Social media

Many online marketing strategies are quickly emerging in the market today. Brands and marketers alike are quick to their feet on engaging their customers online. But throughout the clutter, what online marketing strategy will help you stand out? What digital marketing campaign should your business...

In 2014, PUB Singapore jumped on the bandwagon by publishing videos on YouTube as part of its online marketing strategy to increase the public awareness of water sustainability in Singapore. With the support from IH Digital, an online marketing agency in Singapore, PUB Singapore built...

Kao Laurier Malaysia promotes their new content marketing campaign - #LaurierGoGirls by featuring Leona Chin, Malaysia’s popular female drifter. In this new campaign, Kao Laurier encourages females to pursue their dreams, promising to provide them with the support and protection they need during their red...

LANEIGE Malaysia hosts a Facebook Live Streaming video to tour social media fans into their newly-opened boutique at Pavilion Elite. The video is part of the brand’s social media marketing which showcases exclusive skincare and makeup products that are only available at the latest G5 boutique....

Facebook contest is an essential social media marketing strategy to promote your brand. Marketers are keen in using this tool to generate brand loyalty by constantly rewarding fans for their unwavering support. Wall Contests are also effective in driving post engagement and potential audiences to...