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IH Digital: Singapore Government Media Marketing Campaigns

Online and offline marketing for government agencies | IH Digital Singapore

Like private sector businesses, government agencies also require integrated marketing solutions to help them distribute their campaigns and reach their target audience. IH Digital is a company awarded with the Singapore Whole-of-Government (WOG) period contract for media-buys to help Singapore government agencies achieve their marketing goals.

IH Digital: Government Marketing Showcase

Growing Facebook Fanbase

IH Digital ran advertisements on Facebook for ReachSingapore to help them grow their fan base and has achieved over 20K new fans since 2017.

Know more about the Whole-of-Government advertising from content creation and social media marketing to media buying and outdoor marketing. | IH Digital Singapore
Photo courtesy: @REACHSingapore

 

Moving back to 2014, the Land Transport Authority (LTA) also partnered up with IH Digital for their @WeKeepYourWorldMoving campaign, and gained 100K new Likes on Facebook, contributing to over 35 percent of LTA’s total fan base.

Know more about the Whole-of-Government advertising from content creation and social media marketing to media buying and outdoor marketing. | IH Digital Singapore
Photo courtesy: LTA @WeKeepYourWorldMoving

 

Video Marketing Campaigns

Video marketing is also helpful in creating campaign awareness. It is a preferred marketing medium by many brands due to its high entertainment and engagement levels. Take for example, MCI’s “jobs & economy” video campaign comprised of humorous English and Mandarin language videos running across popular video platforms like YouTube, VIU, Yahoo, and on Facebook’s engaging video ad format.

Video source: govsingapore YouTube 
 

Another government campaign ran by IH Digital in 2018 was MCI’s Gov.SG video ads on Facebook and YouTube. It aimed to inform SME about available subsidies, as well as featuring testimonials from local entrepreneurs. The campaign achieved over 1.2 million views at a low average cost per view. Over 25K clicks were also generated from interested users keen to learn more about the programmes via Enterprise Singapore’s website.

Know more about the Whole-of-Government advertising from content creation and social media marketing to media buying and outdoor marketing. | IH Digital Singapore
Photo Courtesy: @Gov.sg

 

Google Search and Display Ads

In a bid to increase awareness of LTA’s Knackstop website, IH Digital ran Google Search and Display Ads from 2016 to 2018. From 2018, google banner ads were run to direct audiences to the new Knackstop FB page. These efforts, along with monthly Knackstop FB ads helped grow the page fans to over 12K in less than 8 months.

Know more about the Whole-of-Government advertising from content creation and social media marketing to media buying and outdoor marketing. | IH Digital Singapore
Photo Courtesy @Knackstop

 

Content Creation & Digital Media Boosting

Content creation and media amplification are two of IH Digital’s specialties. MSF commissioned IH Digital to produce content for their Facebook page. IH Digital helped amplify MSF’s key messages through a variety of media boosts covering topics such as reporting elderly abuse & family violence and showcasing efforts from noteworthy individuals who made contributions to promote social values in Singapore.

Know more about the Whole-of-Government advertising from content creation and social media marketing to media buying and outdoor marketing. | IH Digital Singapore
Photo Courtesy @MSFSingapore

 

Land Transport Authority Print Ads

IH Digital bought print media for Land Transport Authority (LTA) for their ads on the opening of the new Lornie Highway on April 19.

Know more about the Whole-of-Government advertising from content creation and social media marketing to media buying and outdoor marketing. | IH Digital Singapore

 

Outdoor Advertising (OOH)

Out-of-Home advertising can complement online marketing and targets on-the-go audiences outside the online world but can be integrated with online ads for a seamless experience as well. Here are some of the OOH ad campaigns carried out by IH Digital for government agency clients.

Know more about the Whole-of-Government advertising from content creation and social media marketing to media buying and outdoor marketing. | IH Digital Singapore

 

Know more about the Whole-of-Government advertising from content creation and social media marketing to media buying and outdoor marketing. | IH Digital Singapore

 

Let IH Digital Help You for Both Online and Offline Marketing!

Want to have excellent marketing solutions? IH Digital Singapore is a one-stop-shop media buying agency providing 360 marketing services including content marketing, OOH, media buying, video marketing, consultancy & research, and more. For a fast and transparent transaction, contact us today at www.ihdigital.com/business-enquiry/.

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Online Marketing: Your Website Development To-Do List

Maximize what a website can do for your business. | Online Marketing | IH Digital

Your website represents your business online. Other than a tool to showcase your products and services, it is an online marketing platform that displays your brand’s value and credibility. Yet, simply having a website is not enough, it must effectively function – designed to cover all your customers’ needs.

Basic Necessities of a Website

If you don’t have a website for your business yet, here are the things you need first:

Domain Name

The domain name is your business’ online address and it’s uniquely made for your company. For instance, IH Digital’s domain name is www.ihdigital.com.

Web Hosting

Now that your business has an online address, where does it actually live? Web hosting is the location or the server of your website where your customers come to visit. It is a server that connects your website to people who search for your business online.

Business Email Address

Having an official business email address is especially important for businesses who are still starting. Having corporate@ihdigital.com builds more credibility than just using corporate_ihdigital@gmail.com. It also helps in maintaining the security of your presence online, keeping away spam messages and hackers.

Website Content

Surely, content is king. But what kind of content do you put on your website? Having pages about your company, your products and services, and your contact details are not enough. You must determine your target market, know their wants and needs, and integrate content to media that gets them interested – blog posts, images, videos, or GIFs.

