More people are buying property overseas for investment or personal use. Overseas buyers from Singapore, Malaysia, Thailand, China, Hong Kong, are potential customers for property developers. Do you want to expand your boundaries and connect your company to millions of potential property buyers all over Asia? IH Digital offers you the best digital marketing avenues to promote your properties.

What can IH Digital do for you?

✔ Reach 5000+ people per month

✔ SEO Optimization, ranked as No.1 on Google and Baidu Search Page 1

✔ Generate leads, got contact information of potential buyers

✔ Multi-language translation

✔ Social Media Amplification

✔ China Digital Marketing

Case Study 1: Sansiri – China Digital Marketing

Sansiri, a leading property developer in Thailand, assigned IH Digital to run a Baidu lead generation campaign to get leads, Baidu SEM and Weibo campaign to increase brand awareness. Also, we developed Sansiri’s first Chinese website that caters to the Chinese citizens.

Case Study 2: Yazhou Property – SEO Success

We have an online property portal, Yazhou Property, which available in 3 languages: English, Simplified Chinese, Traditional Chinese. We can spark your target audience’s interest through inbound lead generation or content creation. The articles we wrote for a property in Singapore, Marina One Residences and they are ranked as Number 1 and 2 on Google Search result.

 

Case Study 3: SP Setia – Lead Generation

We ran Facebook and Baidu Lead Generation campaigns for SP Setia, a famous property developer in Malaysia. We promoted their new development project KL Eco City using lead ad and got good results.

Want to sell your properties aboard?

IH Digital, a digital marketing agency in Singapore, ready to cater your digital needs to make your brand stand out among the others! Let us help you with the planning and execution of your digital marketing campaign. If you are interested, inquire with us today!

 

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Planning is important in any project. Creating your website without proper planning could lead to a waste of time, efforts and money; this is why having a Website Brief is necessary. This document contains the vital parts that you will incorporate to your website. In any digital marketing agency, a Website Brief is given to the client before any project is started. It serves as a guide for the creative and technical aspects of your website. At the same time, it will set clear parameters as to how you want your website to be built.

Overall, having a Website Brief eliminates the risks of having an unfinished website. Prepare the required information to properly fill out a Website Brief. What you put on it will reflect the total look and content of your website. Digital marketing is evolving, your website should too.

Here are the factors you should expect from your digital marketing agency’s Website Brief:

 

 About the Business

This basically should answer the who, what, when, where, why and how about your business. Clearly lay out all the information about who your company is, what you do, what your vision and mission are, where you are located, why you exist, and when and how you started. This information will introduce us to your business. You can also include your company’s size, the unique selling points of your products and services, and your overall brand value.

Website Objectives

What is the purpose of your new website? Do you want to increase sales? Generate leads? Improve your online presence? Grow brand awareness? Or all of these? Tell us what your website is for and what your needs are so we can develop online marketing strategies suitable for your goals. Achieving the best results from your website can only be attained with clear objectives.

Target Market

Specifically define your target market. To make your ideal clients visit and interact on your website, they must feel that it’s specially designed to cater to their want and needs. Choose particular demographics to target – age, location, gender, and economic status. Don’t leave out the psychographics as well – personality, lifestyle, values, attitudes, and interests.

Competitors’ URL or Reference URL

Provide a list of your competitors’ website links so we can weigh the features and content that work and don’t. This will indicate how you would want or wouldn’t want your website to work. Checking other websites can also give you a preference for your website’s design, layout, colour scheme, images and other features that you didn’t know existed.

Navigation Structure

What will be the pages of your website? Will these pages contain sub-pages? You wouldn’t want to confuse your target users in an unorganized website. Outline this information so we have a clear structure on how your website will work. These pages should be arranged accordingly and aligned with your goals.

Website Features

Special features are unique to every business website. There are some features that won’t work for your website objectives and target market so properly assessing the features you need is fundamental. Newsletter subscription, blog page, visual events calendar, corporate video, interactive map and contact form are only a few of the vast choices of web features.

