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5 New Facebook Reactions that will Make Brands Focus Well into Content Marketing

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How a simple emoji can help your content marketing strategy

The digital world is a fast paced community. One day you are trending, the next you are out. Last 24 February 2016, Facebook officially made their Facebook Reactions button available globally. Aside from the usual “like” button, they also added “love”, “haha”, “wow”, “sad”, and “angry” button options in order for the audience to give their precise feeling to shared posts that they see and read on their feed.
Is your content marketing strategy working? With the new Facebook Reactions feature, brands can now gauge and foresee their standing in the market based on their fans direct reactions. Receiving a “love” reaction will somewhat occur that the brand is doing well in catering their loyal fans. The “haha” and “wow” are also two positive reactions that will either determine if the fans are amazed or entertained with the content. Lastly, the “sad” and “angry” emojis are, perhaps, the least reactions a brand would want to receive; however, it will connote a difference if the published post is really depressing, or the brand is not well-focused to their fans.

Establish Your Brand with the Help of Facebook Reactions Feature

No matter what reaction a brand gets on their social media campaigns and engagement posts, they should accept it and see these reactions as good feedback in utilizing their brand’s mission and goals. Plus, they will be able to respond accordingly not only to their fans but also to their content marketing strategy. Brands will be able to know if they should alter their current social media theme and content or not.

Attract positive reactions to your brand page

With the new Facebook Reactions feature, Singaporeans managed to show their creativity through 12 reactions that would be perfect and usable in their everyday life. These reaction samples created by a Singaporean show that every person has a different approach to published posts and current events. Such is why IH Digital Singapore can help you establish a polished content marketing strategy to attract positive feedback and to approach and to entice more audience into your brand page.

Make your brand page trendy and receive positive engagement reactions with relevant visuals, themed videos, mobile apps, well-maintained website, and other digital content marketing strategy. Click here to know more about the services we offer at IH Digital. Contact us today if you have any questions!

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Social Media Marketing: Multi Account and Multitasking on Instagram

social-media-marketing-malaysia-instagramIH Digital Malaysia can help you incorporate Instagram into your social media marketing plan using ads, videos and images that suit your service.

Let the visual do the talk

In social media marketing, it is commonly understood that visual imagery is far more effective than written words when delivering successful contents, which makes Instagram’s forte a popular platform as a social media for businesses.  With the number of active users estimated to reach 500 million this year, as well as number of marketers promoting ads on Instagram reaching 200,000, Instagram is going nowhere but up the ladder of strong digital marketing services.  Hitherto this latest update, businesses and brands handing multiple Instagram accounts either had to use third party social media management services or to take tedious steps to log in and out of accounts as they needed. Now that Instagram finally allows users to juggle their multiple accounts up to 5 with one access, how it can benefit social media strategy?

Instagram users and multiple account

Social media marketing is about knowing consumers, so here are some insights about how consumers may utilize this new feature.  Instagram is a platform where people can exhibit their photos of their interest, from their lifestyle, fashion, makeup, travel, arts and more, at the same time they would opt for sharing their casual photos that are not specifically related to their account theme. Multiple accounts on Instagram have therefore been useful for easier and more efficient posting through quick account switching from personal Instagram account to other brand-related accounts.  What has got this to do with benefit for digital marketing?

Your next step

With this year unfolding with more upcoming events, why not incorporate Instagram into your content marketing strategy? From various campaigns to different product lines and services, we can assist you to strategize an internet marketing plan that suits your product or service using Instagram.  As a digital agency in the Philippines, we are working with media specialists who are versed with Instagram including Instagram ads, videos and featured images, and we are only click away.  Some of our case studies can be viewed here. Contact today to find out more.

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Reaching the World with Swarovski through the Enchants of Digital Marketing

digital-marketing-singapore-swarovskiSocial media analytics shows that using digital marketing by producing efficient content marketing strategies are effective in reaching the customers.

