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Digital Marketing: Honda Malaysia’s Jazz Santai Zone Photo Contest

Honda Malaysia - Jazz Santai Photo Contest - IH Digital

Honda Malaysia continues to boost digital marketing and social media marketing for Honda Family Road Trip campaign. Aside from fun-filled activities that the weekly event offers, a creative photo booth area was also showcased on-site as a part of another online advertising strategy tool for the brand.

With the help of IH Digital, a trusted digital marketing agency, Honda Malaysia opens the Jazz Santai Zone Photo contest to its social media patrons.

The photo contest is Honda Family Road Trip’s succeeding social media strategy tool, next to the Facebook Live Video feature that the brand formerly utilized. The mechanics of the contest only involves posting a creative photo taken at the Honda Family Road Trip Jazz Santai Zone at Aeon Bandaraya Melaka, Malaysia.

Consecutive social media strategy for a digital marketing campaign

A successful digital marketing campaign requires an array of tools and platforms to create a lasting impact to fans as well as prospective audiences. Innovative tools like Facebook Live for corporate videos, microvideo teasers, and Facebook app contests, can easily spur social actions and engagement from netizens.

If you are seeking for ways to optimize digital strategies for your brand, IH Digital, a digital agency in Singapore is more than willing to help. Click here for more info.

 

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What is online marketing?

What is online marketing - IH Digital

From customer support and purchasing to product announcements and advertisements, brands are taking their businesses online. But does this mean for you? What is “online marketing” and how does it benefit you and your business?

As a brand, maybe you’re wondering, “what can I do to take my business to the next level?”

Traditional marketing strategies, like billboards, print ads and TV ads, continues to be a driving force of sales and brand awareness today. However since the dawn of the internet, new marketing means have emerged making it easier for business to attract their customers.

Traditional Marketing versus Online Marketing - IH Digital
Are traditional marketing strategies enough for your business?

So, what is online marketing?

According to TNMedia, online marketing is:

any tool, strategy or method of getting the company name out to the public… it builds up the company reputation by increasing its ability to be found online.

To put it simply, it is any effort to promote your business online.

There are countless ways for your business to strengthen its presence online. However there are 3 ways to jumpstart your online marketing journey.

Overview

First is Content Marketing where you create and distribute valuable content to captivate and engage a your target audience, ultimately, to drive profitable customer action.

Then there’s SEO or Search Engine Optimizationthe process of optimizing your online content affecting its visibility on a search engine’s results.

Search Engine Marketing or SEM, is the paid version of SEO, where instead of promoting your content from the ground up, you pay your way to the top results.

Social Media Marketing, where you utilize social media channels to share and spread your message, all the while engaging and establishing a connection with your online community.

And finally, Pay-per-click Advertising or PPC, where you pay for each click that you receive in every ad that you make.

As you can see, Online marketing is a big, integrated web that consists of strategies, if executed well, could do wonders for your brand. But before that, let’s get to know each strategy to give you an idea on what will fit your business.

Content Marketing

Content is the the most important ingredient in any online marketing campaign. It serves as the “meat” that makes your campaign worthwhile to even look at or pay attention to.

According to Content Marketing Institute:

Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.

By providing useful and quality content, you not only get your message across in a creative way, but have the potential to change consumer behavior.

Here is an example:

Singapore Red Cross takes their cause to a new light by spreading blood donation awareness through mobile app “Donor Dash”, as a content marketing strategy.
Donor Dash app available in Android and iOS

Red Cross Singapore, in partnership with a digital agency in Singapore, launched a mobile game app called “Donor Dash” to spread blood donation awareness and encourage more people to donate blood. Not only was it fun and entertaining, it provides trivia and tidbits about blood donation, while serving as a mobile portal of blood center information and donation process.

See?

You must aim to inform and educate using creative and relevant content, that invokes new perspective and behaviour when it comes to your brand.

SEO – Search Engine Optimization

Website is a crucial part in growing your business, as it is the embodiment of your brand online. All the information your market needs to know about you could be found in your website. And with that, people tend to look you up online.

But none of this will matter if you’re not searchable in search engines.

