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Social Media Trend: It’s Good to Have In fluencers Promote the Product

Fann Wong expresses her love for Sanitarium Singapore’s product promotion on social media. | Social media marketing

Social media marketing has a lot of functions to businesses nowadays. You can use it to create brand awareness, launch a product, announce promotions, conduct a contest, and the most interesting part is you can have the biggest stars and influencers promote the product or share their review!

Promote your brand with social media marketing. | IH Digital

With this kind of online marketing, your brand or product can surely reach different types of audience and influencers. Sanitarium Singapore recently announced a product promotion on their Facebook page.

One of the product’s newest fan is award-winning Singaporean actress, Fann Wong giving heartful feedback about Sanitarium Singapore’s So Good Soy Milk on social media. This gave hundreds of post likes for the brand.

Connecting your brand with the right influencers is a great social media strategy to help your audience acknowledge your brand credibility. Influencers can help you reach your target audience in many ways such as creating product reviews or promoting upcoming events for the brand.

Level Up Your Social Media Marketing Strategy!

Let IH Digital help you win the right audience and connect you to renowned influencers. IH Digital is a rockstar digital marketing agency that provides your social media and digital marketing needs. Interested to know more? Contact us today! 

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Messenger, WhatsApp and Instagram Integration Coming Soon?

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Have you caught wind of the digital marketing news about social media giant Facebook’s messaging integration? According to reports, Facebook is working to combine their three messaging platforms–Messenger, Instagram and WhatsApp.

Through this, the 3.8 billion monthly active users of the three apps will be able to chat with each other even if they’re all on different platforms. It’s also important to note that all three applications will remain stand-alone. The app themselves will remain independent, except for the messaging service. The project, though still under development, will reportedly improve security and create an iMessage-like experience.

HOW WILL THIS IMPACT BUSINESSES?

While this update isn’t expected to appear until late 2019 or early 2020, this integration poses opportunities for a brand to edge up their digital marketing strategy as they will be able to reach a broader audience more easily using just one platform. This also offers a massive online advertising opportunity for brands and give them an alternative method for reaching many people at once.

EXPLORING OPPORTUNITIES FOR YOUR DIGITAL MARKETING CAMPAIGN?

Looking to get your foot in the door and explore chatbots or other digital marketing and social media strategies? Explore the opportunities with IH Digital. We are a digital agency in Singapore that could cater to your needs from social media marketing to video marketing to SEO marketing. Get in touch with us now to learn more.

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Social Media Marketing: How To Be Ready For Any Holiday

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Chinese New Year has just come and gone but the holiday hustle does not end for brands who want to win the social media marketing game. With Valentine’s Day coming up and more national holidays popping up, it’s important for brands to leverage these holidays for their social media campaigns. Here, we share some tips for incorporating the holidays—from Christmas to International Women’s Day to Halloween—into your digital marketing strategy.

CHOOSE THE HOLIDAYS YOU WILL PARTICIPATE IN

Holidays celebrated worldwide such as Valentine’s Day or Halloween is a must for all brands. But for more novel celebrations such as National Hat Day, National Beer Day or National Cheese Day, they don’t always translate to social media marketing gold. As such, always make sure that the holiday you plan to ride on—no matter how bizarre and wacky—is aligned with your brand goals and what you represent.

STAY AHEAD WITH A CONTENT CALENDAR

No effective social media marketing plan is complete without a content calendar to map out yearly activities, identify important holidays and see the big picture. When you do this, brands can plan ahead. While there will always be time to wing it and improvise, it’s always better to know where you’re heading.

KNOW YOUR SOCIAL MEDIA MARKETING OBJECTIVES

Besides deciding on which holiday to zero in on, it’s just as important to identify what you want to achieve with the holiday campaign your brand is planning. Is it to generate awareness? Boost sales? Improve social engagement? Once you’ve figured out your goals, you can then decide on the activations, content, offers or whatnot that you’ll incorporate into the campaign.

