Digital Marketing Guides

Tips and guides for successful digital campaigns

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Need help with Weibo Verification? Here’s the best way.

Weibo verification help through a digital marketing agency

Are you having trouble with Weibo verification lately? Getting your Weibo profile verified is a challenging process especially for businesses outside China as it requires a third-party agency to do so. IH Digital is Sina Weibo’s appointed digital agency in Southeast Asia whose aim is to provide Sina Weibo advertising solutions and Weibo account verification services to businesses outside China. We are currently the only official advertising agency in the region that can help you reach out to the Chinese audience through Weibo marketing.

But first, let’s tackle why Weibo marketing matters for your China digital campaigns.

Why Weibo Marketing Matters

With over 400 million monthly active users, Sina Weibo has emerged as one of the biggest and most popular Chinese social media platforms. It is China’s version of Twitter, except it offers more than microblogging and social networking. If you are looking into effectively tapping the Chinese market, it is highly recommended that you start with Weibo marketing.

Illustration by Sina Weibo | Source: iResearch Mobile App Index, Aug 2018
Illustration by Sina Weibo | Source: Financial Statement of Weibo, Q3 2018

Why Your Business Needs Weibo Verification

Weibo verification is the process of attaining an official account status, similar to Twitter’s “Verified” status for businesses and celebrities. Verified business accounts are awarded a Blue V badge on Sina Weibo. In Weibo marketing, this is the first and most important step to earn your audience’s trust.

Apart from gaining profile credibility, Weibo verification is a prerequisite you need to fulfil before starting your digital marketing campaigns – whether you are seeking to build brand awareness, increase social media engagement or buy digital media advertising spaces. Having your Weibo account verified allows you to enjoy its benefits, such as planning and buying in-feed ads through the Weibo’s DSP system. You will also gain access to the wall contest management tool and Weibo e-vouchers.

However, Weibo has a very strict set of examination procedures for its verification process. For instance, Weibo requires businesses to submit all the supporting documents in Chinese. This may pose as a huge difficulty for brands outside of China.

Benefits of Having a Verified Weibo Account

  1. Increase brand awareness and exposure in the Chinese market
  2. Grow inquiries and sales, both online and offline
  3. Improve customer service and social engagement
  4. Drive more traffic to your official website

Choosing a Digital Marketing Agency for Weibo Verification

Being an appointed official partner agency of Sina Weibo for Southeast Asia, IH Digital can assist you on verifying your Weibo account. We have helped verify several Weibo accounts across the region, allowing them to enjoy its privileges such as Weibo’s basic services, promotion tools, event platform, coupons, private messaging, and data analysis & social listening.

Contact Us Now to Start Your Weibo Verification!

Need help with Weibo account verification? Get in touch with our marketing experts through our contact form or visit our China digital marketing services page for more information.

China Digital Marketing

6 Essential China Digital Marketing Platforms for CNY 2020

6 Essential China Digital Marketing Platforms for CNY 2020

The Lunar New Year might be the most awaited celebration in East Asian countries, especially in China. The main focus of the celebration of Chinese New Year is to bring families together. But other than that, the season also brings many opportunities for brands to make seasonal promotions and a chance to make creative campaigns through China digital marketing.

With the abundant opportunity this season, it’s a must for every brand to know what platform to turn to in order to make a high performing ad and to successfully master Chinese digital marketing this upcoming CNY 2020 celebration. With this, we have come up with a list of must-have China digital marketing platforms you should consider when planning your CNY online marketing strategy.

Your ads on these and ace the competition in China digital marketing


1.  WeChat

China’s most popular multi-purpose messaging app reported to have more than 1 billion monthly users. It is called the “app for everything” because other than messaging, it’s also used as a social media and a mobile payment app. If you’re an advertiser with a broad spectrum of audiences in mind, WeChat advertising will serve you best for your China digital marketing goals.

2.  Weibo

The most popular social media microblogging platform, which is the equivalent of Twitter and Facebook in China, currently holds 640 million users. Weibo is a platform to discover information and voice opinions on social issues under strict censorship. Like WeChat, this platform has a broad target audience, which is why Weibo marketing is ideal for businesses wanting to promote products and services to a diverse set of people.

3. Baidu

Baidu is a Chinese search engine where users can do web page searches. The search engine also allows users to search for books, maps, images, videos, and more. Baidu advertising will be an added boost to your brand as it has its own pay per click platform, allowing advertisers to have their ad placed on Baidu search results pages and on websites that are part of the Baidu Union.

4. Toutiao

Toutiao, a ByteDance product, is an information recommendation platform that has 120 million daily active users. The platform is powered by machine learning techniques to give its user’s the most relevant content. As the principal focus of Toutiao is content consumption, there won’t be other functions to let users pull away from the content/advertisement in front of them.

5. Douyin

Another Chinese social media platform made by ByteDance is DouYin, with a staggering 20 million daily active users. This platform allows users to create and discover entertaining short videos. Douyin also taps deeper into e-commerce marketing which makes it popular with advertisers as it provides more affordable advertising compared to other platforms.