How Digital Marketing help Swarovski fulfill its vision

Swarovski and the rise of its name started when founder Daniel Swarovski envisioned creating “a diamond for everyone”. His invention of an electric machine that cuts crystals accurately marked the beginning of a new era for the gem.

From American Jazz Halls to Victoria’s Secret lingerie, Swarovski deemed itself to be the world’s largest producer of cut crystal. And after all this glory, Swarovski is still tight on their founder’s vision of “a diamond for everyone”.

Digital Marketing is effective in reaching the customers.

Image from: http://www.swarovski.com/

Thus, they partnered with IH Digital Thailand – a social media agency which main office is based in Singapore – to produce their content marketing plans for their Facebook page and reach their customers online. The partnership began in April 2015 and since then, it has lead customers to increasingly visit any Swarovski store. This action made a lasting impression on Swarovski even more. The ultimate goal to convert these efforts into sales has definitely increased its chances.

How was digital marketing properly implemented on this campaign? By creating content that is trendy and suitable for the target audience, without sacrificing the brand’s message. In short, the campaign was successful because of its great visuals, a well-thought of wall contest marketing plan and an efficient amplification of these efforts through media. Budget wise, everything was all worth it!

Swarovski, through the help of IH Digital Thailand – the video production arm of IH Digital in Singapore – then released a video campaign for Valentine’s Day. Considering that the Facebook trend for this year are short commercials, riding on the trend with style and proper content marketing plan became tools to successfully invite and engage more audience from the right target market. The idea behind the viral campaign is to motivate Facebook users, whether a fan or not, to choose Swarovski as a gift for their special someone. And to make this more appealing, it is doubled as a wall contest wherein the winner will receive a Swarovski item. Coupled with the brand’s image that any Swarovski item for a prize is indeed worth a try, the campaign hoarded a good number of participants.

How successful is the campaign? Let’s allow the numbers to speak. According to social media analytics, the post reached an estimated of 1.5 million, was viewed approximately 520,000 times, receiving positive responses from its audience.

With this booming number of engagement rate coming from expert digital marketing efforts, there is no doubt Swarovski could reach the world and create a diamond for everyone.

What would you want to share the world? Make your very own Swarovski story. Speak with our digital marketing specialists today. Click here.

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Content marketing: How well did your brand do on Valentine’s Day?

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Content marketing can do so much for your brand on events such as Valentine’s Day using event video, Facebook video and social media campaigns.

Valentine’s Day content marketing tactic

It was a challenging Valentine’s Day year for the content marketing world! This year saw that Valentine’s Day trended more than a week on Google Search and all over the social media. In fact, trend remains significantly high days after 14 February. For most marketers, it’s an opportunity to make a brand creative. But on the other hand, it is definitely a challenge to ride on this trend and capture the attention of viewers whose newsfeeds are bombarded with a majority of Valentines-related posts.

The Valentines fever

Valentine’s Day has become a wonderful part of the Have you noticed how brands celebrated the Valentine’s Day through their social media campaigns? Interestingly, the online users’ related searches on Google recorded +1500% in Singapore in the last 30 days according to Google Trends. This record continues to rise as the Valentines posts and topics continue to haul the online users’ interest. It is, as expected, likely to decrease soon as new events and trends escalate in the online world. If you missed to make your brand active and present through digital marketing during Valentine’s Day, it’s not too late to prepare for the next. There is definitely always a big event that your brand can make a cut above the rest through your creative content marketing and online campaigns. The online world always has a room for creativity be it a simple image, a contest, a Facebook video or even a beautifully edited full event video.

How brands celebrated Valentine’s Day

With proper content marketing strategy, brands can effectively capture a vast number of people while efficiently targeting the right audience. The crucial part of a good social media analytics result is not only the number of views and impressions, but the return on investments or simply, sales. At the end of the day, you can only know how effective your ad had become if people actually buy your product or service.

