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Social Media Marketing: Recipe Tutorials to Watch this Chinese New Year


With Chinese New Year around the corner, put in your best social media marketing efforts! Injecting the festive spirit into your digital marketing strategy is definitely a must if you intend to promote your brand message to your social media fans. Following the latest trends also allows your brand to have an edge over your competitors during the holiday rush.

In our previous article, we discussed the benefits that cooking tutorials provide. Recipe tutorials in the form of short videos are wildly popular among social media users. Delicious food, being the essence of our lives, is the main focus of these Facebook Videos. Not to mention, these short videos allows viewers to learn the steps in a small amount of time, suiting our brief attention span.

Festive Recipe Videos as a Social Media Marketing Strategy

Listed below are a few Chinese New Year themed Facebook video recipe tutorials developed by IH Digital, a digital agency in Singapore that went viral among social media users.

In this tutorial video, Panasonic Singapore shares the Pineapple tarts recipe. Pineapple tart is a popular snack among the Chinese during the festival. The condensed tutorial allows users to see the entire process of making this delicious snack in less than two minutes. The bright lightning and the Chinese New Year layout played a huge part in attracting massive numbers of video viewers.

BOH Tea Malaysia has been working hard in providing fans numerous ideas on how to use their newly-released product, BOH Green Tea Latte to create different snacks – from the traditional Iced Gem Biscuits and Agar-Agar to the seasonal Jelly Mooncake. For this Chinese New Year, BOH Tea Malaysia did not disappoint its social media fans. They release another recipe video, teaching their viewers how to use the different flavoured tea powders to make Fortune Cookies for this festival. Besides serving as a seasonal greeting, the Facebook Video also serves as a product video as BOH Tea Malaysia takes the opportunity to promote its Cham and Green Tea flavoured powder.

Begin your Video Production campaign with IH Digital

IH Digital is a social media agency in Singapore with over 100 digital specialists across Asia. Discover the different social media marketing strategies by IH Digital that will work for your brand! Speak with one of our representatives today.

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PUB Singapore: Unscramble with Water Wally!


In 2014, PUB Singapore jumped on the bandwagon by publishing videos on YouTube as part of its online marketing strategy to increase the public awareness of water sustainability in Singapore. With the support from IH Digital, an online marketing agency in Singapore, PUB Singapore built up its YouTube presence and released several well-received animations, featuring the adorable Water Wally.

In conjunction with releasing these engaging videos, PUB Singapore organised several different contests as part of its content marketing strategy to bring across the organisational message in a fun and engaging manner. In doing so, PUB Singapore encourages its social media fans to watch the animations attentively and engage with the page actively.

Driven by the success of the previous campaigns, PUB Singapore has worked with IH Digital in releasing a new series of animations for the “Unscramble with Water Wally” contest. Participants will simply have to subscribe to the channel, look out for the hidden letters in the animations, unscramble them and submit their answers in the comments section. Participants are then given the chance to win CapitaLand Mall Vouchers and Water Wally merchandise. This digital marketing campaign aims to reward the subscribers for their active participation and increase public awareness of Singapore’s efforts in ensuring water sustainability.

In this animation, the letters appear each time Water Wally picked out an object in the mall.

In this Christmas themed animation, Water Wally is seen unwrapping his presents. The letters appear each time a present is unwrapped. This animation also served as a seasonal greeting to its viewers.

In this animation, Water Wally is seen enjoying his picnic at one of the water bodies in Singapore. Together with the iconic smooth-coated otters, this animation accurately depicts Singapore’s unique landscape with residential estates near the water catchments. The hidden letters are shaped like clouds for the viewers to spot and unscramble.

Video Production for Online Marketing

Animations present dynamic content in a fun and engaging way, allowing the brands to share their messages and create a long lasting impression.

Eucerin’s illustrated animation and MSF’s filial piety illustrated animation are great examples to showcase how brand messages can be injected into animations.

Planning for a video production for your upcoming online advertising campaign? Let IH Digital help you with the production process. Inquire with us today.

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Content Marketing: Join Leona Chin and be a #LaurierGoGirl!