Maximize what a website can do for your business. | Online Marketing | IH Digital

Maximize Web Design & Development

Build a website that your business needs, not a website that you personally want.

Since you’ve already set up a basic website from the notes we’ve given above, be your customer and ask yourself, is it enough? Website design and development is more than just how your website looks, of course, it is part of it, but there are other factors to consider as well. The standards on a well-developed website for 2018 are as follows:

Load Speed

In online marketing, everyone is a consumer and what do we hate the most? Time wasted. Having a page view is already a milestone but for one to stay and browse through the pages of your website, it must load quickly. Nothing is more frustrating than waiting for a blank screen on your mobile or laptop to load. Avoid losing customers that hit the close button once your website loads slowly.

Mobile-Optimized

Websites that are not mobile-optimized, meaning browsing on your phone and seeing the same layout as that of a computer’s, are hard to navigate. Our phones are designed with smaller screens and your website’s design should adapt to it. This way, users will be able to browse through your website smoothly.

Compatible with Multiple Browsers

You can’t control what browser people use when viewing your website. Make sure they can view your site properly and it functions well in various browsers such as Google Chrome, Mozilla Firefox and Safari. We suggest that you do a multiple browser check.

CMS-Enabled

Content Management System or CMS is a software where you can input and modify the design, content, images, videos, links and even the codes on your website. Before any of your content goes live, you can preview those using CMS. You can make the necessary changes before people see it. Choose a CMS software that’s easy to navigate. WordPress and Joomla are examples of a reliable CMS used by website design companies.

SEO Friendly

With good website SEO, you’ll put your website on top of search results on different search engines. Write useful and informative content for your customers and use the right SEO tools so your website can be seen easily. Know more by reading the basics in integrating SEO marketing to your website.

Social Media Integration

Include social media icons that your website viewers can click on your website. Since social media presence gives you a wider reach, incorporate your website content marketing by also sharing them on your Facebook or Instagram pages.

Google Analytics

Track and analyze the activities done by users on your website. With Google Analytics, you will acquire a detailed report on how many people actually go to your website, what they do, what page they spend most of their time on, the least visited pages, and more. By knowing all these, you will know how to improve not just your website but your products and services as well.

Email Marketing

Building an email network is another effective way to drive traffic to your website. By sending out valuable content to this network that you have, you can display information about your products and services, discounts perhaps? According to 2018 Radicati Group Study, there will be almost 4 billion email users before 2019, meaning, there are a lot of opportunities for you to convert email marketing to actual sales.

Website Security

Eliminate your website’s security risks. After putting all these efforts to create a well-functioning website for your business, you don’t want to lose everything you’ve built, do you? Viruses and hackers are everywhere but there are numerous ways to protect your website. You can use a tight firewall, antivirus protection, SSL security, and IPS/IDS. You can talk to our experts to know what security you need for your website.

If you want to go through the nitty gritty of creating an effective online marketing website for your business, IH Digital offers website design services. We’ll make sure we cross out everything from this website design and development to-do list.

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Drive Business Success with Social Media Chatbots

Explore how chatbots can help you achieve business success. | Social Media Marketing | IH Digital

The demands for excellent customer service have been increasing. Businesses now thrive harder to avoid public complaints, bad reviews and the worst case, people from banning their services and products. People around the world can now access any information they need about anything, whether locally or globally through social media. They get to know your brand instantly with just a few clicks, so it is essential that you up your brand’s capabilities in digital marketing to serve your customers even better.

Every business wants a cost-effective way of reaching out to their customers and on the other hand, customers want a quick and convenient way to connect with the brands and services they need. What better way to accommodate these needs than utilizing easy-to-use social media chatbots?

Chatbots serve as your business’ personal digital assistant, an effective social media strategy. When used right, it can attend to your customers’ queries about your business and on the products or services you offer – location, contact details, business hours, pricing, orders, availability, reservations and bookings; you can even set it to answer questions about your upcoming events. It can send messages, audios, images and links on a real-time basis. For customers who are on-the-go, you can configure chatbots to work via voice commands. It’s a 24/7 digital agent that can untiringly serve your business through social media.

Chatbots improve your business’ customer service. | Social Media Marketing | IH Digital

The Benefits:

  • Businesses can identify their customer’s needs. Chatbots give insights about the users’ interests through analytics and data collection. In return, businesses can adjust their products and services based on what the customers want.
  • Most businesses opt for chatbots for its affordability. With the right tools, you can save money from maintenance and updates.
  • Time wasted is money wasted and by using chatbots, you can save time from answering the same queries and longer turnover of responses. Your customers can be more satisfied due to fast answers.
  • With chatbots being available daily, your business will gain more customer engagement.
  • Because of its convenience online, new customers can reach your business more as it is now easier and faster than an email or call.

 

Businesses Using Chatbots:

For years, chatbots are already utilized by small, medium and large companies in their social media. Here are some companies who use chatbots as their personal virtual assistant:

  • Mastercard

Through their Facebook Messenger chatbot, users can now easily check their account’s transactions. This online marketing lets users order food instantly through Mastercard’s partner restaurants.

  • Sephora

Sephora’s chatbot can provide users with different makeup tutorials, product reviews and ratings. Users can receive beauty tips which really capture their interests. It is clever internet advertising.

  • Fandango

Targeting moviegoers, Fandango can let users watch movie trailers, find local theatres, check movies schedules and suggest movie houses that are close to you. A payment page will appear should you wish to purchase movie tickets.

