Panasonic Singapore wants to reward its fans for healthy eating! The tech giant launched an island-wide promotion in line with its social media marketing campaign to promote their Veggie Life products. The contest titled: "Get Rewarded with Healthy Eating was announced via their Facebook App,...
Liese Malaysia left a positive impression on their audience in their recent digital marketing campaign. They initiated an Instagram Boomerang contest for their supportive followers to bring forth the “Liese girl’ in them and they might stand a chance to win a visit to Tokyo,...
Sina Weibo has appointed IH Digital as its official agency in Southeast Asia. -- SINGAPORE, June 1, 2017 /PRNewswire/ The partnership allows IH Digital, Asia’s 360 Digital Marketing Agency, to provide Sina Weibo advertising solutions and Weibo account verification services to businesses outside China; in the...
Singapore's popular jewellery chain, Goldheart Jewelry, collaborated with the talented visual artist Limzy to tell the story of Enchantine and Prince Edward, through a series of watercolor artworks entitled "The Fairytale of Enchantine." This influencer marketing campaign was in line with Goldheart's launch of their Enchantine romantic collection. Goldheart Jewelry, together...
Holidays and special occasions are the times to keep a look out for interesting digital marketing campaigns as most marketers are promoting very aggressively. “Pamper your Mum” is the key message that all online marketing campaigns are conveying this Mother’s Day. Following the latest digital...
As part of social media marketing, wall contests are an essential tool to drive engagement as well as to build a stable fan base. Whether it’s a sweepstake or a reward-based loyalty programme, the main goal of wall contests is to increase the brands’ social...
For the past years, we have seen how brands have engaged their online audiences through digital marketing. But the one online marketing strategy that proved to be effective in engaging the online community is video content. According to a study, video content will be the driving factor behind...
The introduction of Facebook Live changes the dynamics of content marketing strategy on social media. With the newly added live streaming feature like Snapchat, Facebook Live is becoming a powerful digital marketing tool on social media advertising. As Facebook starts adopting Facebook Live platform, the evolution...
More and more brands are starting to incorporate the use of animated GIFs in their social media marketing campaign. GIFs create a sense of emotion within a short period of time, working more effectively than any other content marketing techniques. They are long enough to...
Facebook wall contests are highly popular across social media platforms for digital marketing campaigns. It is an essential social media marketing strategy to send your brand message to your social media savvy audience, as well as to drive engagement and potential audiences to business pages....
