at the car. IH Digital executed a well-coordinated content marketing and social media strategy for Honda Malaysia. By comprehensively planning with our three main arcs in mind, the team was able to execute the campaign successfully without any hiccups.

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Creation

At IH Digital, we have an in-house content marketing team, creating engaging content from animated motion graphics to interactive applications. We aim to provide owned media for your social engagement.

For this Honda City campaign, IH Digital played an important role in creating the Facebook Video. From developing a creative storyboard and script to producing the video using high-quality production equipment, IH Digital handled each production stage with meticulous care. On top of that, IH Digital played an immense role in engaging and managing our talent – Megan Tan. With her presence, Honda Malaysia was able to explain the features of the car clearly, without losing the viewers’ attention.

Distribution

After creating such a masterpiece, it would be a waste not to share it online on a social media platform. At IH Digital, our social media marketing team will distribute your content by uploading on several social media platforms – Facebook, Instagram and even YouTube. From managing your fans’ comments to conducting a wall contest, you can count on IH Digital to make your fans engaged with the page, building a unique and intimate relationship.

Amplification

To help you extrapolate your reach, our digital media specialists will study the digital trends and plan for an optimized digital advertising campaign. By choosing the ideal placement of your media ads at the lowest cost, your digital marketing efforts will surely pay off as you are able to reach out to your desired pool of customers.

Results of this 360 Digital Marketing Campaign

  • It garnered 252 thousand views within 4 days
  • Garnered 5.6 thousand likes, 2.8 thousand shares within 4 days

In search of a Digital Marketing Agency?

If you are looking to make a digital impact, IH Digital provides services that are tailored to fit any of your digital needs. With our 360 Digital Marketing Strategy, IH Digital will be able to execute a campaign that fits your brand well. Drop us a message and learn more about our digital marketing approach.

 

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Introducing the all-New NIVEA Micellar Wipes!

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Nivea Singapore makes an interesting move in their latest social media marketing campaign, promoting their all-new Micellar Wipes. Using a social media motion graphic GIF, Nivea Singapore exposed its social media fans to the product first. Following that, they released their latest Facebook Wall Contest, giving the fans a chance to get their hands on this Holy Grail.

Nivea Singapore promotes their all-New NIVEA Micellar Wipes through a motion graphic gif in their latest social media marketing campaign.

In this animated motion graphic, Nivea illustrates the wonders of Micellar Wipes. Whether you are tired after a night of partying or rushing for time, Nivea Micellar Wipes will always be there to provide you with quick and effective makeup removal at your disposal.

Looking at similar social media marketing campaigns by IH Digital, a digital marketing agency in Singapore, we can conclude the effectiveness of using animated gifs in your online advertising strategy. Nivea Singapore, with the help of IH Digital, had released similar motion graphics in the past. These campaigns had successfully derived a huge number of engagement from its social media fans.

Nivea Singapore promoted its Skin Delight body lotion with an animated gif as well.

Nivea Singapore announced its Christmas promotions via an interactive animation.

Use of Motion Graphics in Social Media Marketing

In our previous article, we have shared the benefits of incorporating GIF in your social media marketing strategy. Not only does it convey your brand message across like static photos and text alone, it brings your content to life in a brief span of time. GIFs are simply long enough to send across a message and short enough to keep your audience’s attention. On top of that, GIFs are shareable through social media platforms like Facebook, making your content viral and giving you a higher audience reach.

To know more about motion graphics and what it can possibly contribute to your brand’s social media marketing campaign, contact IH Digital today. Our digital marketing specialists will be more than happy to help you.

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Social Media Marketing: Love is in the Air with Panasonic and Lotte!

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The Lunar New Year celebrations are hardly over and marketers are rushing to roll out their social media marketing campaigns for the upcoming Valentine’s Day. Having seasonal themes and greetings allow social media fans to bask in the festive atmosphere and engage better with your brands online. Amid fierce competition, how can you stay ahead in the digital marketing game? What should you plan for in your online marketing strategy?

Facebook Videos as part of your Social Media Marketing

Facebook Videos are effective online marketing mediums. With attention-grabbing visuals, social media fans are able to grasp the essence of your brand message effectively. If you are unsure how to go about planning your social media marketing campaign, here are a few examples by IH Digital, a digital marketing agency in Singapore.

Panasonic Singapore and Lotte Confectionery S.E.A managed to create a strong branding message to encourage fans to use their products this Valentine’s Day. Let’s take a look at their engaging Facebook Videos for this Valentine’s Day!