That’s where SEO comes in.

By providing good content while factoring in other ranking factors like, keyword research and site architecture among others, you make your website search engine-friendly with the potential of making it to top organic search results.

Not only that, by optimizing your content for mobile, you target a huge chunk of the online market. Take note, Facebook has over 1.03 billion daily active users on mobile. Having a mobile-friendly site makes it all the difference.

Here’s an example:

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Costa Asia, one of Asia’s premier travel cruise lines, re-designed there website optimizing it for mobile and desktop use. The new interface now provides a more seamless and optimal interaction, making it easier to navigate. Plus with its localized content, it makes it easier for different target markets to understand.

SEM – Search Engine Marketing

Like mentioned before, SEM is the paid version of SEO. Instead of optimizing your content organically, you invest on ads to help your page’s visibility, depending on what keyword is searched for.

The more people search for a specific keyword, the more it is competitive and expensive.

But by setting conversion goals, you can keep track of the actions of consumers upon clicking your ads and how much you spent and earned during your campaign.

Social Media Marketing

Facebook, Twitter, Google+, Instagram, Vine, Pinterest. The list goes on and on.

Millions, no, billions of people are active in social media everyday, making it more crucial for you to explore and start your own social media marketing campaign.

Although, there are constant algorithm changes in every social media platform, there are many ways for you to be creative with your content.

Here is an example:

In partnership with a digital marketing agency, Honda Malaysia utilized Facebook’s new featureFacebook Live, by announcing the all-new Honda Civic in a well-executed and well-directed Facebook Live video, with the support of microvideos, as part of their #RideTheDream campaign. This digital marketing campaign garnered 760,000 views overtime and over 11,800 engagement, including likes, shares, and comments.

Facebook Live is now one of the most popular social media marketing strategies that businesses prefer, as it not only provides a unique brand experience, it also lets you engage and connect with your fans in real time, making it more unique and intimate.

Here’s another example:

Panasonic Singapore launched a Facebook app called “Veggie Life” in support of their “A Better Life, A Better World” brand story. The app showcases Panasonic’s Veggie Life line of products, as well as healthy eating tips and recipes that you can download.

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Facebook App lets you customize your page any way you like, whether its in a form of a game, RSS feed, customized sign-up forms, and many more. With this, you provide a brand experience to your customers that is unique to your business.

PPC – Pay-per-click Advertising

SEM is only one type of PPC advertising. There are many other platforms that offer pay-per-clicks that allows you to reach a targeted or niche audience, from Facebook, Twitter, YouTube, LinkedIn and Instagram.

Facebook, for example, offers a wide range of ads with different purposes, from brand awareness to clicks-to-website. According to Facebook, over $6.24 billion of ads revenue was recorded for the second quarter of 2016. And just recently, Instagram reached the 500 thousand mark of active advertisers on their platform.

Here are some examples of PPC advertising:

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Remember, no matter how many ads you create or how much you invest in an ad campaign, content and targeting still matter.

Conclusion

Brands today, big or small, have embraced online marketing as a crucial part of their business. In some way, it became the turning point of how they do business and engage with their customers. Every businesses have its misses, but the good thing about online marketing is that, you can improve from them and further strengthen your approach.

Definitely, online marketing is now part of the daily user experience. And it’s about time you take advantage of it.

If you’re looking to start your own online marketing campaign, IH Digital, a digital marketing agency in Singapore, offers a wide range of digital marketing services that are tailored to fit your brand. From website development to video production, we have the services that could help kickstart your business. To learn more about our services,  “color: #808080;” href=”https://www.ihdigital.com/business-enquiries”>contact us now.

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Social Media Marketing: It’s a “Family Road Trip” with Honda Malaysia!

Honda Malaysia - Family Road Trip - Social Media Marketing

Honda Malaysia engages in an exciting road trip to bring smiles to families across Malaysia. Scheduled every weekend, the Honda Family Road Trip aims to visit different localities and offer an array of fun and exciting activities while simultaneously promoting the brand. In partnership with a digital marketing agency, Honda launched the Family Road Trip Facebook App and covered the event live, as part of their social media marketing campaign.

