Most brands agree that video marketing is a great investment. It gives out a good ROI, it’s easy and affordable to do. Videos generate more conversions and shares on social media.

This year, brands had become more aware of this matter, and now a large number of video ads are being posted on social media sites such as YouTube, Facebook, and Instagram. Here are some video marketing trends to help you gain more audience attention.

Video Marketing Trend #1: Vlogs

A business vlog is ideal when you update your audiences about your brand or your latest product. Some businesses collaborate with influencers to create content for their brand. It may be about products or services reviews or how-to videos. A perfect example would be hotels who want to gain brand awareness. Asia Travel Club is a social platform that helps connect hotel partners to influencers to produce great vlog reviews.

Video Marketing Trend #2: Live Stream

According to Marketing Land, 44% of brands have produced live stream videos. Viewers prefer live stream videos from their favourite brands because they could easily interact and ask questions directly. Live streaming is the fastest way to check your viewer metrics because it shows at the top of the video. People often join live streams with a high number of viewers. The best part is it’s easy to start a live stream because Facebook, YouTube, and Instagram have live stream features!

Video Marketing Trend #3: Virtual Reality

Another video marketing trend that has dragged consumers attention is through virtual reality marketing. Though it is new and brands still test this kind of marketing, virtual reality is expected to grow at a fast pace in 2020. Brands like Golden Village Funan recently executed their virtual reality experience that lets consumers enjoy a variety of games and movie content.

Video Marketing Trend #4: 360 Degree Videos

360-degree video, also known as spherical videos is a short and much simpler version of an immersive video like VR. Your audience would love to immerse and engage in a post where they can explore a picture beyond its flat shape. 70% of marketers who have used 360 videos says it has increased engagement for them, according to Web Videos.

Video Marketing Trend #5: Social Media Video Ads

Whether it’s skippable or not, social media video ads are great attention-grabber. Viewers love to binge watch on YouTube and Facebook. Moreover, social media ads are less expensive. Thus, more brands have switched the placement of their ads from television commercials to social media video ads.

Engage More Audience with Video Marketing!

Let your brand be as interactive as these trends! IH Digital is a digital marketing agency that provides digital marketing solutions for your brand. Want to know more about video marketing, social media marketing, OOH, media buy, and more? Contact us today!

Almost everything on social media relates to video marketing. It is another marketing medium where you plan, shoot, and post videos on social media to deliver the brand’s purpose. Not only that! It also educates and entertains your customers as a lot of social media users are visual learners.

And soon, brands’ videos will be all around us conquering social media platforms, LED billboards, televisions in public places, and more. Find out why video marketing is the next big thing!

 

Video Marketing Perks 1: You can feature more about your product

Some people love seeing great product photos on Facebook, or Instagram page but all they have are still pictures. Users are more enticed to buy products that have video content such as how-to videos, product reviews, tutorials, or do 360 degrees feature videos!

Video Marketing Perks 2: People are more hyped with what they watch than what they read

With video marketing, you are tapping two senses: sight and hearing. Unlike reading, it is much more exciting and interactive to produce videos. Your viewers are attracted not only to the visual presentation but also to the sound it has.

 

Video Marketing Perks 3: Some influencers are into videos already

Another reason why you should invest in video marketing is that most influencers are using videos to promote themselves and give updates to their followers. If you plan to partner up with a lot of influencers, then you must also adapt to this trend.

 

Video Marketing Perks 4: You can post on different social media sites

You have a lot of choices on where to post your videos! Most social media sites are video-friendly now. They upgrade their apps to encourage the use of videos. You can feature your brand or product through a Facebook live, Instagram stories, YouTube live stream, or just a video post.

 

Changing the Digital Marketing Game!

IH Digital is now adapting to the video trend providing clients with great video posts such as GIFs, micro-videos, product videos, and more! Check out this video created by IH Digital!

Want to see more videos? You can visit IH Digital YouTube channel, and subscribe for more video updates!

 

Tap on Video Marketing Now with IH Digital!

IH Digital can help you with your digital marketing needs. A digital marketing agency that will introduce you to video marketing, and other marketing services such as social media management, content marketing, search marketing, Chinese digital marketing and more! Contact us today!

