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Greenfields Singapore: Mother’s Day Pop-Up Event

Greenfields Mother’s Day pop-up events in Singapore | IH Digital

Mother’s Day is one of the most celebrated events every year. It is a day where mothers all over the world are appreciated for all the caring and hard work they do for their family.

With more events happening every year, you can easily come up with an event for your brand to reach your target audience aside from posting on social media. Take a look at Greenfields Mother’s Day pop-up events for example. Read further to know more about the event and its marketing actions.

Greenfields’ BREWtiful Mother’s Day Pop-Up Event

In celebration of Mother’s Day, Greenfields hosted two pop-up events called “For My BREWtiful Mom” held at MapleTree Business City office building and NEX heartland mall, Singapore on 10th May and 18th May respectively.

One of the events’ highlights includes inviting visitors to create personalized latte-art made from family portraits shot on-site or from a wide selection of Mother’s Day messages, courtesy of Kaffa Kaldi’s state-of-the-art Ripple Maker machine, which creates an image atop the foam layer of coffee beverages in just 15 seconds.

Greenfields Mother’s Day pop-up events in Singapore | IH Digital

Besides indulging in fresh milk and gourmet coffee made using Greenfields milk, visitors also had a chance to win an overseas 3D2N hotel stay worth up to S$300, simply by participating in Greenfields Photo Wall Contest, courtesy of Asia Travel Club (ATC).

Greenfields Mother’s Day pop-up events in Singapore | IH Digital

Mother’s Day Digital Marketing

Brands can create an integrated marketing plan for seasonal occasions such as Mother’s Day to boost brand awareness – creating hype on social media and subsequently engaging target audience on the ground through events. IH Digital was in charge of designing the event space, taking care of all logistics and conducting training for the promoters.

Greenfields Mother’s Day pop-up events in Singapore | IH Digital

Before the event, digital marketing promotions was also done through influencer marketing. Mom influencers like Jamie Yeo and Lian Meiting posted their family pictures enjoying Greenfields fresh milk to promoting the Mother’s Day pop-up event on Instagram.

Greenfields Mother’s Day pop-up events in Singapore | IH Digital

Moreover, IH Digital proposed to run several Facebook paid posts to generate hype and drive traffic to these events. Press release and events mock-up visuals were also produced and sent to the media.

IH Digital also helped Greenfields earn Mother’s Day coverage in Singapore’s only broadcaster Mediacorp’s 8worldnews.com

These event preparations and social media marketing promotions became effective when combined together and generated almost 300 social page likes and 150 photo wall contest submissions for Greenfields.

Greenfields also gave away 250 small milk packs in 3 hours, and 300 cups of coffee in 5 hours.

 

Pre-plan Your Events Marketing with IH Digital!

Want to hold an awesome event for your brand? IH Digital is a digital marketing agency in Singapore providing the best social media marketing solutions and OOH services for your brand’s events. IH Digital provides 360 degrees approach for its digital marketing which includes consultancy and research, search marketing, digital creatives & video marketing, China digital marketing, and media planning & buying. Interested to work your brand’s marketing concerns with us? Contact us today!

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UOL The Tre Ver Online Marketing with Grab Ads

UOL Tre Ver online marketing on Grab Ads | IH Digital Singapore

More brands are switching to social media and online marketing because a lot of their audience can be found online. There are so many opportunities on social media that sometimes brands don’t know how to break out and explore new online marketing trends. And so, they stick to the usual marketing placements.

We know your target market loves being on social media but it’s also a good idea to reach out to them when they are engaged in other activities such as when they are trying to book a ride. How? Grab Ads has a lot to offer when it comes to online advertising. Don’t believe it yet? Check out this native image advertisement by UOL’s The Tre Ver on Grab mobile app.

 

UOL Development Group and IH Digital Singapore worked together on creating a native image ad for one of UOL’s condominium development, The Tre Ver,  and published it on Grab app. Users can see this ad while booking a car ride. Each time a Tre Ver ad pops up, users can be directed to Tre Ver’s official website.

 

Grab Ads Online Marketing

Grab has been the leading app for booking rides and deliveries in Southeast Asia. According to DMR Business Statistics, the average number of daily rides on Grab hits 46 million and there are 36 million Grab users! For brands, this is an opportunity to target more audience outside the social media world. Mobile app users like this one can be your next loyal customers.

 

Like UOL, your brand can also make use of Grab Ads to drive traffic to your website or simply create awareness. Here are some ways on how you can do in-app ads on Grab.

Native Image & Video Ads

These are standalone images or videos that appear on the user’s home screen when using the app. These ads can direct users to a Grab service or a landing web page.

