Digital Marketing In China

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China Digital Marketing: China’s Best Social Media Platforms

China Digital Marketing: best social media platforms in China | Digital Marketing | IH Digital

China Digital Marketing: China’s Best Social Media Platforms

When talking about search engines and social media platforms, most people would think of Google, Facebook, Instagram, Twitter, and more. But, did you know that China has its own version of social media apps too? Brands used some of these apps to reach their Chinese target audience. Read further and know the three most-used apps for China digital marketing.

WeChat

WeChat is a messaging app known for being the Jack-of-all-trades because it has many features that are beneficial to the user. This social app is like a combination of Facebook, WhatsApp, Tinder, and more. According to Dragon Social, the average daily WeChat users is 619.6 million in September 2018. Brands have a lot of opportunities when marketing on WeChat because it is also used for shopping. Others used the app to buy plane tickets, train tickets, and hotel & restaurant reservations. You can even pay bills, get a taxi, transfer money, or order food using this app.

Weibo

Weibo is one of the most popular social media platforms in China. It is similar to Twitter where users can post, and talk about anything with a character limit. Weibo users can also post photos, videos, and GIFs. Brands see the opportunity to do China digital marketing using this app because they can easily share information and engage with their audience.

Baidu

China also has a search engine and a forum in one communication platform called Baidu Tieba. Users can search for information and discuss any topic. Brands can create blogs, forums, or even run banner advertisements.

Photo Courtesy: Sansiri on Baidu | Yazhou Property

Connect with your Chinese Audience through China Digital Marketing

It’s time to escalate your brand’s reach! IH Digital is a digital marketing agency in Singapore that offers a variety of marketing services including China Digital Marketing. We provide 360 degrees marketing approach that creates, distributes, and amplifies meaningful contents.

Do you see brand opportunities with China Digital Marketing? Contact us today!

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Petronas Won Top 10 Enterprise at Weibo Starlight Awards

Petronas won Top 10 Enterprise at Weibo Starlight Awards︳IH Digital

Petronas won Top 10 Enterprise at Weibo Starlight Awards

Congratulations to our client, Petronas Malaysia who won Top 10 Enterprise 2018 in Weibo Starlight Awards. Petronas working with IH Digital Marketing Agency has proven to be fruitful with its great success in engaging with a huge number of Chinese audiences through a combination of influencers and social video campaign they did on Weibo.

Petronas won Top 10 Enterprise at Weibo Starlight Awards︳IH Digital
IH Digital receives the award on behalf of Petronas.

 

Case Study: Petronas’ Weibo marketing campaign

Weibo is the most popular Chinese social media platform with over 600 million users, which makes it one of the best ways to increase brand awareness in the Chinese market through social media marketing. IH Digital helped Petronas run two Weibo video campaigns with influencers engagement for Chinese New Year in 2018 and 2019.

The video campaign ran in 2018 has garnered 5.87 million views in 20 days. We have engaged with 3 Chinese influencers with a large fan base and got over 2.5 million impressions. This year, we have garnered 7.5 million views as of 15 March 2019 and engaged with more influencers such as car vlogger, 车少话车 which garnered over 4.7 million impressions.

Petronas won Top 10 Enterprise at Weibo Starlight Awards︳IH Digital

With the huge success, Petronas has won Top 10 Enterprise Award at the Starlight Awards ceremony held by Weibo. We are honoured to receive the award on behalf of Petronas. Many famous stars in Asia have attended the ceremony, including Hong Kong singer Joey Yung, Hong Kong actress Charmaine Sheh and Nancy Wu, K-pop star Mark from GOT7, Thai singer Mike Angelo and Malaysian singer Shila Amzah.

Petronas won Top 10 Enterprise at Weibo Starlight Awards︳IH Digital
Famous Hong Kong singer Joey Yung on stage at the Starlight Awards.

 

Petronas won Top 10 Enterprise at Weibo Starlight Awards︳IH Digital
Tai­wanese singer Kenji Wu singing at the Starlight Awards.

 

Enhance Your Social Media Marketing Campaign in China with IH Digital

IH Digital has been appointed as the Official Southeast Asia Partner of Weibo and has presence in SG, MY, TH, VN, and PH. We can provide advertising solutions and Weibo account verification services; work directly with Weibo and influencer agencies to provide planning and buying services that cater to your diverse digital needs, to help you reach out to the Chinese audience.