 

 

As a new year approaches, expect an array of new and exciting digital marketing trends in tow. While many of the trends we’ve seen in the past year will remain relevant in 2019, it’s still important for brands to take note of emerging and still-evolving techniques to keep your digital and social media marketing strategies sharp as ever. Take a look at the four trends to look out for in digital marketing.

CHATBOTS

The popularity of chatbots can’t be denied. It’s been around for a couple of years but it still shows no signs of slowing down. In fact, according to Business Insider, 80% of businesses intend to use chatbots by 2020.

With its indispensable ability to reach and engage customers any time of the day, chatbots fill in the limitations of the human workforce. Indeed, chatbots are bound to become an important customer service option thanks to their ability to respond faster and smarter.

MICRO INFLUENCERS OR BLOGGERS

In 2019, micro influencers will take centre stage. Unlike influencers, who are celebrities or big-time bloggers with a large following, micro-influencers are usually individuals with less than 10,000 followers. Despite having fewer followers, studies have shown that micro-influencers actually generate more engagement per post.

 A microblogger engagement campaign for Araya Hong Kong

With the help of micro-influencers, brands can harness the power of relatability and higher conversion. How? While engaging a celebrity with millions of followers can help brands reach a bigger audience, not all the celebrity’s followers may be interested in what you’re offering. But if brands tap into the power of a micro-influencer with a specific interest, they are more likely to build greater rapport with those pool of potential customers.

VIDEO

Have you been incorporating video into your content marketing strategy? Now’s not the time to slow down as video remains on top. In particular, live video is expected to lead the way in video content strategies. A microblogger engagement campaign for Araya Hong Kong

Honda Malaysia Facebook Live video at KLIMS 2018 MotorshowFrom Facebook Live to Instagram Live, the possibilities are endless for brands to great as creative and as engaging as they can. Other formats that are expected to rise in popularity are 360-degree video content and vertical videos. The latter is especially popular on Instagram. In fact, over 75% of millennials watch videos in this format.

AUGMENTED REALITY

Technological advancements are also seeping their way into digital marketing. One global trend to look out for is augmented reality. Through this immersive technology, brands can incorporate visual elements–such fas their products–onto an actual space.

GET YOUR DIGITAL MARKETING STRATEGY READY FOR 2019

Need a digital marketing agency in Singapore to provide content marketing services that could cater to any of your digital needs? From video marketing to social media marketing and SEO to China marketing, IH Digital will help you plan and execute your campaigns. Get in touch with us today to learn more.

Do you have a launch coming up, a series of roadshows to tackle or a big on-ground campaign in the making? Don’t let event planning keep you from remembering that video marketing is one of the best ways to round up your digital marketing strategy.

In today’s digital age, video marketing has become all the more important as the battle for users’ attention is more competitive. In fact, the average attention span of a person today is less than 8 seconds.

An event video, which typically covers the proceedings and activities of an event, is a great way to build brand awareness. Besides this, event videos also help extend the reach and visibility of any event. This way, brands are able to bring in the experience to more people, even after the event is done.

EVENT VIDEOS DONE RIGHT

At The Straits Times Run 2018 presented by Panasonic Singapore, the top brand for home appliances tapped digital marketing agency IH Digital to capture all the action from the event. The run also coincided with Panasonic’s 100th anniversary. The 2-minute, 30-second event video not only highlighted the run but Panasonic’s numerous booths, activities and more.

 

Meanwhile, Honda Malaysia leveraged the power of video marketing at the Kuala Lumpur International Motor Show ’18. The event video showcased their Immersive Sensory Room, which bannered the technology that they’re using. Interviews with attendees gave the event video a personal touch.

CREATE EVENT VIDEOS WITH THE RIGHT DIGITAL MARKETING AGENCY

From award shows to conferences, you need the right digital marketing agency to help create a winning event video. Let IH Digital, a digital agency in Singapore, help you plan and execute your video production. With our experience in producing social and Facebook videos, we will expand your reach and increase your fan engagement on social media platforms. Get in touch with us today!

