If you’ve been following digital marketing trends, it’s no surprise that video is shifting and shaping the world of marketing. Video marketing is becoming the most popular and influential strategy of digital marketing to grab audience’s attention and present more content. You can find more...
Weibo is the largest social media network in China, which makes its one of the best ways to increase brand awareness in the Chinese market by social media marketing. According to the Weibo's first quarter results, it has 340 million active monthly users. By comparison,...
As Facebook rolls out the integration of Live Photos, the feature has become a more interesting way for your business’ Facebook page to pop. It is also a great way to create amazing Facebook content such as “behind the reveal” posts that will help you...
Everyone’s favourite festive season is coming! Everyone’s planning what gifts to get for their loved ones this Christmas. And, what’s a season of giving without giveaways on social media? There’s no better time for brands to step up their social media marketing game. Wall contests...
Unless you have been living away from social media for the past month, you have most probably seen “Yes / No” stickers on your friends’ Instagram stories. Since the introduction of Instagram stories, brands have been actively trying to engage their social media audience by...
Festivals come and go in a blink of an eye. It is very easy for social media users to miss out on your digital marketing campaigns as the competition is so stiff and the time frame is so short. By now, you should know that...
Since its introduction in the mid-2017, marketers have been raving about this latest digital marketing trend – Facebook Collection Ad. This Facebook Ad format is meticulously designed with mobile users in mind. As people are spending an increasing amount of time on their phone, their...
To celebrate the Movie Club’s 10th Anniversary, Golden Village released a series of wall contests for their online marketing campaign. Working with IH Digital, a digital marketing agency, Golden Village used animated GIFs to engage with its social media audience and strengthen its position as...
Posting vivid images on social media platforms is a powerful social media marketing strategy to capture audiences’ attention. Since the introduction of 360° images on Facebook last year, the content marketing strategy for most brands has drastically evolved. Facebook 360° images puts the viewers in...
Facebook App is a good digital marketing tool as it brings added value to the experience, both for the brand and the consumer. Facebook Apps are very versatile. You can easily customize it to make it suit your digital marketing needs. It is a great...
