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IH Digital: Singapore Government Media Marketing Campaigns

Online and offline marketing for government agencies | IH Digital Singapore

Like private sector businesses, government agencies also require integrated marketing solutions to help them distribute their campaigns and reach their target audience. IH Digital is a company awarded with the Singapore Whole-of-Government (WOG) period contract for media-buys to help Singapore government agencies achieve their marketing goals.

IH Digital: Government Marketing Showcase

Growing Facebook Fanbase

IH Digital ran advertisements on Facebook for ReachSingapore to help them grow their fan base and has achieved over 20K new fans since 2017.

Know more about the Whole-of-Government advertising from content creation and social media marketing to media buying and outdoor marketing. | IH Digital Singapore
Photo courtesy: @REACHSingapore


Moving back to 2014, the Land Transport Authority (LTA) also partnered up with IH Digital for their @WeKeepYourWorldMoving campaign, and gained 100K new Likes on Facebook, contributing to over 35 percent of LTA’s total fan base.

Know more about the Whole-of-Government advertising from content creation and social media marketing to media buying and outdoor marketing. | IH Digital Singapore
Photo courtesy: LTA @WeKeepYourWorldMoving


Video Marketing Campaigns

Video marketing is also helpful in creating campaign awareness. It is a preferred marketing medium by many brands due to its high entertainment and engagement levels. Take for example, MCI’s “jobs & economy” video campaign comprised of humorous English and Mandarin language videos running across popular video platforms like YouTube, VIU, Yahoo, and on Facebook’s engaging video ad format.

Video source: govsingapore YouTube 

Another government campaign ran by IH Digital in 2018 was MCI’s Gov.SG video ads on Facebook and YouTube. It aimed to inform SME about available subsidies, as well as featuring testimonials from local entrepreneurs. The campaign achieved over 1.2 million views at a low average cost per view. Over 25K clicks were also generated from interested users keen to learn more about the programmes via Enterprise Singapore’s website.

Know more about the Whole-of-Government advertising from content creation and social media marketing to media buying and outdoor marketing. | IH Digital Singapore
Photo Courtesy: @Gov.sg


Google Search and Display Ads

In a bid to increase awareness of LTA’s Knackstop website, IH Digital ran Google Search and Display Ads from 2016 to 2018. From 2018, google banner ads were run to direct audiences to the new Knackstop FB page. These efforts, along with monthly Knackstop FB ads helped grow the page fans to over 12K in less than 8 months.

Know more about the Whole-of-Government advertising from content creation and social media marketing to media buying and outdoor marketing. | IH Digital Singapore
Photo Courtesy @Knackstop


Content Creation & Digital Media Boosting

Content creation and media amplification are two of IH Digital’s specialties. MSF commissioned IH Digital to produce content for their Facebook page. IH Digital helped amplify MSF’s key messages through a variety of media boosts covering topics such as reporting elderly abuse & family violence and showcasing efforts from noteworthy individuals who made contributions to promote social values in Singapore.

Know more about the Whole-of-Government advertising from content creation and social media marketing to media buying and outdoor marketing. | IH Digital Singapore
Photo Courtesy @MSFSingapore


Land Transport Authority Print Ads

IH Digital bought print media for Land Transport Authority (LTA) for their ads on the opening of the new Lornie Highway on April 19.

Know more about the Whole-of-Government advertising from content creation and social media marketing to media buying and outdoor marketing. | IH Digital Singapore


Outdoor Advertising (OOH)

Out-of-Home advertising can complement online marketing and targets on-the-go audiences outside the online world but can be integrated with online ads for a seamless experience as well. Here are some of the OOH ad campaigns carried out by IH Digital for government agency clients.

Know more about the Whole-of-Government advertising from content creation and social media marketing to media buying and outdoor marketing. | IH Digital Singapore


Know more about the Whole-of-Government advertising from content creation and social media marketing to media buying and outdoor marketing. | IH Digital Singapore


Let IH Digital Help You for Both Online and Offline Marketing!