Did you know that 1 in 5 videos on Facebook is a live broadcast? Facebook Live remains a powerful digital marketing tool ever since it was first launched in 2015 because it’s free, fun and fairly easy to use. Virtually anyone who has an internet connection and a Facebook account can do so without trouble. But how do brands take advantage of Facebook Live’s massive potential for traffic and engagement? Let this roundup of best practices guide you along the way.

BUILD ANTICIPATION

 

One of the most important things to do before you go live is to let people know. Do this in advance in order to build anticipation among your followers. For Eastspring Investments, the buzz for their Facebook Live session about the 2019 Market Outlook was created six days before the live broadcast. The announcement provided ample time for interested attendees to prepare for the broadcast. Moreover, try not to be cryptic when drumming up excitement for a live broadcast. Tell people what the broadcast is about or who will be in the broadcast.

DO A TEST BROADCAST

Honda Malaysia’s Facebook Live video at the KLIMS 2018 Motorshow proved to be a success with careful planning and coordination.

Will you be broadcasting from a studio or an outdoor area? Inspect the venue if it’s conducive. Is the internet connection stable? Put your mobile phone in airplane mode so that no calls will disrupt your broadcast. Should you use a microphone? Test your device’s audio if it’s clear and audible. By doing a test broadcast, you can eliminate mistakes that could arise during the live broadcast.

DRAW PEOPLE IN

Eastspring Investments made their Facebook Live session all the more interesting by ensuring viewers are part of the discussion. The broadcast, which talked about investment opportunities in 2019, welcomed questions from viewers. While the broadcast wrapped up in under an hour, a moderator was on standby to inform viewers that unanswered questions will be addressed to in private.

WANT TO MAKE FACEBOOK LIVE PART OF YOUR DIGITAL MARKETING STRATEGY?

Are you looking for ways to upgrade your video marketing strategy? Let IH Digital, a digital marketing agency in Singapore specializing in social media management, digital marketing, content marketing and more, help you plan the best Facebook Live broadcast for your brand. Get in touch with us today!

Digital marketing is a must for any business. No matter the industry or scale of a business, digital marketing is integral to any brands’ success. As more and more customers are online, the right digital marketing strategy paves the way for any business to reach them—on a level playing field, at that.

Digital marketing is also a way for banks to generate brand awareness, promote financial education and products, and earn trust among prospects and customers. For banking institution Maybank, engaging in digital activities has been the way to go to celebrate their incorporation in Singapore.

Maybank not only organised a celebratory event at the Maybank Tower but also tapped digital agency IH Digital to create a post-event video that showcased the day’s activities. Moreover, the corporate video also highlighted Maybank’s various CSR initiatives and social media efforts to create awareness on their incorporation.

Maybank further stepped up their digital marketing game with a Facebook application created by IH Digital. The application, Maybank Celebrates, Maybank Cares, allows users to share how Maybank has partnered with them in their journey. Furthermore, users can also opt to send their well wishes for Singapore instead.

For every message received through the application, Maybank will donate S$10 to their partner non-profit charity, Food From The Heart. To entice users to join, they are giving away a staycation at Fullerton Hotel, CapitaLand Mall vouchers and Grab credits.

STEP UP YOUR GAME WITH THE RIGHT DIGITAL MARKETING AGENCY IN SINGAPORE

Need to stand out among your competitors? IH Digital is a digital marketing agency in Singapore armed to cater to your digital needs. From corporate video production to social media marketing, IH Digital is the digital agency in Singapore you need. Get in touch with us today and let us help you plan the best digital strategy for your brand.

In an age where online presence is highly important, brands need to live up to the trends – creating a website, a Facebook page or an Instagram profile is not enough anymore. To achieve business success, it is necessary to maximize what these platforms can offer. Digital marketing experts in the past years have predicted that videos will be the future of content creation in social media and they were 100% right. For marketers to convert content to sales, they must know the current effective ways of doing so; for video marketing, its future is definitely now.

What you get from video marketing

Videos are an excellent engager. Have you caught yourself spending more time on videos in your timeline lately than ever? That’s because videos have evolved into a more attractive, informative and immersive experience. Compared to written content, a website or page that contains more videos are most likely getting visited more for a longer period of time; video marketing increases website traffic and decreases bounce rates. Brands must take advantage of these benefits; by creating videos, they connect more with their target market because consumers feel more involved with their brand’s communication.