Design

Detail the look and feel of your website. The layout, colour scheme, font choices, images, illustrations, graphics and overall styling will determine the look of your website. On the other hand, the movement and sound effects of how the assets on your website work will give your users the feel of your website. We at IH Digital will incorporate the right design and effects to your preferred website – may it be professional-looking, fun, cutting-edge or techy.

Other Requirements

Aside from the creative aspects and the special features, there are more factors that affect a well-functioning website. You might want to consider Content Marketing, SEO, Google Analytics, Social Media Integration, Security and Site Maintenance. All these are offered at IH Digital, as well as 12-Month Hosting, Domain Purchase and CMS Training. And should you have any additional requirements in my mind, we would gladly accommodate you.

IH Digital is a digital marketing agency in Singapore that assures you a Website Brief before any website design service. If you have questions regarding the overall process of creating a website, we are here to assist you. Contact our team of expert web developers today so you can get started on the right website for your business.

We’ve shared with you the to-do list on how to create a functional website for your business. Now let’s discuss another website predicament that most digital marketers have for their online marketing efforts – most of them ask, “Is a one-page website already good enough for my business?” This digital marketing trend might be popular through the years but let’s weigh in the pros and cons if it’s the right option for your business.

The Benefits

• One-page websites present content in a simple and easy to navigate manner. Users can just scroll down to find what they are looking for compared to clicking numerous links.
• As scrolling is already natural to Facebook, Twitter and Instagram users, one-page websites provide also a better mobile experience.
• They are also easier to set up and maintain. Since all your content is on one page, you can easily put up your website and keep it up-to-date. Costs are usually much cheaper as well.

At IH Digital, we are a digital marketing agency that can set up a one-page website for your business within a day. If you need a simple website that can display the basic information about your business, we have the team to help you. Check out our one-page website showcase for Siam Paragon Mall and Ming Garden Hotel & Residences.

The Challenges

• Opting for a one-page website requires careful planning. Incorporating all the content and design in one page is a tough job as you might miss out on some important matters or you might overdo it – bombarding users with too much information on one page.
• SEO will also be challenging. Increasing traffic will be hard since there is less content.
• The loading speed could also get hurt. Putting all information, images, graphics and videos on one page can make your site load slower which is a key factor for SEO. The overall performance of your website could suffer.
• To increase website traffic, you need users to share the content on your website. This can be difficult for them if as they only have one link to share. Separate pages with unique links that have specific content are easier to share.
• With a single URL, it can be difficult to analyze if your website performs well. In multiple-page websites, it’s easier to track page views and traffic so it’s also quicker to know what to improve. On one-page websites, it’s hard to refine your digital marketing strategy when you don’t know what aspect your website is failing.
• There is more design flexibility for multi-page websites and a variety of themes available.

If you prefer a multi-page website so you can show the wide variety of products and services that your business offers, we also have online marketing experts to assist you. Enjoy the perks of having a backend admin management for your convenience. Araya Hong Kong and Travel141 Singapore are a few of the multi-page websites that we have designed, developed and are currently managing.

So what’s the right option for you?

There’s a constant debate on which among a one-page or a multi-page website is better. But the right option really depends on what your business offers and what goals you aim for. If you have a small enterprise that does not offer numerous products or services, you can take advantage of the simplicity that a one-page website can offer. However, if you have a huge business that needs much traffic to your website or internet advertising is your goal, we recommend you to have a multi-page website where you can have specific pages for the things that you sell. Simplicity can still be incorporated on multi-page websites, you just have to produce your content well. Don’t try to bombard your consumers with too much information and plan your content accordingly.

Your website is an investment. Consult with our experienced internet marketing team to be confident in deciding the right option for you. Explore our website design services.

Your website represents your business online. Other than a tool to showcase your products and services, it is an online marketing platform that displays your brand’s value and credibility. Yet, simply having a website is not enough, it must effectively function – designed to cover all your customers’ needs.

Basic Necessities of a Website

If you don’t have a website for your business yet, here are the things you need first:

Domain Name

The domain name is your business’ online address and it’s uniquely made for your company. For instance, IH Digital’s domain name is www.ihdigital.com.