Rewarded Ads

This is in a form of video ads where users have to finish viewing the ad and will auto-receive a certain amount of points on their Rewards Wallet which they can use later on when booking service with Grab.

Sponsored Places

This ad features your storefront and other important details about your product and brand. This is perfect when you want users to book a ride to your store or event.

Transit Ads

This ad provides the user with promos and deals whenever they pick your store as a destination. Using Grab Ads will be helpful especially when you have a lot of Grab app users going to your store.

Grab Gifts

If you want your target audience to book a ride to your storefront, Grab Gifts is another way to entice them. You may also give incentives to your frequent store visitors with ride discounts.

Vehicle Icon Takeover

Another fun way to advertise with Grab is to design the booking screen with your brand’s logo or theme as the vehicle icon.  This can make your audience curious and helps you drive awareness.

 

Create and Execute an Incredible Online Marketing Strategy Today!

Need an online marketing agency? IH Digital is ready and equipped with online marketing tools to help create, distribute and amplify content for your brand.

WHO IS IH DIGITAL?

IH Digital is a digital marketing and social media marketing agency in Singapore providing the right marketing solutions for your brand with their 360 degree-approach and marketing services including social media marketing, search marketing, digital media planning, digital creatives and video marketing, China digital marketing, and more! Are you ready for a meaningful and consistent content for your brand? Contact us today!

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This is Why Video Marketing is the New Digital Marketing Revolution!

Video marketing is your next thing! | Social media trend

Almost everything on social media relates to video marketing. It is another marketing medium where you plan, shoot, and post videos on social media to deliver the brand’s purpose. Not only that! It also educates and entertains your customers as a lot of social media users are visual learners.

And soon, brands’ videos will be all around us conquering social media platforms, LED billboards, televisions in public places, and more. Find out why video marketing is the next big thing!

 

Video Marketing Perks 1: You can feature more about your product

Some people love seeing great product photos on Facebook, or Instagram page but all they have are still pictures. Users are more enticed to buy products that have video content such as how-to videos, product reviews, tutorials, or do 360 degrees feature videos!

Video Marketing Perks 2: People are more hyped with what they watch than what they read

With video marketing, you are tapping two senses: sight and hearing. Unlike reading, it is much more exciting and interactive to produce videos. Your viewers are attracted not only to the visual presentation but also to the sound it has.

 

Video Marketing Perks 3: Some influencers are into videos already

Video marketing is your next thing! | Social media trendAnother reason why you should invest in video marketing is that most influencers are using videos to promote themselves and give updates to their followers. If you plan to partner up with a lot of influencers, then you must also adapt to this trend.

 

Video Marketing Perks 4: You can post on different social media sites

You have a lot of choices on where to post your videos! Most social media sites are video-friendly now. They upgrade their apps to encourage the use of videos. You can feature your brand or product through a Facebook live, Instagram stories, YouTube live stream, or just a video post.

 

Changing the Digital Marketing Game!

IH Digital is now adapting to the video trend providing clients with great video posts such as GIFs, micro-videos, product videos, and more! Check out this video created by IH Digital!

Want to see more videos? You can visit IH Digital YouTube channel, and subscribe for more video updates!

 

Tap on Video Marketing Now with IH Digital!

IH Digital can help you with your digital marketing needs. A digital marketing agency that will introduce you to video marketing, and other marketing services such as social media management, content marketing, search marketing, Chinese digital marketing and more! Contact us today!

 

 

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Online Marketing: Your Website Development To-Do List

Maximize what a website can do for your business. | Online Marketing | IH Digital

Your website represents your business online. Other than a tool to showcase your products and services, it is an online marketing platform that displays your brand’s value and credibility. Yet, simply having a website is not enough, it must effectively function – designed to cover all your customers’ needs.

Basic Necessities of a Website

If you don’t have a website for your business yet, here are the things you need first:

Domain Name

The domain name is your business’ online address and it’s uniquely made for your company. For instance, IH Digital’s domain name is www.ihdigital.com.

Web Hosting

Now that your business has an online address, where does it actually live? Web hosting is the location or the server of your website where your customers come to visit. It is a server that connects your website to people who search for your business online.

Business Email Address

Having an official business email address is especially important for businesses who are still starting. Having corporate@ihdigital.com builds more credibility than just using corporate_ihdigital@gmail.com. It also helps in maintaining the security of your presence online, keeping away spam messages and hackers.

Website Content

Surely, content is king. But what kind of content do you put on your website? Having pages about your company, your products and services, and your contact details are not enough. You must determine your target market, know their wants and needs, and integrate content to media that gets them interested – blog posts, images, videos, or GIFs.