As consumers engage more with videos in social media, their buying behaviours are influenced. They get information on how products are used through demonstration videos, they know if products and services are good through video reviews, and they connect with the brand through lifestyle videos. Because of the benefits they get through video marketing, they, in turn, buy the product and promote the brand by sharing on their personal profiles. Videos generate leads and sales, meaning, businesses get a higher return on their investments.

Video marketing by the numbers

Videos are greater than ever. Let’s see look at the numbers:

• Users spend 2.6 more times on pages with videos than those without (Insivia)
• 92% of video viewers share videos with others (HubSpot)
• 1200% more shares are generated by videos than text and images combined (WordStream)
• 90% of consumers’ buying behaviour is influenced by product videos (HubSpot)
• 80% of users can recall a video they have watched over a month (HubSpot)
• 52% of marketers agree that video marketing has the best ROI (HubSpot)
• Brands that have videos on their social media grow their annual revenue 49% faster than those who don’t (WireBuzz)
• 80% of all consumer internet traffic will be from online videos in the year 2021 (Cisco)

 

The power of 10-second videos

Digital marketing has its uncertainties, but video marketing is certainly here to stay. Though videos are of great use, consumers value their time and their attention spans get shorter. In recent studies, digital marketing experts suggest that in using video marketing, brands should convey the most important message of their brand communication within 10 seconds; shorter videos are now crucial in online advertising. This is a challenge worth taking as brands only get this short chance of persuading their market to know more about them, leading to additional site or page views and to actual purchase.

GIFs – Effective video alternative

GIFs are also a powerful tool in creating content for social media marketing. A GIF is an image file that supports both animated and static images, played in just a couple of seconds; it is a cheaper alternative to videos. Since its file size is smaller, it can be uploaded quickly and can be loaded faster by users. Millions of GIFs are shared daily, and because of the popularity it gathered over the years, it’s now part of how users interact in social media. Brands can definitely take advantage of it.

Make the most out of video marketing

Video content showcasing customer reviews, tutorial videos and demonstration videos are the top three most effective ways to reach an audience. Whether it’s selling a product or promoting a service, these types of videos are the top choices in social media. Here are some modern trends to consider in creating your brand’s videos:

• Vertical Video Format

Since mobile phones are the most convenient medium for consumers, 94% of people capture videos upright (Forbes) and choose to watch vertically as well. This year, Facebook has started the uploading of vertical videos saying that fans prefer larger views and have watched more frequently.

• Facebook & Instagram Stories

These quick snippets showing a few seconds of an individual’s life are totally a hit. Using stories in your brand display more candid moments and is effective when you want to connect with your market on a personal level. Just make sure you capture their interest as stories only last for a day.

• Live Videos

Live videos are a unique experience for consumers. Compared to non-live videos, live videos get six times more engagement according to Facebook (Search Engine Journal). You can feature your brand’s gimmicks through live videos – product launch, raffle draws, and product demonstrations, backstage access, you can even do a live question and answer as your audience can also engage with you real-time. And if you also target global consumers, you can definitely do so.

• In-Email Videos or GIFs

Instead of the typical newsletters than you send out to your client, why not include videos? According to HubSpot, videos in emails lead to a 200-300% increase in click-through rates, just be sure to include “Video” on the subject line.

Now is the right time to develop your online marketing efforts. Make your target market experience your brand. Should you wish to explore the wide range of perks of video marketing, reach us.

Video marketing is one of the most in-demand forms of digital marketing campaign. Video content promotes brand recall, help strengthen your brand message and it can perform well on all devices. Do you know how much you can share with your audience in a minute-long video? It’s 1.8 million words!

Video is projected to claim more than 80% of all web traffic by 2019. There are several video marketing trends such as Facebook Live, receipt video, interview videos and animations. You can choose the one which is most suitable for your brand image and products.

Citibank Singapore has launched an interview video about the stock sell-off in the US recently. In this interview video, two professionals from Citibank discussed about how the stock sell-off affected global market and how should investors navigate this market volatility. Florence Tan, Head of Advisory – Strategy & Communications Citibank Asia Pacific, shared her insight with the audience about global economy and inflation.