This year’s Family Road Trip, Honda travels to 16 locations starting August 2016 – March 2017. A weekend filled with fun-filled activities, like free test drives, an active Kid’s zone, the Jazz Cruise Cafe, airbag replacements, and outdoor cinemas are scheduled for families to enjoy, which can be found inside Honda’s Facebook app. Attendees also get a gift when they post a picture from the event and upload it in the app!

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Honda covered the momentous event with a live video coverage of their Tapak Bazaar Ramadhan at Teluk, Intan location, garnering almost 12,000 views overtime.

Following the huge success of the Live video, Honda Malaysia released a microvideo, highlighting the fun and cool activities of the event, from previous locations.

Social Media Marketing as an effective strategy

Facebook apps and Facebook Live Videos are tried and tested digital marketing strategies for corporate events. These can relay a first-hand experience to users and can successfully establish an unwavering connection between brand and audiences.

IH Digital, a leading digital agency in Singapore, has video production experts that can help you manage and craft digital content specially designed for your brand needs. Contact us today.

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Social Media Marketing: Instagram hits 500 thousand active advertisers!

Instagram proves to be an effective tool for social media marketing and content marketing with 500,000 business advertisers populating the social media app.

Instagram continues to surprise the social media community with its latest announcement: more than 500,000 active advertisers now populate the app after a year of opening up its online advertising platform, doubling the number of business advertisers it gained from the past six months. This only proves that Instagram for Business is truly becoming a social media marketing tactic essential for business growth.

500,000 Advertisers on Instagram from Instagram for Business on Vimeo.

The Facebook-owned photo- and video-sharing network already reached its 400 million user mark and almost 1.5 million of these Instagram users have converted their accounts to business profiles on the platform since the option has launched two months ago.

“Sponsored posts” are also said to receive over 1 billion user interactions around the globe; with US, Brazil, UK, Australia, and Canada listed as the top five countries for advertiser adoption globally.

This just proves that Instagram is on a mission to be recognized as a powerful platform for social media marketing and content marketing.

Its continuous effort to launch Business tools such as Insights analytics, longer video feature, algorithmic feed, and multiple-accounts paved way for brands to step up their marketing efforts and optimize the use of social media for business growth.

Ready to start your social media marketing campaign?

If you want to utilize Instagram’s Business Tool features, IH Digital, a trusted digital agency in Singapore can extend a helping hand. Contact us today.

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Digital Marketing: Be #SelfieReady for Panasonic Beauty App!

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Like taking selfies? Panasonic Singapore graces social media with a digital marketing campaign for selfie lovers.

In partnership with IH Digital, a trusted digital marketing agency in Singapore, Panasonic Singapore releases #SelfieReady with Lumix GF8, a Facebook contest app that aims to promote the beauty-centric camera and highlight the Beauty Retouch feature of the product.

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To join the contest, participants must take a selfie and beautify the shot using GF8’s selfie functions before uploading it on the app. Aesthetic Retouch allows the user to put on face make-up or apply various effects such as clearing of skin texture, lifting of face, and whitening of teeth. Make-up Retouch on the other hand, gives users the freedom to choose the colour of their foundation, lips, cheeks or eyeshadow.

The uploaded photo with the most votes wins!

Facebook Contest Applications as a Digital Marketing Strategy

Social media contest applications have become a prevalent part of digital media and online advertising. Apart from promoting products for social media marketing, it also is a great way to engage audiences and further drive social actions.

New trends in marketing are always popping up. Planning to step up your social media marketing strategy? Contact IH Digital today.

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Social Media Marketing: Biore launches new Perfect Cleansing Water line!

Biore introduces new products through social media stop motion video and Facebook wall contest for social media marketing.

The no.1 makeup brand in Japan reveals another product line to address skin care concerns of ladies across Asia! Together with IH Digital, a digital marketing agency in Singapore, Biore introduces the new Perfect Cleansing Water Oil Clear and an improved version of Perfect Cleansing Water, the Perfect Cleansing Water Soften Up as part of their social media marketing campaign.