  • Jin Air Taiwan

As part of their online marketing, Jin Air Taiwan’s Facebook chatbot has gathered their customers’ most frequently asked questions. Through clickable buttons, users can select airline or flight issues and they automatically receive responses.

Chatbot Templates

In a survey conducted by Business Insider, 80% of businesses want chatbots by the year 2021. Why wait that long if you can have one now? Chatbots have its own limits, designing it the best way possible is crucial. We at IH Digital can design a chatbot that will perfectly suit your business needs. Facebook Messenger Chatbot features that you can utilize are:

  • Text Messages – Compose standard messages

Chatbots improve your business’ customer service. | Social Media Marketing | IH Digital

  • Generic Template – A combination of image, text and buttons

Chatbots improve your business’ customer service. | Social Media Marketing | IH Digital

  • Button Template – A structured message with text and up to 3 clickable buttons

Chatbots improve your business’ customer service. | Social Media Marketing | IH Digital

  • List Template – Provides 2-4 structured items, each with an image, title, subtitle, button or URL

Chatbots improve your business’ customer service. | Social Media Marketing | IH Digital

  • Open Graph Template – Share music with a structured open graph URL and an optional button

Chatbots improve your business’ customer service. | Social Media Marketing | IH Digital

  • Receipt Template – Confirm orders with an order summary, payment details, and shipping information

Chatbots improve your business’ customer service. | Social Media Marketing | IH Digital

  • Airline Template – Show users their boarding passes, flight updates, itineraries, and check-in reminders, designed in with an actual look

Chatbots improve your business’ customer service. | Social Media Marketing | IH Digital

  • Media Template – Send out images, GIFs, and video that can be played in the conversation

Chatbots improve your business’ customer service. | Social Media Marketing | IH Digital

  • Quick Replies – Set up to 11 in-conversation buttons and send with the default image and name of the sender

Chatbots improve your business’ customer service. | Social Media Marketing | IH Digital

Set the bar in providing competitive services to your customers; if you’re looking for a digital marketing agency, contact us to learn more.

 

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Video Marketing: The Future is Now

Explore how video marketing can help your business. | Digital Marketing | IH Digital

In an age where online presence is highly important, brands need to live up to the trends – creating a website, a Facebook page or an Instagram profile is not enough anymore. To achieve business success, it is necessary to maximize what these platforms can offer. Digital marketing experts in the past years have predicted that videos will be the future of content creation in social media and they were 100% right. For marketers to convert content to sales, they must know the current effective ways of doing so; for video marketing, its future is definitely now.

What you get from video marketing

Videos are an excellent engager. Have you caught yourself spending more time on videos in your timeline lately than ever? That’s because videos have evolved into a more attractive, informative and immersive experience. Compared to written content, a website or page that contains more videos are most likely getting visited more for a longer period of time; video marketing increases website traffic and decreases bounce rates. Brands must take advantage of these benefits; by creating videos, they connect more with their target market because consumers feel more involved with their brand’s communication.

Explore how video marketing can help your business. | Digital Marketing | IH Digital

As consumers engage more with videos in social media, their buying behaviours are influenced. They get information on how products are used through demonstration videos, they know if products and services are good through video reviews, and they connect with the brand through lifestyle videos. Because of the benefits they get through video marketing, they, in turn, buy the product and promote the brand by sharing on their personal profiles. Videos generate leads and sales, meaning, businesses get a higher return on their investments.

Video marketing by the numbers

Videos are greater than ever. Let’s see look at the numbers:

  • Users spend 2.6 more times on pages with videos than those without (Insivia)
  • 92% of video viewers share videos with others (HubSpot)
  • 1200% more shares are generated by videos than text and images combined (WordStream)
  • 90% of consumers’ buying behaviour is influenced by product videos (HubSpot)
  • 80% of users can recall a video they have watched over a month (HubSpot)
  • 52% of marketers agree that video marketing has the best ROI (HubSpot)
  • Brands that have videos on their social media grow their annual revenue 49% faster than those who don’t (WireBuzz)
  • 80% of all consumer internet traffic will be from online videos in the year 2021 (Cisco)

 

The power of 10-second videos

Digital marketing has its uncertainties, but video marketing is certainly here to stay. Though videos are of great use, consumers value their time and their attention spans get shorter. In recent studies, digital marketing experts suggest that in using video marketing, brands should convey the most important message of their brand communication within 10 seconds; shorter videos are now crucial in online advertising. This is a challenge worth taking as brands only get this short chance of persuading their market to know more about them, leading to additional site or page views and to actual purchase.

GIFs – Effective video alternative

GIFs are also a powerful tool in creating content for social media marketing. A GIF is an image file that supports both animated and static images, played in just a couple of seconds; it is a cheaper alternative to videos. Since its file size is smaller, it can be uploaded quickly and can be loaded faster by users. Millions of GIFs are shared daily, and because of the popularity it gathered over the years, it’s now part of how users interact in social media. Brands can definitely take advantage of it.

Make the most out of video marketing

Explore how video marketing can help your business. | Digital Marketing | IH Digital

Video content showcasing customer reviews, tutorial videos and demonstration videos are the top three most effective ways to reach an audience. Whether it’s selling a product or promoting a service, these types of videos are the top choices in social media. Here are some modern trends to consider in creating your brand’s videos:

  • Vertical Video Format

Since mobile phones are the most convenient medium for consumers, 94% of people capture videos upright (Forbes) and choose to watch vertically as well. This year, Facebook has started the uploading of vertical videos saying that fans prefer larger views and have watched more frequently.

