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Greenfields Singapore: Mother’s Day Pop-Up Event

Greenfields Mother’s Day pop-up events in Singapore | IH Digital

Mother’s Day is one of the most celebrated events every year. It is a day where mothers all over the world are appreciated for all the caring and hard work they do for their family.

With more events happening every year, you can easily come up with an event for your brand to reach your target audience aside from posting on social media. Take a look at Greenfields Mother’s Day pop-up events for example. Read further to know more about the event and its marketing actions.

Greenfields’ BREWtiful Mother’s Day Pop-Up Event

In celebration of Mother’s Day, Greenfields hosted two pop-up events called “For My BREWtiful Mom” held at MapleTree Business City office building and NEX heartland mall, Singapore on 10th May and 18th May respectively.

One of the events’ highlights includes inviting visitors to create personalized latte-art made from family portraits shot on-site or from a wide selection of Mother’s Day messages, courtesy of Kaffa Kaldi’s state-of-the-art Ripple Maker machine, which creates an image atop the foam layer of coffee beverages in just 15 seconds.

Greenfields Mother’s Day pop-up events in Singapore | IH Digital

Besides indulging in fresh milk and gourmet coffee made using Greenfields milk, visitors also had a chance to win an overseas 3D2N hotel stay worth up to S$300, simply by participating in Greenfields Photo Wall Contest, courtesy of Asia Travel Club (ATC).

Greenfields Mother’s Day pop-up events in Singapore | IH Digital

Mother’s Day Digital Marketing

Brands can create an integrated marketing plan for seasonal occasions such as Mother’s Day to boost brand awareness – creating hype on social media and subsequently engaging target audience on the ground through events. IH Digital was in charge of designing the event space, taking care of all logistics and conducting training for the promoters.

Greenfields Mother’s Day pop-up events in Singapore | IH Digital

Before the event, digital marketing promotions was also done through influencer marketing. Mom influencers like Jamie Yeo and Lian Meiting posted their family pictures enjoying Greenfields fresh milk to promoting the Mother’s Day pop-up event on Instagram.

Greenfields Mother’s Day pop-up events in Singapore | IH Digital

Moreover, IH Digital proposed to run several Facebook paid posts to generate hype and drive traffic to these events. Press release and events mock-up visuals were also produced and sent to the media.

IH Digital also helped Greenfields earn Mother’s Day coverage in Singapore’s only broadcaster Mediacorp’s

These event preparations and social media marketing promotions became effective when combined together and generated almost 300 social page likes and 150 photo wall contest submissions for Greenfields.

Greenfields also gave away 250 small milk packs in 3 hours, and 300 cups of coffee in 5 hours.


Pre-plan Your Events Marketing with IH Digital!

Want to hold an awesome event for your brand? IH Digital is a digital marketing agency in Singapore providing the best social media marketing solutions and OOH services for your brand’s events. IH Digital provides 360 degrees approach for its digital marketing which includes consultancy and research, search marketing, digital creatives & video marketing, China digital marketing, and media planning & buying. Interested to work your brand’s marketing concerns with us? Contact us today!

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Instagram Marketing: Lian Meiting at Maxi-Cash First Outlet Opening in Wisteria Mall

Instagram Marketing: Lian Meiting on Maxicash First Outlet Opening | IH Digital

With Instagram being more business-friendly, brands can reach a wide range of target market just by posting images partnered with an awesome copy. According to, It has landed rank sixth most popular social network in the world as of 2019. Many users are drawn by its features like sharing photos, making use of hashtags, and more!

Instagram Marketing: Lian Meiting on Maxicash First Outlet Opening | IH Digital
Photo Courtesy:


In 2016, IG introduced new features such as sharing videos, advertising, and Instagram stories. Speaking of Instagram stories, Maxi-Cash was one of the many brands to make use of both Instagram and influencer marketing at the same time! Maxi-Cash recently opened their first outlet store at Wisteria Mall, Singapore. Among the excited visitors was Lian Meiting, a well-known social media influencer, who featured Maxi-Cash Wisteria outlet on her IG stories.