For IH Digital client GSC Movies, their CNY efforts revolved around promoting the movie The Knight of Shadows: Between Yin and Yang by Jackie Chan and encouraging families to catch a movie during the CNY season at GSC cinemas.

DON’T FORGET TO DECORATE

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For Chinese New Year, Naturel Living updated their cover photo 

What’s a house without some CNY décor to channel the holiday, right? When a new holiday arrives, grab the opportunity to shake up your brand’s look to keep it up-to-date and interesting. On Facebook, the cover photo is where you should start! It’s a great space to greet fans, promote a sale or hold a contest.

BE READY FOR EVERY HOLIDAY CAMPAIGN WITH A DIGITAL MARKETING AGENCY

Need a digital marketing agency in Singapore to provide digital marketing and social media marketing services? Whether it’s creating a social media strategy or executing video marketing campaigns, IH Digital will help you along the way. Get in touch with us today to learn more.

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Digital Marketing: Add Christmas Cheer To Your Social Media Campaigns

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There’s nothing quite like the Christmas for digital marketing specialists. It’s the time of the year where opportunities to entertain and engage people through festive social media campaigns are aplenty. It’s also the best time to ride on the shopping fever and boost your sales.

Here, we take a look at how some brands, together with Singapore digital agency IH Digital, bring the Christmas cheer into their social media marketing strategy.

FOOD JUNCTION – CHRISTMAS GIVEAWAY

While some brands jump on the opportunity to market their products to drive sales, Food Junction instead embraced the spirit of giving using the power of an animated video to drive engagement. The brand kept it simple and festive by asking people to take a screenshot of the moment Santa Claus is surprised with a feast on the table. The contest has so far garnered 1,357 likes, comments and shares.

PANASONIC – CHRISTMAS FRUIT CAKE RECIPE VIDEO


Looking for another way to incorporate the holiday season into your social media strategy? Considering filming festive videos that provide a richer and more relatable experience for your audience just like what Panasonic did. Produced by IH Digital, the fruitcake recipe video offered a great opportunity to showcase one of their products, the steam convection oven. Moreover, the detailed steps allow the audience to recreate it at home.

SUISAI – CHRISTMAS GIFT GIVEAWAY

Another brand that opted to spread the holiday cheer through a giveaway is suisai. The brand launched a Facebook wall contest where people had to vote for a set of suisai products they’d want to receive this Christmas. The winner will be selected from the set with the most votes. Joining is easy, as fans only need to leave a comment, tag three friends and include the hashtags #suisaisingapore and #suisaiBeautyClearPowder.

GIVE YOUR DIGITAL MARKETING AN EDGE WITH IH DIGITAL

Eager to tighten your social media marketing strategy to keep up with the seasons? Let IH Digital, an experienced digital marketing agency in Singapore, help you craft the ideal digital and social media strategy for your brand. Get in touch with us today.

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Digital Marketing: 3 Facebook Live Best Practices To Remember

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Did you know that 1 in 5 videos on Facebook is a live broadcast? Facebook Live remains a powerful digital marketing tool ever since it was first launched in 2015 because it’s free, fun and fairly easy to use. Virtually anyone who has an internet connection and a Facebook account can do so without trouble. But how do brands take advantage of Facebook Live’s massive potential for traffic and engagement? Let this roundup of best practices guide you along the way.

BUILD ANTICIPATION

 

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One of the most important things to do before you go live is to let people know. Do this in advance in order to build anticipation among your followers. For Eastspring Investments, the buzz for their Facebook Live session about the 2019 Market Outlook was created six days before the live broadcast. The announcement provided ample time for interested attendees to prepare for the broadcast. Moreover, try not to be cryptic when drumming up excitement for a live broadcast. Tell people what the broadcast is about or who will be in the broadcast.

DO A TEST BROADCAST

Honda Malaysia’s Facebook Live video at the KLIMS 2018 Motorshow proved to be a success with careful planning and coordination.