  • Facebook & Instagram Stories

These quick snippets showing a few seconds of an individual’s life are totally a hit. Using stories in your brand display more candid moments and is effective when you want to connect with your market on a personal level. Just make sure you capture their interest as stories only last for a day.

  • Live Videos

Live videos are a unique experience for consumers. Compared to non-live videos, live videos get six times more engagement according to Facebook (Search Engine Journal). You can feature your brand’s gimmicks through live videos – product launch, raffle draws, and product demonstrations, backstage access, you can even do a live question and answer as your audience can also engage with you real-time. And if you also target global consumers, you can definitely do so.

  • In-Email Videos or GIFs

Instead of the typical newsletters than you send out to your client, why not include videos? According to HubSpot, videos in emails lead to a 200-300% increase in click-through rates, just be sure to include “Video” on the subject line.

Now is the right time to develop your online marketing efforts. Make your target market experience your brand. Should you wish to explore the wide range of perks of video marketing, reach us.

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6 Must-see Digital Marketing Statistics for 2018

6 Must-see Digital Marketing Statistics for 2018

Digital marketing is so prevalent today as the usage of internet increases over the years. Businesses leverage digital channels such as social media, Google search, email and websites to connect with their current and potential customers. Marketing has always been about connecting with your audience in the right place at the right time. You need to know the latest statistics and trends of digital marketing, so that you can reach out your target audience effectively.

Here is the 6 digital marketing statistics you should know in 2018:

Keep an eye on digital marketing trends, find out the most popular online activities and apply them in your digital marketing campaign. According to Smart Insights, social media and video viewing are the two most popular online activities, together accounting for more than a third of all internet time.

If you are wondering which social media platform is the best channel for your digital marketing campaign, first you need to know who your target audience is. There is difference between B2C and B2B for social media marketing.  With the reference to Smart Insights and Clutch, Facebook provides the highest social value for B2C (96%) whereas Linkedin provides the highest social value for B2B (93%). (Excluding China’s social media)

Top 3 highest social value for B2C: Facebook (96%), Youtube (82%), Twitter (77%)

Top 3 highest social value for B2B: Linkedin (93%), Twitter (83%), Facebook (82%)

After you selected the right social media platform, you start to think about what kinds of content to create for audience. Written articles (27%), videos (26%), and images (24%) are the three most engaging content on social media (Smart Insights and Clutch, 2017). Video will make up 80% of consumer online traffic by 2020 (Animoto, 2017)

6 Must-see Digital Marketing Statistics for 2018

84% of Marketers worldwide say they would launch at least one influencer campaign within the next 12 months (Smart Insights, 2017). It is a good idea to add influencer marketing in your digital marketing campaign to reach out more audience, as the influencers have large fan base and high credibility. 70% of teenage YouTube subscribers trust influencer opinions over traditional celebrities (Google, 2016)

Enhance Your Digital Marketing Campaign with IH Digital

IH Digital, a digital marketing agency in Singapore, ready to cater your digital needs to make your brand stand out among the others! Let us help you with the planning and execution of your digital marketing campaign. IH Digital provides a strategic and synchronised 360-degree approach, focusing on creating, distributing and amplifying meaningful and consistent content to a clearly-defined audience. Founded in 2006, there are 80+ digital marketing specialists across Asia that cater to your diverse digital needs. If you are interested, inquire with us today.

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Digital Marketing: Facebook’s Alluring Collection Ads

digital-marketing-facebook-collection-adsHere's what you need to know about Facebook's Collection Ads! Find out how this alluring Facebook ad format can benefit your digital marketing campaigns.

Since its introduction in the mid-2017, marketers have been raving about this latest digital marketing trend – Facebook Collection Ad. This Facebook Ad format is meticulously designed with mobile users in mind. As people are spending an increasing amount of time on their phone, their user behaviour on social media has changed as well. People are spending a lot more time browsing products and watching videos on their mobile phones than before.

What is a Facebook Collection Ad?

Here's what you need to know about Facebook's Collection Ads! Find out how this alluring Facebook ad format can benefit your digital marketing campaigns. This is a screenshot of Adidas' Facebook Collection Ad.

Photo courtesy: Adidas’s Collection Ad from Facebook’s Success Stories

The Collection Ad typically features a video, slideshow or an image, situated above a collection of linked product images. By clicking on the digital media ad, users will be redirected to a landing page within Facebook, featuring an immersive display of up to 50 products. The page is set up as an Instant Article, providing social media users with a fast-loading, full-screen display. Only interested buyers will be routed from Facebook to the advertiser’s own website to complete the e-commerce purchase. This Facebook Ad format makes it easier for social media users to discover, browse and purchase products and offerings all at their fingertips.

With the newly released lifestyle layout, Collection Ads can be an essential tool for content marketing as well. Closely resembling print catalogues, the Collection Ads provides users with a visually stimulating and immersive experience, or rather in Facebook’s words, “bringing the richness of catalogue creative online”.

Using Facebook Collection Ads in Digital Marketing Campaigns

With Facebook Collection Ads, social media users can browse the products or learn more about the features of a specific product, in a fast-loading, full-screen channel, without leaving the Facebook app. With the integration of visually-rich content and a seamless retail experience, this Facebook Ad format provides an elusive edge for social media marketing campaigns.

Are you ready to include Facebook Collection Ads in your digital marketing campaigns? Explore the opportunities with IH Digital, a digital marketing agency in Singapore today! Drop us a message now. 

