The social media giant, Facebook, sets out on giving users a more immersive experience as it rolls out 360 photos, providing a modern way to view panoramas on your mobile phone or desktop computer. By downloading 360-degree photo apps like Google Photo Sphere, capturing 360...
Instagram, the popular photo-sharing app, has a lot to celebrate as it hits the 400 million user mark, surpassing Twitter user count by a mile. The company stated in a blog post that over 75% of Instagram users live outside the United States, adding that more...
Instagram is continually taking its cue from Facebook in terms of selling ads and testing algorithmic feeds. Among the growing list of Instagram’s upcoming changes and new features is its own version of Facebook pages. The photo- and video-sharing social media platform announced that they started...
The third stop to the highly anticipated consumer roadshow, Laneige Beauty Road, was held in Singapore on 13 to 19 May 2016. The popular South Korean beauty brand is celebrating the second year anniversary of the global roadshow, which aims to promote K-beauty to the...
It is that time of the year again where moms from all over the world will likely stock up on their beauty arsenal and receive various types of “thank you” presents courtesy of their loved ones. In the old days, making the special women in...
Animated GIF is a highly effective form of digital marketing as it enables a brand to tell a story in a more interactive way than static images. The movements and the visually stimulating illustrations give viewers a different perspective and allow your target audience to...
Facebook’s Live Video feature has been testing for a few months as it has been available to Verified Pages and social media influencers who are using Android and iOS Mentions apps since August 2015. It was only on 6 April that the popular social media...
The latest updates expand brands’ content marketing opportunities on Facebook In a recent announcement post, Facebook started rolling out the updated branded content policy to keep up with the growing demands of publishers and marketers. Branded content created by companies, businesses, media publishers, celebrities, and influencers,...
Instagram unveils new 60-minute video feature After the recent announcement of Instagram’s new algorithmic feeds, the widely used social media and content marketing platform surprised users with another announcement on March 29, 2016. Due to the major increase of users watching more videos, Instagram decided to...
How a video content marketing for your business will drive engagement Video content marketing has established a solid reputation for being the most effective medium to tell a brand’s story online. What better way to promote your product or service than to present it through stimulating,...
