Social media

The Google+ Landscape As a marketer, you might be aware that Google+ is currently making huge steps upward the social media marketing realm. In fact, it has recorded around some 300 million+ followers in-stream active users. A study by Janrain says that Google+ in fact has...

The changing ways of TV viewing Are you one of the people who no longer watch their favourite television shows on their original airtime? Do you turn to your broadband connection and mobile gadgets instead to watch television shows? These and a lot more are just...

Video production bandwagon In the recent months, clear indications of increased video views become even more apparent, not only on YouTube but also on the social media giant Facebook. In fact, statistics show that the percentage of shared and posted Facebook videos per person increased by...

Background Eucerin is a dermatologist-recommended brand known for developing skincare products that delivers healthy skin through well-researched facts with scientific basis. Its mission is to provide gentle and effective skincare products that are highly trusted by medical professionals. It offers a line of clinically proven products...

Picking between the two giants With the rise of videos as an effective content marketing tool, today’s marketers ask: which channel can be best used to present their brands to their audiences – Facebook video or YouTube? Search vs. Social YouTube and Facebook are two media platform giants...

Background About Tupperware Poppy n Fiddles Eco Bottle and Campaign Tupperware Brands is known for its colourful, lightweight and leak-tight liquid bottles. As Tupperware Brands introduces the Poppy n Fiddles line, the brand made sure to make it more than memorable to its audience. In 2014, Poppy...

We’re on WeChat! Starting as a basic mobile chat application, WeChat has now evolved into a powerful marketing communications platform. Today, it is a medium for marketers to effectively interact with their audience, which is becoming increasingly essential for brands’ content marketing efforts these days. Now, IH...

Genuine connection and how to establish it It is quite significant to be able to understand what genuine connection in the digital marketing world is. Cutting through the clutter, and bridging worlds between you and the consumer is often key to creating enduring, dynamic relationships that...

FOR IMMEDIATE RELEASE Goldheart Jewelry Singapore, 16 December 2014 – Goldheart Jewelry shines on as it succeeds in acquiring more followers through its very first contest on Instagram. The brand’s Instagram page followers have increased 78% within barely two weeks’ time. It went up to a total...

Holiday Travel Online Sharing As the holidays approach, many people, groups and families get ready for their holiday travel. A lot of people are excited as we near to the day we swing to another year. It means holiday – Christmas and New Year celebration, where...