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Online Marketing: Your Website Development To-Do List

Maximize what a website can do for your business. | Online Marketing | IH Digital

Your website represents your business online. Other than a tool to showcase your products and services, it is an online marketing platform that displays your brand’s value and credibility. Yet, simply having a website is not enough, it must effectively function – designed to cover all your customers’ needs.

Basic Necessities of a Website

If you don’t have a website for your business yet, here are the things you need first:

Domain Name

The domain name is your business’ online address and it’s uniquely made for your company. For instance, IH Digital’s domain name is www.ihdigital.com.

Web Hosting

Now that your business has an online address, where does it actually live? Web hosting is the location or the server of your website where your customers come to visit. It is a server that connects your website to people who search for your business online.

Business Email Address

Having an official business email address is especially important for businesses who are still starting. Having corporate@ihdigital.com builds more credibility than just using corporate_ihdigital@gmail.com. It also helps in maintaining the security of your presence online, keeping away spam messages and hackers.

Website Content

Surely, content is king. But what kind of content do you put on your website? Having pages about your company, your products and services, and your contact details are not enough. You must determine your target market, know their wants and needs, and integrate content to media that gets them interested – blog posts, images, videos, or GIFs.

Maximize what a website can do for your business. | Online Marketing | IH Digital

Maximize Web Design & Development

Build a website that your business needs, not a website that you personally want.

Since you’ve already set up a basic website from the notes we’ve given above, be your customer and ask yourself, is it enough? Website design and development is more than just how your website looks, of course, it is part of it, but there are other factors to consider as well. The standards on a well-developed website for 2018 are as follows:

Load Speed

In online marketing, everyone is a consumer and what do we hate the most? Time wasted. Having a page view is already a milestone but for one to stay and browse through the pages of your website, it must load quickly. Nothing is more frustrating than waiting for a blank screen on your mobile or laptop to load. Avoid losing customers that hit the close button once your website loads slowly.

Mobile-Optimized

Websites that are not mobile-optimized, meaning browsing on your phone and seeing the same layout as that of a computer’s, are hard to navigate. Our phones are designed with smaller screens and your website’s design should adapt to it. This way, users will be able to browse through your website smoothly.

Compatible with Multiple Browsers

You can’t control what browser people use when viewing your website. Make sure they can view your site properly and it functions well in various browsers such as Google Chrome, Mozilla Firefox and Safari. We suggest that you do a multiple browser check.

CMS-Enabled

Content Management System or CMS is a software where you can input and modify the design, content, images, videos, links and even the codes on your website. Before any of your content goes live, you can preview those using CMS. You can make the necessary changes before people see it. Choose a CMS software that’s easy to navigate. WordPress and Joomla are examples of a reliable CMS used by website design companies.

SEO Friendly

With good website SEO, you’ll put your website on top of search results on different search engines. Write useful and informative content for your customers and use the right SEO tools so your website can be seen easily. Know more by reading the basics in integrating SEO marketing to your website.

Social Media Integration

Include social media icons that your website viewers can click on your website. Since social media presence gives you a wider reach, incorporate your website content marketing by also sharing them on your Facebook or Instagram pages.

Google Analytics

Track and analyze the activities done by users on your website. With Google Analytics, you will acquire a detailed report on how many people actually go to your website, what they do, what page they spend most of their time on, the least visited pages, and more. By knowing all these, you will know how to improve not just your website but your products and services as well.

Email Marketing

Building an email network is another effective way to drive traffic to your website. By sending out valuable content to this network that you have, you can display information about your products and services, discounts perhaps? According to 2018 Radicati Group Study, there will be almost 4 billion email users before 2019, meaning, there are a lot of opportunities for you to convert email marketing to actual sales.

Website Security

Eliminate your website’s security risks. After putting all these efforts to create a well-functioning website for your business, you don’t want to lose everything you’ve built, do you? Viruses and hackers are everywhere but there are numerous ways to protect your website. You can use a tight firewall, antivirus protection, SSL security, and IPS/IDS. You can talk to our experts to know what security you need for your website.

