Social media

In an age where online presence is highly important, brands need to live up to the trends – creating a website, a Facebook page or an Instagram profile is not enough anymore. To achieve business success, it is necessary to maximize what these platforms can...

Today, we are sharing one significant technique in social media. Did you know that around 53% of online users are more likely to complete a purchase from sellers they can message directly? That’s how significant live chat or messenger is. Additionally, most online users today...

More Southeast Asian companies gear to catch a good share of the Chinese market as Chinese tourists are seen to be big spenders. Last year, 3.2 million tourists from China arrived in Singapore, beating traditional chart leader Indonesia and became the largest source of visitors...

Digital marketing is so prevalent today as the usage of internet increases over the years. Businesses leverage digital channels such as social media, Google search, email and websites to connect with their current and potential customers. Marketing has always been about connecting with your audience...

In the previous article, we have mentioned Chinese New Year is one of the world's most prominent and celebrated festivals and introduced how brands inject the CNY festival spirit into their social media marketing campaign through Facebook mini game and receipt videos. Here is more ways to...