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Weibo Marketing: The Best Way to Reach Out to your Chinese Audience

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What comes to mind when you think about China digital marketing? You will definitely think about all the three digital giants in China – WeChat, Sina Weibo and Baidu. I am here today to share about why Weibo marketing is the best way to reach out to your Chinese Audience.

What is Sina Weibo?

With over 600 million users as of 2017, Sina Weibo is one of China’s largest social media platforms where users create, share, and discover Chinese-language content. Evolving from what was initially a microblogging platform akin to Twitter, Sina Weibo has since developed into a fully-integrated platform for content aggregation and distribution – not unlike the Chinese Facebook – with long-form content, multi-media and video streaming features; the latter’s addition securing Sina Weibo’s place as the leading social media platform in China due to its unparalleled use by Chinese celebrities and KOL (key opinion leader) users.

Advertising on Sina Weibo

Adopted by businesses for social media marketing since 2011, Sina Weibo allows enterprises to promote their brands, products, and services to the platform’s large base of Chinese social media users. Sina Weibo offers a wide variety of advertising and marketing solutions, ranging from social display ads, promoted feeds, to event-based ad and activity solutions.

Like every other social media platforms, Weibo advertising allows your business to engage with your social media fans and reach out to a wider audience. The Thailand Siam group – Siam Paragon and the other Siam shopping centres – has been a long-term partner of IH Digital and we have been helping them manage their Sina Weibo page to target thousands of Chinese social media users. With different types of activities solutions available – wall contests and giveaways, your fans will definitely be engaged and stay loyal to your page. You are unable to achieve this form of fan engagement via WeChat or Baidu. This is also why Weibo marketing is the best way to reach out to your Chinese Audience.

 

Sina Weibo has appointed IH Digital as its official digital marketing agency in Southeast Asia, allowing us to provide Sina Weibo advertising solutions and Weibo account verification services to businesses outside China. Talk to our Chinese digital marketing specialists to start your Weibo marketing campaign now!

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Learn more about the Benefits of Digital Marketing for Your Business

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What is Digital Marketing?

Digital marketinis defined as the promotion of products, brands or services via one or more forms of online platforms. The term is so prevalent today as the usage of internet increases over the years. However, not everyone knows the benefits of digital marketing and the current digital marketing trends marketers around the world adhere to.

Here is the question that all business owners are thinking of. Why should I invest in digital marketing?

1. It connects you with your online consumers.

Today, about 80% of consumers use the Internet to make their search for information. Instead of flipping through volumes of phone directories or print ads, gathering results via the search engines or social media platforms makes it easier and convenient.

On top of the having a large online audience, digital marketing allows you to reach out better to the ones that are looking for your products and services. Traditional marketing works by broadcasting messages to broadly-defined audiences. However, digital marketing focuses on buyer demographics and less on marketer convenience. This provides a targeted marketing approach, increasing your conversion rates.

Having a large and targeted audience allows you to win half the digital battle. Your success is guaranteed if your content marketing strategy is put in place. By posting creative content and organising contests on social media, you are able to engage your fans better and spread your brand message more effectively. Your fans are able to stay connected and your brand will always be at the top of their minds.

2. It is cost-efficient.

Digital media is found to be more cost-effective than traditional media, like prints or TV ads. In fact, small business owners are reporting that they are saving about 40% as compared to using traditional marketing.

An average 30 seconds TV commercial costs about $3000 in Singapore. It is astronomically high as compared to the average cost per click (CPC) of $0.32 on Facebook in 2015.  With CPC, you will pay each time someone clicks on your ad which takes them to your landing page. Facebook will optimize to find the people most likely to click on your ad in that way, allowing your marketing efforts to be targeted at your desired audience. If the digital marketing strategy is planned and executed well, your online marketing efforts can improve your business ROI by up to 300%.

3. It keeps you on par with your competitors.

As seen in our case studies, marketers are aggressively promoting on social media and other online platforms. Every festive season, you will see brands trying their best to outdo each other on social media by posting the most creative content and organising contests to drive engagement among their social media fans.

By adhering to the current digital marketing trends, you will not be losing out to your competitors. From social media marketing to search engine optimisation (SEO), let IH Digital, a trusted digital marketing agency in Singapore, help you out.

Start planning your Digital Marketing Strategy!

At IH Digital, we provide digital marketing support on the following channels:

Discover other online marketing strategies by IH Digital that might work for your brand! Speak to one of our representative here.

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4 Online Marketing Strategies your Business Needs

Online-Marketing-Strategies-IH-DigitalDon't know how to start your journey online? Take inspiration from these online marketing strategies and examples and take your brand to the next level.

Many brands have taken their businesses online. By doing so, it requires comprehensive online marketing strategies that will extrapolate your reach to a larger number of potential clients.

But, what brings the best ROI?

Here are 4 online marketing strategies you need to consider to start growing your business and take it to the next level:

1.  Build your audience through content marketing

Articles, blogs, videos, infographics all have one in common: they engage and build your audience by promoting quality, informative content.

However, it’s not as simple as writing and publishing an article, posting it on social media, and then done. Content marketing requires a strategic insight and framework to help tie all your mediums together into one ecosystem of information.

Some of these mediums are:

  • Microsites/blogs
  • Videos
  • Infographics
  • Product sampling
  • Apps, and many more

Unlike traditional advertising (that is more of an into-your-face kind of approach), content marketing provides your customers value in exchange for you to be able to market your products or services to them without any disruptions, and is easier to digest.