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Promote Your Properties to Overseas Buyers

Promote Your Properties to Overseas Buyers︳IH Digital

More people are buying property overseas for investment or personal use. Overseas buyers from Singapore, Malaysia, Thailand, China, Hong Kong, are potential customers for property developers. Do you want to expand your boundaries and connect your company to millions of potential property buyers all over Asia? IH Digital offers you the best digital marketing avenues to promote your properties.

What can IH Digital do for you?

Reach 5000+ people per month

SEO Optimization, ranked as No.1 on Google and Baidu Search Page 1

Generate leads, got contact information of potential buyers

Multi-language translation

Social Media Amplification

China Digital Marketing

Case Study 1: Sansiri – China Digital Marketing

Sansiri, a leading property developer in Thailand, assigned IH Digital to run a Baidu lead generation campaign to get leads, Baidu SEM and Weibo campaign to increase brand awareness. Also, we developed Sansiri’s first Chinese website that caters to the Chinese citizens.

Promote Your Properties to Overseas Buyers︳IH Digital
Baidu Lead Generation Campaign

Case Study 2: Yazhou Property – SEO Success

We have an online property portal, Yazhou Property, which available in 3 languages: English, Simplified Chinese, Traditional Chinese. We can spark your target audience’s interest through inbound lead generation or content creation. The articles we wrote for a property in Singapore, Marina One Residences and they are ranked as Number 1 and 2 on Google Search result.

 

Promote Your Properties to Overseas Buyers︳IH Digital

Case Study 3: SP Setia – Lead Generation

We ran Facebook and Baidu Lead Generation campaigns for SP Setia, a famous property developer in Malaysia. We promoted their new development project KL Eco City using lead ad and got good results.

Promote Your Properties to Overseas Buyers︳IH Digital
Facebook Lead Generation Campaign

Want to sell your properties aboard?

IH Digital, a digital marketing agency in Singapore, ready to cater your digital needs to make your brand stand out among the others! Let us help you with the planning and execution of your digital marketing campaign. If you are interested, inquire with us today!

 

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The First Step for Your Business Foray into China, Attaining ICP

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As the saying goes, it is a cut-throat business world out there. With the rise of the mainland Chinese market, small and big businesses alike fight for a share in this emerging market filled with potential. When doing business in China, it is required to abide by the regulations and the laws. To legitimize your business, you would need to comply with rules set forth by the State government. The way to attain the legal managing rights would be through filing for ICP.

What is ICP?

The First Step for Your Business Foray into China, Attaining ICP | China Digital Marketing

ICP refers to Internet Content Provider. In Chinese, ICP is called 网络内容提供商. ICP can be understood as an Internet service provider for millions of users and a tool that provides growth for businesses. It is approved by the State Department as the official managing tool for businesses. As stated by the ruling government of the People’s Republic of China, cases unapproved by the institution are prohibited from operating or providing Internet services in the country.

The aim of filing this tool is to prevent online activities such as the management of illegal websites and the propagation of fake news or misinformation. If businesses do not file for ICP for their sites, their site could be closed.

There are two types of ICP in China – the ICP record card and ICP management rights, with the former requiring application while the latter does not. For P2P network systems, ICP filing is necessary and afterwards, businesses can apply for ICP management rights.

The difference between both is their format. For the ICP record card, the serial code is an abbreviated number. For the ICP management rights, the serial code is its certificate number. The process of ICP filing is a complex process where relevant documents are to be processed and reviewed by the relevant institutions.

Only after the record is filed and the domain name approved, the host will be granted access to the website to formally publish their own website information.

The First Step for Your Business Foray into China, Attaining ICP | China Digital Marketing

IH Digital ensures your smooth ICP attainment to secure your clients

The First Step for Your Business Foray into China, Attaining ICP | China Digital Marketing

Are you lost in the seemingly complicated process? Worry not, for IH digital is here to help!

  1. Website creation: The professional team at IH digital will meet your needs in creating your ideal website to enable your products to have greater visibility in display networks.
  2. Application for ICP: IH Digital has assisted numerous businesses in their filing and is well-versed in the application process. You simply need to provide the relevant documents and we will expedite the process.
  3. Client attainment: Attaining ICP allows your business to operate in the Chinese online network. IH Digital provides you with a suggested formula for your business operation in copyrighting and in various Chinese media platforms and channels. These processes are planned to ensure the smooth execution of your business on online platforms in mainland China and greater China while maintaining good exposure and publicity for your business.