Want to have excellent marketing solutions? IH Digital Singapore is a one-stop-shop media buying agency providing 360 marketing services including content marketing, OOH, media buying, video marketing, consultancy & research, and more. For a fast and transparent transaction, contact us today at www.ihdigital.com/business-enquiry/.

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Property Digital Marketing: How Amber45 and The Tre Ver Get Seen Online


Years ago, property developers focused much of their marketing efforts using traditional tactics such as TV, radio and billboards. But as the world became increasingly digital, so did their marketing efforts. Take Amber45 by UOL Group and The Tre Ver, two properties that embraced the power of property digital marketing to reach potential buyers.

Amber45 by UOL Group harnesses the power of Facebook


Amber45, an exclusive freehold property by UOL Group, tapped digital marketing agency IH Digital to create a Facebook page for promoting the new technology-focused condominium. On the Facebook page, Amber45 generated interest for the property by showcasing the latest developments in Amber45. Moreover, the Facebook page was also a fitting avenue to highlight the condominium’s key advantages and convenience. From nearby retail stores to accessible activities, the content deployed surely bannered it’s prime Katong location.

To garner interest and generate leads, Amber45 also utilised Facebook leads ads in static and animated formats. Forms accompanied the ads in order to collate leads. Besides Facebook, Amber45’s property digital marketing strategy also included Google Display Ads, Google Search Ads and YouTube In-Stream and Bumper Ads.

The Tre Ver’s digital marketing efforts

IH-Digital_Property_Digital_Marketing_TheTreVerjpgThe Tre Ver, a condominium in Potong Pasir, also looked into digital marketing to reach their target market through their own Facebook page. Additionally, we helped them deploy Facebook Link Ads, Google Display Ads and Google Search Ads similar to Amber45. With The Tre Ver targeting younger families, IH Digital also incorporated other digital avenues. These included audio ads on Spotify, banner ads on Golden Village’s website, banner ads on the Grab app and sponsored ads on Money Smart.


As more home buyers use the internet, developers also need to realise the importance of real estate digital marketing. Let IH Digital help you promote your property to your coveted market through the right digital channels! Want to learn more about IH Digital, a Singapore digital marketing agency providing social media marketing, search marketing, China digital marketing and more?  Get in touch with us today!


UOL The Tre Ver Online Marketing with Grab Ads

UOL Tre Ver online marketing on Grab Ads | IH Digital Singapore

More brands are switching to social media and online marketing because a lot of their audience can be found online. There are so many opportunities on social media that sometimes brands don’t know how to break out and explore new online marketing trends. And so, they stick to the usual marketing placements.

We know your target market loves being on social media but it’s also a good idea to reach out to them when they are engaged in other activities such as when they are trying to book a ride. How? Grab Ads has a lot to offer when it comes to online advertising. Don’t believe it yet? Check out this native image advertisement by UOL’s The Tre Ver on Grab mobile app.


UOL Development Group and IH Digital Singapore worked together on creating a native image ad for one of UOL’s condominium development, The Tre Ver,  and published it on Grab app. Users can see this ad while booking a car ride. Each time a Tre Ver ad pops up, users can be directed to Tre Ver’s official website.


Grab Ads Online Marketing

Grab has been the leading app for booking rides and deliveries in Southeast Asia. According to DMR Business Statistics, the average number of daily rides on Grab hits 46 million and there are 36 million Grab users! For brands, this is an opportunity to target more audience outside the social media world. Mobile app users like this one can be your next loyal customers.


Like UOL, your brand can also make use of Grab Ads to drive traffic to your website or simply create awareness. Here are some ways on how you can do in-app ads on Grab.

Native Image & Video Ads

These are standalone images or videos that appear on the user’s home screen when using the app. These ads can direct users to a Grab service or a landing web page.

Rewarded Ads

This is in a form of video ads where users have to finish viewing the ad and will auto-receive a certain amount of points on their Rewards Wallet which they can use later on when booking service with Grab.