Maximize what a website can do for your business. | Online Marketing | IH Digital

Maximize Web Design & Development

Build a website that your business needs, not a website that you personally want.

Since you’ve already set up a basic website from the notes we’ve given above, be your customer and ask yourself, is it enough? Website design and development is more than just how your website looks, of course, it is part of it, but there are other factors to consider as well. The standards on a well-developed website for 2018 are as follows:

Load Speed

In online marketing, everyone is a consumer and what do we hate the most? Time wasted. Having a page view is already a milestone but for one to stay and browse through the pages of your website, it must load quickly. Nothing is more frustrating than waiting for a blank screen on your mobile or laptop to load. Avoid losing customers that hit the close button once your website loads slowly.

Mobile-Optimized

Websites that are not mobile-optimized, meaning browsing on your phone and seeing the same layout as that of a computer’s, are hard to navigate. Our phones are designed with smaller screens and your website’s design should adapt to it. This way, users will be able to browse through your website smoothly.

Compatible with Multiple Browsers

You can’t control what browser people use when viewing your website. Make sure they can view your site properly and it functions well in various browsers such as Google Chrome, Mozilla Firefox and Safari. We suggest that you do a multiple browser check.

CMS-Enabled

Content Management System or CMS is a software where you can input and modify the design, content, images, videos, links and even the codes on your website. Before any of your content goes live, you can preview those using CMS. You can make the necessary changes before people see it. Choose a CMS software that’s easy to navigate. WordPress and Joomla are examples of a reliable CMS used by website design companies.

SEO Friendly

With good website SEO, you’ll put your website on top of search results on different search engines. Write useful and informative content for your customers and use the right SEO tools so your website can be seen easily. Know more by reading the basics in integrating SEO marketing to your website.

Social Media Integration

Include social media icons that your website viewers can click on your website. Since social media presence gives you a wider reach, incorporate your website content marketing by also sharing them on your Facebook or Instagram pages.

Google Analytics

Track and analyze the activities done by users on your website. With Google Analytics, you will acquire a detailed report on how many people actually go to your website, what they do, what page they spend most of their time on, the least visited pages, and more. By knowing all these, you will know how to improve not just your website but your products and services as well.

Email Marketing

Building an email network is another effective way to drive traffic to your website. By sending out valuable content to this network that you have, you can display information about your products and services, discounts perhaps? According to 2018 Radicati Group Study, there will be almost 4 billion email users before 2019, meaning, there are a lot of opportunities for you to convert email marketing to actual sales.

Website Security

Eliminate your website’s security risks. After putting all these efforts to create a well-functioning website for your business, you don’t want to lose everything you’ve built, do you? Viruses and hackers are everywhere but there are numerous ways to protect your website. You can use a tight firewall, antivirus protection, SSL security, and IPS/IDS. You can talk to our experts to know what security you need for your website.

If you want to go through the nitty gritty of creating an effective online marketing website for your business, IH Digital offers website design services. We’ll make sure we cross out everything from this website design and development to-do list.

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Drive Business Success with Social Media Chatbots

Explore how chatbots can help you achieve business success. | Social Media Marketing | IH Digital

The demands for excellent customer service have been increasing. Businesses now thrive harder to avoid public complaints, bad reviews and the worst case, people from banning their services and products. People around the world can now access any information they need about anything, whether locally or globally through social media. They get to know your brand instantly with just a few clicks, so it is essential that you up your brand’s capabilities in digital marketing to serve your customers even better.

Every business wants a cost-effective way of reaching out to their customers and on the other hand, customers want a quick and convenient way to connect with the brands and services they need. What better way to accommodate these needs than utilizing easy-to-use social media chatbots?

Chatbots serve as your business’ personal digital assistant, an effective social media strategy. When used right, it can attend to your customers’ queries about your business and on the products or services you offer – location, contact details, business hours, pricing, orders, availability, reservations and bookings; you can even set it to answer questions about your upcoming events. It can send messages, audios, images and links on a real-time basis. For customers who are on-the-go, you can configure chatbots to work via voice commands. It’s a 24/7 digital agent that can untiringly serve your business through social media.

Chatbots improve your business’ customer service. | Social Media Marketing | IH Digital

The Benefits:

  • Businesses can identify their customer’s needs. Chatbots give insights about the users’ interests through analytics and data collection. In return, businesses can adjust their products and services based on what the customers want.
  • Most businesses opt for chatbots for its affordability. With the right tools, you can save money from maintenance and updates.
  • Time wasted is money wasted and by using chatbots, you can save time from answering the same queries and longer turnover of responses. Your customers can be more satisfied due to fast answers.
  • With chatbots being available daily, your business will gain more customer engagement.
  • Because of its convenience online, new customers can reach your business more as it is now easier and faster than an email or call.