Let’s see some examples of how well some brands did it!

Kerry Sports Manila

Kerry Sports Manila just got one sign up published as a comment. Of course, you want such positive feedback for your brand too, right? The brand is doing well in terms of inviting people to sign up to their upcoming sports facility membership launch. Awesome step!

Love is in the air! Start a healthy relationship with your mind and body! Have the ultimate #KerrySportsManila…

Posted by Kerry Sports Manila on Sunday, February 14, 2016

Columbia Pictures Philippines

For Columbia Pictures Philippines, what’s a Valentine’s Day date without a movie? In this year’s case, it’s a teaser photo and promotion of a new movie about love for the birds – The Angry Birds Movie.

“Why do birds suddenly appear, every time you are near?Just like me, they long to be close to you.” Happy Almost Valentines from THE ANGRY BIRDS! #TheAngryBirdsMovie in cinemas this May.

Posted by Columbia Pictures Philippines on Saturday, February 13, 2016

Goldheart Jewelery Singapore

Goldheart has an edge on V-Day as most of the time, its products are a gift for loved ones. But did it’s post work? Of course! Check out the post and you’ll see inquiries and positive comments coming in.

Romantic delights for the beloved you will never let out of sight. #GoldheartDesigns #LoveSoTrue #GoldheartWorldShop our Valentine’s collection: http://bit.ly/1TaMIwI

Posted by Goldheart Jewelry (Singapore) on Friday, February 12, 2016

NIVEA

Who says long copies won’t work? It’s just a matter of proper implementation of content marketing. For NIVEA, its lip products got the spot on Valentines along with a quote detailing a short story about a first kiss. How cute is that? And the result – a whopping 13,000 Likes, 32 Shares and more comments.

“I can’t even remember what we were laughing about. But I do remember that moment when I just found myself staring at…

Posted by NIVEA on Saturday, February 13, 2016

Your next step

More events are coming in this year and it is going to be even more exciting than Valentine’s Day. Aside from great photos and catchy texts, why not try investing on a great video production in Singapore? The new ways of content marketing is extremely present on the social media nowadays, and we can help your brand keep up to this trend.
Your digital agency in Singapore is just a few clicks away. Inquire today by clicking here.

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Honda Malaysia: Social Media Marketing through Instagram

Honda Malaysia Social Media Marketing

Social media marketing: Sharing the cause for celebration!

Honda Malaysia once again proved the power of social media marketing by stirring excitement among its audience. In December 2015, Honda Malaysia joyfully celebrated its 1 million mark on Facebook – just in the same period that it reached its 10,000 followers on Instagram. As a way to thank its loyal followers and customers, Honda Malaysia, with the help of its digital agency in Malaysia IH Digital, launched a giveaway campaign called the Chillex Movie Session. The celebration was far more exciting, which received overwhelming positive reactions from its fans and followers. With IH Digital managing the process throughout the duration of the campaign including the campaign’s social media management, the social media campaign illustrations were presented brilliantly through Instagram.

Social media campaign and content marketing can be efficient through Instagram by formulating a social media marketing strategy angled towards a more human experience.

Brand and culture

To give the brand a more meaningful content, the content marketing strategy was made to gear toward a more localised feel. This was done by incorporating the Honda Malaysia car models with the nine states in its Instagram posts.

Honda Malaysia Social Media Marketing

It has been an exciting social media marketing campaign for the followers as the mechanics are quick and simple. Joining is as easy as reposting the photo with a particular hashtag for each car model reposted. By doing this, participants get the big chance of being part of the Chillax Movie Session with Honda Malaysia. You can revisit the contest here to view the exciting giveaways by Honda Malaysia.

Results

As a result, Honda Malaysia received positive sentiments from winners and fans. In fact, inquiries kept coming in even at the end of the giveaway campaign. There were a total of 200 users who “regrammed” the posts. This social media strategy not only helped the brand to be active on social media, but it also established a genuine connection with its fans as the campaign was reflected by fans as an exciting “treat” from Honda Malaysia while featuring Honda’s beautiful auto models.