Sponsored Places

This ad features your storefront and other important details about your product and brand. This is perfect when you want users to book a ride to your store or event.

Transit Ads

This ad provides the user with promos and deals whenever they pick your store as a destination. Using Grab Ads will be helpful especially when you have a lot of Grab app users going to your store.

Grab Gifts

If you want your target audience to book a ride to your storefront, Grab Gifts is another way to entice them. You may also give incentives to your frequent store visitors with ride discounts.

Vehicle Icon Takeover

Another fun way to advertise with Grab is to design the booking screen with your brand’s logo or theme as the vehicle icon.  This can make your audience curious and helps you drive awareness.


Create and Execute an Incredible Online Marketing Strategy Today!

Need an online marketing agency? IH Digital is ready and equipped with online marketing tools to help create, distribute and amplify content for your brand.


IH Digital is a digital marketing and social media marketing agency in Singapore providing the right marketing solutions for your brand with their 360 degree-approach and marketing services including social media marketing, search marketing, digital media planning, digital creatives and video marketing, China digital marketing, and more! Are you ready for a meaningful and consistent content for your brand? Contact us today!

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This is Why Video Marketing is the New Digital Marketing Revolution!

Video marketing is your next thing! | Social media trend

Almost everything on social media relates to video marketing. It is another marketing medium where you plan, shoot, and post videos on social media to deliver the brand’s purpose. Not only that! It also educates and entertains your customers as a lot of social media users are visual learners.

And soon, brands’ videos will be all around us conquering social media platforms, LED billboards, televisions in public places, and more. Find out why video marketing is the next big thing!


Video Marketing Perks 1: You can feature more about your product

Some people love seeing great product photos on Facebook, or Instagram page but all they have are still pictures. Users are more enticed to buy products that have video content such as how-to videos, product reviews, tutorials, or do 360 degrees feature videos!

Video Marketing Perks 2: People are more hyped with what they watch than what they read

With video marketing, you are tapping two senses: sight and hearing. Unlike reading, it is much more exciting and interactive to produce videos. Your viewers are attracted not only to the visual presentation but also to the sound it has.


Video Marketing Perks 3: Some influencers are into videos already

Video marketing is your next thing! | Social media trendAnother reason why you should invest in video marketing is that most influencers are using videos to promote themselves and give updates to their followers. If you plan to partner up with a lot of influencers, then you must also adapt to this trend.


Video Marketing Perks 4: You can post on different social media sites

You have a lot of choices on where to post your videos! Most social media sites are video-friendly now. They upgrade their apps to encourage the use of videos. You can feature your brand or product through a Facebook live, Instagram stories, YouTube live stream, or just a video post.


Changing the Digital Marketing Game!

IH Digital is now adapting to the video trend providing clients with great video posts such as GIFs, micro-videos, product videos, and more! Check out this video created by IH Digital!

Want to see more videos? You can visit IH Digital YouTube channel, and subscribe for more video updates!


Tap on Video Marketing Now with IH Digital!

IH Digital can help you with your digital marketing needs. A digital marketing agency that will introduce you to video marketing, and other marketing services such as social media management, content marketing, search marketing, Chinese digital marketing and more! Contact us today!



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Social Media Trend: Here’s Why It’s Good to Have Influencers Promote the Product

Fann Wong expresses her love for Sanitarium Singapore’s product promotion on social media. | Social media marketing

Social media marketing has a lot of functions to businesses nowadays. You can use it to create brand awareness, launch a product, announce promotions, conduct a contest, and the most interesting part is you can have the biggest stars and influencers promote the product or share their review!

Promote your brand with social media marketing. | IH Digital

With this kind of online marketing, your brand or product can surely reach different types of audience and influencers. Sanitarium Singapore recently announced a product promotion on their Facebook page.

One of the product’s newest fan is award-winning Singaporean actress, Fann Wong giving heartful feedback about Sanitarium Singapore’s So Good Soy Milk on social media. This gave hundreds of post likes for the brand.

