With more and more companies getting in on digital marketing, it makes sense that pharmaceutical companies would want to leverage a competitive digital marketing strategy to stand out in the industry. 

The Challenges Pharmaceuticals Face when Marketing Online

Alluring as it may be, pharmaceutical digital marketing can be difficult, even for a big brand like Abbott.  One misstep in marketing and advertising medications online can directly affect a person’s life. This is precisely why regulations are set to gatekeep what is shown online. What’s more, rules governing pharmaceutical digital marketing vary from country to country, making it all the more difficult to digitally market such products overseas. 

How Can Pharmaceutical Companies Enter Digital Marketing? 

Even though pharmaceutical digital marketing poses a difficult challenge, it’s not impossible. Below are the essential steps on how new players can enter the arena: 

#1 Set Your Objectives Clearly

Ask yourself, why does your company want to enter the world of digital marketing? Is the purpose to engage with a wider audience, to sway their decision, or to drive sales? 

Whatever the choice is, you need to set the objective clearly because each objective might require a different strategy and platform. You can either leverage search marketing or display marketing. 

Once you choose your objective, you are now ready to map out your online marketing strategy, which brings you one step closer to reaching your business goals. 

#2 Strategise Your Campaign and Drive Results

There are many ways to increase a product’s awareness. One campaign strategy is how Abbott, a US-based health care and pharmaceutical company, increased its product SURBEX® Zinc’s awareness in Malaysia through YouTube, the top video sharing platform online. 

Using an eye-catching creative as well as strategic media buying, SURBEX® Zinc’s video ad garnered almost 400k views in only two months. Not only did the video catch the viewer’s attention, but it also led the viewer to their website, leading to a substantial amount of website traffic. 

Of course, there are a lot more ways to spread products awareness such as content marketing, social media marketing, search marketing, and the like. But all these would not have been achieved without incorporating media planning and buying and content creation ot their efforts. 

#3 Review Your Campaign

After everything has been set and done, it is crucial to see whether or not your campaign reached your target KPI. This analysis leaves room for future improvement. 

Abbott used more than just one way in spreading the awareness of SURBEX® Zinc. To further widen the scope, the pharma brand featured four Key Opinion Leaders (KOL) using the product in an article placed on OhBulan!, a Malay entertainment website. 

Within less than a month, the story had at least 20k views. The result well exceeded the initial target of 15k story views. Afterwards, it proceeded to expand the reach using social media marketing through a Facebook and Twitter shout out. 

With the right tools to measure a campaign’s success, you can analyse data for the improvement of your future campaigns.

Are you having difficulties marketing your pharmaceutical brand online? Engage a digital marketing agency now to ease your troubles away. Drop your details here to know more about our services and what we can offer for your digital endeavours.

Most brands agree that video marketing is a great investment. It gives out a good ROI, it’s easy and affordable to do. Videos generate more conversions and shares on social media.

This year, brands had become more aware of this matter, and now a large number of video ads are being posted on social media sites such as YouTube, Facebook, and Instagram. Here are some video marketing trends to help you gain more audience attention.

Video Marketing Trend #1: Vlogs

A business vlog is ideal when you update your audiences about your brand or your latest product. Some businesses collaborate with influencers to create content for their brand. It may be about products or services reviews or how-to videos. A perfect example would be hotels who want to gain brand awareness. Asia Travel Club is a social platform that helps connect hotel partners to influencers to produce great vlog reviews.

Video Marketing Trend #2: Live Stream

According to Marketing Land, 44% of brands have produced live stream videos. Viewers prefer live stream videos from their favourite brands because they could easily interact and ask questions directly. Live streaming is the fastest way to check your viewer metrics because it shows at the top of the video. People often join live streams with a high number of viewers. The best part is it’s easy to start a live stream because Facebook, YouTube, and Instagram have live stream features!

Video Marketing Trend #3: Virtual Reality

Another video marketing trend that has dragged consumers attention is through virtual reality marketing. Though it is new and brands still test this kind of marketing, virtual reality is expected to grow at a fast pace in 2020. Brands like Golden Village Funan recently executed their virtual reality experience that lets consumers enjoy a variety of games and movie content.