 

Businesses Using Chatbots:

For years, chatbots are already utilized by small, medium and large companies in their social media. Here are some companies who use chatbots as their personal virtual assistant:

  • Mastercard

Through their Facebook Messenger chatbot, users can now easily check their account’s transactions. This online marketing lets users order food instantly through Mastercard’s partner restaurants.

  • Sephora

Sephora’s chatbot can provide users with different makeup tutorials, product reviews and ratings. Users can receive beauty tips which really capture their interests. It is clever internet advertising.

  • Fandango

Targeting moviegoers, Fandango can let users watch movie trailers, find local theatres, check movies schedules and suggest movie houses that are close to you. A payment page will appear should you wish to purchase movie tickets.

  • Jin Air Taiwan

As part of their online marketing, Jin Air Taiwan’s Facebook chatbot has gathered their customers’ most frequently asked questions. Through clickable buttons, users can select airline or flight issues and they automatically receive responses.

Chatbot Templates

In a survey conducted by Business Insider, 80% of businesses want chatbots by the year 2021. Why wait that long if you can have one now? Chatbots have its own limits, designing it the best way possible is crucial. We at IH Digital can design a chatbot that will perfectly suit your business needs. Facebook Messenger Chatbot features that you can utilize are:

  • Text Messages – Compose standard messages

Chatbots improve your business’ customer service. | Social Media Marketing | IH Digital

  • Generic Template – A combination of image, text and buttons

Chatbots improve your business’ customer service. | Social Media Marketing | IH Digital

  • Button Template – A structured message with text and up to 3 clickable buttons

Chatbots improve your business’ customer service. | Social Media Marketing | IH Digital

  • List Template – Provides 2-4 structured items, each with an image, title, subtitle, button or URL

Chatbots improve your business’ customer service. | Social Media Marketing | IH Digital

  • Open Graph Template – Share music with a structured open graph URL and an optional button

Chatbots improve your business’ customer service. | Social Media Marketing | IH Digital

  • Receipt Template – Confirm orders with an order summary, payment details, and shipping information

Chatbots improve your business’ customer service. | Social Media Marketing | IH Digital

  • Airline Template – Show users their boarding passes, flight updates, itineraries, and check-in reminders, designed in with an actual look

Chatbots improve your business’ customer service. | Social Media Marketing | IH Digital

  • Media Template – Send out images, GIFs, and video that can be played in the conversation

Chatbots improve your business’ customer service. | Social Media Marketing | IH Digital

  • Quick Replies – Set up to 11 in-conversation buttons and send with the default image and name of the sender

Chatbots improve your business’ customer service. | Social Media Marketing | IH Digital

Set the bar in providing competitive services to your customers; if you’re looking for a digital marketing agency, contact us to learn more.

 

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Social media marketing tip: Learn from influencers’ techniques

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Today’s social media marketing is continuously evolving. With famous personalities followed by thousands (or millions) of online users, brands can garner quite good exposure from these influencers. Aside from tagging famous personalities, bloggers or celebrities, brands can also learn effective online marketing strategy from these influencers.

Social media marketing trend: The Impact of KOLs and Key Influencers

While most companies focus on social media marketing, learning from key opinion leaders (KOLs) are somehow part of the social media strategy too. Aside from tagging these personalities to create a buzz about products or services, there are more things in store for brands. There are things we can apply to social media platforms while taking techniques from KOLs and key influencers.

 

Here are some techniques from KOLs and influencers that brands can implement to social media platform:

 

  • Let your content design strategy create a positive impression

Your brand’s signature look, your target market and your content strategy are key to garnering a loyal fan base and the right set of fans. Bloggers for example, place a huge deal on their profile pages’ aesthetics, be it Twitter, Facebook or Instagram. Primary reason is that brands need to compete for the attention of online users in a saturated online space. Quality design, unique aesthetics and most importantly, a well-planned social media content strategy are most likely the factors that affects online users.

 

  • Value patience and experience in engaging fans

 

Ask, listen and discuss topics with your fans. This way, your social media marketing can reach the next level – a personal interaction with fans, which is an effective approach to learning more about your fans and drawing positive impression towards your brand.

Bloggers and famous personalities can be noticed to be making time for live chats, Q&A session and live videos to garner opinions, suggestions and create a positive atmosphere around their social media profiles. In the same way, brands can also implement this social media strategy by replying actively in the comments sections of their posts. Engage fans, learn more about them and create an online air that would be most fit to your brand. By doing this, you can create an online marketing strategy and digital media campaigns depending on what you can learn from your fans such as their age, their online activities and interests just by listening and conversing with them.