Connecting your brand with the right influencers is a great social media strategy to help your audience acknowledge your brand credibility. Influencers can help you reach your target audience in many ways such as creating product reviews or promoting upcoming events for the brand.


Level Up Your Social Media Marketing Strategy!

Let IH Digital help you win the right audience and connect you to renowned influencers. IH Digital is a rockstar digital marketing agency that provides your social media and digital marketing needs. Interested to know more? Contact us today! 

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Digital Marketing: Maybank Celebrates Incorporation in Singapore


Digital marketing is a must for any business. No matter the industry or scale of a business, digital marketing is integral to any brands’ success. As more and more customers are online, the right digital marketing strategy paves the way for any business to reach them—on a level playing field, at that.

Digital marketing is also a way for banks to generate brand awareness, promote financial education and products, and earn trust among prospects and customers. For banking institution Maybank, engaging in digital activities has been the way to go to celebrate their incorporation in Singapore.

Maybank not only organised a celebratory event at the Maybank Tower but also tapped digital agency IH Digital to create a post-event video that showcased the day’s activities. Moreover, the corporate video also highlighted Maybank’s various CSR initiatives and social media efforts to create awareness on their incorporation.

IH Digital_Maybank Facebook Application_Digital Marketing

Maybank further stepped up their digital marketing game with a Facebook application created by IH Digital. The application, Maybank Celebrates, Maybank Cares, allows users to share how Maybank has partnered with them in their journey. Furthermore, users can also opt to send their well wishes for Singapore instead.

For every message received through the application, Maybank will donate S$10 to their partner non-profit charity, Food From The Heart. To entice users to join, they are giving away a staycation at Fullerton Hotel, CapitaLand Mall vouchers and Grab credits.


Need to stand out among your competitors? IH Digital is a digital marketing agency in Singapore armed to cater to your digital needs. From corporate video production to social media marketing, IH Digital is the digital agency in Singapore you need. Get in touch with us today and let us help you plan the best digital strategy for your brand.


Social Media E-Commerce: Benefits Of A Facebook Shop


Global e-commerce is growing at breakneck speed. According to a report, global e-commerce sales are expected to hit $4.5 trillion by 2021. With that, is your business riding the social media e-commerce wave? If building your own e-commerce website is not in your immediate digital marketing strategy, there’s no need to look far for other options because you can easily turn to social media powerhouse Facebook’s Shop Section for support.


If the bulk of your social media marketing efforts is on Facebook, setting up a Facebook store gives your customers the ability to stay within Facebook while learning more about your product. It also lends a helping hand in your content marketing efforts. Products can be tagged on a visual post or promoted on its own when you set up Facebook Shop. It’s also beneficial at capturing impulse buyers who purchase products as soon as they see them.

Social Media | Ecommerce | Benefits of Facebook Shop

For brands with a multi-platform approach to e-commerce, you can also link Facebook Shop to a marketplace such as Lazada. Such is the case for Suisai Singapore, a skincare brand known for their powder facial cleansers. Customers viewing a product on their Facebook Shop can check out via their Lazada store.

Facebook Shop also doesn’t discriminate from small businesses who do not have a third-party e-commerce store such as Lazada yet. During the setup process, businesses can opt for two check-out settings: check out on a website or send a message. The latter is what De’Longhi Philippines utilizes, allowing customers to show their interest in a product via private message. For this method, businesses still have the ability to continue the purchase process by getting in touch with customers directly.


With 2.27 active billions of users on Facebook globally, businesses enjoy increased exposure and extra visibility via the platform. Moreover, it doesn’t cost anything to set up a Facebook Shop.

Are you ready to include a Facebook shop or an e-commerce website in your digital marketing strategy? IH Digital is a digital marketing agency in Singapore that can help your business. Get in touch with us today and let us help you win the digital marketing game.