Web Hosting

Now that your business has an online address, where does it actually live? Web hosting is the location or the server of your website where your customers come to visit. It is a server that connects your website to people who search for your business online.

Business Email Address

Having an official business email address is especially important for businesses who are still starting. Having corporate@ihdigital.com builds more credibility than just using corporate_ihdigital@gmail.com. It also helps in maintaining the security of your presence online, keeping away spam messages and hackers.

Website Content

Surely, content is king. But what kind of content do you put on your website? Having pages about your company, your products and services, and your contact details are not enough. You must determine your target market, know their wants and needs, and integrate content to media that gets them interested – blog posts, images, videos, or GIFs.

Maximize Web Design & Development

Build a website that your business needs, not a website that you personally want.

Since you’ve already set up a basic website from the notes we’ve given above, be your customer and ask yourself, is it enough? Website design and development is more than just how your website looks, of course, it is part of it, but there are other factors to consider as well. The standards on a well-developed website for 2018 are as follows:

Load Speed

In online marketing, everyone is a consumer and what do we hate the most? Time wasted. Having a page view is already a milestone but for one to stay and browse through the pages of your website, it must load quickly. Nothing is more frustrating than waiting for a blank screen on your mobile or laptop to load. Avoid losing customers that hit the close button once your website loads slowly.

Mobile-Optimized

Websites that are not mobile-optimized, meaning browsing on your phone and seeing the same layout as that of a computer’s, are hard to navigate. Our phones are designed with smaller screens and your website’s design should adapt to it. This way, users will be able to browse through your website smoothly.

Compatible with Multiple Browsers

You can’t control what browser people use when viewing your website. Make sure they can view your site properly and it functions well in various browsers such as Google Chrome, Mozilla Firefox and Safari. We suggest that you do a multiple browser check.

CMS-Enabled

Content Management System or CMS is a software where you can input and modify the design, content, images, videos, links and even the codes on your website. Before any of your content goes live, you can preview those using CMS. You can make the necessary changes before people see it. Choose a CMS software that’s easy to navigate. WordPress and Joomla are examples of a reliable CMS used by website design companies.

SEO Friendly

With good website SEO, you’ll put your website on top of search results on different search engines. Write useful and informative content for your customers and use the right SEO tools so your website can be seen easily. Know more by reading the basics in integrating SEO marketing to your website.

Social Media Integration

Include social media icons that your website viewers can click on your website. Since social media presence gives you a wider reach, incorporate your website content marketing by also sharing them on your Facebook or Instagram pages.

Google Analytics

Track and analyze the activities done by users on your website. With Google Analytics, you will acquire a detailed report on how many people actually go to your website, what they do, what page they spend most of their time on, the least visited pages, and more. By knowing all these, you will know how to improve not just your website but your products and services as well.

Email Marketing

Building an email network is another effective way to drive traffic to your website. By sending out valuable content to this network that you have, you can display information about your products and services, discounts perhaps? According to 2018 Radicati Group Study, there will be almost 4 billion email users before 2019, meaning, there are a lot of opportunities for you to convert email marketing to actual sales.

Website Security

Eliminate your website’s security risks. After putting all these efforts to create a well-functioning website for your business, you don’t want to lose everything you’ve built, do you? Viruses and hackers are everywhere but there are numerous ways to protect your website. You can use a tight firewall, antivirus protection, SSL security, and IPS/IDS. You can talk to our experts to know what security you need for your website.

If you want to go through the nitty gritty of creating an effective online marketing website for your business, IH Digital offers website design services. We’ll make sure we cross out everything from this website design and development to-do list.

Another year with the ever-changing nature of SEO, new ranking factors and SEO trends are brought to light with the search engines’ new improvements. Stay on top of the game! Here are the top SEO trends of 2018 to get you geared up in your digital marketing initiatives.

1. Voice Search

This year is no different from the previous one, voice search is still considered to be a big factor in ranking your website in internet searches. With that, making use of a more conversational tone for answering daily queries is a way to go to give your website a boost in rankings. Voice search is one of the mainstream SEO trends this year since we are approaching an era of assistant devices.

