Video

Kao Laurier Malaysia has been very aggressive with their online marketing efforts. Featuring the Malaysian doyennes of car racing and pop music, Leona Chin and Najwa Latif respectively, Kao Laurier conveyed their brand message with clarity in their previous content marketing videos. With Kao Laurier...

Video marketing involves the use of social videos for digital marketing purposes. Social videos are digitised videos, designed to be seen and shared through social networks, such as Facebook, Instagram and YouTube. Just imagine how much you can share with your audience using a minute-long video....

Driven by the successful “Unscramble with Water Wally” YouTube Contest, PUB Singapore did the same for its Facebook page by organizing a series of motion graphic wall contests as part of its online marketing and content marketing strategy. This social media marketing campaign by IH...

Nivea Singapore makes an interesting move in their latest social media marketing campaign, promoting their all-new Micellar Wipes. Using a social media motion graphic GIF, Nivea Singapore exposed its social media fans to the product first. Following that, they released their latest Facebook Wall Contest, giving...

Many online marketing strategies are quickly emerging in the market today. Brands and marketers alike are quick to their feet on engaging their customers online. But throughout the clutter, what online marketing strategy will help you stand out? What digital marketing campaign should your business...