If you want to go through the nitty gritty of creating an effective online marketing website for your business, IH Digital offers website design services. We’ll make sure we cross out everything from this website design and development to-do list.

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Video Marketing: The Future is Now

Explore how video marketing can help your business. | Digital Marketing | IH Digital

In an age where online presence is highly important, brands need to live up to the trends – creating a website, a Facebook page or an Instagram profile is not enough anymore. To achieve business success, it is necessary to maximize what these platforms can offer. Digital marketing experts in the past years have predicted that videos will be the future of content creation in social media and they were 100% right. For marketers to convert content to sales, they must know the current effective ways of doing so; for video marketing, its future is definitely now.

What you get from video marketing

Videos are an excellent engager. Have you caught yourself spending more time on videos in your timeline lately than ever? That’s because videos have evolved into a more attractive, informative and immersive experience. Compared to written content, a website or page that contains more videos are most likely getting visited more for a longer period of time; video marketing increases website traffic and decreases bounce rates. Brands must take advantage of these benefits; by creating videos, they connect more with their target market because consumers feel more involved with their brand’s communication.

Explore how video marketing can help your business. | Digital Marketing | IH Digital

As consumers engage more with videos in social media, their buying behaviours are influenced. They get information on how products are used through demonstration videos, they know if products and services are good through video reviews, and they connect with the brand through lifestyle videos. Because of the benefits they get through video marketing, they, in turn, buy the product and promote the brand by sharing on their personal profiles. Videos generate leads and sales, meaning, businesses get a higher return on their investments.

Video marketing by the numbers

Videos are greater than ever. Let’s see look at the numbers:

  • Users spend 2.6 more times on pages with videos than those without (Insivia)
  • 92% of video viewers share videos with others (HubSpot)
  • 1200% more shares are generated by videos than text and images combined (WordStream)
  • 90% of consumers’ buying behaviour is influenced by product videos (HubSpot)
  • 80% of users can recall a video they have watched over a month (HubSpot)
  • 52% of marketers agree that video marketing has the best ROI (HubSpot)
  • Brands that have videos on their social media grow their annual revenue 49% faster than those who don’t (WireBuzz)
  • 80% of all consumer internet traffic will be from online videos in the year 2021 (Cisco)

 

The power of 10-second videos

Digital marketing has its uncertainties, but video marketing is certainly here to stay. Though videos are of great use, consumers value their time and their attention spans get shorter. In recent studies, digital marketing experts suggest that in using video marketing, brands should convey the most important message of their brand communication within 10 seconds; shorter videos are now crucial in online advertising. This is a challenge worth taking as brands only get this short chance of persuading their market to know more about them, leading to additional site or page views and to actual purchase.

GIFs – Effective video alternative

GIFs are also a powerful tool in creating content for social media marketing. A GIF is an image file that supports both animated and static images, played in just a couple of seconds; it is a cheaper alternative to videos. Since its file size is smaller, it can be uploaded quickly and can be loaded faster by users. Millions of GIFs are shared daily, and because of the popularity it gathered over the years, it’s now part of how users interact in social media. Brands can definitely take advantage of it.

Make the most out of video marketing

Explore how video marketing can help your business. | Digital Marketing | IH Digital

Video content showcasing customer reviews, tutorial videos and demonstration videos are the top three most effective ways to reach an audience. Whether it’s selling a product or promoting a service, these types of videos are the top choices in social media. Here are some modern trends to consider in creating your brand’s videos:

  • Vertical Video Format

Since mobile phones are the most convenient medium for consumers, 94% of people capture videos upright (Forbes) and choose to watch vertically as well. This year, Facebook has started the uploading of vertical videos saying that fans prefer larger views and have watched more frequently.

  • Facebook & Instagram Stories

These quick snippets showing a few seconds of an individual’s life are totally a hit. Using stories in your brand display more candid moments and is effective when you want to connect with your market on a personal level. Just make sure you capture their interest as stories only last for a day.