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Digital Marketing: Top Tips To Maximize IGTV

IH Digital_Social Media Marketing_IGTV copy

Instagram has become an integral part of any social media marketing strategy or campaign. The image-driven platform, which is often dubbed as the go-to place for brands to create their visual identity, has recently launched a new platform called Instagram TV or IGTV.

IGTV, which is housed within the existing app, sets itself apart by allowing long-form video content. In contrast to the 60-second limit of videos posted on the newsfeed, videos on IGTV can be as long as 60 minutes. Moreover, it shares more similarities to a TV because videos automatically play once a user launches IGTV.

Is this one of the digital marketing trends your brand is eager to venture into? We give you these top digital marketing tips on how you can maximize the power of IGTV.


While YouTube and Facebook support traditional landscape videos, IGTV zeroes in on mobile-only audiences. Vertical videos make it easier for people to view your content on the go through their phones so make sure you have a separate vertical video working file to publish on your IGTV.


Like blogs and other digital marketing campaigns, people don’t like lengthy or short incomplete videos too. Even though IGTV allows you to post longer videos than what you could normally do in IG stories, try to keep your video succinct – around 3 to 5 minutes.


In social media, consistency is key. Keep your audience engaged by sticking to a posting schedule so they know when to check your channel for new content. Be consistent when posting, if you plan to post daily or weekly then commit to your schedule. You can also anchor your IGTV campaigns on important events such as Christmas, Valentine’s Day or Chinese New Year.



Kenwood Thailand’s IGTV

When deciding on what video content to publish on IGTV, consider themes that reflect your brand. This alone will set yourself apart from competitors. For IH Digital client Kenwood Thailand, their IGTV channel focused on the core of their brand–cooking demos and recipes. Brands can also go for product tutorials, behind the scenes videos or Q&A sessions.


If IGTV is part of your social media marketing strategy, then don’t forget to promote your IGTV. Since Facebook owns Instagram already, you can easily share and promote your IGTV on Facebook. Another way to promote your IGTV is though IG stories where you can link your IGTV. How?

1. First, create an Instagram story by uploading a photo or video which is related to your IGTV video.
2. Click the little “link” icon at the top of your screen.
3. Click the “+ IGTV Video” link.
4. Choose which IGTV video you want to promote.
5. Upload your Instagram story.


They say that no man is an island. We say that no brand or business is an island too. If you think you needed help, then hire a great digital marketing company to provide you assistance and help execute your social media and content marketing plans. IH Digital is a digital marketing agency in Singapore that helps you plan, create, and implement the best social media campaigns. Get in touch with us today.

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Myths About E-Commerce

Learn the truth about these multiple myths and misconceptions about e-commerce.Learn the truth about these multiple myths and misconceptions about e-commerce.

There are many myths about e-commerce that have surfaced with the ever-increasing popularity of transactions over the internet. With that, let us break down the 5 common myths and discover what goes behind these unproven beliefs.

Myth #1: It will all go well after you’ve established your e-commerce website

Some business owners think that running an e-commerce website is just a piece of cake. In fact, some of them think that after setting up an e-commerce site, their online traffic is assured, not knowing that there are key factors for success (e.g. data protection, sales strategies, and online marketing strategies) that must be looked into.

There are plenty of e-commerce platforms that will help you build your store like Lazada and Qoo10 to take the complex stuff off your shoulder. But, if you’re really keen on hosting your own website, we suggest that you invest well and let the experts build your website, and help you with digital marketing to improve sales.

Myth #2: A great product alone is sufficient to bring you a lot of customers.

There is no doubt that having a good product is one of the key success factors for your business, but without effective marketing efforts, it will be hard for your business to take off to success. One thing that every e-commerce seller must keep in mind is, he must offer good customer service and have an effective marketing strategy (such as SEO and a strong social media presence) alongside their great products.

Myth #3: Lower price attracts more customers

Certainly, the price of a product is a big factor to catch the buyers’ attention. For this reason, most sellers think that if they lower the price of their product, they will gain more buyers. However, this is not necessarily the case. Lower pricing can leave unwanted impressions on potential customers regarding the credibility of the products and of the seller. For instance, if an item has a price tag substantially lower than that of a similar product sold by another vendor, customers might believe that the cheaper product was of inferior quality.