2. Mobile-friendliness

Of course, the immense growth of voice-activated searches goes hand in hand with the growing usage of mobile devices. And as the use of smartphones for everyday inquiries continues to dominate web browsing, it is a no-brainer that having a mobile-friendly website is another factor in determining ranking. Also, faster and mobile-responsive websites are proven to be ranking higher in search results.

3. Site Speed

Slow websites are so last year as users need results fast. But don’t fret! SEO Tools like Google PageSpeed Tools has you covered. Faster website speeds have always been a big component in the ranking factor, but it seems to be given more importance now in 2018 since Google has officially announced that website response should be within 3 seconds in order to score higher ranks in search results.

4. Link-less Backlinks

While links served as a ranking signal, most SEO consultants believe that search engines can distinguish link-less mentions of brands and has a great impact in ranking high in search results. Moreover, this trend was confirmed to be used in Bing and some experts say that Google may have been using it too.

5. Relevance of Content

You can never go wrong with prioritizing your content, which is an essential ranking factor and is a great strategy for content marketing. This 2018, it is pivotal for search engines that your content has relevance to the requested searches. Google, for example, uses Latent Semantic Indexing to determine if the content of your website is “comprehensive”.

6. Search Engine Results Pages (SERP) Features

Getting the top rank in the search results in SEO ranking isn’t a guarantee to gain you more online traffic. Now, SERP features give you greater chances to ‘steal’ visitors’ attention and will be a massive advantage to businesses’ online marketing plans.

7. Continuously Personalizing SERP

Now, search engines are utilizing SERPs to be more personal based on the user’s online activities. SERPs are personalized to the user’s interest and search history. Also, SERPs will give more opportunities for websites that have been visited by the user to appear in the user’s search results in the future.

Considering to utilize these SEO Trends this year? Message IH Digital now, our reliable specialists are waiting to asses and suggest which strategy will work best for your business. Contact us here.

Search Engine Optimization (SEO) can be overwhelming because of the complexity that comes with it. To treat this digital marketing dilemma, we have to be knowledgeable and find important information about SEO so we can earn its great benefits.

SEO, in simple words, means enhancing your website’s searchability in various search engines such as Google. With the right SEO tools, your website can rank higher on search engines. The higher the ranking, the more people you attract to your website. In the long run, SEO will drive traffic and grow your brand’s visibility online. It is a strategy vastly used by most businesses for its long-term effects at lower costs.

To start, we want to provide you with these frequently used SEO words so the next time you come across them, you already know their definitions.

Common SEO Terms:

• Alt Tags – text description of an image
• Blog – a page on your website where you can regularly publish content
• Bounce Rate – website visitors who immediately leave after only viewing one page
• Click Through Rate – the ratio of how many users click an ad or shared post
• Keywords – words used in searching on search engines
• Meta Description – a brief description under each page’s title in search engines
• Page Rank or SEO Ranking – indicates how good your overall SEO through number 0-10 as assigned by Google
• Search Engine – a system that files individual pages in websites (e.g. Google, Bing)
• Website Traffic – activities done by users on your website (e.g. page views, page clicks, amount of time spent)
• Uniform Resource Locator or URL – the address of a web page (e.g. https://www.ihdigital.com)

 

The Basics

There are various ways on how you can improve your digital marketing through SEO. Here are some simple methods that can help you jumpstart your way to improve your website’s SEO ranking:

• Keyword Marketing

When you do a Google search, you use keywords to find the information you are looking for. These keywords are a factor in driving website traffic; they are the foundation of all SEO efforts. For you to know the right keywords to use, you have to search for relevant and trending keywords with high traffic using SEO tools such as Moz and Google Ads. However, these tools are only there to assist you in going through numerous keywords.

To know the keywords suitable for your business, you have to put yourself in the shoes of your customers – What do they need? What words will they use in searching for these needs? Will they find what they need on your website?

In choosing the right keywords, beware of keyword stuffing – an old SEO practice that uses a lot of keywords to manipulate search engine results. Since search engines have already evolved, it can detect an abnormal distribution of keywords on a page which leads your website to rank lower.

• Blog Content Marketing

Once you get the right keywords that your customers use when searching for the services or products your offer, start producing useful and shareable content. People use search engines to find information that they need. It is highly important that what you put on your website is something that people search for.

