Soap brand Lifebuoy is reminding people to ‘wash your hands like a boss’ on social media with the TikTok hashtag challenge #LifeBuoyKarona in India.
Amid the current COVID-19 situation across the world, many brands strive to make good personal hygiene more viral than ever through social media. This opportunity enabled the soap brand to extend its handwashing campaign in India to TikTok to reach out to the app’s millions of active online users.
Lifebuoy: ‘Spread the word, not germs’
Many Indians have joined the TikTok #LifebuoyKarona hashtag challenge including celebrities and social media personalities. This allowed an incredible online viewership growth from 5.3 billion to a staggering 20.1 billion views in less than a week.
Here are their short TikTok hashtag videos in case you missed it:
Wash karo hands like a BOSS, Challenge karne waalo ko mera applause 👏🏽##LifebuoyKarona @Lifebuoy_India@shamitashettyofficial @therajkundra♬ Lifebuoy Karona – Lifebuoy
Wash karo hands like a boss, Challenge karne waalo ko mera applause ##LifebuoyKarona @Lifebuoy_India♬ Lifebuoy Karona – Lifebuoy
Watch the TikTok influencer videos here:
Wash your hands like a boss fast,bimari then won’t last!#li#febuoykarona @lifebuoy_india @rizaafreen_17 @imransabunwala_cr7 @mr.raghav25♬ Lifebuoy Karona – Lifebuoy
Boss bano, handwashing steps follow karo ##lifebuoykarona @lifebuoy_india @vijendrabyou @zaidfdarbar @khan_sultan 😎♬ Lifebuoy Karona – Lifebuoy
The power of cure is in your hands. Follow the steps and wash your hands like a boss! ##lifebuoykarona @lifebuoy_india @mrmayankm@deepty13@achchusingh♬ Lifebuoy Karona – Lifebuoy
Follow the steps and wash your hands like a boss, 20 seconds is all it takes!##lifebuoykarona @lifebuoy_india @sameeksha_sud @daverushi_14 @adnankhan9♬ Lifebuoy Karona – Lifebuoy
Help ‘Make the Good Habit of Handwashing Viral’ with TikTok
To join the hashtag challenge, TikTok users must create a video demonstrating proper handwashing to the tune of the #LifebuoyKarona song.
Additionally, the campaign invites TikTok users to ‘make the good habit of handwashing viral’ by tagging 3 friends when posting the hashtag video.
Grow Your Brand Awareness with a TikTok Hashtag Challenge!
Struggling to increase brand awareness with your current strategy? Leverage the power of TikTok ads to achieve your business goals in a short time.
With approximately 800 million monthly active users worldwide, the ByteDance-owned application TikTok is a promising advertising platform for businesses intending to scale up its digital efforts.
In Southeast Asia alone, TikTok garnered 150 million users in May 2019, according to a report by The Straits Times. Among the region, the short-form video app is most popular in Vietnam and Indonesia in terms of monthly active users and video views.
Ready to hop on the exciting advertising opportunities on TikTok? Talk to our TikTok marketing expert to get started.
IH Digital is a 360 ° digital marketing agency headquartered in Singapore, with offices across Southeast Asia and Greater China. We offer a comprehensive range of digital marketing services, including TikTok advertising. Talk to our marketing expert today to learn more about our services.
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