Social media

Digital trends on the rise The world is fast forwarding as we come to experience the evolution of amazing digital trends such as the social media. One thing to keep in mind as a marketer is to keep up with these trends. As we enter another...

Christmas Digital Marketing is Imperative As the world shifts to a holiday mode as December approaches, Christmas digital marketing moves are becoming more significant. Marketers usually prepare for the holiday season before anyone else does. And digital marketing is the most efficient way to reach a...

Thought leadership and your brand What is thought leadership? And what does the digital world needs from it? As billions of digital content populate the web today, online users tend to narrow down their searches, be smarter in typing in their search keywords, and ultimately, become...

Crisis management is imperative Reputation is a top priority in every business. It is therefore a need more than merely a support to understand the information about crisis management before any marketing action takes place. Today’s advancing technology leaves every brand extremely open to criticisms. Be it...

Social media planning and engagement has truly come full circle across the most diverse of industries, particularly in airline businesses. With the need to immediately connect to target audiences, airline companies demand competitive digital media exposure to ensure return of investments. Such is the story...

Vitagen Singapore: The Foodies' Best Friend Resisting temptation is difficult, and Vitagen Singapore knows it.  Making its move to be known as a healthy partner for foodies across Singapore, Vitagen launched its Facebook App Gut To Have It With Vitagen, promoting balance as an important ingredient in a healthy diet....

A purpose-driven social media contest Small things truly make a big difference. This is how Panasonic Singapore applies its philosophy of contributing to society through social media. Known to many, most of Panasonic products are eco-friendly, which are labelled ECONAVI. This time, through its campaign called...