Video Marketing Trend #4: 360 Degree Videos

360-degree video, also known as spherical videos is a short and much simpler version of an immersive video like VR. Your audience would love to immerse and engage in a post where they can explore a picture beyond its flat shape. 70% of marketers who have used 360 videos says it has increased engagement for them, according to Web Videos.

Video Marketing Trend #5: Social Media Video Ads

Whether it’s skippable or not, social media video ads are great attention-grabber. Viewers love to binge watch on YouTube and Facebook. Moreover, social media ads are less expensive. Thus, more brands have switched the placement of their ads from television commercials to social media video ads.

Engage More Audience with Video Marketing!

Let your brand be as interactive as these trends! IH Digital is a digital marketing agency that provides digital marketing solutions for your brand. Want to know more about video marketing, social media marketing, OOH, media buy, and more? Contact us today!

Almost everything on social media relates to video marketing. It is another marketing medium where you plan, shoot, and post videos on social media to deliver the brand’s purpose. Not only that! It also educates and entertains your customers as a lot of social media users are visual learners.

And soon, brands’ videos will be all around us conquering social media platforms, LED billboards, televisions in public places, and more. Find out why video marketing is the next big thing!

Video Marketing Perks 1: You can feature more about your product

Some people love seeing great product photos on Facebook, or Instagram page but all they have are still pictures. Users are more enticed to buy products that have video content such as how-to videos, product reviews, tutorials, or do 360 degrees feature videos!

Video Marketing Perks 2: People are more hyped with what they watch than what they read

With video marketing, you are tapping two senses: sight and hearing. Unlike reading, it is much more exciting and interactive to produce videos. Your viewers are attracted not only to the visual presentation but also to the sound it has.

Video Marketing Perks 3: Some influencers are into videos already

Another reason why you should invest in video marketing is that most influencers are using videos to promote themselves and give updates to their followers. If you plan to partner up with a lot of influencers, then you must also adapt to this trend.

Video Marketing Perks 4: You can post on different social media sites

You have a lot of choices on where to post your videos! Most social media sites are video-friendly now. They upgrade their apps to encourage the use of videos. You can feature your brand or product through a Facebook live, Instagram stories, YouTube live stream, or just a video post.

Changing the Digital Marketing Game!

IH Digital is now adapting to the video trend providing clients with great video posts such as GIFs, micro-videos, product videos, and more! Check out this video created by IH Digital!

Want to see more videos? You can visit IH Digital YouTube channel, and subscribe for more video updates!

Tap on Video Marketing Now with IH Digital!

IH Digital can help you with your digital marketing needs. A digital marketing agency that will introduce you to video marketing, and other marketing services such as social media management, content marketing, search marketing, Chinese digital marketing and more! Contact us today!

Do you have a launch coming up, a series of roadshows to tackle or a big on-ground campaign in the making? Don’t let event planning keep you from remembering that video marketing is one of the best ways to round up your digital marketing strategy.

In today’s digital age, video marketing has become all the more important as the battle for users’ attention is more competitive. In fact, the average attention span of a person today is less than 8 seconds.

An event video, which typically covers the proceedings and activities of an event, is a great way to build brand awareness. Besides this, event videos also help extend the reach and visibility of any event. This way, brands are able to bring in the experience to more people, even after the event is done.

EVENT VIDEOS DONE RIGHT

Meanwhile, Honda Malaysia leveraged the power of video marketing at the Kuala Lumpur International Motor Show ’18. The event video showcased their Immersive Sensory Room, which bannered the technology that they’re using. Interviews with attendees gave the event video a personal touch.

CREATE EVENT VIDEOS WITH THE RIGHT DIGITAL MARKETING AGENCY

From award shows to conferences, you need the right digital marketing agency to help create a winning event video. Let IH Digital, a digital agency in Singapore, help you plan and execute your video production. With our experience in producing social and Facebook videos, we will expand your reach and increase your fan engagement on social media platforms. Get in touch with us today!

Did you know that 1 in 5 videos on Facebook is a live broadcast? Facebook Live remains a powerful digital marketing tool ever since it was first launched in 2015 because it’s free, fun and fairly easy to use. Virtually anyone who has an internet connection and a Facebook account can do so without trouble. But how do brands take advantage of Facebook Live’s massive potential for traffic and engagement? Let this roundup of best practices guide you along the way.