Will you be broadcasting from a studio or an outdoor area? Inspect the venue if it’s conducive. Is the internet connection stable? Put your mobile phone in airplane mode so that no calls will disrupt your broadcast. Should you use a microphone? Test your device’s audio if it’s clear and audible. By doing a test broadcast, you can eliminate mistakes that could arise during the live broadcast.

DRAW PEOPLE IN

Eastspring Investments made their Facebook Live session all the more interesting by ensuring viewers are part of the discussion. The broadcast, which talked about investment opportunities in 2019, welcomed questions from viewers. While the broadcast wrapped up in under an hour, a moderator was on standby to inform viewers that unanswered questions will be addressed to in private.

WANT TO MAKE FACEBOOK LIVE PART OF YOUR DIGITAL MARKETING STRATEGY?

Are you looking for ways to upgrade your video marketing strategy? Let IH Digital, a digital marketing agency in Singapore specializing in social media management, digital marketing, content marketing and more, help you plan the best Facebook Live broadcast for your brand. Get in touch with us today!

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Top Tips For Your B2B Social Media Marketing Strategy

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For a business-to-business (B2B) company, venturing into the fast-changing and ever-evolving world of social media marketing can be scary. Thoughts of “how can a B2B company be relevant on Facebook?” or “social media is for business to consumer (B2C) companies, not for B2B companies” often pop up. But the truth is, there’s a huge opportunity for social media success if you use the right marketing tactics to support your traditional strategies. Here are some tips for creating a winning B2B social media strategy.

THINK BEYOND LINKEDIN

When a B2B company ventures into social media marketing, LinkedIn is often the top choice. Although LinkedIn is where you can reach out to senior executives and top-level decision makers, it’s also important to bring other social media platforms such as Facebook, Twitter and YouTube into the mix. Besides being able to create buzz for brands, these platforms are also a way to engage with audiences and learn about their needs that your brand can fill.

FIND YOUR TARGET DEMOGRAPHICS

One of the most important steps in digital marketing is to figure out the audience you want to reach. While there are over a billion people on social media, you can never target them all. As such, zero in on your target demographics, build a precise picture of their persona and focus on this core group.

For IH Digital client WIX Filters, a motor vehicle company that sells filtration products for automotive applications, their social media strategy revolves around two core groups. These are car workshop owners and car owners. WIX Filters further tightens their target customer in the Asia Pacific region by setting up separate Facebook pages for their Philippines and Thailand markets.

FOCUS ON GREAT, BRANDED CONTENT

For B2B companies, credibility is everything. To do this, create quality content that highlights your offering and paves the way for potential customers to trust you.

WIX-Filters_Social-Media-Content_Digital-MarketingFor WIX Filters, much of their social media efforts are focused on introducing the brand, building preference and product education.  As such, their content strategy is focused on sharing brand facts, customer experiences, endorsements and product features. Their local-global strategy also underscores having one message that is customized region-to-region. To do this, IH Digital localises their content for their audience in the Philippines and Thailand.

Moreover, remember that when it comes to social media marketing, selling comes later. Focus your effort on quality content that generates positive sentiments and recognition about your brand.

CONSIDER SOCIAL MEDIA ADVERTISING

Once you’ve defined your core audience and social media content strategy, go further by implementing an advertising budget. Through Facebook, you can easily target specific job titles, companies and industries.

DO YOU NEED HELP WITH YOUR B2B SOCIAL MEDIA MARKETING STRATEGY?

Are you a B2B company doubtful of the potential in social media marketing? Let IH Digital, a digital marketing agency in Singapore, help you devise a social media marketing strategy to work in tandem with your digital marketing efforts. Get in touch with us today.

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Social Media E-Commerce: Benefits Of A Facebook Shop

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Global e-commerce is growing at breakneck speed. According to a report, global e-commerce sales are expected to hit $4.5 trillion by 2021. With that, is your business riding the social media e-commerce wave? If building your own e-commerce website is not in your immediate digital marketing strategy, there’s no need to look far for other options because you can easily turn to social media powerhouse Facebook’s Shop Section for support.