Kao Laurier Malaysia promotes their new content marketing campaign – #LaurierGoGirls by featuring Leona Chin, Malaysia’s popular female drifter. In this new campaign, Kao Laurier encourages females to pursue their dreams, promising to provide them with the support and protection they need during their red days. Working with IH Digital, a digital marketing agency in Singapore, Kao Laurier released two featured vignettes with Leona Chin in conjunction with its Facebook Contest as part of its social media marketing strategy.

In the two Facebook videos, Leona Chin shares about her passion for her career in the unconventional industry and how Laurier plays a huge part in providing the comfort and confidence she needed while working. She ended off both videos by encouraging the female viewers to join her as a #LaurierGoGirl and to pursue their dreams with passion and confidence.

The wall contest #LaurierGoGirls enables fans to win cash vouchers and prizes. Participants will simply have to like the videos and share about how they overcome the challenges their red days posed in the pursuit of their dreams. Following that, they will need to add the hashtag #LaurierGoGirls and tag two other friends to share their stories as well. This content marketing strategy aims to reward Kao Laurier’s social media fans for their engagement and support towards the Facebook page as well as the brand.

Using Facebook Videos for Content Marketing

Videography is a vivid and rich medium wildly popular among social media fans. Interviews and vignettes allow the brands to share their brand stories and insights effectively, creating a long lasting impression.

Laneige Singapore’s Beauty tutorial video and LOTTE’s Pepero Day video are great examples to showcase how brand messages can be injected into Facebook Videos.

Aiming to use videos for your upcoming online advertising campaign? Let IH Digital help you with the production process. Inquire with us today.

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Digital Marketing: Explore the popular types of short engagement videos used on Social Media


More businesses are starting to realise the importance of short engagement videos for their digital marketing efforts. Vivid and colourful videos are so popular across the various social media channels to the extent that Facebook has declared videos as its priority in its 2016 Quarter 3 Earnings Report. It is not hard to understand why Facebook videos are so engaging. If an image carries a thousand words, a video can easily communicate a brand message vividly.

Incorporating videos production into your social media marketing strategy also shows your brands’ determination in reaching out to your target audience. Plus, these videos are widely shared throughout social media platforms which give marketers’ a higher reach that can translate into future sales. Thus, it is essential to know the popular types of engagement videos. By utilising the appropriate style of short engagement videos, your brand would be able to communicate your message clearly and differentiate yourselves from your competitors.

Different Styles of Short Engagement Videos used in Digital Marketing Campaigns.

Here are the popular types of short engagement videos produced by IH Digital, a digital marketing agency in Singapore.

  1. Cinemagraphy

    Cinemagraphy has a minimalist approach by highlighting only the important elements, which are animated against a static background. This directs the viewers’ attentions effectively by removing any potential distractions.

    Lotte Singapore has incorporated this concept in its Christmas Greetings and it was well-received by the fans.

  1. Stop Motion

    Stop motion video involves the stitching of multiple photographs, providing an illusion of motion.

    Bio-essence Singapore has showcased its facial mists effectively, providing a clear illustration on how to use the products as well as its benefits.

  1. Animation

    Animations present dynamic content in a fun and engaging way.

    Nivea Singapore announced its Christmas promotions via an interactive animation.

Boost your online marketing strategy with IH Digital

There are various ways to use these engaging videos on social media from promotional news, wall contests to even recipe videos. Let IH Digital help you with your digital marketing. Contact us today.

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Social Media Marketing: Win a camera from Liese Malaysia #LieseCNYOOTD Contest


Liese Malaysia has an interesting twist to its latest social media marketing campaign. With the Chinese New Year around the corner, Liese Malaysia has plans to engage its social media fans to plan and share their Chinese New Year outfit ideas as well as the complementary hair colour to go with it by organising a Facebook contest. The digital marketing strategy integrates a Facebook contest and a stop motion engagement video produced by IH Digital, a digital marketing agency in Singapore.

The Facebook contest enables fan to stand a chance to wish the Panasonic Lumix DMC-GX85K Camera, which will be a perfect gift to capture the lovely moments of the upcoming Chinese New Year. All the participants need to do is to upload a picture of the outfit in a flat lay orientation, following the sample shown in the motion graphic video, and include a hashtag #LieseCNYOOTD. This social media marketing campaign seeks to drive fan engagement with the brand by enticing social media fans to participate in this contest.

Stop motion videos as a Social Media Marketing Strategy

Stop motion videos are widely popular among Facebook users. With its short and fast-loading cues, these videos are effective in sustaining audiences’ attention and making a long lasting impression.