Creating blog posts is an effective content marketing strategy. This way, you showcase your brand using the high-performing keywords that you have gathered. By incorporating keywords in your blog articles, you will increase your visibility in search engines. You attract and connect with a large number of customers which in return will increase website traffic.

• Website Optimization

SEO is more than just content and keyword planning, there are other factors to consider when improving an SEO website to generate leads.

To keep your current website up-to-date, you have to know what needs to be improved through an SEO audit. This process provides recommendations for a website to attain optimal SEO performance by checking titles, content, meta descriptions, alt texts, images, links and more.

Additionally, using Google Analytics is an effective way to track how many visits your website gets, its sources, and your content’s performance and rankings. By using this SEO tool, you get a monthly report with accurate statistics about your website’s overall performance. Through this report, you can gauge what you need to retain or fix on your website.

Social Media Linking is also an effective web optimizer. By sharing your website’s content on your Facebook or Instagram profile, click through rates increase. This technique is effective since social media creates visible branding and engagement among your followers.

 

In a Nutshell

SEO helps your business by:

• Improving your website’s SEO ranking in search engines
• Growing your online visibility
• Increasing potential customer source
• Establishing your brand value and credibility
• Converting website traffic to actual sales

 

At IH Digital, we can help improve your website’s SEO marketing by using the right SEO tools. We have a team of SEO consultants that can help you with keyword planning, SEO articles and website optimization. Reach us for effective digital marketing strategies.

Although some marketers might use the terms Search Engine Marketing (SEM) and Search Engine Optimization (SEO) interchangeably, they do not mean the same thing. But what exactly is the core difference between SEM and SEO?

What is the difference between SEM and SEO?

SEM and SEO work hand in hand but there are key differences between the two digital marketing strategies. SEO refers to the process. If you need the process of getting more visibility in search engines through both organic search results and paid advertisements, but primarily through paid traffic, this refers to SEM.

SEM and How it Works

Earning online visibility through paid advertisements via search engines like Google, Yahoo and Bing is SEM’s focus.

Through SEM, advertising space is bought to ensure a higher ranking in search results instead of using free traffic to rank in search engines. These paid advertisements are termed as pay-per-click (PPC), which is an SEM-activity used by most popular advertising platforms like Google AdWords. Therefore, utilizing SEM will greatly influence your online marketing efforts.

SEO and How it Works

SEO is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. SEO has both “on page” and “off page” activities – sometimes called as “on site” and “off-site” activities – as its two main pillars. On page activities primarily refers to the process of strategically making your website search engine friendly. Off-page activities refer to the process of ranking high in search results by getting votes from other websites through link building and mostly by your strategy in content marketing.

Free traffic determines SEO ranking. SEO revolves around strategic keyword placements, meta descriptions and link building. Ranking basically depends, and is determined, by how well your website works and if it can catch visitor’s attention through relevant content. When you have SEO websites, it will also help better your chances of scoring higher rankings in search engine results.

Which is better? SEO or SEM?

There is no correct answer! It all depends on your immediate needs and budget. If you are managing a new website, investing in SEO marketing from the beginning is important. For immediate and guaranteed online visibility, SEM is the choice while SEO may take longer to achieve visible results but it will also be more cost-effective in the long term.

IH Digital is a digital marketing agency in Singapore where you can explore your opportunities with SEM and SEO. Learn from our experienced digital marketing specialists now! Message us here.

The demands for excellent customer service have been increasing. Businesses now thrive harder to avoid public complaints, bad reviews and the worst case, people from banning their services and products. People around the world can now access any information they need about anything, whether locally or globally through social media. They get to know your brand instantly with just a few clicks, so it is essential that you up your brand’s capabilities in digital marketing to serve your customers even better.

Every business wants a cost-effective way of reaching out to their customers and on the other hand, customers want a quick and convenient way to connect with the brands and services they need. What better way to accommodate these needs than utilizing easy-to-use social media chatbots?