Instagram Marketing: Lian Meiting on Maxicash First Outlet Opening | IH Digital
Photo Courtesy: Maxi-Cash SG | Instagram


The Maxi-Cash outlet store in Wisteria mall was full of wonderful line ups from jewelry to bags that’s why our lovely guest was thrilled to try on some of the watches, bracelets, and bags. This place is truly a gem to visit in Singapore. Catch more deals when you visit Maxi-Cash, Wisteria mall. Maxi-Cash gives out deals up to 80 percent on jewelry, and up to 30 percent on bags and more.

Instagram Marketing: Lian Meiting on Maxicash First Outlet Opening | IH Digital
Photo Courtesy: Maxi-Cash SG | Instagram


Start your Instagram Marketing with IH Digital!

Instagram is truly a powerful marketing tool to use for your brand’s social media campaigns. Tap more audience with Instagram marketing! IH Digital is a digital marketing agency providing 360 marketing approach which includes social media marketing,  SEO, and more. Want us to create, distribute, and amplify your digital marketing campaigns? Contact us today!


Maxi-Cash Taps Social Media Influencers To Promote Disney Princess Collection


Influencer marketing is an important aspect of a digital marketing strategy. But what is an influencer? An influencer is someone who has the ability to influence potential buyers by championing a product or service on social media.

With the right influencer, brands can enjoy a wide array of benefits. One big advantage of employing influencers in your social media marketing strategy is that they typically have their own niches. From fashion to cooking, brands can identify and choose the most ideal influencer in the niche you are targeting.

Moreover, influencer marketing is soft sell in nature. Since social influencers create their content, they have the ability to tailor a product or service in a way that fits their aesthetic. This way, content is naturally weaved into their updates instead of being a spammy or pushy ad.


Maxi-Cash Singapore tapped digital marketing agency IH Digital to engage social media influencers Chloe Teo and Faustina Pang for their Disney Princess Collection campaign.


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A post shared by FAUSTINA PANG (@f4ustina) on

A prelude to the 18K Disney Princess collection, the campaign highlighted their existing 916 Gold Disney Princess pieces. The influencer campaign was also deployed during the Christmas, positioning the pieces as timely Christmas gifts. To create campaign awareness, the influencers took to their Instagram to produce content that evoked the collection’s theme and message. The influencers crafted unique looks that paid homage to Disney princesses.


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A post shared by Chloe Teo (@chloetwl) on

Chloe Teo also launched a giveaway, giving one of her lucky followers the opportunity to win an Enchanting Belle 916 Gold Pendant worth $488.

Through the Instagram posts created by the two KOLs, the brand was also able to drive traffic to the Maxi-Cash Christmas Pop-up at Orchard Central. At the pop-up, customers could avail 30% off Disney Princess range and an additional 7% cashback.


Does your brand need help to find the right influencer for your campaigns? IH Digital is a digital marketing agency in Singapore with broad experience in crafting winning social media strategies, producing top-notch Facebook videos, and more. Get in touch with us today.

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Digital Marketing: Top Tips To Maximize IGTV

IH Digital_Social Media Marketing_IGTV copy

Instagram has become an integral part of any social media marketing strategy or campaign. The image-driven platform, which is often dubbed as the go-to place for brands to create their visual identity, has recently launched a new platform called Instagram TV or IGTV.

IGTV, which is housed within the existing app, sets itself apart by allowing long-form video content. In contrast to the 60-second limit of videos posted on the newsfeed, videos on IGTV can be as long as 60 minutes. Moreover, it shares more similarities to a TV because videos automatically play once a user launches IGTV.

Is this one of the digital marketing trends your brand is eager to venture into? We give you these top digital marketing tips on how you can maximize the power of IGTV.


While YouTube and Facebook support traditional landscape videos, IGTV zeroes in on mobile-only audiences. Vertical videos make it easier for people to view your content on the go through their phones so make sure you have a separate vertical video working file to publish on your IGTV.


Like blogs and other digital marketing campaigns, people don’t like lengthy or short incomplete videos too. Even though IGTV allows you to post longer videos than what you could normally do in IG stories, try to keep your video succinct – around 3 to 5 minutes.


