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Online Marketing: Your Website Development To-Do List

Maximize what a website can do for your business. | Online Marketing | IH Digital

Your website represents your business online. Other than a tool to showcase your products and services, it is an online marketing platform that displays your brand’s value and credibility. Yet, simply having a website is not enough, it must effectively function – designed to cover all your customers’ needs.

Basic Necessities of a Website

If you don’t have a website for your business yet, here are the things you need first:

Domain Name

The domain name is your business’ online address and it’s uniquely made for your company. For instance, IH Digital’s domain name is www.ihdigital.com.

Web Hosting

Now that your business has an online address, where does it actually live? Web hosting is the location or the server of your website where your customers come to visit. It is a server that connects your website to people who search for your business online.

Business Email Address

Having an official business email address is especially important for businesses who are still starting. Having corporate@ihdigital.com builds more credibility than just using corporate_ihdigital@gmail.com. It also helps in maintaining the security of your presence online, keeping away spam messages and hackers.

Website Content

Surely, content is king. But what kind of content do you put on your website? Having pages about your company, your products and services, and your contact details are not enough. You must determine your target market, know their wants and needs, and integrate content to media that gets them interested – blog posts, images, videos, or GIFs.

Maximize what a website can do for your business. | Online Marketing | IH Digital

Maximize Web Design & Development

Build a website that your business needs, not a website that you personally want.

Since you’ve already set up a basic website from the notes we’ve given above, be your customer and ask yourself, is it enough? Website design and development is more than just how your website looks, of course, it is part of it, but there are other factors to consider as well. The standards on a well-developed website for 2018 are as follows:

Load Speed

In online marketing, everyone is a consumer and what do we hate the most? Time wasted. Having a page view is already a milestone but for one to stay and browse through the pages of your website, it must load quickly. Nothing is more frustrating than waiting for a blank screen on your mobile or laptop to load. Avoid losing customers that hit the close button once your website loads slowly.

Mobile-Optimized

Websites that are not mobile-optimized, meaning browsing on your phone and seeing the same layout as that of a computer’s, are hard to navigate. Our phones are designed with smaller screens and your website’s design should adapt to it. This way, users will be able to browse through your website smoothly.

Compatible with Multiple Browsers

You can’t control what browser people use when viewing your website. Make sure they can view your site properly and it functions well in various browsers such as Google Chrome, Mozilla Firefox and Safari. We suggest that you do a multiple browser check.

CMS-Enabled

Content Management System or CMS is a software where you can input and modify the design, content, images, videos, links and even the codes on your website. Before any of your content goes live, you can preview those using CMS. You can make the necessary changes before people see it. Choose a CMS software that’s easy to navigate. WordPress and Joomla are examples of a reliable CMS used by website design companies.

SEO Friendly

With good website SEO, you’ll put your website on top of search results on different search engines. Write useful and informative content for your customers and use the right SEO tools so your website can be seen easily. Know more by reading the basics in integrating SEO marketing to your website.

Social Media Integration

Include social media icons that your website viewers can click on your website. Since social media presence gives you a wider reach, incorporate your website content marketing by also sharing them on your Facebook or Instagram pages.

Google Analytics

Track and analyze the activities done by users on your website. With Google Analytics, you will acquire a detailed report on how many people actually go to your website, what they do, what page they spend most of their time on, the least visited pages, and more. By knowing all these, you will know how to improve not just your website but your products and services as well.

Email Marketing

Building an email network is another effective way to drive traffic to your website. By sending out valuable content to this network that you have, you can display information about your products and services, discounts perhaps? According to 2018 Radicati Group Study, there will be almost 4 billion email users before 2019, meaning, there are a lot of opportunities for you to convert email marketing to actual sales.

Website Security

Eliminate your website’s security risks. After putting all these efforts to create a well-functioning website for your business, you don’t want to lose everything you’ve built, do you? Viruses and hackers are everywhere but there are numerous ways to protect your website. You can use a tight firewall, antivirus protection, SSL security, and IPS/IDS. You can talk to our experts to know what security you need for your website.

If you want to go through the nitty gritty of creating an effective online marketing website for your business, IH Digital offers website design services. We’ll make sure we cross out everything from this website design and development to-do list.