Myth #4: It is not worth investing into a mobile-friendly website/platform.

If some business owners still think that there is no need for mobile-friendly websites, they are mistaken. E-commerce web traffic today is actually higher on mobile devices than on desktops (Source: The Telegraph).  If an e-commerce website is not mobile-friendly, it will be missing out on the bulk of e-commerce traffic!

Myth #5: Tracking revenue as the sole measure of performance is sufficient

It is true that every e-commerce business must understand their revenue and know that it plays a big part as a key performance indicator (KPI). Nevertheless, to understand how they can improve their marketing strategies, they must also keep track of, and study other performance metrics such as click-through rates, conversion rates, and website bounce rates – these metrics help signal which are the areas that need to be improved.

If you are interested in the opportunities e-commerce has to offer, message IH Digital now. IH Digital is a digital marketing agency headquartered in Singapore and has a presence across multiple countries in the region and in Greater China. We can help you reach your e-commerce and online marketing initiatives. Message us here.

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The World of E-commerce in Southeast Asia

E-commerce is thriving in Southeast Asia.E-commerce is thriving in Southeast Asia.

The demand for online purchasing has been burgeoning, and users from Southeast Asia are a substantial part of this massive movement. This is not surprising since 50% percent of the Southeast Asian population is online (Source: wearesocial). In 2017, internet economy revenues in Southeast Asia surpassed growth expectations by 35%, and e-commerce managed to garner US$10.9 billion, and is expected to reach US$88.1 billion by 2025 (Source: Google). Get a glimpse into Southeast Asia’s e-commerce industry below.

More Payment Options

Compared to western countries, Southeast Asia (other than Singapore) has low credit card penetration. For this reason, e-commerce in SEA offers a wide range of payment options other than credit card payment (e.g. Cash on delivery, bank transfer, offline points of sales and instalment). Consequently, payment trends in the countries of Southeast Asia vary, which some businesses find as a hurdle for expanding their reach for its inconsistency (Source: TheStartup).

Mobile Awakening

In 2017, the total number of mobile internet users in the SEA was 302.3 million, and they spent an average of 3.6 hours online every single day. Whether these users use their time online on a social media or an e-commerce site, every online merchant must consider switching to a mobile-friendlier platform since the number of mobile users is perpetually increasing.

Higher Conversion Rates on Desktop

Though the use of mobile is continuously growing, e-commerce companies noticed that conversion rate is nonetheless still higher on desktop-use than on mobile (Source: TechWireAsia). Experts explain that while users use mobile devices for browsing through e-commerce websites to find out more about their purchase options,  they still go to their desktop more often to carry out their actual purchases.

Southeast Asians Love to Spend Time Shopping Online

Users in Southeast Asia, are reportedly spending 140 minutes shopping online every month. That is twice as much as the amount of time spent by Americans. Southeast Asian users usually shop online on weekdays and spend their time browsing products on their phones during the weekends.

Take on all the e-commerce opportunities Southeast Asia has to offer! IH Digital is a digital marketing agency headquartered in Singapore and has a presence across multiple countries in the region and in Greater China. We can help you reach your e-commerce and digital marketing initiatives. Message us here.

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Why B2B Organisations Need to Embrace E-commerce

b2bWant to super-charge your B2B business? E-commerce got your back.

Worldwide sales in e-commerce have been taking off. In 2014, sales went up to US$1.3 trillion and currently, it is anticipated to reach US$4.5 trillion in 2021 (Source: shopify). If you are thinking that B2B is too complex for E-commerce, then you would be mistaken. E-commerce has been game-changing for many B2C organisations, and B2B organisations are also increasingly finding that e-commerce opens up new sales and marketing opportunities. Here are some reasons why you should take on e-commerce for your B2B organisation:

Embrace E-Commerce or Risk Falling Behind Your Competitors

In this world where millennials account for 50% or more of corporate buyers (Source: Google), businesses that sell B2B should not miss out on moving buying solutions onto digital platforms. There’s a big chance that your clients are the same retail consumers in e-commerce in their private lives, and they are wondering why your B2B transactions are not yet shifted online.

