Social media

EngagementFacebookSocial mediaVideo

UNIQLO Malaysia celebrates its 6th year anniversary!

Social-Media-Marketing-Uniqlo-Malaysia-Count-and-WinUNIQLO Malaysia releases a Facebook wall contest in a form of a motion graphic, as a social media marketing strategy to celebrate its 6th year anniversary.

UNIQLO Malaysia celebrates its 6 year anniversary by organizing a motion graphic wall contest as part of its social media marketing and digital marketing strategy. This online advertising campaign by IH Digital, a digital marketing agency, aims to reward UNIQLO’s social media fans for their unwavering love and support towards the Facebook page as well as the brand.

The wall contest “Arigato Celebration Count and Win” enables fans to win cash vouchers and prizes from UNIQLO itself. Participants will simply have to count the number of UNIQLO logos featured on the animated gif and share the reason why they like UNIQLO clothing while including the hashtag #6yearsofuniqlo.

Microvideos for social media marketing

Microvideos are a vivid and rich medium wildly popular among social media fans. It is known for its short and fast-loading cues – short enough to keep audiences intact and long enough to make a long lasting impression.

Microvideos such as Biore Malaysia’s Miracle Cleansing Water Launch and LOTTE’s Pepero Day video are great examples to showcase the brand substance that could be injected in just a brief span of time through microvideos.

Aiming to utilize microvideos for your upcoming digital campaign? Let IH Digital help you with the production process. Inquire with us today.

EngagementSEOSocial mediaWebsite

Digital Marketing: It’s a Milky Way Fantasy holiday with LANEIGE

Digital-Marketing-LANEIGE-Milky-Fantasy-WebsiteWith the help of a digital marketing agency, LANEIGE Malaysia launches “Milky Way Fantasy”, an interactive microsite launching the 2016 holiday collection.

LANEIGE Malaysia launches the “Milky Way Fantasy” microsite, an interactive digital marketing and content marketing outlet to introduce the brand’s Holiday Collection this 2016. This microsite by IH Digital, a digital marketing agency, also serves as a dazzling space for fans to play and enjoy while being given the chance to take home a set from the collection.

“Milky Way Fantasy” microsite as the theme suggests, is inspired from the hues of ultraviolet and cool blue tones surrounding the design of LANEIGE’s Milky Way Fantasy Holiday Collection 2016. The online game as a digital advertising and digital marketing strategy also succeeds in giving a galactic vibe from its vivid visual to its game mechanics.

[metaslider id=4552]

To participate, fans will simply have register and play the online game. The goal is to dodge space creatures and meteors which decrease the players’ fuel. Collecting LANEIGE’s Milky Way Fantasy Collection on the other hand, refuels the spaceship, enabling fans to further continue the game. The top 10 sparkling cadet with the highest kilometres reached will win an exciting set from LANEIGE’s exclusive Holiday Collection.

Microsite as an effective platform for your online campaign

Microsites can highlight your product and augment your digital marketing campaign in a way that Facebook Ads cannot. It’s an effective platform to elicit user interaction and convey information in a highly creative manner. What sets microsites apart is the opportunity for brands to establish an exclusive space for users to interact with a campaign like what LANEIGE achieved in the “Milky Way Fantasy” online game.

Start your campaign with IH Digital

IH Digital is Asia’s 360 digital marketing agency with digital specialists that can cater to your diverse digital needs. Contact us today.

EngagementFacebookSocial mediaVideo

Digital Marketing: Honda BR-V debuts live on Facebook

Digital-Marketing-BR-V-Facebok-Live-1With the help of a digital marketing agency, Honda Malaysia launches its latest model, Honda BR-V, in through a series of Facebook videos and Facebook Live.

Honda Malaysia announces big news to its social media fans – the All New Honda BR-V has finally made its way to Malaysia! BR-V’s arrival was subjected to the brand’s digital marketing and content marketing strategy. Part of which, is a Facebook Live stream video aiming to showcase the model’s first appearance to its fans as well as keep them well-updated with the latest happenings at Honda BR-V’s premiere held at Malaysia Autoshow 2016 last November 10 to 13.