  • Live Videos

Live videos are a unique experience for consumers. Compared to non-live videos, live videos get six times more engagement according to Facebook (Search Engine Journal). You can feature your brand’s gimmicks through live videos – product launch, raffle draws, and product demonstrations, backstage access, you can even do a live question and answer as your audience can also engage with you real-time. And if you also target global consumers, you can definitely do so.

  • In-Email Videos or GIFs

Instead of the typical newsletters than you send out to your client, why not include videos? According to HubSpot, videos in emails lead to a 200-300% increase in click-through rates, just be sure to include “Video” on the subject line.

Now is the right time to develop your online marketing efforts. Make your target market experience your brand. Should you wish to explore the wide range of perks of video marketing, reach us.

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Social Media Marketing: 4 Reasons For Marketers To Use GIFs For Their Brands

Social Media Marketing: 4 Reasons For Markets To Use GIFs For Their Brands

Given that people only remember 20 percent of the text they read without visuals, visual power is more important than ever. GIF is now highly popular across social media platforms. Adding eye-catching GIFs to the social media marketing campaign can effectively attract audience’s attention. Plus, GIFs are shareable through social networks like Facebook, Twitter and Instagram which give marketers higher reach that can converse into future sales.

Here is why you should use GIFs in your digital marketing campaign…

1. Deliver more content

According to Giphy’s CEO, Alex Chung, a picture may be worth a thousand words, but as “the average GIF contains sixty frames, then they’re capable of conveying 60,000 words – the same as the average novel.”  You can tell your brand story or promote your products using GIFs. Also, you can use GIFs to be social media marketing game like Facebook wall contests to involve the audience.

IH Digital, digital marketing agency in Singapore, produced an animated GIF for PUB, Singapore’s National Water Agency, and inviting fans to count how many butterflies did Water Wally catch and stand a chance to win the game.

2. Easy to consume

GIFs are easy to consume and very attractive for fans to watch and share them. Giphy, one of the most popular GIFs search engine, announced that it was serving 1 billion GIFs per day, and that users were spending more than 2 million hours viewing GIFs every day. While videos take audience more than a minute to watch, GIFs just take a few second to enjoy. That’s why more people are willing to see GIFs marketing content than videos.

Golden Village Mr Popcorn used a GIF created by IH Digital for its 10th birthday challenge.

3. Better than images, but cheaper than videos

Videos take more time for audience to enjoy, and also need more money and time to produce than the GIFs. GIFs usually created from parts of videos or multiple static images. They are more appealing than images, but also easier to be created comparing to videos, and help you reduce the cost of digital marketing campaign.

4. Mobile-friendly

One of the reasons why GIFs became part of the internet culture is that they are mobile-friendly and fit in every device. Audience can watch GIFs in mobile without rotating screen of their smartphone. It is more convenience for marketers to upload the GIFs, as they are image file, like a JPG or PNG, with small file size.

See how IH Digital celebrate Chinese New Year for Addiction Pet Foods – Asia Pacific using GIF!

 

Enhance Your Social Media Marketing Campaign with IH Digital

IH Digital, a digital marketing agency in Singapore, ready to cater your digital needs to make your brand stand out among the others! Let us help you with the planning and execution of your video production. With our digital marketing agency’s cast experience in producing social videos, we will expand your outreach and increase your fan engagement on social media platforms. If you are interested, inquire with us today.

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Online Marketing: Who’s that Character? Make a Guess and Win Attractive Prizes from Golden Village!

online-marketing-gvclub10-gifTo celebrate the Movie Club’s 10th Anniversary, Golden Village released a series of wall contest for their online marketing campaign. Here are screenshots of the animated gifs.

To celebrate the Movie Club’s 10th Anniversary, Golden Village released a series of wall contests for their online marketing campaign. Working with IH Digital, a digital marketing agency, Golden Village used animated GIFs to engage with its social media audience and strengthen its position as the most socially engaged cinema chain brand in Singapore.