If you are still wondering how to integrate motion graphic videos as part of your digital marketing strategy, here are some great examples by IH Digital.

  1. BOURJOIS Singapore’s Blush in the Air Campaign

Bourjois Singapore released a stop motion video as part of their campaign to promote their new line of Souffle de Velvet shear matte lipsticks. By simply completing the phrase “_____ is in the air!” and reacting to the Bourjois Singapore’s Facebook post, fans will get a chance to win an exclusive ‘Bourjois Maison’ set featured in the video along with 8 gorgeous shades from Souffle de Velvet.

  1. Nex Singapore’s National Day Celebration

Much like Bourjois, Nex Singapore released a stop motion video in accordance to Singapore’s National Day Celebration. By naming the three local snacks featured in the video, fans will get a chance to win the nex drawstring bags and other attractive prizes.

Aiming to release a motion graphic video for your upcoming social media marketing campaign? Let IH Digital help you with the production process. Drop us a message.

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LANEIGE Facebook Live Tour: Pavilion Elite Boutique Grand Opening


LANEIGE Malaysia hosts a Facebook Live Streaming video to tour social media fans into their newly-opened boutique at Pavilion Elite. The video is part of the brand’s social media marketing which showcases exclusive skincare and makeup products that are only available at the latest G5 boutique. This includes LANEIGE’s very own Water Science Mist, Water Pocket Sheet Mask, Water Sleeping Ball, Lip Card, Travel Kits, and Scented Cards.

Highlights of the media event were featured in the latter part of the video as well.

Aside from the live stream video, this digital marketing and social media marketing strategy by IH Digital, a digital marketing agency in Malaysia is also accompanied by a Facebook 360-degree photo that serves as a virtual tour and location guide for LANEIGE Sparkling Beauties’ reference.

Optimize your social media marketing through Live Videos

Facebook Live Streaming is a digital tool that is widely utilized by marketers today. It opens business pages to document corporate events, make use of behind-the-scene footages, and create corporate videos to attract social media users onto your business page as well as your products.

Live video is also efficient for marketers in a way that it sends notification to your followers encouraging them to interact and comment the very moment your video is released. This is a digital opportunity for you to increase video reach, engagement, and fans.

Make use of live videos for your next digital marketing campaign! IH Digital is consists of video productionTalk to one of our representatives today experts that can help you from video conceptualization until distribution.

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Celebrate the Festive Season with your best digital marketing efforts!

Digital Marketing - FreshKon and Twinings Celebrate the Festive Season

Holiday is the perfect time to roll out your best digital marketing efforts down your sleeves. Whether you intend to promote your brand to consumers or get the word out about your holiday sale and exclusive deals, injecting the festive spirit into your online marketing and digital marketing strategy is definitely a must. Seasonal themes and greetings evoke emotion and exude connection that simply catches the fans’ attention. Following the latest trends also help if you want your product to stand out during the holiday rush.

If you are unsure on how to create a positive social media buzz about your brand, here are a few examples by IH Digital, a digital marketing agency, to help you fuel your holiday marketing plans.

FreshKon Malaysia highlights the Alluring Eyes Cosmetic Contact Lens product for the festive season in the form of motion graphics. This kind of tactic is up to date and is proven effective in enticing fans to visit your Facebook business page.

FreshKon clearly utilized animated GIFs to boost social media marketing. In this second example, the brand associated their contact lenses range with the most awaited activity for consumers during holidays: Christmas Shopping.

Twinings Malaysia on the other hand, presents a well-executed Cinemagraph in time for the upcoming holidays. Unlike GIFs, only part of the visual is animated in cinemagraphs, focusing on the important elements in the video. This kind of video production by IH Digital entails minimal effort and low cost on a marketers end.

Discover other digital marketing strategies by IH Digital that might work for your brand! Speak to one of our representative here.

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How to Amplify your Social Media Marketing through Wall Contests

Social Media Marketing - Amplify your campaign through wall contests

Facebook contest is an essential social media marketing strategy to promote your brand. Marketers are keen in using this tool to generate brand loyalty by constantly rewarding fans for their unwavering support. Wall Contests are also effective in driving post engagement and potential audiences to business pages as well.