BUILD ANTICIPATION

One of the most important things to do before you go live is to let people know. Do this in advance in order to build anticipation among your followers. For Eastspring Investments, the buzz for their Facebook Live session about the 2019 Market Outlook was created six days before the live broadcast. The announcement provided ample time for interested attendees to prepare for the broadcast. Moreover, try not to be cryptic when drumming up excitement for a live broadcast. Tell people what the broadcast is about or who will be in the broadcast.

DO A TEST BROADCAST

Honda Malaysia’s Facebook Live video at the KLIMS 2018 Motorshow proved to be a success with careful planning and coordination.

Will you be broadcasting from a studio or an outdoor area? Inspect the venue if it’s conducive. Is the internet connection stable? Put your mobile phone in airplane mode so that no calls will disrupt your broadcast. Should you use a microphone? Test your device’s audio if it’s clear and audible. By doing a test broadcast, you can eliminate mistakes that could arise during the live broadcast.

DRAW PEOPLE IN

WANT TO MAKE FACEBOOK LIVE PART OF YOUR DIGITAL MARKETING STRATEGY?

Are you looking for ways to upgrade your video marketing strategy? Let IH Digital, a digital marketing agency in Singapore specializing in social media management, digital marketing, content marketing and more, help you plan the best Facebook Live broadcast for your brand. Get in touch with us today!

In an age where online presence is highly important, brands need to live up to the trends – creating a website, a Facebook page or an Instagram profile is not enough anymore. To achieve business success, it is necessary to maximize what these platforms can offer. Digital marketing experts in the past years have predicted that videos will be the future of content creation in social media and they were 100% right. For marketers to convert content to sales, they must know the current effective ways of doing so; for video marketing, its future is definitely now.

What you get from video marketing

Videos are an excellent engager. Have you caught yourself spending more time on videos in your timeline lately than ever? That’s because videos have evolved into a more attractive, informative and immersive experience. Compared to written content, a website or page that contains more videos are most likely getting visited more for a longer period of time; video marketing increases website traffic and decreases bounce rates. Brands must take advantage of these benefits; by creating videos, they connect more with their target market because consumers feel more involved with their brand’s communication.

As consumers engage more with videos in social media, their buying behaviours are influenced. They get information on how products are used through demonstration videos, they know if products and services are good through video reviews, and they connect with the brand through lifestyle videos. Because of the benefits they get through video marketing, they, in turn, buy the product and promote the brand by sharing on their personal profiles. Videos generate leads and sales, meaning, businesses get a higher return on their investments.

Video marketing by the numbers

Videos are greater than ever. Let’s see look at the numbers:

• Users spend 2.6 more times on pages with videos than those without (Insivia)
• 92% of video viewers share videos with others (HubSpot)
• 1200% more shares are generated by videos than text and images combined (WordStream)
• 90% of consumers’ buying behaviour is influenced by product videos (HubSpot)
• 80% of users can recall a video they have watched over a month (HubSpot)
• 52% of marketers agree that video marketing has the best ROI (HubSpot)
• Brands that have videos on their social media grow their annual revenue 49% faster than those who don’t (WireBuzz)
• 80% of all consumer internet traffic will be from online videos in the year 2021 (Cisco)

The power of 10-second videos

Digital marketing has its uncertainties, but video marketing is certainly here to stay. Though videos are of great use, consumers value their time and their attention spans get shorter. In recent studies, digital marketing experts suggest that in using video marketing, brands should convey the most important message of their brand communication within 10 seconds; shorter videos are now crucial in online advertising. This is a challenge worth taking as brands only get this short chance of persuading their market to know more about them, leading to additional site or page views and to actual purchase.

GIFs – Effective video alternative

GIFs are also a powerful tool in creating content for social media marketing. A GIF is an image file that supports both animated and static images, played in just a couple of seconds; it is a cheaper alternative to videos. Since its file size is smaller, it can be uploaded quickly and can be loaded faster by users. Millions of GIFs are shared daily, and because of the popularity it gathered over the years, it’s now part of how users interact in social media. Brands can definitely take advantage of it.