 

  • Create a unique strategy for every social media platform or channel

 

Notice famous bloggers’ Instagram and Facebook, you will largely notice the difference. Posts present on Facebook is not necessarily applicable to Instagram, and vice versa. Channel your assets in a way that is most suitable in every channel. For instance, bloggers think about quality images, grids, and how each of their images will affect their Instagram’s profile’s grid of images. This is not necessarily applicable to Facebook as Facebook is more about the impact of each post in the newsfeed.

 

  • Social media algorithm is big deal

 

To make your post visible in the newsfeed, engaging fans during the first hour after posting your content is crucial. Most influencers are attentively responding to their fans while their post is new and fresh. Additionally, social media algorithm now prioritizes quality content, and engagement plays a large role in this. This is especially true for Facebook and Instagram. One of the digital marketing best practices you can take from influencers is to continue a conversation. Be active in encouraging an engaged community. Tip: Boost your post reach as well as page reach.

 

  • Videos, even a simple one, can be effective

 

A planned strategy and well-targeted to the right market is the key to effective video . Videos, in fact, is a great strategy to help the audience decide to buy a product or service. Online users don’t expect perfection in social media videos. Hence, it’s a plus for digital marketing efforts as long as the content is useful, meaning and targeted properly.

 

As your brand plans for social media advertising plans, ensure that your strategy is laid out properly according to the needs of your market while taking into consideration the digital marketing trends useful for your brand. At IH Digital, we plan, strategise and implement social media marketing strategies with expertise and experience. We connect with and manage KOLs and influencers to help brands achieve their social media marketing objectives with ease.

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Digital marketing and the need to provide real human experience

Digital marketing and the need to provide real human experience

As more brands compete for the attention of online users, more comprehensive digital marketing plans emerge. One of the digital marketing trends in 2018 is the use of automation in social media platforms. Chat bot is one of the best known example. As much as automation comes very useful, there are yet some significant things to remember not to overlook. This is none other than the real human experience.

 

Digital marketing automation

The function of digital automation in brands’ digital marketing efforts are undeniably helpful. This helps ensure that audience are attended to. The use of chat bots or automated responses in social media marketing are helpful to some extent. Question however is how effective these automation are when people seek for real people to discuss subjects with?

 

Social media marketing is an effort not only to provide a visual of the brand. But also to establish an identity that is reliable and with efficient in customer service. Hence, real social interaction with and within the brand’s social media platform is crucial. This is to make the audience feel the sincerity of its customer care services. Make them feel that they are well attended to for their feedback and concerns. And ultimately, that they are not left to discuss matters with artificial intelligence representatives.

 

Consider the usefulness of digital marketing automation. How can brands on social media platforms make better use of this functions? How can brands use it to provide more digital marketing benefits?

 

Effective approach to social media management

 

Weigh the situation

What does your brand need? Does it require human experience? Or would an automated approach be a better option? Study the product or service your brand is selling to gauge the situation.

 

For brands requiring detailed decision-making, an automated response could be a second option. This is applicable to brands that may highly involve substantial topics such as financial matter, home or insurance. Such brands require a customer service representative that can fully comprehend and respond to the situation. The last thing we want our audience to feel is frustration towards our customer service because this event could arise to a social media crisis situation.

 

Use the best of both practice

The aim of every digital marketing campaign is to provide audience with relevant information. And eventually turn them to customers and loyal consumers. Hence, the digital marketing plan must involve the aim to provide satisfactory customer service experience. There are digital marketing tools that can help brands use automated responses in a way that is personal. This approach is effective on brands’ social media platforms. Proper social media management is crucial as this can provide customers with their desired extent of individualization and attention.

 

Value customers’ convenience

Provide customers with all the convenient options whatever way they prefer to connect with you. Keep in mind that digital automation is a digital marketing function. The better way however is to delight customers through human customer care and support. So make way to encourage better fan loyalty.

 

Considering all the possible options to connect with consumers? IH Digital is a digital marketing agency that provides the best digital marketing strategy to communicate with online users. We can help you plan the right approach to digital marketing automation. Moreover, we implement the best practices covering social media fan management. Our efforts provide satisfactory customer service experience to our clients’ followers. Enquire with us today.

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Digital Marketing: Citibank Singapore Engage Using Interview Video

Digital Marketing: Citibank Singapore Engage Using Interview Video

Video marketing is one of the most in-demand forms of digital marketing campaign. Video content promotes brand recall, help strengthen your brand message and it can perform well on all devices. Do you know how much you can share with your audience in a minute-long video? It’s 1.8 million words!