In social media, consistency is key. Keep your audience engaged by sticking to a posting schedule so they know when to check your channel for new content. Be consistent when posting, if you plan to post daily or weekly then commit to your schedule. You can also anchor your IGTV campaigns on important events such as Christmas, Valentine’s Day or Chinese New Year.



Kenwood Thailand’s IGTV

When deciding on what video content to publish on IGTV, consider themes that reflect your brand. This alone will set yourself apart from competitors. For IH Digital client Kenwood Thailand, their IGTV channel focused on the core of their brand–cooking demos and recipes. Brands can also go for product tutorials, behind the scenes videos or Q&A sessions.


If IGTV is part of your social media marketing strategy, then don’t forget to promote your IGTV. Since Facebook owns Instagram already, you can easily share and promote your IGTV on Facebook. Another way to promote your IGTV is though IG stories where you can link your IGTV. How?

1. First, create an Instagram story by uploading a photo or video which is related to your IGTV video.
2. Click the little “link” icon at the top of your screen.
3. Click the “+ IGTV Video” link.
4. Choose which IGTV video you want to promote.
5. Upload your Instagram story.


They say that no man is an island. We say that no brand or business is an island too. If you think you needed help, then hire a great digital marketing company to provide you assistance and help execute your social media and content marketing plans. IH Digital is a digital marketing agency in Singapore that helps you plan, create, and implement the best social media campaigns. Get in touch with us today.

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Digital Marketing: Introducing Polls in Instagram Stories

digital-marketing-instagram-pollsWith the introduction of Instagram Stories Polls, digital marketing campaigns are more interactive and it is easier to get higher social engagements now.

Unless you have been living away from social media for the past month, you have most probably seen “Yes / No” stickers on your friends’ Instagram stories. Since the introduction of Instagram stories, brands have been actively trying to engage their social media audience by posting more authentic and instantaneous content. This trend shows a shift in strategic focus to content marketing in recent digital marketing campaigns. With the addition of Poll stickers, Instagram makes it easier and fun for marketers to get more engagement and increase the reach.

Using Instagram Poll in Digital Marketing Campaigns

With the introduction of Instagram Stories Polls, digital marketing campaigns are more interactive and it is easier to get higher social engagements now.

Photo courtesy: Instagram Blog

These poll stickers allow you to engage your audience by getting them to choose one of the two options posed by you. After you’ve taken a photo or video for your story, just select the “poll” sticker. Customise your sticker by posing your own question and setting the poll choices. Once you shared the poll, your social media followers can immediately start voting and see real-time results. You can easily understand your target audience’s behaviour by looking at the poll results. Social media marketing has never been so fun and interactive!

With social media users demanding more original and intriguing content, Instagram Poll allows the fans to play an active role in your content marketing strategy. Not sure what product to promote in the next digital marketing campaign? Let your fans decide! Not only will you get a feel for what really interests them, they will definitely feel invested in your brand and will naturally be more likely to engage with your brand.

Exploring opportunities for your digital marketing campaign?

Are you ready to include Instagram Stories Polls in your digital marketing campaigns? Explore the opportunities with IH Digital, a digital marketing agency in Singapore. IH Digital provides a full spectrum of services that could cater to any of your digital needs from social media marketing to digital media and more. Drop us a message.

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Digital Marketing: Win a Tokyo Trip from Liese Malaysia by posting a Boomerang on Instagram

Digital-marketing-liese-tokyo-stopmotion3_1040x490Liese Malaysia release a video production of stop motion video as a part of their digital marketing campaign to engage more audience

Liese Malaysia left a positive impression on their audience in their recent digital marketing campaign. They initiated an Instagram Boomerang contest for their supportive followers to bring forth the “Liese girl’ in them and they might stand a chance to win a visit to Toyko, Japan. This online marketing strategy integrates Instagram Contest and a video production of stop motion produced by IH Digital Singapore, a digital marketing agency in Singapore.

Liese Malaysia is offering a 4Days –3Nights visit to Tokyo, Japan in November this year. To win this contest, all participants would just have to simply follow the steps in the stop motion video, and upload a boomerang to Instagram showing their “Liese Girl” self and explaining their reason to win, include hashtags #LieseTrip2017 #WeLoveLiese and tags @LieseMY @WatsonMY. Liese have extended consolation prizes to 10 other participants. This type of digital marketing excites and captures supporters’ attention and brings about more anticipation and engagement with the supporters.