To give you an idea, here is an example:

Sulwhasoo Singapore

Sulwhasoo is one of the pioneering beauty products in the world and has recently celebrated 50 years in ginseng research. To celebrate this momentous milestone, Sulwhasoo Singapore launched a digital marketing campaign to promote their week-long celebration of Holistic Beauty.

To better share the details to their customers, Sulwhasoo Singapore launched a microsite, www.swsholisticbeauty.com, housing all the information about the event and activities happening during the celebration: beauty classes, workshops, product sampling and many more.

[metaslider id=3985]

Also part of their campaign, Sulwhasoo collaborated with influencers to host an exclusive party to share their insights about Holistic Beauty. Through Facebook videos, the influencers rallied fans to answer “what does Holistic Beauty means to them” and submit their answers through a Facebook App where they could get a chance to win passes to the exclusive party.

With the right strategy in mind, Sulwhasoo Singapore was able to tie every component into a cohesive and relevant campaign that translated to a high-turnaround in terms of product redemption, workshop attendance, and submission of entries. Over time, the videos also garnered a combined number of over 10,000 views and over 200 engagements in terms of likes, shares, and comments.

There are now more brands that put content marketing in action. With the right strategy, you could be one step closer to success.

2. Put yourself out there with SEO

Before making any purchase, people do their research. If they can’t find your website anywhere, you already lost a potential customer.

Websites are crucial part of your online marketing journey as it serves as a portal of information your customers need to know about your brand. And to be found, search engine optimization or SEO is an integral step on taking your page to search engine’s top results.

SEO is an online marketing strategy that focuses on growing your website’s visibility in organic (non-paid) search engine results. By dominating on certain terms or phrases (keywords) and building links, you could increase your site’s visibility in search engines, whether it’s Google, Bing, Yahoo, or Baidu.

For example:

Sansiri Thailand

Sansiri, a well-known property developer in Thailand, wanted to penetrate the Chinese market. Since internet is restricted in China, Sansiri developed a website that is tailored for the Chinese market and their own search engine, Baidu.

Sansiri website Chinese plugins
Sansiri Chinese plugins from left to right: WeChat (China chat application), Weibo (Chinese microblogging platform), YOUKU (China video sharing platform, similar to YouTube)

 

By integrating SEO-friendly, localized content, it translated to great results. A month after the launch, the website ranked higher on Baidu’s search ranking gaining over 5,168 visits, 87% percent of which are from their target audience, the Chinese consumers.

However, good SEO work does not rely on keyword and link building alone. It needs help from other online marketing strategies like website development, content marketing, social media marketing, to get your content right at the top of search results.

Another example:

GSC Movies

GSC Movies, Malaysia’s leading independent movie distributor, geared up in time for the release of the much-awaited zombie movie of the year, “Train to Busan,” by releasing a fully integrated 360-degree digital marketing campaign.

GSC Movies activated all their online channels, from their website and SEO articles, to social media networks like Facebook, Instagram, Twitter, WeChat, and Youtube, to spread awareness and encourage people to talk about and watch the movie.

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3. Spread your message through social media marketing

A large of the world’s population are present in social media. On Facebook alone, the social media giant reported over 1.13 Billion users access the platform daily. Twitter, Instagram, LinkedIn, YouTube, and Pinterest are some of the social channels available for you to start your social media marketing campaign.

This particular marketing strategy also helps drive website activity up because of redirected traffic, which definitely contributes to your site’s SEO ranking. Also, social media marketing is the online marketing strategy that requires you to constantly think on your feet.

Why?

Because, social media channels, like Facebook and Twitter, has now grown to be a customer engagement platform, where you can address your customer’s concern in real time.

Most importantly, it calls you to experiment and come up with creative ways on how to attract fans and potential customers to your page. Here’s an example:

Land Transportation Authority (LTA)

LTA, Singapore’s backbone on transport infrastructure and systems, seeks to enliven travelers of all ages and to have them look forward towards their day-to-day journey through social media marketing.

By creating a Facebook wall contest based on daily transport scenarios and creatively designing them as animated GIFs, this enticed fans and encouraged them to join the contest.

Another example:

Panasonic Singapore

In line with their efforts to promote their brand story “A Better Life, A Better World”, Panasonic Singapore created a Facebook Application for their new Veggie Life Salad pack. Information about the new products, downloadable recipes, and tips are easily accessible within the app.

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See? Social media marketing actually gives you the creative freedom on how to reach your customers and dominate that social media platform.

4. Invest in pay-per-click advertising

When you hear “advertising”, one can automatically assume that this equates to big spending. But in reality, pay-per-click advertising or PPC, is a budget-friendly, cost-efficient online marketing strategy you can implement and track.

This is one of the many online marketing strategies marketers prefer as it helps them reach potential customers, using minimal upfront investment, but see instant results. Multiple social media channels, including search engines, offer businesses various online advertising tools to choose from. Here are some examples:

  • Google AdWords
  • Facebook Ads
  • Instagram Ads
  • Twitter Ads
  • LinkedIn Ads
  • YouTube Ads

What’s best with PPC is that, you are free to customize and set-up your online advertising campaign depending on spending, demographic, geographic, interests, and even behavior.

Online Marketing Strategies: A Conclusion

There are plenty of ways to get your messages across, and it will serve you well if you’re informed and educated on the many opportunities these online marketing strategies will bring your business.

Remember, there is no one-size-fits-all strategy. But a healthy mix of online marketing strategies is good groundwork to start your online marketing campaign.