Chatbots serve as your business’ personal digital assistant, an effective social media strategy. When used right, it can attend to your customers’ queries about your business and on the products or services you offer – location, contact details, business hours, pricing, orders, availability, reservations and bookings; you can even set it to answer questions about your upcoming events. It can send messages, audios, images and links on a real-time basis. For customers who are on-the-go, you can configure chatbots to work via voice commands. It’s a 24/7 digital agent that can untiringly serve your business through social media.

The Benefits:

• Businesses can identify their customer’s needs. Chatbots give insights about the users’ interests through analytics and data collection. In return, businesses can adjust their products and services based on what the customers want.
• Most businesses opt for chatbots for its affordability. With the right tools, you can save money from maintenance and updates.
• Time wasted is money wasted and by using chatbots, you can save time from answering the same queries and longer turnover of responses. Your customers can be more satisfied due to fast answers.
• With chatbots being available daily, your business will gain more customer engagement.
• Because of its convenience online, new customers can reach your business more as it is now easier and faster than an email or call.

 

Businesses Using Chatbots:

For years, chatbots are already utilized by small, medium and large companies in their social media. Here are some companies who use chatbots as their personal virtual assistant:

• Mastercard

Through their Facebook Messenger chatbot, users can now easily check their account’s transactions. This online marketing lets users order food instantly through Mastercard’s partner restaurants.

• Sephora

Sephora’s chatbot can provide users with different makeup tutorials, product reviews and ratings. Users can receive beauty tips which really capture their interests. It is clever internet advertising.

• Fandango

Targeting moviegoers, Fandango can let users watch movie trailers, find local theatres, check movies schedules and suggest movie houses that are close to you. A payment page will appear should you wish to purchase movie tickets.

• Jin Air Taiwan

As part of their online marketing, Jin Air Taiwan’s Facebook chatbot has gathered their customers’ most frequently asked questions. Through clickable buttons, users can select airline or flight issues and they automatically receive responses.

Chatbot Templates

In a survey conducted by Business Insider, 80% of businesses want chatbots by the year 2021. Why wait that long if you can have one now? Chatbots have its own limits, designing it the best way possible is crucial. We at IH Digital can design a chatbot that will perfectly suit your business needs. Facebook Messenger Chatbot features that you can utilize are:

• Text Messages – Compose standard messages

• Generic Template – A combination of image, text and buttons

• Button Template – A structured message with text and up to 3 clickable buttons

• List Template – Provides 2-4 structured items, each with an image, title, subtitle, button or URL

• Open Graph Template – Share music with a structured open graph URL and an optional button

• Receipt Template – Confirm orders with an order summary, payment details, and shipping information

• Airline Template – Show users their boarding passes, flight updates, itineraries, and check-in reminders, designed in with an actual look

• Media Template – Send out images, GIFs, and video that can be played in the conversation

• Quick Replies – Set up to 11 in-conversation buttons and send with the default image and name of the sender

Set the bar in providing competitive services to your customers; if you’re looking for a digital marketing agency, contact us to learn more.

 

In an age where online presence is highly important, brands need to live up to the trends – creating a website, a Facebook page or an Instagram profile is not enough anymore. To achieve business success, it is necessary to maximize what these platforms can offer. Digital marketing experts in the past years have predicted that videos will be the future of content creation in social media and they were 100% right. For marketers to convert content to sales, they must know the current effective ways of doing so; for video marketing, its future is definitely now.

What you get from video marketing

Videos are an excellent engager. Have you caught yourself spending more time on videos in your timeline lately than ever? That’s because videos have evolved into a more attractive, informative and immersive experience. Compared to written content, a website or page that contains more videos are most likely getting visited more for a longer period of time; video marketing increases website traffic and decreases bounce rates. Brands must take advantage of these benefits; by creating videos, they connect more with their target market because consumers feel more involved with their brand’s communication.

As consumers engage more with videos in social media, their buying behaviours are influenced. They get information on how products are used through demonstration videos, they know if products and services are good through video reviews, and they connect with the brand through lifestyle videos. Because of the benefits they get through video marketing, they, in turn, buy the product and promote the brand by sharing on their personal profiles. Videos generate leads and sales, meaning, businesses get a higher return on their investments.