Stop Motion in Digital Marketing

Stop motion video is increasingly popular in social media as it is fun, different, engaging and most importantly, it is able to leave a lasting impression on audience. It is a good social media marketing technique that breaks away from traditional video production and brings pictures into life. [Stop motion is an animation technique that manipulates objects and capture images as it appears to be moving on its own.]


If you are interested in exploring stop motion videos as a part of your digital marketing strategy, IH Digital, a digital marketing agency in Singapore, is able to help you by catering to your brand’s needs. Whether it is video production, online marketing, or social media marketing, IH Digital provides services that fit your needs. Drop us a message here if you are interested to know more!

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Digital Marketing Update: Instagram Live Stories now available globally


Instagram’s Live Stories is now rolled out to users world wide. This digital marketing news by the photo-sharing platform initially announced the addition of the live-streaming feature back in November, but was initially restricted to US users only.

In a recent interview, Instagram CEO, Kevin Systrom, shared what brought about the app’s update:

“Your connections with your friends and your family are the thing that make Instagram work.. All the data supports that if you follow more friends and engage with your friends, your activity goes through the roof. If you just follow more celebrity content or more interest-based content, that doesn’t move the needle at all.”

With photo-sharing and connection building still the main strategy of the app, this new update aims to boost authentic interaction and personal storytelling among its users. There’s no better way than using visual content as a business tool in social media marketing – with more than 500 million users, Instagram offers a massive platform for marketers to build brand awareness online.


Live Videos as a digital marketing strategy

Whatever platform, whether it’s Instagram or Facebook Live, Live videos are taking the digital marketing industry by storm. Brands and marketers alike are embracing this real-time platform as a content marketing strategy to tell their story and build brand awareness among their consumers.

This video marketing tactic is truly a unique experience as it establishes a connection between the brand and its followers in real time.

Want to try live videos for your digital marketing campaign?

IH Digital, a digital marketing agency in Singapore, provides content marketing services that could cater to any of your digital needs. From video marketing, social media marketing, SEO copywriting, and many more. Contact us now to learn more.

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Social Media Marketing: Guess Biore’s secret Instagram message and win!

Social-Media-Marketing-Biore-Malaysia-Instagram-ContestBiore Malaysia announces its Instagram account through a teaser wall contest, part of the brand’s online marketing and social media marketing strategy.

Biore Malaysia announces its Instagram presence through the launch of a social media teaser wall contest, an online marketing and social media marketing strategy created to promote the brand’s new account as well as welcome fans into Biore’s Instagram page.

“color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;” href=”” target=”_blank”>Now, you don’t see it. But later, you will! Biore Beauties, harness your Instagramming skills and unveil our hidden message to stand a chance to be 1 of the 10 lucky winners to take home a Biore hamper worth RM100! Follow these steps to join: 1. Follow us, @BioreMalaysia. 2. Play with instagram filters to reveal our hidden message. 3. Regram the photo. Include our “hidden message” in your caption and tell us why you should win a Biore hamper worth RM100. 4. Tag us, @BioreMalaysia in the photo, so we can keep track of your entries. Keep in mind that regrams with the most creative captions are more likely to be chosen as the winners. Contest runs from 27th October – 9th November 2016. Good luck!

A photo posted by Biore Malaysia (@bioremalaysia) on

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The caption “Now, you don’t see it. But later, you will!” captures the simple mechanics of the wall contest. Aside from following the new Instagram account, fans are encouraged to experiment with Instagram filters to reveal Biore’s hidden message written at the wall contest post. Regrams with the most creative captions are more likely to be chosen as winners.

Instagram as an online advertising and social media marketing platform

Instagram for Business is becoming a social media marketing tactic essential for business growth. The social media platform already has 500,000 active advertisers and has launched several business tools such as Insights analytics, longer video feature, and algorithm feed which permits advertisers to monitor business growth, create richer content, and observe viewership respectively.

User’s ability to regram also gives the platform an edge as it helps brands widen their post reach, possibly targeting potential fans.

If you want to explore more about Instagram for business, let IH Digital, a digital agency in Singapore, help you with the process. Drop us a message here.