This online advertising campaign by IH Digital, a digital media agency, is also composed of a series of microvideos showcasing its own design features even those apart from its crossover origin, Mobilio MPV.


Facebook Video: An effective digital marketing strategy

Honda Malaysia has long proven the effectiveness of tapping social media fans using Facebook videos. The series of Microvideos launched in time for the announcement of the all-new Honda Civic is a great example with its attained success.

Many marketers continue to choose Facebook Live videos to make their announcements as it can easily spread awareness and encourage fans to engage in real time.

Another great example of this is LANEIGE’s Beauty Roadshow, where the Facebook Live video coverage captured the show and its guests, which featured famous YouTube star, Oon Shu An and South Korean model, Hwang Se-On, among others.

Facebook Live has truly taken digital marketing to a whole new level.

Looking to make your own Facebook Live video?

IH Digital, a digital marketing agency Singapore, has video production experts that could help kickstart your social media marketing campaignContact IH Digital today.

AppsEngagementMediaMobileSEOSocial mediaWebsite

4 Online Marketing Strategies your Business Needs

Online-Marketing-Strategies-IH-DigitalDon't know how to start your journey online? Take inspiration from these online marketing strategies and examples and take your brand to the next level.

Many brands have taken their businesses online. By doing so, it requires comprehensive online marketing strategies that will extrapolate your reach to a larger number of potential clients.

But, what brings the best ROI?

Here are 4 online marketing strategies you need to consider to start growing your business and take it to the next level:

1.  Build your audience through content marketing

Articles, blogs, videos, infographics all have one in common: they engage and build your audience by promoting quality, informative content.

However, it’s not as simple as writing and publishing an article, posting it on social media, and then done. Content marketing requires a strategic insight and framework to help tie all your mediums together into one ecosystem of information.

Some of these mediums are:

  • Microsites/blogs
  • Videos
  • Infographics
  • Product sampling
  • Apps, and many more

Unlike traditional advertising (that is more of an into-your-face kind of approach), content marketing provides your customers value in exchange for you to be able to market your products or services to them without any disruptions, and is easier to digest.

To give you an idea, here is an example:

Sulwhasoo Singapore

Sulwhasoo is one of the pioneering beauty products in the world and has recently celebrated 50 years in ginseng research. To celebrate this momentous milestone, Sulwhasoo Singapore launched a digital marketing campaign to promote their week-long celebration of Holistic Beauty.

To better share the details to their customers, Sulwhasoo Singapore launched a microsite, www.swsholisticbeauty.com, housing all the information about the event and activities happening during the celebration: beauty classes, workshops, product sampling and many more.

[metaslider id=3985]

Also part of their campaign, Sulwhasoo collaborated with influencers to host an exclusive party to share their insights about Holistic Beauty. Through Facebook videos, the influencers rallied fans to answer “what does Holistic Beauty means to them” and submit their answers through a Facebook App where they could get a chance to win passes to the exclusive party.

With the right strategy in mind, Sulwhasoo Singapore was able to tie every component into a cohesive and relevant campaign that translated to a high-turnaround in terms of product redemption, workshop attendance, and submission of entries. Over time, the videos also garnered a combined number of over 10,000 views and over 200 engagements in terms of likes, shares, and comments.

There are now more brands that put content marketing in action. With the right strategy, you could be one step closer to success.

2. Put yourself out there with SEO

Before making any purchase, people do their research. If they can’t find your website anywhere, you already lost a potential customer.

Websites are crucial part of your online marketing journey as it serves as a portal of information your customers need to know about your brand. And to be found, search engine optimization or SEO is an integral step on taking your page to search engine’s top results.

SEO is an online marketing strategy that focuses on growing your website’s visibility in organic (non-paid) search engine results. By dominating on certain terms or phrases (keywords) and building links, you could increase your site’s visibility in search engines, whether it’s Google, Bing, Yahoo, or Baidu.