ADVANTAGES OF A FACEBOOK SHOP

If the bulk of your social media marketing efforts is on Facebook, setting up a Facebook store gives your customers the ability to stay within Facebook while learning more about your product. It also lends a helping hand in your content marketing efforts. Products can be tagged on a visual post or promoted on its own when you set up Facebook Shop. It’s also beneficial at capturing impulse buyers who purchase products as soon as they see them.

Social Media | Ecommerce | Benefits of Facebook Shop

For brands with a multi-platform approach to e-commerce, you can also link Facebook Shop to a marketplace such as Lazada. Such is the case for Suisai Singapore, a skincare brand known for their powder facial cleansers. Customers viewing a product on their Facebook Shop can check out via their Lazada store.

Facebook Shop also doesn’t discriminate from small businesses who do not have a third-party e-commerce store such as Lazada yet. During the setup process, businesses can opt for two check-out settings: check out on a website or send a message. The latter is what De’Longhi Philippines utilizes, allowing customers to show their interest in a product via private message. For this method, businesses still have the ability to continue the purchase process by getting in touch with customers directly.

LET AN EXPERIENCED DIGITAL MARKETING AGENCY SET UP YOUR FACEBOOK SHOP

With 2.27 active billions of users on Facebook globally, businesses enjoy increased exposure and extra visibility via the platform. Moreover, it doesn’t cost anything to set up a Facebook Shop.

Are you ready to include a Facebook shop or an e-commerce website in your digital marketing strategy? IH Digital is a digital marketing agency in Singapore that can help your business. Get in touch with us today and let us help you win the digital marketing game.

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3 Video Marketing Trends for Facebook You Should Know

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If you’ve been following digital marketing trends, it’s no surprise that video is shifting and shaping the world of marketing. Video marketing is becoming the most popular and influential strategy of digital marketing to grab audience’s attention and present more content. You can find more and more videos in Facebook now.

LET’S LOOK AT 3 VIDEO MARKETING TRENDS FOR FACEBOOK!

  1. Cover video

Cover video is not a new function in Facebook. When people enter your Facebook Page, the cover photo or video will be showed on the top. By replacing cover photo to cover video, you can show content between 20 and 90 seconds. A creative and attractive cover video can give a good first impression for audience and introduce your brand.

Travel 141, a travel blog platform, has uploaded its cover video and showing many beautiful views for traveler.

  1. Hold contest or giveaway

Run a Facebook contest or giveaway to reward fans is a good way to increase engagement. Using video, you can ask fans to enter the contest easily by screen-capturing a scene and posting the image. Or you can ask a simple question that fans can find the answer in the video. It is interactive while encouraging your audience to watch the whole video to find the scene or answer.

IH Digital hold a contest by animation video for PUB, Singapore’s National Water Agency. We asked fans to count the number of blue canoes passing by the #ABCWaters site and stand a chance to win the prize.

  1. Professional Live Video

Live video will continue to be a trend in 2018. Using professional live video can introduce your products in detail. The biggest advantage is that you can connect with your audience through real-time communication. For example, when they have questions, they can comment and ask, and you can answer their questions immediately through live video.

 

START PLANNING YOUR VIDEO MARKETING STRATEGY!

After looking at different video marketing trends for Facebook, think about which style you would adopt for your video production today!

IH Digital, a digital marketing agency in Singapore, has digital marketing services that could cater to your brand’s needs. With our digital marketing agency’s vast experience in producing social videos, we will expand your outreach and increase your fan engagement on Facebook. Drop us a message and learn more of our services.

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Social Media Marketing: Using Facebook’s Live Photos to Create Interactive Posts

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As Facebook rolls out the integration of Live Photos, the feature has become a more interesting way for your business’ Facebook page to pop. It is also a great way to create amazing Facebook content such as “behind the reveal” posts that will help you surprise and grab Facebook users’ attention.

