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Property Digital Marketing: How Lumos Reaches Out To Its Key Markets


These days, no property developer can pull off a well-rounded marketing strategy without including digital marketing into the mix. From generating leads to reaching hard-to-access markets, property digital marketing allows real estate developers to stay competitive in the business. Take a look at what this Singapore property did to reach their target markets with the right digital marketing tactics.

How Lumos promotes to two markets through Facebook

The Lumos at 9 Leonie Hill, a freehold luxury development within walking distance of the Orchard district, turned to IH Digital with the goal of tapping Singaporean and Indonesian buyers. Through a well-planned social media marketing strategy, IH Digital helped them set up a Facebook page that catered to their two target markets–Singapore and Indonesia.

In order to zero in on their two markets, geo-targeting and translation ensured personalized content reached the audience. Ads were also placed on Facebook and Google Display Network to gain exposure and drum up interest for Lumos, .

And to generate more buzz about the property, articles were placed on Yazhou Property websites. The latter is an online property portal that helps buyers find an overseas property.


Let IH Digital help you create a digital marketing campaign to promote your property to your key markets! Want to learn more about IH Digital, a Singapore digital marketing agency providing social media marketing, search marketing, China digital marketing and more?  Get in touch with us today!

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Promote Your Properties to Overseas Buyers

Promote Your Properties to Overseas Buyers︳IH Digital

More people are buying property overseas for investment or personal use. Overseas buyers from Singapore, Malaysia, Thailand, China, Hong Kong, are potential customers for property developers. Do you want to expand your boundaries and connect your company to millions of potential property buyers all over Asia? IH Digital offers you the best digital marketing avenues to promote your properties.

What can IH Digital do for you?

Reach 5000+ people per month

SEO Optimization, ranked as No.1 on Google and Baidu Search Page 1

Generate leads, got contact information of potential buyers

Multi-language translation

Social Media Amplification

China Digital Marketing

Case Study 1: Sansiri – China Digital Marketing

Sansiri, a leading property developer in Thailand, assigned IH Digital to run a Baidu lead generation campaign to get leads, Baidu SEM and Weibo campaign to increase brand awareness. Also, we developed Sansiri’s first Chinese website that caters to the Chinese citizens.

Promote Your Properties to Overseas Buyers︳IH Digital
Baidu Lead Generation Campaign

Case Study 2: Yazhou Property – SEO Success

We have an online property portal, Yazhou Property, which available in 3 languages: English, Simplified Chinese, Traditional Chinese. We can spark your target audience’s interest through inbound lead generation or content creation. The articles we wrote for a property in Singapore, Marina One Residences and they are ranked as Number 1 and 2 on Google Search result.


Promote Your Properties to Overseas Buyers︳IH Digital

Case Study 3: SP Setia – Lead Generation

We ran Facebook and Baidu Lead Generation campaigns for SP Setia, a famous property developer in Malaysia. We promoted their new development project KL Eco City using lead ad and got good results.

Promote Your Properties to Overseas Buyers︳IH Digital
Facebook Lead Generation Campaign

Want to sell your properties aboard?

IH Digital, a digital marketing agency in Singapore, ready to cater your digital needs to make your brand stand out among the others! Let us help you with the planning and execution of your digital marketing campaign. If you are interested, inquire with us today!


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GSC Movies Launches 360° Digital Marketing Campaign for “Train to Busan”

GSC Movies launches a 360-degree digital marketing campaign in line with the release of South Korea zombie film, “Train to Busan” in Malaysia.

GSC Movies, Malaysia’s leading independent movie distributor, geared up in time for the release of the much-awaited zombie movie of the year, “Train to Busan,” by releasing a fully integrated 360-degree digital marketing campaign. This apocalyptic, hair-raising South Korean film premiered at the 2016 Cannes Film Festival and is now showing in Malaysia.

By utilizing all their digital channels, from their website, Facebook, Youtube, Twitter, Instagram, Google+ to WeChat to off-line activations, GSC Movies was able to build hype and engage their fans through fun and creative approach:

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“color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;” href=”” target=”_blank”>长腿欧巴孔侑与国民大叔马东錫演技大比拼,南韩公映首日即获65亿韩元票房的大热巨制《Train to Busan》9月8日即将登录大马! TRAIN TO BUSAN Stars Gong Yoo and Ma Dong-Seok invite you to watch the most awaited disaster thriller of the year! Watch them on a zombie-infested bullet train ride in cinemas on 8 Sept!

A photo posted by GSC Movies (@gscmovies) on

“color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;” href=”” target=”_blank”>5 Zombies Facts that You’re Dying to Know! #Fact 1: Zombies like to bite. Zombies don’t think human is delicious. They bite to spread the virus and for their happiness. [实话实说] 5个有关丧尸的知识科普! #实话1:丧尸喜欢咬人 丧尸并不觉得人类美味,但却十分喜欢咬人。一来是散播病毒,但更多的是…牙痒。

A photo posted by GSC Movies (@gscmovies) on



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How an integrated digital marketing campaign could help your brand

Brands are called to keep up with the constant development of technologies. And with a 360-degree approach to your content marketing strategy, it helps your brand to provide a holistic and consistent experience across your channels.

By taking your product ideas and strategies and turning it into an all-encompassing content, you create an entire customer journey that helps build a lasting and fruitful relationship with your audience.

GSC Movies was able to reach every fan across multiple platforms by developing a content marketing campaign that stiches every moviegoer’s touchpoints on-the-ground and online: from learning about the movie to eventually purchasing the tickets.

Ready to jumpstart your digital marketing campaign?