The series of animated gifs, used in the wall contests, depicts the different movie characters that are wildly popular and greatly loved. Fans are supposed to guess the movie characters represented in the gifs. Participants stand to win attractive prizes from Golden Village. The concept behind this online marketing campaign was in line with Golden Village’s aim of producing targeted and quality social media content.

In the first animated gif, Mr Popcorn dressed up as the boy who lived, Harry Potter. This adorable imitation has the same effect as the magical spell “Accio Fans” – a great number of fans was “summoned”. The post was successful in engaging its social media audience.

In the second animated gif, Mr Popcorn was standing beside Harry Hart, the “Kingsman” gentleman – cum – secret agent who taught us “Manners Maketh Man”. This gif also doubled up as a promotional material for its upcoming sequel. Likewise, the post was also successful in engaging its social media audience.

Use of Animated Gifs in Online Marketing

Not only does it convey your brand message well, an animated gif brings your content to life in a brief span of time. Animated gifs are shareable on social media platforms like Facebook, making your content viral and driving a higher engagement rate. To know more about animated gifs and other digital creative productions, contact IH Digital today. Our digital marketing specialists will be more than happy to help you with your online marketing campaigns.

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Social Media Marketing: How brands celebrate National Day!

national-day

On 9th August, marks Singapore’s 52nd birthday and it was celebrated nationwide. The patriotic spirit was felt all over Singapore, from hearing the national day songs on replay to seeing national flags being hung by every household and of course to spotting Singaporeans on streets all dressed in red and white. The festive season is always a good time for marketing, especially social media marketing, as it is able to capture audience attention effectively.

On this national day, we witnessed how brands were actively involved in social media marketing. Many brands fought to carry out enticing digital marketing campaigns on social media to engage their supporters and to promote their brand.

Read below and learn how brands inject the festive spirit into their digital marketing campaign in this national day.

Panasonic  

Panasonic Singapore celebrated national day in a fresh and exciting way on social media. In collaboration with a social media agency in Singapore, IH Digital, an interesting national day GIF was created for their Facebook page. The GIF created was not just any ordinary GIF, it was made into a puzzle and the order was jumble up with a hidden message behind it. This unusual way of social media marketing is able to arouse the audiences’ curiosity and capture their attention readily. Audience would have to unravel the puzzle, figure out the hidden message, take a screenshot, write a birthday message for Singapore and share it. This new content marketing strategy is interactive and engaging; it is able to bring forth the fun element and excites the audience.

 

Filial Piety

 

To celebrate the nation’s birthday, Filial Piety Singapore gave out $30 worth of Westgate dinning vouchers to 10 lucky winners. Filial Piety engaged their supporters through an interactive GIF and Facebook contest. An appealing GIF was created for their national day Facebook contest. To take part, all supporters would just have to simply watch the GIF, count the number of firework that lighted up Singapore Skyline and share how they are going to spend this holiday with their family on the Facebook post. Just by doing so, supporters would stand a chance of winning the food vouchers. This way of social media marketing is able to engage supporters effectively and to promote the brand.

 

IH Digital

IH Digital, a social media agency in Singapore designed a National Day GIF on their Facebook page to greet their audience. The heart-warming message embraces and greets their audience. This social media marketing method welcomes supporters and boosts their brand name.

 

Advantages of using GIF in Social Media Marketing

  1. Fast loading time

GIFs have relatively small working file sizes compare to other file formats. This means when you upload a GIF file on your page, it can be loaded quickly in good quality. It enables users to surf your page at ease.

  1. Convey message better

GIFs are usually eye-catching and it stands out from the rest. By using GIFs, your brand message can be better expressed as GIF shows movement and emotions that a normal image cannot show. The appealing animation of the GIFs can attract a large audience size for your brand. It can also be made interactive to engage your supporters further.

If you are interested in creating a new, refreshing and engaging digital campaign for your brand, IH Digital, a trusted social media agency in Singapore is able to help you out! Whether it is GIFs, motion graphic or social media marketing, IH Digital is able to cater to your business needs. Inquire with us today to find out more here!