Did you know that 1 in 5 videos on Facebook is a live broadcast? Facebook Live remains a powerful digital marketing tool ever since it was first launched in 2015 because it’s free, fun and fairly easy to use. Virtually anyone who has an internet connection...
For a business-to-business (B2B) company, venturing into the fast-changing and ever-evolving world of social media marketing can be scary. Thoughts of "how can a B2B company be relevant on Facebook?" or "social media is for business to consumer (B2C) companies, not for B2B companies" often...
More people are buying property overseas for investment or personal use. Overseas buyers from Singapore, Malaysia, Thailand, China, Hong Kong, are potential customers for property developers. Do you want to expand your boundaries and connect your company to millions of potential property buyers all over...
Instagram has become an integral part of any social media marketing strategy or campaign. The image-driven platform, which is often dubbed as the go-to place for brands to create their visual identity, has recently launched a new platform called Instagram TV or IGTV. IGTV, which is...
Social media isn’t just an avenue for brands to provide their customers with news, updates, and entertainment, but a channel for brands to perform customer service as well. As such, it’s important for brands to set up strategies that seamlessly integrate customer service into their...
Planning is important in any project. Creating your website without proper planning could lead to a waste of time, efforts and money; this is why having a Website Brief is necessary. This document contains the vital parts that you will incorporate to your website. In...
Your website represents your business online. Other than a tool to showcase your products and services, it is an online marketing platform that displays your brand’s value and credibility. Yet, simply having a website is not enough, it must effectively function – designed to cover...
Sina Weibo has appointed IH Digital as its official agency in Southeast Asia, to provide Sina Weibo advertising solutions and Weibo account verification services to businesses outside China. IH Digital is now the only Weibo's Southeast Asia Official Agency in Singapore to help you reach out Chinese...
Although some marketers might use the terms Search Engine Marketing (SEM) and Search Engine Optimization (SEO) interchangeably, they do not mean the same thing. But what exactly is the core difference between SEM and SEO? What is the difference between SEM and SEO? SEM and SEO work...
The demands for excellent customer service have been increasing. Businesses now thrive harder to avoid public complaints, bad reviews and the worst case, people from banning their services and products. People around the world can now access any information they need about anything, whether locally...