Consecutive content marketing strategies were used to achieve brand awareness for the makeup remover products. In line with static visual postings, the brand also holds an animated GIF Facebook wall contest and a stop motion video as part of the brand’s content marketing and digital marketing plans.


Microvideos for social media marketing

Many renowned brands attest to the effectiveness of video production for online advertising. Honda Malaysia and Bourjois Singapore’s microvideo would be great examples as both are well received by the fans and are successful in driving media engagement.

Tell your story through videos! Contact IH Digital today and discover what social media marketing strategy is suited for you.

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Content Marketing: Promoting Filial Piety with the “I will. I promise.” cards

MSF Singapore amplifies online marketing, digital marketing, and content marketing strategy in promoting Filial Piety the with “I will. I promise” cards.

Filial Piety Singapore is the social media Facebook page created in accordance with Ministry of Social and Family Development or MSF. This content marketing strategy serves as a platform to share and showcase stories of filial piety with the world.

In a continuous attempt to carry the mission of nurturing a resilient and caring society, MSF collaborated with IH Digital, a social media marketing agency in Singapore to execute a new way of delivering a message through combining the modern and old-fashioned style: a Facebook application with readily-available, pre-designed promise card for printing. This aims to further amplify the page’s advocacy as well as the brand’s online marketing, digital marketing, and social media marketing efforts.

MSF Singapore amplifies online marketing, digital marketing, and content marketing strategy in promoting Filial Piety the with “I will. I promise” cards.

With the catchphrase “I will. I promise”, Filial Piety encourages everyone to download a card, write a heart-warming letter to parents or grandparents, and share the message in Filial Piety’s Facebook page as an inspiration to all.

Seeking out ways to amplify your advocacy through content marketing?

Multiple organizations are using social media to promote and share their advocacy to the world. MSF and Singapore Red Cross, for example, chose to approach fans and inspire them through social media and content marketing.

IH Digital, a digital agency in Singapore, can help you plan and execute ingenious social media marketing strategies designed to fit your brand. Inquire today.

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LANEIGE Singapore – Eugena Bey’s Beauty Tutorial

LANEIGE Singapore introduces its new collection through a tutorial video with beauty blogger, Eugene Bay, as part of its social media marketing campaign.

In the world of beauty, an effective social media marketing strategy often includes skin and makeup tutorial videos with a visually enticing content. Innovative partnership videos are also of great popularity for online marketing nowadays, as bloggers are deemed more influential among the youth than most celebrities.

LANEIGE Singapore took part in this thriving social media trend by incorporating a beauty tutorial video as part of the brand’s digital marketing efforts. LANEIGE sought the help of IH Digital to establish a partnership with Eugena Bey, a renowned beauty blogger in Singapore and to produce a #GetReadyWithMe pre-weekend beauty routine video featuring #LANEIGEXLuckyChouette BB Cushion collection.

The tutorial video also highlighted other LANEIGE skincare and makeup products such as the All day Anti-Pollution Defensor, Water Bank product range, Pure Radiant Shadow and Blush, Edge Drawing Eyeliner and many more.

Plan your social media marketing strategy with IH Digital

Do you think Facebook tutorial videos and live Facebook videos might also work for your brand? IH Digital, a digital marketing agency in Singapore can help you plan and produce social media strategies across digital media platforms. We have blogger management and video production experts who can boost the quality of your content to further drive engagement and brand awareness. Learn more about our services here.

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It’s a Whirlwind Romance with Bourjois Singapore’s New Lipsticks!

Bourjois Singapore announces the #ShearMatteness Facebook wall contest through a microvideo, in partnership with a digital marketing agency in Hong Kong.

Bourjois Singapore shares the #SheerMatteness craze with the new Souffle de Velvet lipsticks through a Facebook wall contest as part of their digital marketing campaign. Bourjois, in partnership with IH Digital, announced the wall contest by producing a colorful and whimsical microvideo that showcases the new line of velvet lipsticks. By simply sharing and commenting on the post which is your favorite shade, you’ll get a chance to win one Souflle de Velvet lippy.