As part of their successful cooking tutorial series, Panasonic Singapore releases its Valentine’s Day special recipe – Strawberry Cheese Tart, encouraging its social media fans to serve up a handmade dish made and filled with love. Panasonic Singapore took the chance to showcase their kitchen appliances as well. This kind of tactic has proven effective in attracting massive numbers of viewers, amplifying their social media marketing efforts.

Lotte Confectionery S.E.A utilized a stop-motion video to engage their fans. In this video, the brand associated their Pepero snack with the most relatable activity for consumers during holidays: Planning for the perfect date! By bringing inanimate objects to life, Lotte shares a story of a perfect date with Pepero.

Are you looking to start your social media marketing campaign? Discover other online marketing strategies by IH Digital that might work for your brand! Speak to one of our representative here.

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Online marketing strategy: Engage fans using stop-motion videos!

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Many online marketing strategies are quickly emerging in the market today. Brands and marketers alike are quick to their feet on engaging their customers online. But throughout the clutter, what online marketing strategy will help you stand out? What digital marketing campaign should your business take on?

Stop-motion is an animation technique that allows you to manipulate inanimate objects as it appears to be moving on its own. Stop-motion is one of the best video marketing techniques that brands use to better bring their products to life; other than using drawings or still photographs.

Learn from these 3 brands on how they used stop-motion as an online marketing strategy:

Present your products using stop-motion

LANEIGE Singapore just launched the new Two Tone Lip Bar through stop-motion! The new lippies are both defining tint and moisturizing lip balm all in one bar. In the video, LANEIGE showcased the array of vivid colors representing 8 wonderful flavors: Cotton Candy, Tangerine Slice, Tint Mint, Fruits Candy Bar, Apple Jell-o, Tomato Sherbet, Lollipop Red, and Cherry Red.

Hold contests or giveaways using stop-motion

nex Singapore, one of the biggest shopping malls in Singapore, kicks off the Chinese New Year celebrations with a special giveaway as an online marketing strategy to engage their Facebook fans. Just by guessing which container the pineapple tarts are in (if its in Fortune, Prosperity, or Wealth), you’ll get a chance to win the Fortune Snack Containers in the stop-motion video. 

Educate your fans using stop-motion

Bio-essence Singapore shares the importance of protecting your skin, by showcasing how facial mists can help you enjoy your favorite activities while being under the sun. In the stop-motion video, Bio-essence helps illustrate the benefits of their newly formulated Miracle Bio Water facial mist with its added SPFPA 20+++ and Collagen elements.

Find the best online marketing strategy for your brand

Are you looking to start your content marketing campaign? IH Digital, an online marketing agency in Singapore, has digital marketing services that could cater to your brand’s needs. Whether is motion graphics production, social media marketing, or website design services, IH Digital has a service catered to fit y our digital needs. Drop us a message and learn more of our services.

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Social Media Marketing: Recipe Tutorials to Watch this Chinese New Year

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With Chinese New Year around the corner, put in your best social media marketing efforts! Injecting the festive spirit into your digital marketing strategy is definitely a must if you intend to promote your brand message to your social media fans. Following the latest trends also allows your brand to have an edge over your competitors during the holiday rush.

In our previous article, we discussed the benefits that cooking tutorials provide. Recipe tutorials in the form of short videos are wildly popular among social media users. Delicious food, being the essence of our lives, is the main focus of these Facebook Videos. Not to mention, these short videos allows viewers to learn the steps in a small amount of time, suiting our brief attention span.

Festive Recipe Videos as a Social Media Marketing Strategy

Listed below are a few Chinese New Year themed Facebook video recipe tutorials developed by IH Digital, a digital agency in Singapore that went viral among social media users.

In this tutorial video, Panasonic Singapore shares the Pineapple tarts recipe. Pineapple tart is a popular snack among the Chinese during the festival. The condensed tutorial allows users to see the entire process of making this delicious snack in less than two minutes. The bright lightning and the Chinese New Year layout played a huge part in attracting massive numbers of video viewers.

BOH Tea Malaysia has been working hard in providing fans numerous ideas on how to use their newly-released product, BOH Green Tea Latte to create different snacks – from the traditional Iced Gem Biscuits and Agar-Agar to the seasonal Jelly Mooncake. For this Chinese New Year, BOH Tea Malaysia did not disappoint its social media fans. They release another recipe video, teaching their viewers how to use the different flavoured tea powders to make Fortune Cookies for this festival. Besides serving as a seasonal greeting, the Facebook Video also serves as a product video as BOH Tea Malaysia takes the opportunity to promote its Cham and Green Tea flavoured powder.