Video marketing by the numbers

Videos are greater than ever. Let’s see look at the numbers:

• Users spend 2.6 more times on pages with videos than those without (Insivia)
• 92% of video viewers share videos with others (HubSpot)
• 1200% more shares are generated by videos than text and images combined (WordStream)
• 90% of consumers’ buying behaviour is influenced by product videos (HubSpot)
• 80% of users can recall a video they have watched over a month (HubSpot)
• 52% of marketers agree that video marketing has the best ROI (HubSpot)
• Brands that have videos on their social media grow their annual revenue 49% faster than those who don’t (WireBuzz)
• 80% of all consumer internet traffic will be from online videos in the year 2021 (Cisco)

 

The power of 10-second videos

Digital marketing has its uncertainties, but video marketing is certainly here to stay. Though videos are of great use, consumers value their time and their attention spans get shorter. In recent studies, digital marketing experts suggest that in using video marketing, brands should convey the most important message of their brand communication within 10 seconds; shorter videos are now crucial in online advertising. This is a challenge worth taking as brands only get this short chance of persuading their market to know more about them, leading to additional site or page views and to actual purchase.

GIFs – Effective video alternative

GIFs are also a powerful tool in creating content for social media marketing. A GIF is an image file that supports both animated and static images, played in just a couple of seconds; it is a cheaper alternative to videos. Since its file size is smaller, it can be uploaded quickly and can be loaded faster by users. Millions of GIFs are shared daily, and because of the popularity it gathered over the years, it’s now part of how users interact in social media. Brands can definitely take advantage of it.

Make the most out of video marketing

Video content showcasing customer reviews, tutorial videos and demonstration videos are the top three most effective ways to reach an audience. Whether it’s selling a product or promoting a service, these types of videos are the top choices in social media. Here are some modern trends to consider in creating your brand’s videos:

• Vertical Video Format

Since mobile phones are the most convenient medium for consumers, 94% of people capture videos upright (Forbes) and choose to watch vertically as well. This year, Facebook has started the uploading of vertical videos saying that fans prefer larger views and have watched more frequently.

• Facebook & Instagram Stories

These quick snippets showing a few seconds of an individual’s life are totally a hit. Using stories in your brand display more candid moments and is effective when you want to connect with your market on a personal level. Just make sure you capture their interest as stories only last for a day.

• Live Videos

Live videos are a unique experience for consumers. Compared to non-live videos, live videos get six times more engagement according to Facebook (Search Engine Journal). You can feature your brand’s gimmicks through live videos – product launch, raffle draws, and product demonstrations, backstage access, you can even do a live question and answer as your audience can also engage with you real-time. And if you also target global consumers, you can definitely do so.

• In-Email Videos or GIFs

Instead of the typical newsletters than you send out to your client, why not include videos? According to HubSpot, videos in emails lead to a 200-300% increase in click-through rates, just be sure to include “Video” on the subject line.

Now is the right time to develop your online marketing efforts. Make your target market experience your brand. Should you wish to explore the wide range of perks of video marketing, reach us.

Internet has changed our everyday life. People enjoy online shopping because they can buy what they want at home and the products will be delivered to their home. Therefore, more and more companies set up their website to start e-Commerce (electronic commerce). Here are the three online marketing benefits to enjoy by using e-Commerce:

1. REDUCE COST

With e-Commerce, you can save money on shop rental and upkeep. Also, Website and online marketing are cheap and immediate marketing channels that help you reduce marketing cost. When there are discounts or new products to launch, you can update website information immediately. And send the latest information to customers through e-mail and social media platforms like Facebook.

2. OPEN 24/7

Some potential customers cannot access to your physical store because of location and opening hours. But your online store can overcome geographical barriers, open 24 hours and every day. It brings convenience for customers as they can buy your products anytime and from anywhere. e-Commerce helps you open new markets and expand customer base, especially when you are looking for customers around the world.

3. INCREASE EXPOSURE

e-Commerce is not bound by physical limitations like shelf space, you can show all of your products with details online. You can also do cross-selling easily in the website. During online shopping, people are usually attracted by “Related product”, “Customers who bought this item also bought” and “You may also like” suggestions. Showing additional or related items to customers who are viewing a product or have already added it to shopping cart, is an extremely effective way to generate more sales.