Moreover, having or joining an e-commerce online market platforms like Lazada and Qoo10 can create advantages like higher productivity and lower costs for both you and your buyers. Your competitors are switching to e-commerce and they will not wait for you to take on the same path. Avoid falling behind of the game by shifting your B2B transactions online!

Have an Insight to Buyers’ Purchasing Behaviour

By moving to e-commerce you’ll have the benefit of a data stream of your customers’ buying behaviours. This means that your B2B organisation will be better at anticipating the needs and purchasing patterns of your customers, to be able to customise solutions for them.

Online Presence Will Reach New Customers

When your B2B organisation gets involved in e-commerce, you are bringing your business a step closer to your current and new potential buyers with your online presence. And by incorporating all e-commerce, digital marketing, and social media efforts together, search engines will likely improve your search results rank, making it easier for potential customers to find you.

If you are interested in the opportunities e-commerce has to offer, message IH Digital now. IH Digital is a digital marketing agency headquartered in Singapore and has a presence across multiple countries in the region and in Greater China. We can help you reach your e-commerce and online marketing initiatives. Message us here.

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What is E-commerce And Why Is It Important to Your Business?

A small business owner can compete with the big boys by leveraging on e-commerce and digital marketing!A small business owner can compete with the big boys by leveraging on e-commerce and digital marketing!

The internet has opened up opportunities and created new paradigms for how business has to operate to remain competitive. One of the new possibilities made possible by the internet is e-commerce.

What is E-commerce?

E-commerce, short for “electronic commerce”, refers to buying and selling of products and services over the internet.

E-commerce arguably began in 1994 with the sale of a music CD between two friends over the internet.  Today, it is growing at an annual rate of 23% (Source: BigCommerce). In 2017, electronic sales worldwide went up to US$2.3 trillion and are expected to reach up to US$4.88 trillion in 2021, (Source: Statista).

There are 4 types of e-commerce models:

Business to consumer (B2C)

B2C is the process of a business selling goods or services to a consumer.

Business to business (B2B)

B2B is the selling of products and services between two businesses.

Consumer to business (C2B)

C2B is the process of a consumer selling goods to a business or an institution.

Consumer to consumer (C2C)

This model refers to transactions between two consumers.

Top Reasons Why E-commerce is Important to Your Business


Customers are now making their purchasing decisions online

45% of the customers start reviewing and looking for what to shop online (Source: Nielsen). Therefore, it is time to showcase your products just a few clicks away from your customers by making use of e-commerce!

It exposes your brand to a bigger audience

Your potential customers have an easy access to your products and services all over the world because of the internet. Especially, by utilizing e-commerce together with digital marketing strategies such as SEO and social media, your online presence is inevitable.

It is convenient and easy for your customers

Certainly, the convenience of electronic commerce for your customers cannot be overstated. In fact, with e-commerce, your products and services are accessible 24/7 and can be viewed and be paid from anywhere and anytime through the internet, unlike any physical storefronts.

It will continue to grow

Electronic sales are expected to continually grow in the future and nothing can stop it! In particular, in  South East Asia, an average user currently spends US$622 online per year and this is expected to grow to US$738 in 2021 (Source: eshopworld). Surely, that is a lot of consumers you’ll be missing out on if e-commerce is not a part of your business strategy.

Indeed, e-commerce is a great sales strategy as it opens up opportunities for your business and offers you an increase in online visibility, sales, and brand exposure. If you are interested in the opportunities it has to offer, message IH Digital now. IH Digital is a digital marketing agency in Singapore and has a presence across multiple countries in the region and in Greater China. We can help you build up your e-commerce and online marketing initiatives. Message us here.