Social media

Instagram’s new Algorithmic changes and its effects on brands’ digital marketing strategy Weeks ago, Instagram posted news about the upcoming changes on its feeds, much to most IG users’ dismay. The algorithmic changes, where Instagram will soon be sorting out photos and videos “based on the...

A festive season is a big marketing opportunity for brands.  An appropriate implementation of social media marketing strategy may thrive the campaign even further with significant amount of engagements.  To successfully launch an online marketing campaign, a brand has to collate closely with social media...

Let the visual do the talk In social media marketing, it is commonly understood that visual imagery is far more effective than written words when delivering successful contents, which makes Instagram’s forte a popular platform as a social media for businesses.  With the number of active...

Social media marketing: Sharing the cause for celebration! Honda Malaysia once again proved the power of social media marketing by stirring excitement among its audience. In December 2015, Honda Malaysia joyfully celebrated its 1 million mark on Facebook – just in the same period that it...

The market in China and the Philippines are significantly different in many aspects even for their economies and local industries. In the face of digital revolution, the difference in the digital market between two of these regions can be observed through a quick look of...