 

Want to try e-Commerce?

Develop a website is the first step to start e-Commerce. However, managing the website is also important. For example, with good Search Engine Optimization (SEO) can drive more free traffic to the website. IH Digital, a digital marketing agency in Singapore, provides search marketing, website development and management service. Contact us now to learn more.

For businesses that are thinking of expanding and would want to take advantage of opportunities in foreign markets, they must ensure all their content, especially online, is easily recognized and understood. In SEO copywriting however, it’s not as simple as translating your content to local language. It also entails understanding not only the market’s cultural traditions, but also their unique online journey as well.

Here are 3 ways to ensure your SEO copywriting is optimized for international markets:

• Tailor your message to fit your audience

Take Costa Asia for example.

Costa Asia, one of one of Asia’s premier travel cruise lines, embraced the need for mobile optimization by re-designing their website compatible to fit any device. Along with the adaptive interface, Costa Asia localized their English content to both traditional and simplified Chinese to better reach their Asian market.

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Why is localization important?

Tailoring your message will make your digital marketing more relevant and relatable to your target market. By customizing your SEO copywriting, not only do you increase your campaign’s effectiveness, it gives a sense of personal and unique experience for each of your audience.

IH Digital, a digital marketing agency in Singapore, has digital marketing specialists all across Southeast Asia to cater to your localization needs. Message us now to learn more.

 

What is Digital Marketing?

Digital marketing is defined as the promotion of products, brands or services via one or more forms of online platforms. The term is so prevalent today as the usage of internet increases over the years. However, not everyone knows the benefits of digital marketing and the current digital marketing trends marketers around the world adhere to.

Here is the question that all business owners are thinking of. Why should I invest in digital marketing?

1. It connects you with your online consumers.

Today, about 80% of consumers use the Internet to make their search for information. Instead of flipping through volumes of phone directories or print ads, gathering results via the search engines or social media platforms makes it easier and convenient.

On top of the having a large online audience, digital marketing allows you to reach out better to the ones that are looking for your products and services. Traditional marketing works by broadcasting messages to broadly-defined audiences. However, digital marketing focuses on buyer demographics and less on marketer convenience. This provides a targeted marketing approach, increasing your conversion rates.

Having a large and targeted audience allows you to win half the digital battle. Your success is guaranteed if your content marketing strategy is put in place. By posting creative content and organising contests on social media, you are able to engage your fans better and spread your brand message more effectively. Your fans are able to stay connected and your brand will always be at the top of their minds.

2. It is cost-efficient.

Digital media is found to be more cost-effective than traditional media, like prints or TV ads. In fact, small business owners are reporting that they are saving about 40% as compared to using traditional marketing.

An average 30 seconds TV commercial costs about $3000 in Singapore. It is astronomically high as compared to the average cost per click (CPC) of $0.32 on Facebook in 2015.  With CPC, you will pay each time someone clicks on your ad which takes them to your landing page. Facebook will optimize to find the people most likely to click on your ad in that way, allowing your marketing efforts to be targeted at your desired audience. If the digital marketing strategy is planned and executed well, your online marketing efforts can improve your business ROI by up to 300%.

3. It keeps you on par with your competitors.

As seen in our case studies, marketers are aggressively promoting on social media and other online platforms. Every festive season, you will see brands trying their best to outdo each other on social media by posting the most creative content and organising contests to drive engagement among their social media fans.

By adhering to the current digital marketing trends, you will not be losing out to your competitors. From social media marketing to search engine optimisation (SEO), let IH Digital, a trusted digital marketing agency in Singapore, help you out.

Start planning your Digital Marketing Strategy!

At IH Digital, we provide digital marketing support on the following channels:

• Consultancy and Research 
• Social Media Marketing 
• Search Marketing (SEO & SEM)
• Digital Creative and Video Marketing
• Digital Media Planning and Buying

Discover other online marketing strategies by IH Digital that might work for your brand! Speak to one of our representative here.