Make the most out of video marketing

Video content showcasing customer reviews, tutorial videos and demonstration videos are the top three most effective ways to reach an audience. Whether it’s selling a product or promoting a service, these types of videos are the top choices in social media. Here are some modern trends to consider in creating your brand’s videos:

• Vertical Video Format

Since mobile phones are the most convenient medium for consumers, 94% of people capture videos upright (Forbes) and choose to watch vertically as well. This year, Facebook has started the uploading of vertical videos saying that fans prefer larger views and have watched more frequently.

• Facebook & Instagram Stories

These quick snippets showing a few seconds of an individual’s life are totally a hit. Using stories in your brand display more candid moments and is effective when you want to connect with your market on a personal level. Just make sure you capture their interest as stories only last for a day.

• Live Videos

Live videos are a unique experience for consumers. Compared to non-live videos, live videos get six times more engagement according to Facebook (Search Engine Journal). You can feature your brand’s gimmicks through live videos – product launch, raffle draws, and product demonstrations, backstage access, you can even do a live question and answer as your audience can also engage with you real-time. And if you also target global consumers, you can definitely do so.

• In-Email Videos or GIFs

Instead of the typical newsletters than you send out to your client, why not include videos? According to HubSpot, videos in emails lead to a 200-300% increase in click-through rates, just be sure to include “Video” on the subject line.

Now is the right time to develop your online marketing efforts. Make your target market experience your brand. Should you wish to explore the wide range of perks of video marketing, reach us.

Video marketing is one of the most in-demand forms of digital marketing campaign. Video content promotes brand recall, help strengthen your brand message and it can perform well on all devices. Do you know how much you can share with your audience in a minute-long video? It’s 1.8 million words!

Video is projected to claim more than 80% of all web traffic by 2019. There are several video marketing trends such as Facebook Live, receipt video, interview videos and animations. You can choose the one which is most suitable for your brand image and products.

Citibank Singapore has launched an interview video about the stock sell-off in the US recently. In this interview video, two professionals from Citibank discussed about how the stock sell-off affected global market and how should investors navigate this market volatility. Florence Tan, Head of Advisory – Strategy & Communications Citibank Asia Pacific, shared her insight with the audience about global economy and inflation.

Although interview videos have been around for a long time, they are still effective for sharing latest information and product details. It is also a professional way to showcase your expertise and give people helpful information. An interview article may be too long for people to read through, but interview video is more attractive and can be listened to while people are multitasking.

Wanting to execute an outstanding video marketing campaign?

IH Digital, a digital marketing agency in Singapore, ready to cater your digital needs to make your brand stand out among the others! Let us help you with the planning and execution of your video production. With our digital marketing agency’s cast experience in producing social videos, we will expand your outreach and increase your fan engagement on social media platforms. If you are interested, inquire with us today.

In the previous article, we have mentioned Chinese New Year is one of the world’s most prominent and celebrated festivals and introduced how brands inject the CNY festival spirit into their social media marketing campaign through Facebook mini game and receipt videos. Here is more ways to celebrate CNY while engaging supporters and promoting brands:

Animated Video – Filial Piety

Chinese New Year is a time of joy, great food and family togetherness. IH Digital produced an animated video for Filial Piety. In the video, everyone is wearing traditional Chinese clothes, saying CNY greeting with gifts.

Live Post – MY Merries

MY Merries has launched a Live Post Wall Contest and invite fans to answer the question to win the prize. Just press and hold the photo, and the ang pow packets will show up. Count how many ang pow packets you found in the photo and comment to win a set of our exclusive ang pow packets along with a sample of Merries Good Skin Pants.

To experience this Facebook ­Live Photo, follow this link on your smartphone: https://goo.gl/5Gtm1a

Blogger Engagement – Petronas

Many people will drive for a few hours to go back to their hometown and visit their family. Petronas has launched a video about it with blogger engagement in Weibo. We invited some famous Weibo bloggers to share this video and reach more fans. The video reached 3.03 million impressions with 650K video views within 24 hours.

Micro Video – Biore Malaysia

IH Digital produced a micro video for Biore Malaysia, which showed their products, discount and New Year greeting within 12 seconds.

IH Digital is a reputable digital marketing agency in Singapore, present in 6 other countries across Asia, proficiency in more than 10 languages. We produce written and visual content to engage your audience in other markets across Asia. Contact us now to learn more.