Although interview videos have been around for a long time, they are still effective for sharing latest information and product details. It is also a professional way to showcase your expertise and give people helpful information. An interview article may be too long for people to read through, but interview video is more attractive and can be listened to while people are multitasking.

Wanting to execute an outstanding video marketing campaign?

IH Digital, a digital marketing agency in Singapore, ready to cater your digital needs to make your brand stand out among the others! Let us help you with the planning and execution of your video production. With our digital marketing agency’s cast experience in producing social videos, we will expand your outreach and increase your fan engagement on social media platforms. If you are interested, inquire with us today.

In the previous article, we have mentioned Chinese New Year is one of the world’s most prominent and celebrated festivals and introduced how brands inject the CNY festival spirit into their social media marketing campaign through Facebook mini game and receipt videos. Here is more ways to celebrate CNY while engaging supporters and promoting brands:

Animated Video – Filial Piety

Chinese New Year is a time of joy, great food and family togetherness. IH Digital produced an animated video for Filial Piety. In the video, everyone is wearing traditional Chinese clothes, saying CNY greeting with gifts.

 

Live Post – MY Merries

MY Merries has launched a Live Post Wall Contest and invite fans to answer the question to win the prize. Just press and hold the photo, and the ang pow packets will show up. Count how many ang pow packets you found in the photo and comment to win a set of our exclusive ang pow packets along with a sample of Merries Good Skin Pants.

To experience this Facebook ­Live Photo, follow this link on your smartphone: https://goo.gl/5Gtm1a

 

Blogger Engagement – Petronas

Many people will drive for a few hours to go back to their hometown and visit their family. Petronas has launched a video about it with blogger engagement in Weibo. We invited some famous Weibo bloggers to share this video and reach more fans. The video reached 3.03 million impressions with 650K video views within 24 hours.

Micro Video – Biore Malaysia

IH Digital produced a micro video for Biore Malaysia, which showed their products, discount and New Year greeting within 12 seconds.

IH Digital is a reputable digital marketing agency in Singapore, present in 6 other countries across Asia, proficiency in more than 10 languages. We produce written and visual content to engage your audience in other markets across Asia. Contact us now to learn more.

Related article: Social Media Marketing: How Brands Celebrate Chinese New Year!(I)

Many brands fought to carry out enticing social media marketing campaign for Chinese New Year to engage their supporters and to promote their brands. Chinese New Year, also known as the Lunar New Year, is an important Chinese festival celebrated at the start of the first calendar month. It is one of the world’s most prominent and celebrated festivals. It is the public holiday in China, Singapore, Malaysia and Thailand.

Read below and learn how brands inject the festival spirit into their digital marketing campaign in Chinese New Year.

Facebook Mini Game – Panasonic Singapore
Panasonic Singapore launched a CNY Prosperity Left-Right Game application. Play the Prosperity Game daily and fans can collect as many prosperity points as possible within 30 seconds, getting a higher chance of winning fantastic Panasonic prizes in our Grand Draw.
To experience this game, follow this: http://bit.ly/PanasonicProsperityGame

Receipt Video – Naturel Singapore
IH Digital developed a receipt video for Naturel Singapore to celebrate Chinese New Year. As dumplings are said to bring wealth due to their ingot shapes, making chicken dumplings at home is the way to welcome luck and prosperity into your home. Meanwhile, Naturel’s products are showed in the video.

Enlarge Photo – FreshKon Malaysia
FreshKon Malaysia celebrated Chinese New Year in a fresh and exciting way on social media. In collaboration with a digital marketing agency, IH Digital, an interesting photo was created for their Facebook page. The photo created was not just any ordinary photo. When you click on the lens showed in the photo, the photo will be enlarged with more information of “Buy 3 Get 1 Free” promotion.
To experience this amazing photo, follow this link on your smartphone: https://goo.gl/ra1Gr3

Photo Design – Joyden Concepts China
To celebrate Chinese New Year, Joyden Concepts gave out discount for their traditional homemade Nian Gao. IH Digital created the photo for their Weibo account.

IH Digital is a reputable digital marketing agency in Singapore, present in 6 other countries across Asia, proficiency in more than 10 languages. We produce written and visual content to engage your audience in other markets across Asia. Contact us now to learn more.