Video is projected to claim more than 80% of all web traffic by 2019. There are several video marketing trends such as Facebook Live, receipt video, interview videos and animations. You can choose the one which is most suitable for your brand image and products.

Digital Marketing: Citibank Singapore Engage Using Interview Video

Citibank Singapore has launched an interview video about the stock sell-off in the US recently. In this interview video, two professionals from Citibank discussed about how the stock sell-off affected global market and how should investors navigate this market volatility. Florence Tan, Head of Advisory – Strategy & Communications Citibank Asia Pacific, shared her insight with the audience about global economy and inflation.

Although interview videos have been around for a long time, they are still effective for sharing latest information and product details. It is also a professional way to showcase your expertise and give people helpful information. An interview article may be too long for people to read through, but interview video is more attractive and can be listened to while people are multitasking.

Wanting to execute an outstanding video marketing campaign?

IH Digital, a digital marketing agency in Singapore, ready to cater your digital needs to make your brand stand out among the others! Let us help you with the planning and execution of your video production. With our digital marketing agency’s cast experience in producing social videos, we will expand your outreach and increase your fan engagement on social media platforms. If you are interested, inquire with us today.

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Cooking Videos: The Recipe to Effective Social Media Marketing

social-media-marketing-recipe-videos-kenwood-naturelCooking videos have high engagement and views, proving their effectiveness in Kenwood Hong Kong's and Naturel Singapore's social media marketing campaigns. Here is a snippet of the Fruit Custard Tarts recipe video released by Kenwood.

As the famous proverb goes, “The way to a man’s heart is through his stomach”, there is no surprise that cooking videos are the recipe to effective social media marketing, especially for food and household products. With a majority of the social media audience aspiring to be a “Master Chef”, recipe videos are proven to be a great hit with massive engagement rates and video views.

Cooking videos, in the form of short social videos, are considered as a widespread digital marketing phenomenon today. Similar to the product placements in movies and TV dramas, cooking videos allow marketers to introduce their food-related and household products subtly to the audience. On top of that, these short social videos are also “digestible”, suiting people’s fast-paced lives and brief attention span.

Short Recipe Videos as a Social Media Marketing Strategy

Listed below are some of the recipe videos produced by IH Digital, a digital agency in Singapore that went viral among social media users.


Kenwood Hong Kong – Fruit Custard Tart Recipe

In this social video, Kenwood Hong Kong shares a simple recipe on making fruit custard tarts using Kenwood’s products. The colourful aesthetic of the video and the presence of the famous guest star, Pak, played a huge role in attracting massive numbers of page viewers and reactions.


Kenwood Hong Kong – Blueberry Cheesecake Dessert Cup

Likewise, Kenwood introduces its products via this recipe video, showing the social media audience how to make a Blueberry Cheesecake Dessert Cup. The tutorial allows users to see the entire process of making this delicious snack in less than four minutes. With a huge number of likes and shares by the social media fans, it proves that recipe videos are effective for social media marketing campaigns.


Naturel Singapore – Squid Ink Pasta

Naturel Singapore’s (https://www.facebook.com/Naturel.Living) short social videos are successful in giving fans numerous ideas on how to incorporate their products. In this cooking video, Natural shares the recipe for Squid Ink Pasta using two of their most popular products – Naturel Organic Spaghetti and Naturel Extra Virgin Olive Oil Spray.


Naturel Singapore – Fish Fillet Recipe

Naturel Singapore has also provided fans another idea on how to use their Reduced Fat Spread Margarine. This short recipe video demonstrated the entire process of making Fish Fillet in one minute.

Work with IH Digital for your video production

With 4 billion daily video views on Facebook, it is important to focus on your video marketing efforts as part of your overall social media marketing strategy. Planning your video marketing strategy by understanding the different types of social videos that can help your brand. Our digital marketing agency specializes in coming up with effective social media marketing strategies that are tailored to fit your digital marketing campaigns. Drop us a message now. 

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Digital Marketing: Sulwhasoo Singapore Celebrates #WhenTheGinsengBloom

Digital-Marketing-Sulwhasoo-WhentheGinsengBloomsSulwhasoo worked with IH Digital to execute an integrated digital marketing campaign to celebrate its 51 years in Ginseng Research.

To celebrate their 51 years of dedication to the perfection of Ginseng Research, Sulwhasoo Singapore has organised a pop-up store to showcase the latest additions to their Concentrated Ginseng Renewing line and other whimsical art exhibits. Sulwhasoo even conducted exclusive workshops and beauty classes that encapsulate the essence of total holistic beauty. As part of its digital marketing strategy to promote the pop-up store, Sulwhasoo worked with IH Digital, a digital agency in Singapore, to execute an influencer marketing campaign and launch its microsite.