Microvideo: An effective social media marketing strategy

Microvideo is a vibrant social media medium as it offers more engagement than a traditional long video. It is short and fast-loading, making it more accessible and easy to watch whether you’re watching in your desktop or mobile. Multiple brands are discovering microvideos as the best social media strategy to engage and interact with their fans. Best example would be The Shilla Duty Free Singapore, where they utilized microvideos to promote and highlight their best-selling beauty products.

It is also a way for brands to share their message by showcasing its aesthetics in a creative and entertaining way, just like Bourjois Singapore’s microvideo.

Start your digital marketing campaign with IH Digital

Start your online marketing journey by discovering how microvideos could help your brand. IH Digital, a digital agency in Singapore, specializes in content marketing strategies that are tailored to fit your digital needs. Drop us a message now.

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How Honda Malaysia Launched a Successful Digital Marketing Campaign

In partnership with a digital marketing agency, Honda Malaysia successfully used Facebook Live as a digital marketing strategy for the #RideTheDream launch.

Honda Malaysia has experienced large successes with its recent Facebook videos. The microvideos released for their Honda Civic #RideTheDream digital marketing campaign gained over 760,000 views overtime and over 11,800 engagement, including likes, shares, and comments. The Facebook Live videos released for the launch of Honda Civic and Honda Accord attained huge numbers as well, amounting to over 150,000 views overtime.

Since Facebook announced the launch of Facebook Live, Honda Malaysia quickly adapted the new feature as one of their digital marketing strategy to launch the all-new Honda Civic as part of their #RideTheDream campaign. With the help of IH Digital, Honda was able to harness the power of live video and well-directed microvideos and communicate their #RideTheDream story, while building a unique and intimate relationship with the audience.

Microvideos: A Creative Twist on Videos

Honda Malaysia chose to pique their fans’ interests, by releasing a series of microvideo teasers of the all-new Honda Civic showing bite-sized contents of its brand new and improved features, like the Earth Dreams Technology engine, Remote Engine Start and Walk Away Auto Lock. With these, Honda was able to share key information graciously but straightforward, without revealing too much before the actual launch:



Facebook Live: Connect, Engage, Inspire

IH Digital executed a well-coordinated content marketing and social media strategy for Honda Malaysia, by choosing to launch the All-New Honda Civic in a live, well-directed Facebook Live video. IH Digital did a comprehensive planning, from developing a creative storyboard and script to producing the video using high-quality production equipment, with the help of the professional API provided by Facebook. The planning process was very efficient as the team was able to execute the campaign within a few days without any hiccups.

Results:

  • It garnered 4 thousand views in just the first 30 minutes it was up
  • Garnered 5.5 thousand likes, 1.1 thousand comments, and 1.8 thousand shares, in just 24 hours.

Following the huge success of the Honda Civic Facebook Live video, Honda Malaysia released another successful Facebook Live video announcing the all-new Honda Accord. This was done with the help of IH Digital again.

How Facebook Video can help your digital marketing campaign

Connecting with your customers through Facebook Live helps them to get to know your brand better. It is engaging in nature which allow you to interact and build a relationship with your fans. It also serves as a source for future content and engagement.

In search of a digital marketing agency?

If you are looking to make a digital impact, IH Digital, a digital agency in Singapore, provides services that are tailored to fit any of your digital needs. From video editing, SEO marketing to social media marketing, IH Digital has an option that fits your brand well. Drop us a message and learn more what digital marketing could do for your brand.

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GSC Movies Launches 360° Digital Marketing Campaign for “Train to Busan”

GSC Movies launches a 360-degree digital marketing campaign in line with the release of South Korea zombie film, “Train to Busan” in Malaysia.

GSC Movies, Malaysia’s leading independent movie distributor, geared up in time for the release of the much-awaited zombie movie of the year, “Train to Busan,” by releasing a fully integrated 360-degree digital marketing campaign. This apocalyptic, hair-raising South Korean film premiered at the 2016 Cannes Film Festival and is now showing in Malaysia.