 

Case Study

The First Step for Your Business Foray into China, Attaining ICP | China Digital Marketing

 Photo Courtesy: Malee China Official Website

IH Digital has successfully helped the number one Thai F&B brand, Malee, which offers fruit juices, in its foray into the Chinese market through the provision of state-of-the-art services. IH Digital is Asia’s well-rounded digital advertising agency, excelling in video marketing, overseas expansion, and branding. We have a professional team to assist you in crafting the best strategies for your business and to successfully market your products to the rest of the world.

Furthermore, IH Digital is able to tailor your business strategy to cater to the regional and local needs and to create precise advertisement placements to maximize your advertising budget. If you would like to engage with IH Digital for our services, do not hesitate to contact us.

If you have any queries regarding brand promotion in the Asia Pacific region or mainland China, you can contact us via our official website or IH Digital’s Facebook page. Should you require the latest information on digital marketing strategies, do visit our YouTube Channel where the latest information is updated.

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Digital Marketing in China: 4 Must-know Trends of Weibo Marketing in 2018

Digital Marketing in China: 4 Must-know Trends of Weibo Marketing in 2018

340 million active monthly users, Weibo is one of largest Chinese social media platforms, making it the most competitive digital marketing platform for brands seeking to penetrate the Chinese market and reach out to their target consumers. Perhaps, you are already intending to jump on the China digital marketing bandwagon. In this article, we will introduce the 4 must-know trends of Weibo marketing in 2018 to help you decide Weibo Marketing Strategy for your brands.

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Are you “China-ready”? Why Weibo Marketing matters?

Are you “China-ready”? Why Weibo Marketing matters?

More Southeast Asian companies gear to catch a good share of the Chinese market as Chinese tourists are seen to be big spenders. Last year, 3.2 million tourists from China arrived in Singapore, beating traditional chart leader Indonesia and became the largest source of visitors according to Singapore Tourism Board. Many Thailand, Malaysia and Singapore advertisers have recently jumped into the Weibo marketing with IH Digital. Some of the blue-chip clients are Siam Paragon and Sansiri (Thailand), Petronas (Malaysia), Marina Bay Sands and MTV (Singapore).

“More companies are turning to Weibo marketing to achieve their China digital marketing objectives. Companies like InterContinental Hotels Group begin to launch ‘China-ready’ programmes like “Zhou Dao”. Do you have a unique China marketing plan?” says George Foo, Chief Operating Officer for IH Digital, “China’s digital landscape is unique with many barriers. Businesses without office in China cannot advertise on some Chinese social media platforms. But Weibo is an open platform that needs lesser requirements. IH Digital is here to facilitate faster procession of translation, documentations and verifications.”

Are you “China-ready”? Why Weibo Marketing matters?

Why Weibo Marketing?

Sina Weibo is the most popular Chinese social media platform with over 600 million users, which makes its one of the best ways to increase brand awareness in the Chinese market by social media marketing. Siam Paragon launched a post ad campaign on Weibo with high impression that have garnered more than 1 million views.

Are you “China-ready”? Why Weibo Marketing matters?

IH Digital has been appointed as the official Southeast Asia Partner of Weibo, can provide advertising solutions and Weibo account verification services. We work directly with Weibo and influencer agencies to provide planning and buying services that cater to your diverse digital needs. Also, IH Digital has been appointed as the official agency for Baidu and Meituan-Dianping, help you to reach out to the Chinese audience.

Are you “China-ready”? Why Weibo Marketing matters?

Enhance Your Social Media Marketing Campaign in China with IH Digital

IH Digital is a digital marketing agency in Singapore that aims to provide simplicity and flexibility for clients’ social media marketing needs across the Asia with offices in Singapore, Malaysia, Thailand, the Philippines, China, Hong Kong and Taiwan.

Founded in 2006, with 80+ specialists for South East Asia, IndoChina, Greater China, Korea and Japan. We understand how complex the Asia market can be. Which is why we are here to provide digital services for your marketing needs in the region. If you are interested, inquire with us today.