Want to learn more about online marketing strategies?

IH Digital is a digital agency in Singapore, that comprises of digital marketing experts across Asia, with skills ranging from website development and content marketing to video production and online advertisingDrop us a message now for more info.

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What is online marketing?

What is online marketing - IH Digital

From customer support and purchasing to product announcements and advertisements, brands are taking their businesses online. But does this mean for you? What is “online marketing” and how does it benefit you and your business?

As a brand, maybe you’re wondering, “what can I do to take my business to the next level?”

Traditional marketing strategies, like billboards, print ads and TV ads, continues to be a driving force of sales and brand awareness today. However since the dawn of the internet, new marketing means have emerged making it easier for business to attract their customers.

Traditional Marketing versus Online Marketing - IH Digital
Are traditional marketing strategies enough for your business?

So, what is online marketing?

According to TNMedia, online marketing is:

any tool, strategy or method of getting the company name out to the public… it builds up the company reputation by increasing its ability to be found online.

To put it simply, it is any effort to promote your business online.

There are countless ways for your business to strengthen its presence online. However there are 3 ways to jumpstart your online marketing journey.

Overview

First is Content Marketing where you create and distribute valuable content to captivate and engage a your target audience, ultimately, to drive profitable customer action.

Then there’s SEO or Search Engine Optimizationthe process of optimizing your online content affecting its visibility on a search engine’s results.

Search Engine Marketing or SEM, is the paid version of SEO, where instead of promoting your content from the ground up, you pay your way to the top results.

Social Media Marketing, where you utilize social media channels to share and spread your message, all the while engaging and establishing a connection with your online community.

And finally, Pay-per-click Advertising or PPC, where you pay for each click that you receive in every ad that you make.

As you can see, Online marketing is a big, integrated web that consists of strategies, if executed well, could do wonders for your brand. But before that, let’s get to know each strategy to give you an idea on what will fit your business.

Content Marketing

Content is the the most important ingredient in any online marketing campaign. It serves as the “meat” that makes your campaign worthwhile to even look at or pay attention to.

According to Content Marketing Institute:

Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.

By providing useful and quality content, you not only get your message across in a creative way, but have the potential to change consumer behavior.

Here is an example:

Singapore Red Cross takes their cause to a new light by spreading blood donation awareness through mobile app “Donor Dash”, as a content marketing strategy.
Donor Dash app available in Android and iOS

Red Cross Singapore, in partnership with a digital agency in Singapore, launched a mobile game app called “Donor Dash” to spread blood donation awareness and encourage more people to donate blood. Not only was it fun and entertaining, it provides trivia and tidbits about blood donation, while serving as a mobile portal of blood center information and donation process.

See?

You must aim to inform and educate using creative and relevant content, that invokes new perspective and behaviour when it comes to your brand.

SEO – Search Engine Optimization

Website is a crucial part in growing your business, as it is the embodiment of your brand online. All the information your market needs to know about you could be found in your website. And with that, people tend to look you up online.

But none of this will matter if you’re not searchable in search engines.

That’s where SEO comes in.

By providing good content while factoring in other ranking factors like, keyword research and site architecture among others, you make your website search engine-friendly with the potential of making it to top organic search results.

Not only that, by optimizing your content for mobile, you target a huge chunk of the online market. Take note, Facebook has over 1.03 billion daily active users on mobile. Having a mobile-friendly site makes it all the difference.

Here’s an example:

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Costa Asia, one of Asia’s premier travel cruise lines, re-designed there website optimizing it for mobile and desktop use. The new interface now provides a more seamless and optimal interaction, making it easier to navigate. Plus with its localized content, it makes it easier for different target markets to understand.

SEM – Search Engine Marketing

Like mentioned before, SEM is the paid version of SEO. Instead of optimizing your content organically, you invest on ads to help your page’s visibility, depending on what keyword is searched for.

The more people search for a specific keyword, the more it is competitive and expensive.

But by setting conversion goals, you can keep track of the actions of consumers upon clicking your ads and how much you spent and earned during your campaign.

Social Media Marketing

Facebook, Twitter, Google+, Instagram, Vine, Pinterest. The list goes on and on.

Millions, no, billions of people are active in social media everyday, making it more crucial for you to explore and start your own social media marketing campaign.

Although, there are constant algorithm changes in every social media platform, there are many ways for you to be creative with your content.

Here is an example:

In partnership with a digital marketing agency, Honda Malaysia utilized Facebook’s new featureFacebook Live, by announcing the all-new Honda Civic in a well-executed and well-directed Facebook Live video, with the support of microvideos, as part of their #RideTheDream campaign. This digital marketing campaign garnered 760,000 views overtime and over 11,800 engagement, including likes, shares, and comments.

Facebook Live is now one of the most popular social media marketing strategies that businesses prefer, as it not only provides a unique brand experience, it also lets you engage and connect with your fans in real time, making it more unique and intimate.

Here’s another example:

Panasonic Singapore launched a Facebook app called “Veggie Life” in support of their “A Better Life, A Better World” brand story. The app showcases Panasonic’s Veggie Life line of products, as well as healthy eating tips and recipes that you can download.

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Facebook App lets you customize your page any way you like, whether its in a form of a game, RSS feed, customized sign-up forms, and many more. With this, you provide a brand experience to your customers that is unique to your business.

PPC – Pay-per-click Advertising

SEM is only one type of PPC advertising. There are many other platforms that offer pay-per-clicks that allows you to reach a targeted or niche audience, from Facebook, Twitter, YouTube, LinkedIn and Instagram.