By utilizing all their digital channels, from their website, Facebook, Youtube, Twitter, Instagram, Google+ to WeChat to off-line activations, GSC Movies was able to build hype and engage their fans through fun and creative approach:

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“color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;” href=”https://www.instagram.com/p/BJ-mYglDZ1Z/” target=”_blank”>长腿欧巴孔侑与国民大叔马东錫演技大比拼,南韩公映首日即获65亿韩元票房的大热巨制《Train to Busan》9月8日即将登录大马! TRAIN TO BUSAN Stars Gong Yoo and Ma Dong-Seok invite you to watch the most awaited disaster thriller of the year! Watch them on a zombie-infested bullet train ride in cinemas on 8 Sept!

A photo posted by GSC Movies (@gscmovies) on

“color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;” href=”https://www.instagram.com/p/BJ5jxvHjx8G/” target=”_blank”>5 Zombies Facts that You’re Dying to Know! #Fact 1: Zombies like to bite. Zombies don’t think human is delicious. They bite to spread the virus and for their happiness. [实话实说] 5个有关丧尸的知识科普! #实话1:丧尸喜欢咬人 丧尸并不觉得人类美味,但却十分喜欢咬人。一来是散播病毒,但更多的是…牙痒。

A photo posted by GSC Movies (@gscmovies) on

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How an integrated digital marketing campaign could help your brand

Brands are called to keep up with the constant development of technologies. And with a 360-degree approach to your content marketing strategy, it helps your brand to provide a holistic and consistent experience across your channels.

By taking your product ideas and strategies and turning it into an all-encompassing content, you create an entire customer journey that helps build a lasting and fruitful relationship with your audience.

GSC Movies was able to reach every fan across multiple platforms by developing a content marketing campaign that stiches every moviegoer’s touchpoints on-the-ground and online: from learning about the movie to eventually purchasing the tickets.

Ready to jumpstart your digital marketing campaign?

Start integrating social media marketing seamlessly. IH Digital, a digital agency in Singapore, provides digital marketing services that help you build audiences for your brand. Contact us today.

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Digital Marketing: Sulwhasoo Singapore Campaigns for Holistic Beauty

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Sulwhasoo Singapore released a digital marketing campaign in celebration of 50 years in perfecting ginseng research. With the help of a digital agency in Singapore, Sulwhasoo launched the digital campaign, which includes a promotion video, a Facebook app, and a microsite.

Promotion video as an effective content marketing strategy

Sulwhasoo Singapore taps entrepreneurs and full-time moms, Maddy Barber and Amy Cheng, and licensed doctor and YOGA+ founder and instructor, Bianca Pereche-Gamboa, to rally fans and discover what Holistic Beauty means to them through a promotion video. Fans are called to answer by submitting a photo with a caption that best describe what holistic beauty means to them through Sulwhasoo’s Facebook app. Chosen winners will get to win coveted passes to join an exclusive party with Maddy Barber, Amy Cheng and Sulwhasoo Singapore.

Promotion videos like these make it easier for brands to share their content and entice their fans with visual representation of their promotions. And since Facebook launched a number of new features this past months, like their live video feature, it has given brands more creative opportunities to explore and engage their audience.

How a Facebook App could change your digital marketing strategy

Apps are now the rave of many digital marketers. With them, content can now be easily transformed into an engaging game, an informative quiz, or whatever you would would want it to be.

For Sulwhasoo, as part of their celebration of their 50-year milestone in ginseng research, a photo contest app was launched where fans get to submit their photos that best answers “what does Holistic Beauty mean to you?”

The Facebook app serves as a gallery, where all the submissions of the fans can be viewed.

Build a microsite and tell your story

Sulwhasoo also launched www.swsholisticbeauty.com, a microsite dedicated to their 50th year celebration, which lists exclusive workshops and beauty classes that encapsulates the essence of total holistic beauty.

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Do you have a story to tell?

As people continue to look for relevant and meaningful online content, brands are called to use creative ways to communicate their messages in order to keep up with other competitor’s content marketing campaigns.

If you are seeking to share your stories through promotion video, apps and websites, IH Digital, a digital agency in Singapore has an array of digital marketing services, that includes, internet marketing, online advertising, social media management, and other marketing communications need. Drop us a message to see how we can help you and your business.