If you want your brand to be active on “social” just like Honda Malaysia or improve your website design, IH Digital Malaysia can build a web and social media marketing recipe for you. Feel free to check on our services and portfolio here and send in your inquiries.

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Honda MY’s “One in A Million” Milestone – A Digital Marketing Success with IH Digital

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Honda’s partnership with IH Digital Malaysia has proven to be fruitful with its many successes in giving its customers the best deals and services across Malaysia. Since the release of Honda Malaysia’s Facebook page in 2012, we have grown from 0 fans to 1 million fans. According to Social Bakers, Honda Malaysia is ranked 23rd among the list of popular brands in Malaysia. In 2014, Social Media Week awarded Honda Malaysia Facebook page with the Social Media Excellence Award as the best brand in the automotive sector.

Our team came up with a video marketing concept to perfectly showcase the brand’s causes and artistic side to celebrate this huge #Honda1million milestone. Check them out on Facebook here and here.

Create video marketing and internet marketing solutions with IH Digital.

Aside from the videos, have fun and join our celebration, win weekly prizes by participating in this #Honda1million app.

Though IH Digital Malaysia’s digital marketing services, Honda MY Facebook page implemented content marketing strategies and interesting on-ground to digital integrations to promote the whole brand and connect consumers through various posts, activities and events. IH Digital has centred its social media strategies in Honda’s mission to pursue a future with better technology, along with better value. This is best shown through their slogan “The Power of Dreams”, signifying the ever-changing and growing needs of the future. We created engaging apps, images and rich video marketing content based on this mantra. Honda MY knows that fans should only get the care and pleasure they deserve.

What’s more? Videos such as the preview for Honda’s All-New City were amplified through digital marketing on social media to create exposure. We also implemented a 360 social media campaign for Honda MY’s big events, integrating on-ground event, events acquisitions and post-event content through a mobile-accessible app.

Create video marketing and internet marketing solutions with IH Digital.

Honda Family Road Trip: A fun-filled event for the whole family. There are artist performances, 32-point inspection, test drive and kids’ zone with exclusive gifts and more! Honda MY is travelling across 14 locations throughout Malaysia so don’t miss the fun. Join us and check the app to know more.

The automotive giant has shown that it’s a strong, aggressive player that established its reputation as the best in the automotive market in Malaysia. Such milestone cannot be achieved without Honda’s full trust on our team. It really proves that journeys begin with a single step and this #Honda1Million started on a collaboration of a powerful brand and our social media agency.

As a social media expert, we can emulate this kind of success with your business. Our social media agency, IH Digital, can provide integrated marketing, video marketing and internet marketing solutions to help your brand reach out to your audience through internet and social media. If you are interested to know more of our digital marketing and social media services, contact us here to know more!

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Social Media Strategy to Gain On and Connect with Chinese Users

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The market in China and the Philippines are significantly different in many aspects even for their economies and local industries. In the face of digital revolution, the difference in the digital market between two of these regions can be observed through a quick look of China’s condition. For brands who want to expand their operations in China, it’s important to take into consideration how volatile the Chinese market can be and how Chinese users are as unpredictable.

It’s better to apply your social media strategy to the users on WeChat and Weibo and other social platforms.

Digital Marketing in China

As you all well know, digital marketing scene of China is far more different than most markets throughout the globe. There are no Facebook, no Twitter and even Google inside the vast country. No internet user has the access to these social media and internet platforms because they are prohibited by the government. This injunction gave way for Chinese social media platforms a great head start and eventually grew into massive social networks that span all throughout the land. It’s better to apply your social media strategy to the hundreds of millions of users on WeChat and Weibo and other social platforms.