Begin your Video Production campaign with IH Digital

IH Digital is a social media agency in Singapore with over 100 digital specialists across Asia. Discover the different social media marketing strategies by IH Digital that will work for your brand! Speak with one of our representatives today.

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PUB Singapore: Unscramble with Water Wally!

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In 2014, PUB Singapore jumped on the bandwagon by publishing videos on YouTube as part of its online marketing strategy to increase the public awareness of water sustainability in Singapore. With the support from IH Digital, an online marketing agency in Singapore, PUB Singapore built up its YouTube presence and released several well-received animations, featuring the adorable Water Wally.

In conjunction with releasing these engaging videos, PUB Singapore organised several different contests as part of its content marketing strategy to bring across the organisational message in a fun and engaging manner. In doing so, PUB Singapore encourages its social media fans to watch the animations attentively and engage with the page actively.

Driven by the success of the previous campaigns, PUB Singapore has worked with IH Digital in releasing a new series of animations for the “Unscramble with Water Wally” contest. Participants will simply have to subscribe to the channel, look out for the hidden letters in the animations, unscramble them and submit their answers in the comments section. Participants are then given the chance to win CapitaLand Mall Vouchers and Water Wally merchandise. This digital marketing campaign aims to reward the subscribers for their active participation and increase public awareness of Singapore’s efforts in ensuring water sustainability.

In this animation, the letters appear each time Water Wally picked out an object in the mall.

In this Christmas themed animation, Water Wally is seen unwrapping his presents. The letters appear each time a present is unwrapped. This animation also served as a seasonal greeting to its viewers.

In this animation, Water Wally is seen enjoying his picnic at one of the water bodies in Singapore. Together with the iconic smooth-coated otters, this animation accurately depicts Singapore’s unique landscape with residential estates near the water catchments. The hidden letters are shaped like clouds for the viewers to spot and unscramble.

Video Production for Online Marketing

Animations present dynamic content in a fun and engaging way, allowing the brands to share their messages and create a long lasting impression.

Eucerin’s illustrated animation and MSF’s filial piety illustrated animation are great examples to showcase how brand messages can be injected into animations.

Planning for a video production for your upcoming online advertising campaign? Let IH Digital help you with the production process. Inquire with us today.

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Content Marketing: Join Leona Chin and be a #LaurierGoGirl!

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Kao Laurier Malaysia promotes their new content marketing campaign – #LaurierGoGirls by featuring Leona Chin, Malaysia’s popular female drifter. In this new campaign, Kao Laurier encourages females to pursue their dreams, promising to provide them with the support and protection they need during their red days. Working with IH Digital, a digital marketing agency in Singapore, Kao Laurier released two featured vignettes with Leona Chin in conjunction with its Facebook Contest as part of its social media marketing strategy.

In the two Facebook videos, Leona Chin shares about her passion for her career in the unconventional industry and how Laurier plays a huge part in providing the comfort and confidence she needed while working. She ended off both videos by encouraging the female viewers to join her as a #LaurierGoGirl and to pursue their dreams with passion and confidence.

The wall contest #LaurierGoGirls enables fans to win cash vouchers and prizes. Participants will simply have to like the videos and share about how they overcome the challenges their red days posed in the pursuit of their dreams. Following that, they will need to add the hashtag #LaurierGoGirls and tag two other friends to share their stories as well. This content marketing strategy aims to reward Kao Laurier’s social media fans for their engagement and support towards the Facebook page as well as the brand.

Using Facebook Videos for Content Marketing

Videography is a vivid and rich medium wildly popular among social media fans. Interviews and vignettes allow the brands to share their brand stories and insights effectively, creating a long lasting impression.

Laneige Singapore’s Beauty tutorial video and LOTTE’s Pepero Day video are great examples to showcase how brand messages can be injected into Facebook Videos.

Aiming to use videos for your upcoming online advertising campaign? Let IH Digital help you with the production process. Inquire with us today.

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Digital Marketing: Explore the popular types of short engagement videos used on Social Media

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More businesses are starting to realise the importance of short engagement videos for their digital marketing efforts. Vivid and colourful videos are so popular across the various social media channels to the extent that Facebook has declared videos as its priority in its 2016 Quarter 3 Earnings Report. It is not hard to understand why Facebook videos are so engaging. If an image carries a thousand words, a video can easily communicate a brand message vividly.

Incorporating videos production into your social media marketing strategy also shows your brands’ determination in reaching out to your target audience. Plus, these videos are widely shared throughout social media platforms which give marketers’ a higher reach that can translate into future sales. Thus, it is essential to know the popular types of engagement videos. By utilising the appropriate style of short engagement videos, your brand would be able to communicate your message clearly and differentiate yourselves from your competitors.

