Most brands agree that video marketing is a great investment. It gives out a good ROI, it's easy and affordable to do. Videos generate more conversions and shares on social media. This year, brands had become more aware of this matter, and now a large number...
Almost everything on social media relates to video marketing. It is another marketing medium where you plan, shoot, and post videos on social media to deliver the brand’s purpose. Not only that! It also educates and entertains your customers as a lot of social media...
As a new year approaches, expect an array of new and exciting digital marketing trends in tow. While many of the trends we've seen in the past year will remain relevant in 2019, it's still important for brands to take note of emerging and still-evolving...
Do you have a launch coming up, a series of roadshows to tackle or a big on-ground campaign in the making? Don't let event planning keep you from remembering that video marketing is one of the best ways to round up your digital marketing strategy. In...
Did you know that 1 in 5 videos on Facebook is a live broadcast? Facebook Live remains a powerful digital marketing tool ever since it was first launched in 2015 because it’s free, fun and fairly easy to use. Virtually anyone who has an internet connection...
Digital marketing is a must for any business. No matter the industry or scale of a business, digital marketing is integral to any brands' success. As more and more customers are online, the right digital marketing strategy paves the way for any business to reach them—on a...
In an age where online presence is highly important, brands need to live up to the trends – creating a website, a Facebook page or an Instagram profile is not enough anymore. To achieve business success, it is necessary to maximize what these platforms can...
Video marketing is one of the most in-demand forms of digital marketing campaign. Video content promotes brand recall, help strengthen your brand message and it can perform well on all devices. Do you know how much you can share with your audience in a minute-long...
In the previous article, we have mentioned Chinese New Year is one of the world's most prominent and celebrated festivals and introduced how brands inject the CNY festival spirit into their social media marketing campaign through Facebook mini game and receipt videos. Here is more ways to...
Many brands fought to carry out enticing social media marketing campaign for Chinese New Year to engage their supporters and to promote their brands. Chinese New Year, also known as the Lunar New Year, is an important Chinese festival celebrated at the start of the...