Social Environment and Culture

For international brands that yearn to get a piece of the Chinese market, they still need to use digital marketing platforms like WeChat. But even with securing an official account with these apps, setting off a campaign will likely spell into disaster without taking into consideration the diverse culture of China. To make it more complicated, some social platforms and mobile apps are not as open as you would expect. Brands cannot just spread their mobile or video marketing content to all the users. Conversations in apps like WeChat happen in private; even Weibo gets some censorship from time to time.

Brands need to work hard into setting a connection to Chinese consumers but remember, in mobile marketing, it doesn’t happen overnight. Businesses have to find a way to establish an intimate connection with the audience and drive them to a one-on-one conversation. It is only then that you can call your video marketing or social media strategy a success. Eventually, you may now use integrated marketing and initiate O2O campaigns to drive in more store traffic.

Key Functions that Chinese Users Prefer to Use

Because of the absence of other social marketing platforms, the Chinese users have their own set of preferred means to connect with brands. Through word of mouth, consumers are spreading messages throughout their network to endorse products and just refer them to other brands. Social media strategy of brands are centered on this fact. Through WeChat, the millions of consumers in China carry out their purchases through mobile. QR codes can become very handy with brands because of its various functions for daily use. It allows a whole new set of means to engage fans.

Indeed, tapping into the large market of China may become hard on brands well-known outside the country. But with our digital agency in the Philippines, IH Digital Philippines, we can guide you into establishing a foothold in the social market through WeChat – the biggest mobile social platform in mainland China. Get to know us more and learn how we can be of service to you by clicking here.

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How Brands Hit a Home Run: A Socia Media Agency in Singapore Feature

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If you want your business to engage in a new way of connecting to your customers, WeChat is the perfect platform to test your ideas. Not only can it reach out to people in a wide scale, it can also connect with people in a very intimate manner. IH Digital, a social media agency in Singapore can help you with WeChat marketing and video marketing in China.

IH Digital, a social media agency in Singapore can help you with WeChat marketing in China.

Through WeChat’s unique features that many Chinese users love, we can help you understand how we can utilize these tools to your brand’s success. One of the most popular features that users enjoy on WeChat is QR Code. This allows online and offline worlds to merge through an amazing mixture of online and offline marketing strategies. And there are a lot more ways to try for your online marketing and digital marketing plans. Let’s look at the popular brands that managed to hold well-received campaigns.

LOUIS VUITTON’S SS15 WOMEN’S COLLECTION

Through huge events that promote the brand’s powerful message, backed by a variety of international and local celebrities, Louis Vuitton Series 2 succeeded in raising brand awareness among consumers and ultimately propelling their already established standing among the inundated industry of luxury brands. The successful social media strategy promoted WeChat sharing on people’s social networks and amplified people’s knowledge of their new products, while creating a different kind of virtual experience – this only leads to more people visiting their live event in Beijing.

       TAG HEUR’S LA MAISON EXHIBITION 

Now we see here another good example of employing a simple yet powerful marketing communications tool, QR Codes! Consumers and other users were reached by the brand with content marketing tactics to entice them in seeing the exhibition rather than looking at updates online. They also serve visitors a special treat through games. This allowed people to scan different codes and let them answer a variety of questions while being completely immersed in the exhibition.

SHILLA DUTY FREE SINGAPORE ON WECHAT

The brand continues to gain positive recognition throughout China, since launching its WeChat campaign in October 2014. Our social media agency in Singapore managed The Shilla Duty Free Singapore’s WeChat account and made use of WeChat’s features and video marketing to increase the brand’s number of followers. The user categorization enabled the brand to segment and personalize their campaigns towards men and women. WeChat also allowed the launching special offers that were remarkable in engaging the brand’s followers.

Our social media agency in Singapore, IH Digital Singapore, will steer your business’ resources and employ the appropriate mechanisms to propel your brand in the massive Chinese market. Learn more on how we can help your brand and use WeChat and video marketing as tools for social media for business. Contact us here.