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Social Media Marketing: Instagram hits 500 thousand active advertisers!

Instagram proves to be an effective tool for social media marketing and content marketing with 500,000 business advertisers populating the social media app.

Instagram continues to surprise the social media community with its latest announcement: more than 500,000 active advertisers now populate the app after a year of opening up its online advertising platform, doubling the number of business advertisers it gained from the past six months. This only proves that Instagram for Business is truly becoming a social media marketing tactic essential for business growth.

500,000 Advertisers on Instagram from Instagram for Business on Vimeo.

The Facebook-owned photo- and video-sharing network already reached its 400 million user mark and almost 1.5 million of these Instagram users have converted their accounts to business profiles on the platform since the option has launched two months ago.

“Sponsored posts” are also said to receive over 1 billion user interactions around the globe; with US, Brazil, UK, Australia, and Canada listed as the top five countries for advertiser adoption globally.

This just proves that Instagram is on a mission to be recognized as a powerful platform for social media marketing and content marketing.

Its continuous effort to launch Business tools such as Insights analytics, longer video feature, algorithmic feed, and multiple-accounts paved way for brands to step up their marketing efforts and optimize the use of social media for business growth.

Ready to start your social media marketing campaign?

If you want to utilize Instagram’s Business Tool features, IH Digital, a trusted digital agency in Singapore can extend a helping hand. Contact us today.

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GSC Movies Launches 360° Digital Marketing Campaign for “Train to Busan”

GSC Movies launches a 360-degree digital marketing campaign in line with the release of South Korea zombie film, “Train to Busan” in Malaysia.

GSC Movies, Malaysia’s leading independent movie distributor, geared up in time for the release of the much-awaited zombie movie of the year, “Train to Busan,” by releasing a fully integrated 360-degree digital marketing campaign. This apocalyptic, hair-raising South Korean film premiered at the 2016 Cannes Film Festival and is now showing in Malaysia.

By utilizing all their digital channels, from their website, Facebook, Youtube, Twitter, Instagram, Google+ to WeChat to off-line activations, GSC Movies was able to build hype and engage their fans through fun and creative approach:

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“color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;” href=”” target=”_blank”>长腿欧巴孔侑与国民大叔马东錫演技大比拼,南韩公映首日即获65亿韩元票房的大热巨制《Train to Busan》9月8日即将登录大马! TRAIN TO BUSAN Stars Gong Yoo and Ma Dong-Seok invite you to watch the most awaited disaster thriller of the year! Watch them on a zombie-infested bullet train ride in cinemas on 8 Sept!

A photo posted by GSC Movies (@gscmovies) on

“color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;” href=”” target=”_blank”>5 Zombies Facts that You’re Dying to Know! #Fact 1: Zombies like to bite. Zombies don’t think human is delicious. They bite to spread the virus and for their happiness. [实话实说] 5个有关丧尸的知识科普! #实话1:丧尸喜欢咬人 丧尸并不觉得人类美味,但却十分喜欢咬人。一来是散播病毒,但更多的是…牙痒。

A photo posted by GSC Movies (@gscmovies) on



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How an integrated digital marketing campaign could help your brand

Brands are called to keep up with the constant development of technologies. And with a 360-degree approach to your content marketing strategy, it helps your brand to provide a holistic and consistent experience across your channels.

By taking your product ideas and strategies and turning it into an all-encompassing content, you create an entire customer journey that helps build a lasting and fruitful relationship with your audience.

GSC Movies was able to reach every fan across multiple platforms by developing a content marketing campaign that stiches every moviegoer’s touchpoints on-the-ground and online: from learning about the movie to eventually purchasing the tickets.

Ready to jumpstart your digital marketing campaign?

Start integrating social media marketing seamlessly. IH Digital, a digital agency in Singapore, provides digital marketing services that help you build audiences for your brand. Contact us today.

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Content Marketing: Meet The Shilla Duty Free Singapore’s New Bears!

Shilla Duty Free Singapore successfully launched “The Adventures of Toby & Tessa”, as part of their creative social media and content marketing campaign.