Facebook, for example, offers a wide range of ads with different purposes, from brand awareness to clicks-to-website. According to Facebook, over $6.24 billion of ads revenue was recorded for the second quarter of 2016. And just recently, Instagram reached the 500 thousand mark of active advertisers on their platform.

Here are some examples of PPC advertising:

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Remember, no matter how many ads you create or how much you invest in an ad campaign, content and targeting still matter.

Conclusion

Brands today, big or small, have embraced online marketing as a crucial part of their business. In some way, it became the turning point of how they do business and engage with their customers. Every businesses have its misses, but the good thing about online marketing is that, you can improve from them and further strengthen your approach.

Definitely, online marketing is now part of the daily user experience. And it’s about time you take advantage of it.

If you’re looking to start your own online marketing campaign, IH Digital, a digital marketing agency in Singapore, offers a wide range of digital marketing services that are tailored to fit your brand. From website development to video production, we have the services that could help kickstart your business. To learn more about our services,  “color: #808080;” href=”https://www.ihdigital.com/business-enquiries”>contact us now.

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Digital Marketing Update: Facebook Carousel Ads now allows more visuals to be included

With the use of more visuals, Facebook allows more flexibility in social media advertising and better digital marketing and content marketing strategies

With the use of more visuals, Facebook allows more flexibility in social media advertising and better digital marketing and content marketing strategiesFacebook has doubled the number of images and videos that can be included in its carousel ads. Since its introduction in 2014, businesses have chosen to use this advertising format as it continues to generate success in numbers for their digital marketing campaigns. And with the added number of visual cards, we can expect the effectiveness of digital marketing to be magnified with the use of more images and videos.

How brands and businesses can benefit from this new update?

This comes as great news for brands and businesses that are leveraging on Facebook to optimise their digital marketing and content marketing strategies. As the saying goes, the more the better. With the use of more images and videos, Facebook allows a greater flexibility in social media advertising. Brands worldwide can now showcase a wider range of their products and services, making it easier to share their stories through successive carousel cards in a single Facebook advertisement.

With this new update, brands and businesses are allowed to explore and develop their own distinct social media marketing strategy. They can fully engage with their target audience and communicate their brand messages well.

With clear differentiation from competitors, brands and businesses can promote their selling points and increase the chances of sales conversion. Gone are the days when all the carousel ads look similar to each other. We can look forward to seeing more engaging digital marketing tactics.

Looking to start your next digital marketing campaign?

Using Facebook and other social media platforms to enhance online advertising in Singapore is becoming a necessity. With this increase in number of images and videos to be included in Carousel Ads, the potential of social media marketing is higher than before.

IH Digital, a reputable digital agency in Singapore, has a team of digital marketing and content marketing specialists who create engaging and creative visual portfolios to make your brand stand out on Facebook and other social media platforms. Drop a message now.

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The 5 Tips You Need for a Successful Online Advertising Campaign

What makes your ads different? Does it stand out from competition? Here are 5 tips to consider when planning for your next online advertising campaign.

What makes your ads different? Does it stand out from competition? Here are 5 tips to consider when planning for your next online advertising campaign.Online platforms have come a long way in terms of their advertising approach. New tools are constantly created and are readily available for brands and its online advertising needs. Social networking sites like Facebook, paved way for marketers to promote their brands in their platform having it easier to spread their content. Today, they are raking billions of ad revenues from their 1.5 billion daily active users. Just recently, Instagram released their own version of analytics tool called “Insights” as part of their initiative to provide users the data they need to improve their online engagement within the app.

This massive explosion in advertising options has left businesses multiple opportunities to promote their content online. But how exactly do you stand out? Here are 5 tips to consider for your next online advertising campaigns:

  1. Create digestible but quality content

With all the things you want to say in your ad, the core message you want to promote tends to disappear. To avoid this, you need to understand the message and optimize your content that engages customers more, which eventually translate to a high engagement rate.

  1. Improve your Quality Score while you’re at it

Whether it’s on Facebook, Twitter, or Google, Quality Score is a crucial metric in any advertising platform. This rates the quality and relevance of your ad and influences your cost-per-click. It gets a higher ad impression share for the same budget, but at a lower cost per engagement. So choose the content with the highest engagement rates as it is more likely to result in a high quality score.

  1. Take advantage of audience targeting

Your followers are diverse and have different interests and preference. And publishing inaccurate targeted ads are just a waste of your time and money. Make it efficient for you and your audience by using keyword or tailored targeting that offers a certain level of personalization.

  1. Utilize all the social platforms that you can

Online advertising is not only limited in Facebook, Twitter, and Google. Consider promoting your content on other platforms like LinkedIn, Instagram, YouTube, depending on your content. Repurposing your ad to fit a chosen platform is a great content marketing strategy as it allows you to add more exposure and traffic to your existing campaign.

  1. Track your conversions

Tracking the performance of your online advertising campaign is very important as it justifies your spending and measures the success of your ad. Since your ads drive users to take measurable action, conversion tracking is crucial to determine how effective your ads were in driving those actions into actual conversions. Therefore, helping your digital marketing strategy be cost-effective.

Are you ready to invest in online advertising?

IH Digital, a digital advertising agency in Singapore, offers a wide range of digital marketing services that fits your brand’s marketing communications. Whether its social media advertising, SEO marketing, or social media for business, you can contact us and learn more what we can do for your brand.