While there are limitless contest mechanics that anyone can come up with, a few still stand out in capturing audiences’ attention and efforts.

Listed below are five online marketing campaigns created in partnership with IH Digital, a digital marketing agency in Singapore that deemed to resonate well with social media-savvy audiences.

  1. #MyPerfectPanasonicGift Contest

    Panasonic Asia puts a twist in the traditional “Comment and Win” contest type by incorporating a motion graphic animated GIF to boost their social media marketing campaign.A compelling visual must be considered as top-priority to entice fans to join and increase page traffic.

  1. Men’s Biore Double Scrub Wall Contest

Much like Panasonic, Men’s Biore Malaysia utilized the current GIF trend. Encouraging participants to tag few of their friends is also an effective way to drive viewers to like and follow your business page.

  1. UNIQLO Malaysia 360-degree photo Count and Win Contest

UNIQLO Malaysia immerses their patrons into a different experience through their unique wall contest giveaway. The brand made use of the 360-degree photo feature of Facebook, allowing fans to explore and count gift boxes in their very own shop!

  1. Pigeon Singapore 40k Fans Giveaway

Anniversaries and Fan Reach are some of the perfect moments for you to share something with your fans. Upon reaching 400,000 fans, Pigeon Singapore organizes a wall contest giveaway as a form of thanks and reward.

  1. Merries Malaysia Video Wall Contest

If you are aiming to gain higher view for your videos, turn it into a wall contest. Not to mention, this kind of wall contest does not merely give you views but also a higher reach if you encourage your fans to like and share the video to their friends.

Merries Malaysia  incorporates this specific mechanic to boost their Merries Bunny Story video.

Enhance your social media marketing wall contest with IH Digital

If you are looking forward to launch a wall contest that could jump start your brand, team up with IH Digital. We are a digital agency in Singapore with core competencies in Consultancy and Research, Social Media Marketing, Search Marketing, Digital Creative and Video Marketing, and Digital Media Planning and Buying. Inquire with us today.

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Creative Short Recipe Videos for Digital Marketing

Digital Marketing: Using Short Recipe Videos to enhance your content

While cooking tutorials aren’t exactly new on the digital marketing department, netizens’ interest towards recipe videos is still sustained till today.

Recipe tutorials in the form of short videos are considered as a widespread digital phenomenon. Marketers and businesses have started to recognize its power and embrace the ease of sharing these fast-loading videos across social media platforms other than YouTube.

One may ask, “What makes recipe videos wildly popular?” The answer lies in considering the common ground of most people: Food. Not to mention, short videos rendered in small amount of time are also “digestible” in nature, suiting people’s fast-paced lives and brief attention span.

Short Recipe Videos as a Digital Marketing Strategy

Those who are aiming to connect with audiences and garner attention towards their brand should be paying close attention to the fast-growing short video trend on social media. Listed below are a few Facebook video recipe tutorials developed by IH Digital, a digital agency in Singapore that had people running towards their kitchen in a snap.

In this tutorial video, Panasonic Singapore shares a simple and no-cook recipe using Panasonic’s very own “Veggie Life Crops”. The colourful aesthetic of the video played a huge role in attracting massive numbers of page viewers and audiences.

Short cooking videos can also be a hit. This Roast Turkey with Oriental Toppings Recipe is Panasonic Singapore’s way of promoting and demonstrating the usage of their kitchen appliances to create a savoury and mouth-watering dish for fans to try.

BOH Tea Malaysia’s short videos are successful in giving fans numerous ideas on how to incorporate their newly-released product, BOH Green Tea Latte into different recipes – From the traditional Iced Gem Biscuits and Agar-Agar to the seasonal and classic Jelly Mooncake and Hot Tea.

Start your video production campaign with IH Digital

IH Digital is a 360 digital agency in Singapore with over 100 digital specialists across Asia. We offer a strategic and synchronized approach to create, distribute, and amplify content through various digital platforms. Speak with one of our representatives today.

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3 Ways to Use Animated GIFs to Boost Social Media Marketing

Social Media Marketing - 3 Ways to Use Animated GIF to promote business

GIF or Graphic Interchange Format is now highly popular across social media platforms. Not only does it communicate your message across like photos and text alone, it also gives your content a sense of emotion without the added time longevity of videos. GIFs are simply long enough to send across a message and short enough to keep your audience’s attention. This could also help with your social media marketing campaigns.