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Naver Marketing : Naver Blogs and the Power of Naver Search

digital-marketing-korea-digital-agency-singaporeKoreans search online for almost everything. This consumer trend is greatly significant for marketers if they want to attempt Digital Marketing in Korea.

Naver Search: What does “Search” mean to Koreans?

A Korean professional working in Seoul is going to meet his friend after work, in Gangnam, the center of Seoul. And unconsciously he searches “Good restaurants in Gangnam”, and reads through the reviews that Korean bloggers have posted on their blogs.

Meanwhile, another Korean professional is interested to buy a luggage for her first overseas trip during her long holiday. She has no time for offline shopping, so she has decided to buy one online. The first thing she did was to search “durable luggage recommendations”. On the search result appeared a list of pretty luggage, where she found her “right one” and bought it.

Koreans search online for almost everything – shopping, food, product reviews and travel ideas, to name a few, basically because Koreans tend to review pros and cons before purchasing almost anything. This unique Korean consumer trend is greatly significant that brand marketers in Korea should not take a second though about taking this into consideration when targeting the Korean market.

Korean consumers search relevant keywords online and recognize the brands that appear often on the search results. This leads to the “Zero/One moment of truth”.

It is therefore significant for marketers to consider Naver Marketing, which covers Naver Search, Naver Blog and Naver Blog Management with the aim of effective Korea Marketing.

Naver Search: A service that goes together with Blog Management

Naver Search aims to provide more convenient, precise and faster search results. Naver analyzes Naver users’ online search environment and patterns to be able to offer optimized search results.

Recently, to counter DAUM’s new Kakao Search Service – a mobile-optimized search service – Naver launched Multimedia Search followed by Regional Search, Tag Search and Real-time Search. The launch of these new search services by Naver was interpreted as a sign that Naver is building mobile-friendly search environment, responding to overall change of online search behavior – from PC search to mobile search.

Blog Management: Paying Attention to Personalized Information, Consumer Behavior, and Consumers’ Interest

Korean consumers search relevant keywords online and recognize the brands that appear often on the search results

Naver is now on its track to change from desktop search to mobile search. Desktop search offers broad information as compared to mobile search, which provides more customized information.

At this juncture, customer behavior patterns should be contain deeper, more human and quality analyses, rather than the classic consumer analysis which measures by demographic ways in the past such as age, gender, occupation and the like. Although these basic information are still vital, there are more quality information and data that can lead to better optimization of digital marketing korea actions.

The Search Ads trend, in the same way, did not remain constant. Not long ago, it was enough with simply setting a specific duration that the Ads will run online. Today, however, Search Ads target specified people via RTB (Real-Time Bidding).

When it comes to Blog Management, focusing on blog content itself is essential to make blog visitors – who visited the blog through relevantkeywords search – stay longer on the blog. This will only be possible when a blog is filled with high-quality content. How will you do this without making your blog flood with focus keywords? Three things: 1. Understand the content plan; 2. Mention specific keywords with clear verbs or action such as “travelling in Manila for vacation”; and 3. Mention the keywords frequently but not to the point of destroying your piece. Remember, quality content with relevant keywords always win the search.

Whether your office is located inside or outside Korea, you can market your products and services to the Korean market through Naver blog. Are you interested in Korean Digital Channels, Korean Digital Marketing, Video Marketing and Korean Online Marketing? Check out more about Naver Marketing and Video Marketing here.

Contact IH Digital Philippines to know more about our services like video marketing. For inquiries, click here.

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Get Up Close & Personal: How to Get Loyal Customers

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The long days of planning and creating a powerful mobile marketing plan to bring in more audience has been a success. You were able to put across the right brand message you want to deliver through the crowd but it doesn’t stop there. A long-lasting plan is needed to keep the existing leads to your brand and make the most out of it. After all, your business won’t thrive by itself if you don’t secure the loyalty of customers. Even for SMEs, creating consumer loyalty is as problematic as creating new customers in mobile marketing, but it is the cheaper way to generate better sales online. There is a need to constantly reach out to the audience and keep them highly engaged to keep the numbers intact.

