Instagram’s new Algorithmic changes and its effects on brands’ digital marketing strategy Weeks ago, Instagram posted news about the upcoming changes on its feeds, much to most IG users’ dismay. The algorithmic changes, where Instagram will soon be sorting out photos and videos “based on the...
A festive season is a big marketing opportunity for brands. An appropriate implementation of social media marketing strategy may thrive the campaign even further with significant amount of engagements. To successfully launch an online marketing campaign, a brand has to collate closely with social media...
How a simple emoji can help your content marketing strategy The digital world is a fast paced community. One day you are trending, the next you are out. Last 24 February 2016, Facebook officially made their Facebook Reactions button available globally. Aside from the usual “like”...
Let the visual do the talk In social media marketing, it is commonly understood that visual imagery is far more effective than written words when delivering successful contents, which makes Instagram’s forte a popular platform as a social media for businesses. With the number of active...
How Digital Marketing help Swarovski fulfill its vision Swarovski and the rise of its name started when founder Daniel Swarovski envisioned creating “a diamond for everyone”. His invention of an electric machine that cuts crystals accurately marked the beginning of a new era for the gem. From American Jazz...
Valentine’s Day content marketing tactic It was a challenging Valentine’s Day year for the content marketing world! This year saw that Valentine’s Day trended more than a week on Google Search and all over the social media. In fact, trend remains significantly high days after 14...
Social media marketing: Sharing the cause for celebration! Honda Malaysia once again proved the power of social media marketing by stirring excitement among its audience. In December 2015, Honda Malaysia joyfully celebrated its 1 million mark on Facebook – just in the same period that it...
Honda’s partnership with IH Digital Malaysia has proven to be fruitful with its many successes in giving its customers the best deals and services across Malaysia. Since the release of Honda Malaysia’s Facebook page in 2012, we have grown from 0 fans to 1 million...
The market in China and the Philippines are significantly different in many aspects even for their economies and local industries. In the face of digital revolution, the difference in the digital market between two of these regions can be observed through a quick look of...
If you want your business to engage in a new way of connecting to your customers, WeChat is the perfect platform to test your ideas. Not only can it reach out to people in a wide scale, it can also connect with people in a...