Adding eye-catching motion graphics to a digital marketing strategy also shows a brand paying enough attention to internet trends. Plus, GIFs are sharable through social networks like Facebook, twitter, and Instagram which give marketers’ higher reach that can translate into future sales.

How to incorporate Animated GIF to your social media marketing strategy

If you are wondering how to utilize GIFs for your business, here are three effective ways for you to try.

  1. Showcasing your product

The short and easily-digestible nature of GIFs makes it a viable tool to highlight your product. While Jpegs and Pngs are also great for putting your product on display, it simply doesn’t have the “wow” factor that animated gifs possess.

Below is Nivea Singapore’s take on a product feature using animated GIFs.

  1. Promotional Material

Animated GIF is also a much less in-your-face way of announcing promotions. The multiple frames allow marketers’ to incorporate different product which creates added impact.

Panasonic Singapore put the GIF promotional activity to the test with its “’Tis the season for gifts galore” holiday promotion to offer rebates and premium gifts upon purchase.

  1. Facebook Wall Contest Giveaway

Show your brand’s fun side by creating a wall contest giveaway in the form of an animated GIF. It simply creates a two-way connection that fans’ simply adore.

As an example, Bovril Singapore shares a motion graphic contest requiring participants to screenshot the paused animated GIF upon reaching BINGO.

Boost your content marketing with IH Digital

IH Digital is a trusted digital marketing agency in Singapore which provides a strategic 360 degree approach to amplify your brand’s content to its desired target audiences on social media. Contact us today to know more about our social media marketing services.

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Sulwashoo Boutique opens at ION Orchard Singapore!

Social Media Marketing - Sulwhasoo Singapore - ION Orchard opening

Long favoured Korean skincare brand, Sulwashoo, brings holistic beauty to its newly-opened Boutique at ION Orchard Singapore. The grand opening was graced with the presence of much-loved homegrown singer, Kit Chan whose appearance was documented in the Facebook Live video as part of the brand’s digital marketing and social media marketing tactics.

This online advertising live video by IH Digital, a digital marketing agency in Singapore also gives viewers a sneak peak of this second boutique’s premium quality lounge and wider spa area where guests can enjoy Sulwashoo’s new Spa 2.0 Program.

What makes Facebook Live video an effective social media marketing strategy?

Running live stream videos on your Facebook business page gives you an instant built-in audience. Going Live automatically sends notifications to your audiences and shows up on your fan’s Facebook newsfeed which help you gain great organic reach.

Facebook live video is also deemed successful in establishing an intimate, authentic connection with your social media audience. It is accessible and only requires minimal to no cost on a marketer’s end.

Team up with IH Digital

IH Digital is a well-established digital marketing agency in Singapore which utilizes innovative digital marketing tools to boost your brand’s content across digital platforms. Our video production experts can help your brand voice be heard through videos. Discover more about our services here

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LANEIGE Singapore’s Make-up Tutorial Video featuring Global Makeup Artist, Cat Koh

Social Media Marketing - LANEIGE Singapore - Makeup Tutorial Video

LANEIGE Singapore shares another make-up tutorial Facebook video as part of its social media marketing promotion for “Milky Way Fantasy” Holiday Collection 2016. The makeup demo is led by none other than Cathy Koh, LANEIGE’s resident beauty expert and Global Makeup Artist.

This online marketing campaign by IH Digital, a digital marketing agency in Singapore is tailored to highlight makeup products within the Milky Way Fantasy Collection. The tutorial made use of LANEIGE’s BB Cushion Whitening, Two Tone Shadow Bar, Two Tone Lip Bar and Pure Radiant Blush. Cathy Koh also gave useful makeup tips and tricks along the beauty tutorial video for ladies to try.

Beauty Tutorial Videos as a social media marketing strategy

The beauty industry has taken off in such a huge way through social media. Video hosting sites like Facebook, Instagram, and YouTube pave way for digital marketing experts to broadcast product demos, behind-the-scenes live coverage and corporate videos directly to the brand’s target audiences.

With video being a popular social marketing medium, it is but essential for every brand to communicate values and messages with only well-thought quality content. Let IH Digital, a trusted 360 digital marketing agency in Singapore help you create video production campaign that can reach and standout from the market. Inquire with us today.