For example:

Sansiri Thailand

Sansiri, a well-known property developer in Thailand, wanted to penetrate the Chinese market. Since internet is restricted in China, Sansiri developed a website that is tailored for the Chinese market and their own search engine, Baidu.

Sansiri website Chinese plugins
Sansiri Chinese plugins from left to right: WeChat (China chat application), Weibo (Chinese microblogging platform), YOUKU (China video sharing platform, similar to YouTube)

 

By integrating SEO-friendly, localized content, it translated to great results. A month after the launch, the website ranked higher on Baidu’s search ranking gaining over 5,168 visits, 87% percent of which are from their target audience, the Chinese consumers.

However, good SEO work does not rely on keyword and link building alone. It needs help from other online marketing strategies like website development, content marketing, social media marketing, to get your content right at the top of search results.

Another example:

GSC Movies

GSC Movies, Malaysia’s leading independent movie distributor, geared up in time for the release of the much-awaited zombie movie of the year, “Train to Busan,” by releasing a fully integrated 360-degree digital marketing campaign.

GSC Movies activated all their online channels, from their website and SEO articles, to social media networks like Facebook, Instagram, Twitter, WeChat, and Youtube, to spread awareness and encourage people to talk about and watch the movie.

[metaslider id=4028]

3. Spread your message through social media marketing

A large of the world’s population are present in social media. On Facebook alone, the social media giant reported over 1.13 Billion users access the platform daily. Twitter, Instagram, LinkedIn, YouTube, and Pinterest are some of the social channels available for you to start your social media marketing campaign.

This particular marketing strategy also helps drive website activity up because of redirected traffic, which definitely contributes to your site’s SEO ranking. Also, social media marketing is the online marketing strategy that requires you to constantly think on your feet.

Why?

Because, social media channels, like Facebook and Twitter, has now grown to be a customer engagement platform, where you can address your customer’s concern in real time.

Most importantly, it calls you to experiment and come up with creative ways on how to attract fans and potential customers to your page. Here’s an example:

Land Transportation Authority (LTA)

LTA, Singapore’s backbone on transport infrastructure and systems, seeks to enliven travelers of all ages and to have them look forward towards their day-to-day journey through social media marketing.

By creating a Facebook wall contest based on daily transport scenarios and creatively designing them as animated GIFs, this enticed fans and encouraged them to join the contest.

Another example:

Panasonic Singapore

In line with their efforts to promote their brand story “A Better Life, A Better World”, Panasonic Singapore created a Facebook Application for their new Veggie Life Salad pack. Information about the new products, downloadable recipes, and tips are easily accessible within the app.

[metaslider id=4297]

See? Social media marketing actually gives you the creative freedom on how to reach your customers and dominate that social media platform.

4. Invest in pay-per-click advertising

When you hear “advertising”, one can automatically assume that this equates to big spending. But in reality, pay-per-click advertising or PPC, is a budget-friendly, cost-efficient online marketing strategy you can implement and track.

This is one of the many online marketing strategies marketers prefer as it helps them reach potential customers, using minimal upfront investment, but see instant results. Multiple social media channels, including search engines, offer businesses various online advertising tools to choose from. Here are some examples:

  • Google AdWords
  • Facebook Ads
  • Instagram Ads
  • Twitter Ads
  • LinkedIn Ads
  • YouTube Ads

What’s best with PPC is that, you are free to customize and set-up your online advertising campaign depending on spending, demographic, geographic, interests, and even behavior.

Online Marketing Strategies: A Conclusion

There are plenty of ways to get your messages across, and it will serve you well if you’re informed and educated on the many opportunities these online marketing strategies will bring your business.

Remember, there is no one-size-fits-all strategy. But a healthy mix of online marketing strategies is good groundwork to start your online marketing campaign.

Want to learn more about online marketing strategies?

IH Digital is a digital agency in Singapore, that comprises of digital marketing experts across Asia, with skills ranging from website development and content marketing to video production and online advertisingDrop us a message now for more info.

EngagementFacebookInstagramSocial media

Social Media Marketing: Guess Biore’s secret Instagram message and win!