Attract Nearby Users

Make use of geolocation to make best use of our mobile app to convince them to come to your business. It is a powerful tool to combine the physical and online setting to one entirely new experience. Take this opportunity to targeted ads since most people on the go would likely check on the presented deals. Put into consideration the likely situation they are in so you can create specialised campaigns to catch their attention.

Invite More with Great Deals

It’s been said that most traffic occurs at 3PM and midnight so adjust your mobile strategies and schedule your post on the right moment with exclusive and irresistible deals. Even as audience, we do love rewards when it comes to our favoured products. Grant your customers with loyalty rewards after a purchase or you can send out coupons and discounts so they will be enticed to come back to your store again, or better yet, offer exclusive prizes such as a round trip to a well-known destination.

Learn how to create a powerful mobile marketing plan to bring in loyal customers.

Invest on Brand Experience

Observe how your consumers act towards your campaigns. Use the gathered knowledge about them to distribute personalised content marketing plans. It must be delivered to the consumers’ feeds and timelines on a regular basis. Invest on original and creative campaigns that add value to user experience and loyalty to your brand. Your customers will not lose interest if you provide them new content in a timely manner.

Interact with your fans through engaging mobile marketing and video marketing posts. What forms a successful branding experience is building the relationship with your audience. There is nothing more potent in creating more sales into your business other than making your fans feel significant and involved. It will surely make them come back; and furthermore, a great and, not to mention, free answer to spread your brand message through their network. Introduce ways for users to partake in engagement posts to give way to creative user-generated content. Their shared photos and videos on timelines will create enough buzz to pique interest among other users.

Make them feel more appreciated through a worthwhile customer service. Mobile marketing allowed a number of ways to directly interact with fans that are having concerns with your products. Ready your digital marketing and video marketing channels to provide additional layers of service support to your fans when they have queries regarding your products and services.

Our specialised team of digital marketing and video marketing specialists are equipped with the knowledge and proficiency to create a more rewarding brand experience with your customers. Find out more on how we can help you and drop us a note here.

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Naver Marketing: Best Marketing Features

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Naver Search Ads(SEM) / Naver Display Ads / Naver Blogs

Naver Marketing is an essential tool and social media platform that can help your brand and business penetrate the Korean market. Video Marketing is also an effective tool when it comes to advertising your brand in Korea. To begin your quest in the Korean digital sphere, know that apart from the globally famous social media platforms, Naver is Korea’s social digital hub that covers a wide reach in the Korean market. Needless to say, your brand will forego a vast and substantial Korean audience when your digital efforts are not sealed with a presence in the Naver community.

What is Naver Marketing? And what are the best features of this platform that makes it easy for brands to target and capture the right audience in Korea? Its best marketing features basically function through effective and efficient ads:

Naver Search Ads (SEM: Search Engine Marketing)

Naver Search Ads connect the brands and brand seekers, sellers and customers. It is essentially a basic Naver ad service, using the search results page to help brands hold a significant presence in the search engine.

This ad can lead targeted users to easily access the brands’ websites. Moreover, you can figure out specific information such as web traffic, keyword efficiency and the most used keywords.

More specifically, Naver Search Ads include:

  • Click Choice – The brand website with short description appears on the search results, but the advertiser only pays for ‘clicks’ (CPC-based).
  • Click Choice Plus – Mobile-friendly version of Naver Click Choice, which also provides a preview of the brand and its official location.
  • Brand Search – The brand contents appears on top of the search result with images, videos and other significant information.
  • Other Ads – Click Choice Product Ad, Power Content.

Naver Marketing is an essential tool and social media platform in digital marketing

Naver Display Ads. 

