Mobile

Taking the biggest jump into the mobile drift is going to be what every business will do for the sake of staying alive. This conveys a significant shift in mobile marketing and the arrival of innovative mobile technologies. Keeping up with the tide in digital...

Instagram has limited its users and advertisers up until these days. There were only few options on which people can upload their photos, particularly on the layout of the photos. Much to users’ delight, its latest update now supports landscape and portrait formats, ending the...

Video Advertising Opportunities Digital videos play significant roles in content marketing today especially this 2015. With the rise of videos in terms of views and engagement, digital marketers apparently perceive rising opportunities with well-planned content marketing videos. In fact, this year is the time seen to...

Marketing communication goes more personal As people choose to be wiser online users, online marketers seek a better marketing communication tactic to get their audience’s attention. To do this, two things evidently become the key essentials: high-quality content and a more personal approach. But to some marketers...

We’re on WeChat! Starting as a basic mobile chat application, WeChat has now evolved into a powerful marketing communications platform. Today, it is a medium for marketers to effectively interact with their audience, which is becoming increasingly essential for brands’ content marketing efforts these days. Now, IH...