Social-Media-Marketing-Biore-Malaysia-Instagram-ContestBiore Malaysia announces its Instagram account through a teaser wall contest, part of the brand’s online marketing and social media marketing strategy.

Biore Malaysia announces its Instagram presence through the launch of a social media teaser wall contest, an online marketing and social media marketing strategy created to promote the brand’s new account as well as welcome fans into Biore’s Instagram page.

“color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;” href=”https://www.instagram.com/p/BMDj8r2BkfA/” target=”_blank”>Now, you don’t see it. But later, you will! Biore Beauties, harness your Instagramming skills and unveil our hidden message to stand a chance to be 1 of the 10 lucky winners to take home a Biore hamper worth RM100! Follow these steps to join: 1. Follow us, @BioreMalaysia. 2. Play with instagram filters to reveal our hidden message. 3. Regram the photo. Include our “hidden message” in your caption and tell us why you should win a Biore hamper worth RM100. 4. Tag us, @BioreMalaysia in the photo, so we can keep track of your entries. Keep in mind that regrams with the most creative captions are more likely to be chosen as the winners. Contest runs from 27th October – 9th November 2016. Good luck!

A photo posted by Biore Malaysia (@bioremalaysia) on

“//platform.instagram.com/en_US/embeds.js” async=”” defer=”defer”>

The caption “Now, you don’t see it. But later, you will!” captures the simple mechanics of the wall contest. Aside from following the new Instagram account, fans are encouraged to experiment with Instagram filters to reveal Biore’s hidden message written at the wall contest post. Regrams with the most creative captions are more likely to be chosen as winners.

Instagram as an online advertising and social media marketing platform

Instagram for Business is becoming a social media marketing tactic essential for business growth. The social media platform already has 500,000 active advertisers and has launched several business tools such as Insights analytics, longer video feature, and algorithm feed which permits advertisers to monitor business growth, create richer content, and observe viewership respectively.

User’s ability to regram also gives the platform an edge as it helps brands widen their post reach, possibly targeting potential fans.

If you want to explore more about Instagram for business, let IH Digital, a digital agency in Singapore, help you with the process. Drop us a message here.

EngagementFacebookSocial mediaVideo

Digital Marketing: November bonus is on Honda Malaysia!

Digital-Marketing-November-On-Us-Honda-MalaysiaHonda Malaysia releases a social media animated video as a digital marketing and content marketing strategy announcing their November Bonus giveaway.

November bonus is on Honda Malaysia as it releases a new tactical campaign to promote Honda’s year-end holiday rewards. Part of the brand’s digital marketing, social media marketing, and content marketing strategy is a Facebook animated video which highlights exciting deals and offers such as a year-end bonus, pre-loaded Touch and Go card, and exclusive gifts upon purchase of any featured Honda models and variants.

This video production by IH Digital, a digital marketing agency, is also supported by a Facebook and website post to boost the campaign’s online advertising further.

Video production as a digital marketing strategy

Brands are turning to videos to promote their messages across their social media platform. Whether its animated, live, or stop-motion, videos provide a more visual and engaging medium to share your message to your fans.

Plus, it translates to a high number of engagement between fans and your page, in terms of likes, reactions, views, share and comments.

A great example would be Honda’s #RideTheDream digital campaign, where they launched a series of Microvideos in time for the announcement of the all-new Honda Civic, which was launched via an Facebook Live video.

Other successful digital strategic campaigns by Honda Malaysia which gained a significant number of social action from its fans include, Family Road Trip and the Jazz Santai Photo Contest”.

You too can launch successful digital marketing campaigns like Honda Malaysia! Contact IH Digital, a digital agency in Singapore, to know how.