Start integrating social media marketing seamlessly. IH Digital, a digital agency in Singapore, provides digital marketing services that help you build audiences for your brand. Contact us today.

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How Google+ Can Help Your Social Media Marketing


The Google+ Landscape

As a marketer, you might be aware that Google+ is currently making huge steps upward the social media marketing realm. In fact, it has recorded around some 300 million+ followers in-stream active users. A study by Janrain says that Google+ in fact has continued to grow stronger through time. It has made its way to the second largest social network despite being a newcomer in the social media industry, making it one of the best platforms to distribute digital advertising content.

More reasons to establish presence on Google+ are increasingly becoming to be relevant in social media marketing these days. In terms of its traffic, users and active brand pages, the social networking platform continues to post noticeable improvements. In 2014, 22% of online adults use Google+ on a monthly basis, a figure the same as Twitter; and more than Pinterest, Instagram and LinkedIn. Moreover, 42% of Google+ users use the platform to interact with brands’ content. This is a great avenue to perform your marketing communications strategy when users are known to be using Google+ to interact with brands. And most significantly, 70% of the Top 100 brands are using Google+.

Google+ also generates nearly as much engagement per follower as Facebook and nearly twice as much as Twitter. It shows that Facebook (being on top) generates 0.073% engagement. It was followed closely by Google+ at 0.079%, while Twitter gets 0.035%. That said, it is only right to establish presence on Google+ as it posts to be an opportunity for most brands to show off their social media strategy in a pool of consumers waiting for quality content.

What makes Google+ work for most brands?


For the most part, Google+ is a big help to your brand’s website and digital marketing efforts through searchability. As Google is most widely known for search, the platform uses its social media feature to favour Google+ active brand pages linked to its website. In essence, when you use Google+ for your brand’s social media marketing, you not only need to look at engagement, you also need to review how the links from your Google+ page affects your website’s traffic. It is quite important to note that Google refers to most quality traffic with 2.45 pages per visit.

Your brand’s information on your About section is searchable within Google+. Not only that, these information appear in the search engines too especially when information are provided properly on the page. The number of Google reviews and more will also appear on your page’s About section. See below Oasia Hotel Singapore’s search result, for instance:

social media marketing | marketing communications | content marketing

Additionally, the content you post on your brand’s Google+ page may also rank on Google Search results. How? Basically by generating interaction on your specific post (which, by the way, has a unique URL for each post) you can easily make your individual post rank on the search engine. What does this mean for your brand? Well, nothing much. It’s just biggest favour from the digital universe that you can get towards the success of your content marketing efforts. Remember, Google still tops in terms of search.


With the rise of video content marketing as an internet marketing medium, what’s more to ask for when your brand’s YouTube videos can be easily shared on your Google+ page? Plus, when you post a video directly as content on your page, you instantly get it up on your brand’s YouTube page at the same time! Here’s an example showing Panasonic Singapore’s YouTube videos readily available for viewing right on its Google+ Page:

social media marketing | marketing communications | content marketing

Emails are as important as any notification you get on Google+. Good news! Google+ Pages are now integrated with your email account, including a follow button and recent posts.

Be part of the trend

Did you know that Google+ actually suggests and automatically includes hashtags when appropriate? So when creating your content and social media marketing strategy make sure to include the best keywords that will work for your audience.

For more tips and updates about social media marketing, click here.


Six Ways to An Effective Google Plus Engagement Strategy


Some of the renowned brands such as H&M, Toyota, HP have already ventured into the world of Google Plus and small brands that have already established themselves on Google Plus may wonder how to be on par with the big names. Of course, there is no secret recipe to a successful Google Plus campaign as each brand must adapt themselves accordingly. However, there are some steps in which we recommend brands take in order to fully utilize their engagement strategy on Google Plus. Some of Google Plus best practices for your brand can be found in the next section of this article.

IH Digital / H&M on Google+
IH Digital / H&M on Google+

Highlight the Text

One of the simplest method helping to increase engagement on Google Plus is to provide text that stands out. Google Plus allows admin to create a bold text, italic text, and a strike through text. An eye-catching text with an interesting gimmick would help to attract users’ attention to brand’s Google Plus page

Select Striking Images

DO NOT ignore the importance of images. Striking images draw attention of users onto brand’s Google Plus page. A suggestion for admin when selecting an image would be to go for a colorful picture. At the same time, do not settle for the thumb nail image that the system automatically selects to preview on your page. Change the size of the image to be a bigger version as a larger size image will help to grab users’ attention.

Interact with Followers

Instead of encouraging followers to +1 brand’s content, brand might want to consider adding a photo album and drive users to give their +1 in that album. For example, brand could create a photo album of a restaurant and asks users to +1 their most favorite place. Afterwards, brand may feature the most popular photo as part of their weekly content. This is another way where brand can create a strong bond with users

Grant the Decision Making Power to Users

Users like it when brand shares their opinions to the public, because that would mean that brands care about users. One of the strategy that allows users to be part of the decision making process is asking users to “caption” a photo. By doing this frequently, brands will be able to identify users who interact most with brands. Brands could in turn talk to those users in order to convert them to be brand’s influencers.

Select a Theme That Speaks About the Brand

As Google Plus is well known for its use of hashtags, brands should make use of this feature and create a theme through a story-telling technique with the use of hashtags. This customized together with common hashtags would enhance brand’s search power

Create Questions for Followers to Answer

One of the most effective practices where brand can push for engagement among users is to throw a question for users to answer.  Users must be prompted to interact with the content in order for them to show their level of engagement.

If still in doubt on how Google plus for business works, feel free to drop us a message to discuss more in details about G+ or  you can get to know G+ better by visiting us on our G+ page