Naver Display Ads is an ad type that displays animated ad banners on the main page of Naver, which can also be visible via online Naver cafés, establishments, etc. This type of ad is the most impactful to Naver users. Considering that Naver has 1,900,000,000 page views DAILY, this type of can be considered generally one of the most efficient.

Naver Marketing is an essential tool and social media platform in digital marketing

Naver Blogs

If you want to constantly communicate with the Korean Naver users, Naver Blog could be your silver bullet. Koreans spend more than 50% of their internet time reading through blogs and harvesting insightful information – and the Naver Search favors Naver Blog content.

Its content takes priority on Naver search results. With the right and suitable choice of keywords, any brand’s Naver blog content can appear on the first page of Naver Search results.

Naver Marketing is an essential tool and social media platform in digital marketing Naver Marketing is an essential tool and social media platform in digital marketing

Interested in Korean Digital Channels, Korean Digital Marketing, Video Marketing and Korean Online Marketing? Considering the Naver Marketing gives you an edge to these digital and mobile marketing objectives.

Contact IH Digital or IH Korea for more information about Naver Marketing and Video Marketing by clicking ‘Contact’ on the menu bar or send an email here.

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Ride Upon the Rapid Surges of Mobile Marketing

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Taking the biggest jump into the mobile drift is going to be what every business will do for the sake of staying alive. This conveys a significant shift in mobile marketing and the arrival of innovative mobile technologies. Keeping up with the tide in digital marketing is not enough if you do not recognise the change, prepare a proper strategy. But if you are serious about your business, do this and you’re off to success. Now, let us check through our list to arm your business with a better point of view of the year’s ongoing mobile trends.

Amplify the Mobile Experience

Marketers have to remember that the mobile shift is largely supported by mobile usage’s huge leap against PC and laptop. Mobile is the future and it is now. Large companies and even a great number of SMEs are developing their own mobile apps or adapting measures provided by apps specifically built to manage their operations. Marketers must get to where the customers are, so investing in mobile delivers a better ground against competitors. Ensure that your audience is getting the right mobile experience. Invest on a mobile app or site that can be easily accessed and navigated through different mobile devices.

Content is King

Marketers know that content is “King” across different marketing practices and this is also true to mobile marketing. Mobile content marketing opens new and better opportunities to engage customers. Mobile is a pervasive, personal platform – wherever the audience is, it’s guaranteed that they are always glued to their mobile devices. Deliver new, engaging, and personalised content to your audience that never stops consuming media. Make use of mobile’s unique features and turn campaigns into interactive mobile marketing to immerse consumers. Video content is big this year, dominating social landscape with Viber and YouTube. Geolocation is helpful for advertisers who want to bring in returns in a local-specific area. It can also be used with unique targeting like how brands on WeChat direct consumers to the nearest shops with location based services. SEO, on the other hand, lets you be on top of search engine results whenever consumers are in dire need of your services.

Recognise the mobile marketing statistics and trends for 2015

Lead with Apps and Social Media

Nothing is as effective as and more powerful than social media and video marketing. It has massive audience reach that means steady traffic on your pages, with high user engagement and brand building. People cater to apps in activities such as keeping track of your fitness improvement, monitoring your expenses, or listening to music. You can use this information to target your promotion with in-app advertisements. Conversion rates have always been higher through investing on ads on different social media platforms because they are always logged in to their accounts.

Rise of Mobile Payments

Your consumers are likely to pay through mobile and video marketing. Many businesses have brought in prominent payment firms to entice consumers to buy with their credit cards online. Better payment methods have yet to be made by most business so make the purchasing experience of consumers easier with simple checkout procedures. Bring your brand to new heights with innovative mobile marketing payment methods that combine online and offline landscape into one – a place where customers can fully experience your brand’s in store while doing payments online.

Don’t let your business miss out on the growing trends of mobile and video marketing, and learn how IH Digital can help you keep up with the unpredictable market with our team of certified digital marketing specialists. Drop us a note here.