Social media

LANEIGE Malaysia launches a Facebook sampling app called "24H Timeless Beauty" as part of their brand's digital marketing campaign to promote its newly launched anti-aging products for day and night. The Facebook app highlights the new LANEIGE Time Freeze Firming Sleeping Mask, Face-fit Roller (sold separately), and...

Panasonic Singapore upsurges fans’ hungry appetites with the release of #LunchTimeWithPanasonic, a Facebook video recipe showcasing Panasonic and its quality appliances. This video, produced by IH Digital, a digital marketing agency in Singapore, features a cooking demo of Mee Rebus (boiled noodles), a noodle dish that is popular among Asian...

Westway Singapore broadens its appeal among food lovers by providing a free shuttle service promoted as a social media motion graphic GIF. The animated GIF also doubles as a Facebook wall contest as part of the brand’s online advertising and social media marketing strategy. By simply completing the...

LOTTE Confectionery S.E.A encourages fans to celebrate the special day of Pepero, a long-time favourite treat, through a social media Facebook video, as part of their social media marketing campaign. The Facebook video aims to highlight the origin of Pepero Day, a story of two students exchanging...

Bourjois Singapore launches another fun giveaway, as part of their content marketing campaign, to promote their new line of Souffle de Velvet shear matte lipsticks. By simply completing the phrase "_____ is in the air!" and liking and sharing the Bourjois Singapore's Facebook post, fans will get...

Honda Malaysia continues to boost digital marketing and social media marketing for Honda Family Road Trip campaign. Aside from fun-filled activities that the weekly event offers, a creative photo booth area was also showcased on-site as a part of another online advertising strategy tool for the...

From customer support and purchasing to product announcements and advertisements, brands are taking their businesses online. But does this mean for you? What is "online marketing" and how does it benefit you and your business? As a brand, maybe you're wondering, "what can I do to...