AppsEngagementFacebookSocial mediaVideo

Digital Marketing: LANEIGE Malaysia launches a successful sampling app

Digital Marketing - LANEIGE Timeless Beauty - Facebook App

LANEIGE Malaysia launches a Facebook sampling app called “24H Timeless Beauty” as part of their brand’s digital marketing campaign to promote its newly launched anti-aging products for day and night. The Facebook app highlights the new LANEIGE Time Freeze Firming Sleeping Mask, Face-fit Roller (sold separately), and the BB Cushion Anti-Aging. Together, these products improve skin elasticity, provide better coverage and combat aging, giving you that ultimate Face-Fit effect for a more youthful-looking look.

[metaslider id=4491]

The three products come together hand-in-hand as an effective anti-aging prevention, that can be used as a beauty regime from day to night. LANEIGE highlighted this by using an animated GIF background to give emphasis to the products’ day and night time use.

With the help of a digital marketing agency, LANEIGE Malaysia launches a Facebook sampling app to promote it's newly launched anti-aging products.

Facebook Apps: From online to first-hand experience

IH Digital executed a well-executed content marketing and social media strategy by developing this Facebook App. This way, it provides fans a holistic and unique experience, from registering on the app to actually claiming the product, giving them a first-hand experience of the newly launched products. This method of distributing samples distinguishes LANEIGE Malaysia from the rest.

Creative and unique content a digital marketing strategy

Facebook Apps, Animated GIFs, Facebook Live videos, are great examples of creative ways to better engage with your target audience. If you’re looking to start your own digital marketing campaign, IH Digital, a digital marketing agency in Singapore, provides services that ranges from video production, website development,to social media marketing and online advertising. Drop us a message and learn more on how we can help you.

 

EngagementFacebookSocial mediaVideo

Digital Marketing: It’s #LunchTimeWithPanasonic with this recipe video!

Digital Marketing - Lunch Time with Panasonic - Facebook Video

Panasonic Singapore upsurges fans’ hungry appetites with the release of #LunchTimeWithPanasonic, a Facebook video recipe showcasing Panasonic and its quality appliances. This video, produced by IH Digital, a digital marketing agency in Singapore, features a cooking demo of Mee Rebus (boiled noodles), a noodle dish that is popular among Asian countries such as Indonesia, Malaysia, and Singapore.

The preparation for the dish is quite laborious, giving Panasonic the opportunity to highlight the efficiency of preparing the dish using its products. The technology featured in the video are the Panasonic inverter microwave oven and Panasonic rice cooker.

Video production for digital marketing

Videography is a richer, more nuanced medium that can successfully immerse audiences into your brand’s personal story. Aside from engaging and piquing audiences’ interest, it can also fuel the reach of your content marketing to drive more patrons for your brand. LANEIGE, for example. By tapping social influencers to create a unique tutorial video, they shared a unique experience that their fans can relate to and try for themselves.

If you are looking for video production experts that can execute your brand’s story well, IH Digital is more than willing to help. Digital services ranging from website development, social media marketing, and online advertising, IH Digital caters to your needs that best suites your brand. Contact us for more info.

EngagementFacebookSocial mediaVideo

Social Media Marketing: Hop on to Westway’s Free Shuttle Service!

Social Media Marketing - WestWay Singapore - Animated GIF

Westway Singapore broadens its appeal among food lovers by providing a free shuttle service promoted as a social media motion graphic GIF. The animated GIF also doubles as a Facebook wall contest as part of the brand’s online advertising and social media marketing strategy.

By simply completing the statement “Westway’s FREE shuttle service travels on two different routes and picks you up from ____ stops each time!”, participants will stand a chance to win a $5 Nanyang Old Coffee voucher.

Animated GIFs as a social media marketing strategy

With the help of a digital marketing agency, Westway Singapore launches a GIF to promote their free shuttle services as a social media marketing campaign.

This campaign by IH Digital, a digital marketing agency in Singapore, used animated GIFs as a social media marketing strategy to promote Westway’s free shuttle service. GIF is a popular and trendy way to capture audiences and has to proven to attract a huge number of engagement and activity from fans.

To know more about digital marketing and what it can possibly contribute to your brand, contact IH Digital today.

EngagementFacebookSocial mediaVideo

Social Media Marketing: Come and celebrate Pepero Day with LOTTE!