Shilla Duty Free Singapore successfully launched “The Adventures of Toby & Tessa”, as part of their creative social media and content marketing campaign.The Shilla Duty Free Singapore introduced their newest family members, Toby the traveler and Tessa, the aspiring blogger. The illustrated characters and story, “The Adventures of Toby & Tessa,” is the fruit of a content marketing and digital strategy on social media by The Shilla Duty Free with the help of a digital agency in Singapore.

These characters were created in support of the brand’s in-store gift promotion, where Toby and Tessa plush toys were given away to customers who purchased a minimum amount in The Shilla Duty Free.

Storytelling as a creative content marketing strategy

To pique their fans’ interest before the start of the actual promotion, Toby and Tessa was introduced through an illustrated story of their globetrotting adventures, and utilizing social media to spread their story.

By using The Shilla Duty Free’s Facebook, Instagram, Weibo, and WeChat accounts, fans got to follow the bears’ adventures as new chapters of their adventure were released every week. Each travel experience was made more unique, as blog posts written in Toby and Tessa’s perspective were shared for fans to enjoy.

From travel guides to beauty tips, these blog entries created depth of character, further humanizing Toby and Tessa and making them more relatable and engaging for the audience. With this, it gave fans something to look forward to, both from the story and the brand.

As a result of this digital campaign, the Toby and Tessa plush toys were sold out in just a span of 2 weeks.

Do you have a story to tell?

If you are seeking for a digital agency in Singapore who can develop characters, and craft an effective social media strategy for your campaigns seamlessly, IH Digital provides various digital marketing services that can help you build audiences for your brand. Contact us today.

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Social Media for Business: How to Maximize Reach with Engaging Content

How can social media for business improve your brand's marketing communication? Here are a few tips on how to integrate your message to engaging content.

It is getting harder for social media marketers and community managers to share content online. Especially now that Facebook, one of the widely used online marketing platforms, announced the series of changes to its news feed algorithm. Content posted by friends and family of users is the top priority, sending less traffic, taking a toll on social media for business.

How can brands leverage on these changes?

How can social media for business improve your brand's marketing communication? Here are a few tips on how to integrate your message to engaging content.

With the ever-changing algorithm of social media platforms, brands should take note and leverage on them while maintaining the interest of their audiences. Despite the changes, creating meaningful and “humanized”content encourages consumers to take part in conversations, share their opinions, and relate to your brand. Having this dynamic and holistic marketing communications approach to social media for business can help your brand message take flight.

Here is a list of content marketing strategies that could help your brand stand out from the online clutter and have a better chance of succeeding digital marketing-wise:

  • Share live video content

According to Facebook, people tend to watch live videos three times longer compared videos that are not live. Facebook recently rolled out Live Videos enabling people to share live video broadcasting in real time. Its real-time comments feature makes it easier for you to respond to live viewers who are tuned in to your broadcast, helping you connect with them in a fun and authentic conversation. Just like how Honda Malaysia used Facebook Live to announce the All-New Honda Civic:

  • Utilize business tools and insights

Last month, Instagram announced its plan to introduce business profiles on its platform. Now, the feature is being rolled out in selected countries eventually making it available for brands and businesses worldwide. With this new digital marketing tool, Instagram businesses can now be recognized with a business profile. And just like any Facebook page, each business profile gets insight data on their profile’s performance and promotes advertisements —all within the app.

  • Engage using interactive graphics and content

Animated GIFs is now being used as a highly effective form of content as it enables brands to tell their stories in a more interactive way than static images. The visually stimulating illustrations make the brand more appealing to the audience, making it relatable and shareable, thereby increasing brand awareness and online activity. LOTTE greeted everyone a happy mother’s day with branded animated GIFs:

Why use social media for business?

Publishing different content styles are simply strategies to attract potential leads and customers. It is important that the stories you tell should aim to engage and encourage your audience to take action. Spreading awareness and is a good take away, but ultimately, enforcing brand loyalty and changing brand perception should be the long-term goal.

IH Digital, a trusted digital marketing agency in Singapore, offers great services that are guaranteed to help your brand reach its target audience. We are also a reputable marketing communications and social media agency in Singapore that has built a solid reputation in helping businesses achieve online success and increased sales conversion. Click here for more information.