 

CREATE INTERACTIVE POSTS

Posting Live Photos in Facebook can create unique and interactive content, which is “Press and Hold Facebook Post.” You can ask people to physically press and hold the image to see what you have inside. Think of all the surprise and fun customers can have with this! This function can make your Facebook videos or images come alive on the newsfeed, pique people’s curiosity and stand out from others.

Recently, we made an impact using Facebook Live Photo for LANEIGE Singapore. Here, fans are encouraged to press and hold the ‘Accept Call’ button in the Live Photo. Then, they can use smartphone to hear a message from their new ambassador, South Korean actress Kim You Jung.

To experience this Facebook ­Live Photo, follow this link on your smartphone: https://goo.gl/7zpnDH

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PROVIDE MORE INFORMATION

A photo ad can deliver your brand’s message but with Facebook Live Photo, you get the best of both worlds – a still picture and a video, all presented in a manner that engages the fan. Facebook’s Live Photos can show a video up to 30 seconds long. With this unique content, you are able to incorporate more brand and product information.

 

HOW TO MAKE A LIVE PHOTO POST?

The easiest way to take live photos is through an Apple iPhone, but it can only record 1.5 seconds before and after the photos are taken. Another way to do this is to use an app called “intoLive,” which lets you reveal a video up to 30 seconds or select up to 30 photos to create a slideshow.

One catch to Facebook’s Live Photos is that it can only be viewed on the Facebook app. In addition, Live Photos are measured as static images. You won’t see video metrics such as engagement or watch time.

 

WANT TO TRY FACEBOOK LIVE PHOTOS FOR YOUR DIGITAL MARKETING CAMPAIGN?

IH Digital, a digital marketing agency in Singapore, provides content marketing services that can cater to any of your digital needs. From video marketing to social media marketing, contact us now to learn more.

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Social Media Marketing: Start Planning for Festive Recipe Tutorials

social-media-marketing-festive-recipe-videosFestive recipe video can be both a product video and a seasonal greeting. Take a look at how our clients used it in their social media marketing campaigns.

Festivals come and go in a blink of an eye. It is very easy for social media users to miss out on your digital marketing campaigns as the competition is so stiff and the time frame is so short. By now, you should know that the use of social videos is a popular social media marketing technique as they allow your content to become viral overnight. Recipe videos are wildly popular these days. With a massive number of the social media users aspiring to be the next “Master Chef”, recipe videos are proven to be a great hit with massive engagement rates and video views.

With Christmas just around the corner, it is time to put your thinking caps on. Injecting the festive spirit into your social media marketing strategy is of paramount importance if you intend to connect with your target audience. Perhaps, you can consider producing a Christmas-themed cooking video for the upcoming holiday. Besides serving as a seasonal greeting, the video also serves as a product video for your brand to promote its products.

Festive Recipe Videos as a Social Media Marketing Strategy

Listed below are some video productions developed by IH Digital, a digital marketing agency, for Mid-Autumn Festival and Halloween.

In this tutorial video, Panasonic Singapore shares a Mini Lotus Mooncake recipe. The condensed cooking tutorial allows users to see the entire process of making this delicious Mid-Autumn Festival snack in less than two minutes. Panasonic also took the opportunity to showcase the use of their electrical products in this video production. The social video went viral, reaching over 144k views, and it is successful in engaging their social media audience.

Naturel Singapore also shared a Snowskin Mooncake recipe as part of their social media marketing campaign for Mid-Autumn Festival. Other than being a seasonal greeting, the social video also serves as a product video for Naturel’s products – Naturel Pure Olive Oil and Naturel Grapeseed Oil Spray.

Following the success of the previous video productions, Naturel Singapore released another recipe video for Halloween. This short recipe video demonstrated the entire process of making the Spookie Cookies using their Naturel Extra Virgin Olive Oil.