Different Styles of Short Engagement Videos used in Digital Marketing Campaigns.

Here are the popular types of short engagement videos produced by IH Digital, a digital marketing agency in Singapore.

  1. Cinemagraphy

    Cinemagraphy has a minimalist approach by highlighting only the important elements, which are animated against a static background. This directs the viewers’ attentions effectively by removing any potential distractions.

    Lotte Singapore has incorporated this concept in its Christmas Greetings and it was well-received by the fans.

  1. Stop Motion

    Stop motion video involves the stitching of multiple photographs, providing an illusion of motion.

    Bio-essence Singapore has showcased its facial mists effectively, providing a clear illustration on how to use the products as well as its benefits.

  1. Animation

    Animations present dynamic content in a fun and engaging way.

    Nivea Singapore announced its Christmas promotions via an interactive animation.

Boost your online marketing strategy with IH Digital

There are various ways to use these engaging videos on social media from promotional news, wall contests to even recipe videos. Let IH Digital help you with your digital marketing. Contact us today.

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Social Media Marketing: Win a camera from Liese Malaysia #LieseCNYOOTD Contest

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Liese Malaysia has an interesting twist to its latest social media marketing campaign. With the Chinese New Year around the corner, Liese Malaysia has plans to engage its social media fans to plan and share their Chinese New Year outfit ideas as well as the complementary hair colour to go with it by organising a Facebook contest. The digital marketing strategy integrates a Facebook contest and a stop motion engagement video produced by IH Digital, a digital marketing agency in Singapore.

The Facebook contest enables fan to stand a chance to wish the Panasonic Lumix DMC-GX85K Camera, which will be a perfect gift to capture the lovely moments of the upcoming Chinese New Year. All the participants need to do is to upload a picture of the outfit in a flat lay orientation, following the sample shown in the motion graphic video, and include a hashtag #LieseCNYOOTD. This social media marketing campaign seeks to drive fan engagement with the brand by enticing social media fans to participate in this contest.

Stop motion videos as a Social Media Marketing Strategy

Stop motion videos are widely popular among Facebook users. With its short and fast-loading cues, these videos are effective in sustaining audiences’ attention and making a long lasting impression.

If you are still wondering how to integrate motion graphic videos as part of your digital marketing strategy, here are some great examples by IH Digital.

  1. BOURJOIS Singapore’s Blush in the Air Campaign

Bourjois Singapore released a stop motion video as part of their campaign to promote their new line of Souffle de Velvet shear matte lipsticks. By simply completing the phrase “_____ is in the air!” and reacting to the Bourjois Singapore’s Facebook post, fans will get a chance to win an exclusive ‘Bourjois Maison’ set featured in the video along with 8 gorgeous shades from Souffle de Velvet.

  1. Nex Singapore’s National Day Celebration

Much like Bourjois, Nex Singapore released a stop motion video in accordance to Singapore’s National Day Celebration. By naming the three local snacks featured in the video, fans will get a chance to win the nex drawstring bags and other attractive prizes.

Aiming to release a motion graphic video for your upcoming social media marketing campaign? Let IH Digital help you with the production process. Drop us a message.

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LANEIGE Facebook Live Tour: Pavilion Elite Boutique Grand Opening

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LANEIGE Malaysia hosts a Facebook Live Streaming video to tour social media fans into their newly-opened boutique at Pavilion Elite. The video is part of the brand’s social media marketing which showcases exclusive skincare and makeup products that are only available at the latest G5 boutique. This includes LANEIGE’s very own Water Science Mist, Water Pocket Sheet Mask, Water Sleeping Ball, Lip Card, Travel Kits, and Scented Cards.

Highlights of the media event were featured in the latter part of the video as well.

Aside from the live stream video, this digital marketing and social media marketing strategy by IH Digital, a digital marketing agency in Malaysia is also accompanied by a Facebook 360-degree photo that serves as a virtual tour and location guide for LANEIGE Sparkling Beauties’ reference.

Optimize your social media marketing through Live Videos

Facebook Live Streaming is a digital tool that is widely utilized by marketers today. It opens business pages to document corporate events, make use of behind-the-scene footages, and create corporate videos to attract social media users onto your business page as well as your products.

Live video is also efficient for marketers in a way that it sends notification to your followers encouraging them to interact and comment the very moment your video is released. This is a digital opportunity for you to increase video reach, engagement, and fans.

Make use of live videos for your next digital marketing campaign! IH Digital is consists of video productionTalk to one of our representatives today experts that can help you from video conceptualization until distribution.