An Event Coverage Video of Sulwhasoo’s Pop-up Store

Sulwhasoo x Limzy: Influencer Marketing Campaign

Sulwhasoo collaborated with the talented visual artist Limzy to tell the story of the blooming Ginseng flower, through a series of artworks entitled “When The Ginseng Blooms.” This influencer marketing campaign was in line with the celebration of Sulwhasoo’s 51st year in Ginseng Research as well as the latest additions to their Concentrated Ginseng Renewing line. Using her signature style of combining vivid watercolors with blooming flowers, Limzy created the three whimsical artworks – “The Root of Beauty”, “Flower Dance” and “Garden of Ginseng”.

“When the Ginseng Blooms” tells the story of a beautiful woman who lives in the Garden of Ginseng. The goodness rooted in her heart began sprouting when she was a young girl and blossomed, turning her into the beautiful woman she is now. She is the most elegant woman among the others as her beauty radiates while harvesting every good energy from the Earth. Limzy ends her story by illustrating that the woman dances with joy and confidence as she finds happiness in the Ginseng Garden. This story resonates with Sulwhasoo’s brand message of Holistic beauty. Images of the artworks were posted on social media, garnering an overwhelming positive response from their fans.

Read the full story on Sulwhasoo’s Facebook & Limzy’s Instagram:

Sulwhasoo launched a Facebook wall contest to link their influencer marketing efforts back to their pop-up store. Fans were called to share their best interpretation of Holistic Beauty and comment it on the post. The chosen story will win one of the three unique Limzy artworks from “When The Ginseng Blooms”.

Holistic Beauty Microsite: Digital Marketing Campaign

Sulwhasoo launched a microsite for this online marketing campaign. The microsite celebrates their 51st year in perfecting Ginseng Research. It lists the exclusive workshops and beauty classes that encapsulate the essence of total holistic beauty, varying from flower arrangements to skincare tutorials.

Fans can also redeem a complimentary Sulwhasoo Anti-aging kit that is given out during the event. The kit includes the new Concentrated Ginseng Renewing Creamy Mask and a Concentrated Ginseng Renewing Cream EX. All they need to do it is sign up on the web page and present the QR codes sent to them when they visit the pop-up store in person. This digital marketing strategy integrates both offline and online activities, boosting the effectiveness of the overall marketing campaign.

Sulwhasoo worked with IH Digital to execute an integrated digital marketing campaign to celebrate its 51 years in Ginseng Research.

Sulwhasoo worked with IH Digital to execute an integrated digital marketing campaign to celebrate its 51 years in Ginseng Research.

An Integrated Digital Marketing Approach

It is an open secret that businesses will need to tap into digital marketing to support offline sales and events. Let IH Digital help you with your marketing campaign. If you are seeking to promote your brand through influencer marketing, microsites or social media marketing, IH Digital, a digital marketing agency in Singapore has an array of digital marketing services. Drop us a message to see how we can help you and your business today!

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First Step to Weibo Marketing: Weibo Verification

weibo-verificationWeibo verification is a prerequisite you need to fulfil before starting on your digital marketing campaigns. Find out why is it important and how to apply.

With 139 million daily users, Weibo is one of China’s largest social media platforms, making it the most competitive digital marketing platform for brands seeking to penetrate the Chinese market and reach out to their target consumers. Perhaps, you are already intending to jump on the China digital marketing bandwagon. But, before you get too excited and start any form of planning – strategizing your digital advertising campaigns or allocating your digital media budget, there is a prerequisite you need to fulfill. You need to pass the Weibo Verification process first before executing your digital marketing campaigns.

What is Weibo Verification?

Weibo verification is the process of attaining an official account status, similar to Twitter’s “Verified” status for businesses and celebrities. Verified business accounts are awarded a Blue V badge on Sina Weibo.

Why is Weibo verification important?

Firstly, this is of paramount importance to establish the authenticity and credibility of your brand in Weibo. Like many other Chinese social media platforms, Sina Weibo is host to numerous fake accounts. Imitators and imposters have the ability to tarnish brands’ reputations and cause confusion amongst the social media users. On top of that, your brand account and the content you post are likely to be dismissed by the Chinese social media users if you are not verified. Obtaining the “Blue V” badge is the fastest way to drive higher engagements and fan growth as users are more receptive towards advertising campaigns run by official Weibo accounts. Remember, Weibo verification is the first thing you must do in order to kickstart your Weibo marketing.