Related article: Social Media Marketing: How Brands Celebrate Chinese New Year!(I)

Many brands fought to carry out enticing social media marketing campaign for Chinese New Year to engage their supporters and to promote their brands. Chinese New Year, also known as the Lunar New Year, is an important Chinese festival celebrated at the start of the first calendar month. It is one of the world’s most prominent and celebrated festivals. It is the public holiday in China, Singapore, Malaysia and Thailand.

Read below and learn how brands inject the festival spirit into their digital marketing campaign in Chinese New Year.

Facebook Mini Game – Panasonic Singapore
Panasonic Singapore launched a CNY Prosperity Left-Right Game application. Play the Prosperity Game daily and fans can collect as many prosperity points as possible within 30 seconds, getting a higher chance of winning fantastic Panasonic prizes in our Grand Draw.
To experience this game, follow this: Online game is no longer available

Receipt Video – Naturel Singapore
IH Digital developed a receipt video for Naturel Singapore to celebrate Chinese New Year. As dumplings are said to bring wealth due to their ingot shapes, making chicken dumplings at home is the way to welcome luck and prosperity into your home. Meanwhile, Naturel’s products are showed in the video.

Enlarge Photo – FreshKon Malaysia
FreshKon Malaysia celebrated Chinese New Year in a fresh and exciting way on social media. In collaboration with a digital marketing agency, IH Digital, an interesting photo was created for their Facebook page. The photo created was not just any ordinary photo. When you click on the lens showed in the photo, the photo will be enlarged with more information of “Buy 3 Get 1 Free” promotion.
To experience this amazing photo, follow this link on your smartphone: https://goo.gl/ra1Gr3

Photo Design – Joyden Concepts China
To celebrate Chinese New Year, Joyden Concepts gave out discount for their traditional homemade Nian Gao. IH Digital created the photo for their Weibo account.

IH Digital is a reputable digital marketing agency in Singapore, present in 6 other countries across Asia, proficiency in more than 10 languages. We produce written and visual content to engage your audience in other markets across Asia. Contact us now to learn more.

Related article: Social Media Marketing: How Brands Celebrate Chinese New Year (II)

If you’ve been following digital marketing trends, it’s no surprise that video is shifting and shaping the world of marketing. Video marketing is becoming the most popular and influential strategy of digital marketing to grab audience’s attention and present more content. You can find more and more videos in Facebook now.

LET’S LOOK AT 3 VIDEO MARKETING TRENDS FOR FACEBOOK!

1. Cover video

Cover video is not a new function in Facebook. When people enter your Facebook Page, the cover photo or video will be showed on the top. By replacing cover photo to cover video, you can show content between 20 and 90 seconds. A creative and attractive cover video can give a good first impression for audience and introduce your brand.

Travel 141, a travel blog platform, has uploaded its cover video and showing many beautiful views for traveler.

2. Hold contest or giveaway

Run a Facebook contest or giveaway to reward fans is a good way to increase engagement. Using video, you can ask fans to enter the contest easily by screen-capturing a scene and posting the image. Or you can ask a simple question that fans can find the answer in the video. It is interactive while encouraging your audience to watch the whole video to find the scene or answer.

IH Digital hold a contest by animation video for PUB, Singapore’s National Water Agency. We asked fans to count the number of blue canoes passing by the #ABCWaters site and stand a chance to win the prize.

3. Professional Live Video

Live video will continue to be a trend in 2018. Using professional live video can introduce your products in detail. The biggest advantage is that you can connect with your audience through real-time communication. For example, when they have questions, they can comment and ask, and you can answer their questions immediately through live video.

START PLANNING YOUR VIDEO MARKETING STRATEGY!

After looking at different video marketing trends for Facebook, think about which style you would adopt for your video production today!

IH Digital, a digital marketing agency in Singapore, has digital marketing services that could cater to your brand’s needs. With our digital marketing agency’s vast experience in producing social videos, we will expand your outreach and increase your fan engagement on Facebook. Drop us a message and learn more of our services.

Festivals come and go in a blink of an eye. It is very easy for social media users to miss out on your digital marketing campaigns as the competition is so stiff and the time frame is so short. By now, you should know that the use of social videos is a popular social media marketing technique as they allow your content to become viral overnight. Recipe videos are wildly popular these days. With a massive number of the social media users aspiring to be the next “Master Chef”, recipe videos are proven to be a great hit with massive engagement rates and video views.