Plan your video production campaign with IH Digital

Consider working with IH Digital to produce a Christmas-themed cooking video for the upcoming holiday! IH Digital is a digital agency in Singapore with over 100 digital specialists across Asia. If you feel that video production is not suitable for your brand, we are able to propose the perfect social media marketing strategy that will work for you as well. Speak to one of our digital marketers here.

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Online Marketing: Win Attractive Prizes from Golden Village!

online-marketing-gvclub10-gifTo celebrate the Movie Club’s 10th Anniversary, Golden Village released a series of wall contest for their online marketing campaign. Here are screenshots of the animated gifs.

To celebrate the Movie Club’s 10th Anniversary, Golden Village released a series of wall contests for their online marketing campaign. Working with IH Digital, a digital marketing agency, Golden Village used animated GIFs to engage with its social media audience and strengthen its position as the most socially engaged cinema chain brand in Singapore.

The series of animated gifs, used in the wall contests, depicts the different movie characters that are wildly popular and greatly loved. Fans are supposed to guess the movie characters represented in the gifs. Participants stand to win attractive prizes from Golden Village. The concept behind this online marketing campaign was in line with Golden Village’s aim of producing targeted and quality social media content.

In the first animated gif, Mr Popcorn dressed up as the boy who lived, Harry Potter. This adorable imitation has the same effect as the magical spell “Accio Fans” – a great number of fans was “summoned”. The post was successful in engaging its social media audience.

In the second animated gif, Mr Popcorn was standing beside Harry Hart, the “Kingsman” gentleman – cum – secret agent who taught us “Manners Maketh Man”. This gif also doubled up as a promotional material for its upcoming sequel. Likewise, the post was also successful in engaging its social media audience.

Use of Animated Gifs in Online Marketing

Not only does it convey your brand message well, an animated gif brings your content to life in a brief span of time. Animated gifs are shareable on social media platforms like Facebook, making your content viral and driving a higher engagement rate. To know more about animated gifs and other digital creative productions, contact IH Digital today. Our digital marketing specialists will be more than happy to help you with your online marketing campaigns.

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Video Marketing: ShopandDineatNEX to celebrate Singapore’s National Day!

video-marketing-stopmotion-nex-singaporeNEX produced a stop motion video, as part of the video marketing effort that goes with their Facebook wall contest, to celebrate Singapore's National Day.

NEX Singapore joined in the Singapore’s National Day celebratory hype with a Facebook wall contest and a Stop Motion video as part of their social media marketing and video marketing efforts. NEX Singapore, in partnership with IH Digital, a digital marketing agency, announced the wall contest by producing a whimsical social video that teases a secret recipe for making the renowned local cuisine, Teochew Png Kueh.

However, there is a plot twist in this stop motion video! This video is not teaching the audience how to make the dish, Teochew Png Kueh, unlike the usual recipe videos produced by IH Digital during the Chinese New Year festive season. NEX Singapore is showing the audience how to walk away with their exclusive Png Kueh cushion. The secret recipe to this “delicious” treat is to shop and dine at NEX! This video marketing tactic – use of plot twists and fanciful props – resonated well with their digital media fans, reaching over 22,000 views in a week.

NEX Singapore also took the chance to engage their social media fans by holding a Facebook wall contest. By simply sharing which are their favourite stores to shop and dine in at NEX, fans will stand a chance by winning $60 worth of Cotton On gift cards. Start commenting and tagging your friends in this post now!

Coming up with an effective video marketing strategy

With 4 billion daily video views on Facebook, it is an open secret that you will need to focus on your video marketing efforts as part of your overall digital marketing strategy. With more brands starting to use social videos as part of their social media marketing efforts, how do you get an elusive edge over your competitors?

Start your video marketing journey by discovering the different types of social videos that can help your brand. With our vast experience in video marketing in Singapore, our digital marketing agency specializes in coming up with effective video production strategies that are tailored to fit your digital needs. Drop us a message now.