Related article: Social Media Marketing: How Brands Celebrate Chinese New Year (II)

If you’ve been following digital marketing trends, it’s no surprise that video is shifting and shaping the world of marketing. Video marketing is becoming the most popular and influential strategy of digital marketing to grab audience’s attention and present more content. You can find more and more videos in Facebook now.

LET’S LOOK AT 3 VIDEO MARKETING TRENDS FOR FACEBOOK!

1. Cover video

Cover video is not a new function in Facebook. When people enter your Facebook Page, the cover photo or video will be showed on the top. By replacing cover photo to cover video, you can show content between 20 and 90 seconds. A creative and attractive cover video can give a good first impression for audience and introduce your brand.

Travel 141, a travel blog platform, has uploaded its cover video and showing many beautiful views for traveler.

2. Hold contest or giveaway

Run a Facebook contest or giveaway to reward fans is a good way to increase engagement. Using video, you can ask fans to enter the contest easily by screen-capturing a scene and posting the image. Or you can ask a simple question that fans can find the answer in the video. It is interactive while encouraging your audience to watch the whole video to find the scene or answer.

IH Digital hold a contest by animation video for PUB, Singapore’s National Water Agency. We asked fans to count the number of blue canoes passing by the #ABCWaters site and stand a chance to win the prize.

3. Professional Live Video

Live video will continue to be a trend in 2018. Using professional live video can introduce your products in detail. The biggest advantage is that you can connect with your audience through real-time communication. For example, when they have questions, they can comment and ask, and you can answer their questions immediately through live video.

 

START PLANNING YOUR VIDEO MARKETING STRATEGY!

After looking at different video marketing trends for Facebook, think about which style you would adopt for your video production today!

IH Digital, a digital marketing agency in Singapore, has digital marketing services that could cater to your brand’s needs. With our digital marketing agency’s vast experience in producing social videos, we will expand your outreach and increase your fan engagement on Facebook. Drop us a message and learn more of our services.

Everyone’s favourite festive season is coming! Everyone’s planning what gifts to get for their loved ones this Christmas. And, what’s a season of giving without giveaways on social media? There’s no better time for brands to step up their social media marketing game. Wall contests are effective in building fan base and brand loyalty. Besides rewarding fans for their unwavering support, wall contests help to drive engagement rates and reach out to a wider audience.

Listed below are three online marketing campaigns created in partnership with IH Digital, a digital marketing agency in Singapore. These campaigns are specially curated to celebrate this Christmas.

1. Kotobuki Singapore – “Guess the Dishes”

Kotobuki Singapore is giving away 5 Christmas sets, worth $68+ each. In this motion graphic, Koko dropped three dishes from his reindeer sleigh. To win, participants will just need to guess and leave the names of the three dishes in the comments below. They will need to also like the page and tag their friends as well. Encouraging participants to tag few of their friends is also an effective social media marketing strategy to build the fan base.

2. Sanitarium Singapore – “Ways to Maintain a Healthy Lifestyle”

Sanitarium Singapore is giving away a healthy gift pack in the spirit of Christmas. Similar to the Kotobuki’s wall contest, Sanitarium used a motion graphic as well. However, the gif was not used as part of the wall contest mechanism. Social media users have to list some ways to maintain a healthy lifestyle and share the post in order to win. Sharing the post allows it to become viral and increase its exposure, reaching out to more people on Facebook.

3. PUB Singapore – “Count with Water Wally”

If you are hoping to get more video views, turn it into a wall contest. PUB Singapore released an animation to give away CapitaLand Mall vouchers and Water Wally merchandise for this Christmas. In this video, Water Wally is putting up ornaments on the Christmas tree. Just count the number of blue water droplet ornaments placed on the Christmas and submit the answer in the comments section.

Enhance your social media marketing campaign with IH Digital

If you are looking forward to launch a wall contest that could propel your brand, work with IH Digital. We are a digital marketing agency in Singapore with core competencies in Consultancy and Research, Social Media Marketing, Search Marketing, Digital Creative and Video Marketing, and Digital Media Planning and Buying. Drop us a message today!