Social Media Marketing - LOTTE - Happy Pepero Day

LOTTE Confectionery S.E.A encourages fans to celebrate the special day of Pepero, a long-time favourite treat, through a social media Facebook video, as part of their social media marketing campaign.

The Facebook video aims to highlight the origin of Pepero Day, a story of two students exchanging Pepero in hopes of becoming taller and thinner (resembling Pepero). At present, the gesture extended to be a day where people exchange Peperos to show affection for their friends as well as loved ones. Pepero Day is said to be first celebrated on November 11 in South Korea like Valentine’s Day.

Apart from Facebook video, this online advertising and social media marketing campaign by IH Digital, a digital agency in Singapore is also accompanied by a Facebook event to call out the grand celebration that will happen from November 5 at Bugis+ Atrium Level 2 until November 11 itself. The entire week will be filled with lots of Korean food, snacks, beverages and all things to be shared.

Looking to start your own social media marketing campaign?

Facebook videos are starting to gain traction as it continues to show great results in terms of the number of fan engagements and feedback. LANEIGE Singapore, for example, tapped bloggers to help create a tutorial video to promote their new line of make-up.

Does your brand have something to celebrate? Let IH Digital help you plan an ingenious social media marketing strategy. Inquire with us today.

EngagementFacebookSocial mediaVideo

Panasonic Singapore introduces “Prime Fresh Freezing” through Facebook Video

Content-Marketing-Prime-Fresh-Panasonic-SingaporeWith the help of a digital marketing agency, Panasonic Singapore launches a Facebook Video as a content marketing strategy for Prime Fresh Freezing.

Taking time preparing and deforsting your favorite ingredients? Are you sure they come out as fresh as the time you bought them? Panasonic Singapore introduces its new, cutting edge refrigerator technology in a Facebook video, maintaining a strong social media presence by continuously integrating Facebook videos into their content marketing campaigns.

The video features Panasonic’s “Prime Fresh freezing” feature that lightly freezes food at approximately -3°C (temperature zone between chilling and freezing). This technology help keep your food fresh and tasty, making it easier for your to prepare and cook your favorite meals. No more problem thawing frozen food!

Is Facebook video the right content marketing strategy?

This video production by IH Digital, a digital agency in Singapore, demonstrates how quickly and easily food stored in Prime Fresh can be prepared compared to other refrigerator brands.

Many brands nowadays choose Facebook video as a way to announce news, events, and other interesting updates about their businesses. It continues to provide a higher number of audience engagement compared to other content marketing strategies.

If you are going after a digital savvy audience like Panasonic Singapore, IH Digital can help you create social media marketing strategies across digital platforms tailored to fit your brand. Inquire with us today.

 

EngagementFacebookSocial mediaVideo

Paris is in the air with Bourjois Singapore’s Giveaway!

Content Marketing - Souffle de Velvet Giveaway - Bourjois Singapore

Bourjois Singapore launches another fun giveaway, as part of their content marketing campaign, to promote their new line of Souffle de Velvet shear matte lipsticks.

By simply completing the phrase “_____ is in the air!” and liking and sharing the Bourjois Singapore’s Facebook post, fans will get a chance to win an exclusive ‘Bourjois Maison’ set featured in the video along with 8 gorgeous shades from Souffle de Velvet.

An engaging content marketing strategy

Engaging consumers continues to be a challenge for businesses everywhere, especially if you do not know what to do with your content. This campaign by IH Digital, creatively executed a stop-motion Facebook video to better showcase Bourjois Singapore’s new line of velvet lippies.

Social media platforms like Instagram and Facebook continue to provide means to better engage  and connect with your customers. Facebook Live, for example, lets you broadcast live and interact with your fans in real time and with Instagram’s latest update, you can now switch your account into a business profile, providing new features making it easier for follower to contact you.

These content marketing strategies will definitely give your brand an edge.

Want to learn more what social media marketing strategy will fit your business? IH Digital, a digital marketing agency in Singapore, provides digital services like online advertising, SEO, website development and many more. Drop us a message.