Secondly, you will gain a wider access to Weibo’s marketing resources once you pass the verification process. For instance, only verified accounts have access to wall contest management tool and Weibo e-vouchers. With these tools, brands are able to build on their Weibo marketing strategy by diversifying types of engagement posts and executing more creative digital marketing campaigns.

Lastly, you will definitely need to be verified on Weibo before you apply for your Weibo advertising account. Weibo offers a wide variety of advertising and marketing solutions, ranging from social display ads, promoted feeds, to event-based ad and activity solutions. Without the verification, you will not be able to plan and buy in-feed ads in the Weibo’s DSP system.Let me reiterate once and for all. Weibo Verification is a prerequisite you need to fulfill before starting on your digital marketing campaigns – whether you are seeking to build brand awareness, increase social media engagement or even buy digital media advertising.

Let me reiterate once and for all. Weibo Verification is a prerequisite you need to fulfill before starting on your digital marketing campaigns – whether you are seeking to build brand awareness, increase social media engagement or even buy digital media advertising.

How do I apply for Weibo verification?

Unfortunately, Weibo has a very strict set of examination procedures for its verification process. For instance, Weibo requires the businesses to submit all the supporting documents in Chinese. This may pose as a huge difficulty for brands outside of China.

Here’s the good news for you! Weibo has appointed IH Digital as its official digital marketing agency in Southeast Asia, allowing us to provide Weibo verification services to businesses outside China. With the support from our specialised China digital marketing team, it will be a breeze for Southeast Asian companies to penetrate the China market.

The Weibo Verification service will be provided via IH’s offices located throughout Southeast Asia, including Singapore, Malaysia, Thailand, and The Philippines. Talk to our China digital marketing specialists to start your Weibo marketing campaign now!

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Social Media Marketing: How brands celebrate National Day!

national-day

On 9th August, marks Singapore’s 52nd birthday and it was celebrated nationwide. The patriotic spirit was felt all over Singapore, from hearing the national day songs on replay to seeing national flags being hung by every household and of course to spotting Singaporeans on streets all dressed in red and white. The festive season is always a good time for marketing, especially social media marketing, as it is able to capture audience attention effectively.

On this national day, we witnessed how brands were actively involved in social media marketing. Many brands fought to carry out enticing digital marketing campaigns on social media to engage their supporters and to promote their brand.

Read below and learn how brands inject the festive spirit into their digital marketing campaign in this national day.

Panasonic  

Panasonic Singapore celebrated national day in a fresh and exciting way on social media. In collaboration with a social media agency in Singapore, IH Digital, an interesting national day GIF was created for their Facebook page. The GIF created was not just any ordinary GIF, it was made into a puzzle and the order was jumble up with a hidden message behind it. This unusual way of social media marketing is able to arouse the audiences’ curiosity and capture their attention readily. Audience would have to unravel the puzzle, figure out the hidden message, take a screenshot, write a birthday message for Singapore and share it. This new content marketing strategy is interactive and engaging; it is able to bring forth the fun element and excites the audience.

 

Filial Piety

 

To celebrate the nation’s birthday, Filial Piety Singapore gave out $30 worth of Westgate dinning vouchers to 10 lucky winners. Filial Piety engaged their supporters through an interactive GIF and Facebook contest. An appealing GIF was created for their national day Facebook contest. To take part, all supporters would just have to simply watch the GIF, count the number of firework that lighted up Singapore Skyline and share how they are going to spend this holiday with their family on the Facebook post. Just by doing so, supporters would stand a chance of winning the food vouchers. This way of social media marketing is able to engage supporters effectively and to promote the brand.

 

IH Digital

IH Digital, a social media agency in Singapore designed a National Day GIF on their Facebook page to greet their audience. The heart-warming message embraces and greets their audience. This social media marketing method welcomes supporters and boosts their brand name.

 

Advantages of using GIF in Social Media Marketing

  1. Fast loading time

GIFs have relatively small working file sizes compare to other file formats. This means when you upload a GIF file on your page, it can be loaded quickly in good quality. It enables users to surf your page at ease.

  1. Convey message better

GIFs are usually eye-catching and it stands out from the rest. By using GIFs, your brand message can be better expressed as GIF shows movement and emotions that a normal image cannot show. The appealing animation of the GIFs can attract a large audience size for your brand. It can also be made interactive to engage your supporters further.

If you are interested in creating a new, refreshing and engaging digital campaign for your brand, IH Digital, a trusted social media agency in Singapore is able to help you out! Whether it is GIFs, motion graphic or social media marketing, IH Digital is able to cater to your business needs. Inquire with us today to find out more here!