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SEO: Ultimate Key to Effective Digital Marketing

Know how you can effectively use SEO in your business’ online efforts. | Digital Marketing | IH Digital

Search Engine Optimization (SEO) can be overwhelming because of the complexity that comes with it. To treat this digital marketing dilemma, we have to be knowledgeable and find important information about SEO so we can earn its great benefits.

SEO, in simple words, means enhancing your website’s searchability in various search engines such as Google. With the right SEO tools, your website can rank higher on search engines. The higher the ranking, the more people you attract to your website. In the long run, SEO will drive traffic and grow your brand’s visibility online. It is a strategy vastly used by most businesses for its long-term effects at lower costs.

Know how you can effectively use SEO in your business’ online efforts. | Digital Marketing | IH Digital

To start, we want to provide you with these frequently used SEO words so the next time you come across them, you already know their definitions.

Common SEO Terms:

  • Alt Tags – text description of an image
  • Blog – a page on your website where you can regularly publish content
  • Bounce Rate – website visitors who immediately leave after only viewing one page
  • Click Through Rate – the ratio of how many users click an ad or shared post
  • Keywords – words used in searching on search engines
  • Meta Description – a brief description under each page’s title in search engines
  • Page Rank or SEO Ranking – indicates how good your overall SEO through number 0-10 as assigned by Google
  • Search Engine – a system that files individual pages in websites (e.g. Google, Bing)
  • Website Traffic – activities done by users on your website (e.g. page views, page clicks, amount of time spent)
  • Uniform Resource Locator or URL – the address of a web page (e.g. https://www.ihdigital.com)

 

The Basics

There are various ways on how you can improve your digital marketing through SEO. Here are some simple methods that can help you jumpstart your way to improve your website’s SEO ranking:

  • Keyword Marketing

When you do a Google search, you use keywords to find the information you are looking for. These keywords are a factor in driving website traffic; they are the foundation of all SEO efforts. For you to know the right keywords to use, you have to search for relevant and trending keywords with high traffic using SEO tools such as Moz and Google Ads. However, these tools are only there to assist you in going through numerous keywords.

To know the keywords suitable for your business, you have to put yourself in the shoes of your customers – What do they need? What words will they use in searching for these needs? Will they find what they need on your website?

In choosing the right keywords, beware of keyword stuffing – an old SEO practice that uses a lot of keywords to manipulate search engine results. Since search engines have already evolved, it can detect an abnormal distribution of keywords on a page which leads your website to rank lower.

  • Blog Content Marketing

Once you get the right keywords that your customers use when searching for the services or products your offer, start producing useful and shareable content. People use search engines to find information that they need. It is highly important that what you put on your website is something that people search for.

Creating blog posts is an effective content marketing strategy. This way, you showcase your brand using the high-performing keywords that you have gathered. By incorporating keywords in your blog articles, you will increase your visibility in search engines. You attract and connect with a large number of customers which in return will increase website traffic.

  • Website Optimization

SEO is more than just content and keyword planning, there are other factors to consider when improving an SEO website to generate leads.

To keep your current website up-to-date, you have to know what needs to be improved through an SEO audit. This process provides recommendations for a website to attain optimal SEO performance by checking titles, content, meta descriptions, alt texts, images, links and more.

Additionally, using Google Analytics is an effective way to track how many visits your website gets, its sources, and your content’s performance and rankings. By using this SEO tool, you get a monthly report with accurate statistics about your website’s overall performance. Through this report, you can gauge what you need to retain or fix on your website.

Social Media Linking is also an effective web optimizer. By sharing your website’s content on your Facebook or Instagram profile, click through rates increase. This technique is effective since social media creates visible branding and engagement among your followers.

 

In a Nutshell

SEO helps your business by:

  • Improving your website’s SEO ranking in search engines
  • Growing your online visibility
  • Increasing potential customer source
  • Establishing your brand value and credibility
  • Converting website traffic to actual sales

 

At IH Digital, we can help improve your website’s SEO marketing by using the right SEO tools. We have a team of SEO consultants that can help you with keyword planning, SEO articles and website optimization. Reach us for effective digital marketing strategies.