With Christmas just around the corner, it is time to put your thinking caps on. Injecting the festive spirit into your social media marketing strategy is of paramount importance if you intend to connect with your target audience. Perhaps, you can consider producing a Christmas-themed cooking video for the upcoming holiday. Besides serving as a seasonal greeting, the video also serves as a product video for your brand to promote its products.

Festive Recipe Videos as a Social Media Marketing Strategy

Listed below are some video productions developed by IH Digital, a digital marketing agency, for Mid-Autumn Festival and Halloween.

In this tutorial video, Panasonic Singapore shares a Mini Lotus Mooncake recipe. The condensed cooking tutorial allows users to see the entire process of making this delicious Mid-Autumn Festival snack in less than two minutes. Panasonic also took the opportunity to showcase the use of their electrical products in this video production. The social video went viral, reaching over 144k views, and it is successful in engaging their social media audience.

Naturel Singapore also shared a Snowskin Mooncake recipe as part of their social media marketing campaign for Mid-Autumn Festival. Other than being a seasonal greeting, the social video also serves as a product video for Naturel’s products – Naturel Pure Olive Oil and Naturel Grapeseed Oil Spray.

Following the success of the previous video productions, Naturel Singapore released another recipe video for Halloween. This short recipe video demonstrated the entire process of making the Spookie Cookies using their Naturel Extra Virgin Olive Oil.

Plan your video production campaign with IH Digital

Consider working with IH Digital to produce a Christmas-themed cooking video for the upcoming holiday! IH Digital is a digital agency in Singapore with over 100 digital specialists across Asia. If you feel that video production is not suitable for your brand, we are able to propose the perfect social media marketing strategy that will work for you as well. Speak to one of our digital marketers here.

As the famous proverb goes, “The way to a man’s heart is through his stomach”, there is no surprise that cooking videos are the recipe to effective social media marketing, especially for food and household products. With a majority of the social media audience aspiring to be a “Master Chef”, recipe videos are proven to be a great hit with massive engagement rates and video views.

Cooking videos, in the form of short social videos, are considered as a widespread digital marketing phenomenon today. Similar to the product placements in movies and TV dramas, cooking videos allow marketers to introduce their food-related and household products subtly to the audience. On top of that, these short social videos are also “digestible”, suiting people’s fast-paced lives and brief attention span.

Short Recipe Videos as a Social Media Marketing Strategy

Listed below are some of the recipe videos produced by IH Digital, a digital agency in Singapore that went viral among social media users.

Kenwood Hong Kong – Fruit Custard Tart Recipe

In this social video, Kenwood Hong Kong shares a simple recipe on making fruit custard tarts using Kenwood’s products. The colourful aesthetic of the video and the presence of the famous guest star, Pak, played a huge role in attracting massive numbers of page viewers and reactions.

Kenwood Hong Kong – Blueberry Cheesecake Dessert Cup

Likewise, Kenwood introduces its products via this recipe video, showing the social media audience how to make a Blueberry Cheesecake Dessert Cup. The tutorial allows users to see the entire process of making this delicious snack in less than four minutes. With a huge number of likes and shares by the social media fans, it proves that recipe videos are effective for social media marketing campaigns.

Naturel Singapore – Squid Ink Pasta

Naturel Singapore’s (https://www.facebook.com/Naturel.Living) short social videos are successful in giving fans numerous ideas on how to incorporate their products. In this cooking video, Natural shares the recipe for Squid Ink Pasta using two of their most popular products – Naturel Organic Spaghetti and Naturel Extra Virgin Olive Oil Spray.

Naturel Singapore – Fish Fillet Recipe

Naturel Singapore has also provided fans another idea on how to use their Reduced Fat Spread Margarine. This short recipe video demonstrated the entire process of making Fish Fillet in one minute.

Work with IH Digital for your video production

With 4 billion daily video views on Facebook, it is important to focus on your video marketing efforts as part of your overall social media marketing strategy. Planning your video marketing strategy by understanding the different types of social videos that can help your brand. Our digital marketing agency specializes in coming up with effective social media marketing strategies that are tailored to fit your digital marketing campaigns. Drop us a message now.