6. Mafengwo

A Chinese travel social media platform that lets its users exchange travel experiences with each other. This platform is ideal for online marketing campaigns that revolve around the topic of traveling — from hotel bookings to travel document assistance. Any brand can grow in Mafengwo by collaborating with key opinion leaders (KOLs) that tremendously influences users’ travel plans. Mafengwo advertising ensures successful results because users feel a sense of authenticity by knowing other people’s experiences.

Know what’s the best platform for your marketing objectives? Don’t let the opportunity to make your brand grow this Chinese New Year slip out of your hands. Let your ideas come into play!

Branch into the China digital marketing space this CNY with the help of a China digital marketing agency

IH Digital is a digital marketing agency headquartered in Singapore. We are official partners of China digital marketing platforms such as Sina Weibo, Baidu, Mafengwo, WeChat, and ByteDance (Douyin or TikTok). We have helped many Southeast Asian companies ultimately lift their sales with effective online marketing strategies. Know more about our China digital marketing services by getting in touch with us here.

Digital Marketing GuidesInfluencer MarketingSEO

3 Proven Techniques to Win Airline Digital Marketing

3 Proven Techniques to Win Airline Digital Marketing

For airlines, their customers’ digital journey begins from the second a customer stumbles upon a social media post about a top travel destination to the minute they start searching for flights. It continues the instance customers shortlist several airlines until the moment they finally book a ticket. But even after securing an airline ticket, airline digital marketing still applies well past a customer’s one-way or roundtrip travel.

As such, digital marketing for airlines is crucial. Besides a solid social media presence, airlines like Eva Air understand that they must be strategic in deploying digital marketing campaigns. In this article, we’ll look at the airline digital marketing strategy of Eva Air and how it proved to be successful for the airline brand.

Travel Influencer Marketing Strategy for Airline Brands

Besides well-run social media pages, Eva Air also bolstered its online marketing strategy with influencer marketing. The airline turned to influencers to increase brand awareness and promote their new Bangkok-Vienna route. For this endeavour, they enlisted the content creation expertise and high-profile influence of Thai couple and travel bloggers Paigunna. The couple maintains a prominent blog, a Facebook page with more than 650,000 fans and an Instagram page with more than 63,000 followers.

Popular Thai couple travel influencers Paigunna promoting Eva Air’s new route on Instagram

Tasked with promoting the Bangkok-Vienna route, Paigunna focused on showcasing what the city has to offer. They filled their blog and social media pages with stunning photographs of the sights, scenery and mouth-watering food that await tourists in Vienna. Paigunna’s posts about the charming city of Vienna garnered more than 1,700 likes on Instagram and more than 800 social actions on Facebook.

A blog post shared by Paigunna promoting Eva Air’s Bangkok-Vienna route

The couple also zeroed in on promoting the Eva Air. On their blog, they went into the fine details of the aircraft they boarded – raving about the features and the many conveniences on board.

Search Engine Optimisation Strategy for Airline Brands

Eva Air’s blog site with search engine optimised articles to win target keywords

In airline digital marketing, search engine optimisation (SEO) is vital. On this front, Eva Air maintains a regular publishing schedule on its blog site. With this effort, the airline ensures higher visibility of their website in search engines. Moreover, with the valuable content they provide, more qualified potential customers are attracted because of the richer user experience.

The result of their SEO campaign efforts is noteworthy. The airline improved website traffic by 50% compared to 2018 and by more than 130% compared to 2017. But more importantly, they rank in the top three Google search result pages (SERPs) on their 15 targeted keywords.

Event Marketing Strategy for Airline Brands

Although interacting with customers on the digital landscape comes naturally for airlines, it’s just as important to build relationships face-to-face. For Eva Air, their annual 1-day event is their way of gaining new customers and fostering brand loyalty.

Eva Air’s 2019 event at Central World, Bangkok | Photo credit: Eva Airways Corp.

In their 2019 event held at Central World in Bangkok, the floor was buzzing with fun-filled activities. At the event, customers had access to discounted tickets and various promotions at the sales booth, enjoyed a session with an influencer and a mini-concert, and even participated in games. Other activities and booths included a VR booth, a street night market, and a photo booth.

Take your airline brand to new heights!

Want your airline brand to soar high? Let IH Digital help you create a seamless digital marketing strategy that will elevate your brand to a whole new level. Get in touch with us today to learn more about how our all-inclusive solutions can boost your online marketing campaigns!

Digital Marketing Guides

Promote Your Properties to Overseas Buyers

Promote Your Properties to Overseas Buyers︳IH Digital

More people are buying property overseas for investment or personal use. Overseas buyers from Singapore, Malaysia, Thailand, China, Hong Kong, are potential customers for property developers. Do you want to expand your boundaries and connect your company to millions of potential property buyers all over Asia? IH Digital offers you the best digital marketing avenues to promote your properties.

What can IH Digital do for you?

Reach 5000+ people per month

SEO Optimization, ranked as No.1 on Google and Baidu Search Page 1

Generate leads, got contact information of potential buyers

Multi-language translation

Social Media Amplification

China Digital Marketing

Case Study 1: Sansiri – China Digital Marketing

Sansiri, a leading property developer in Thailand, assigned IH Digital to run a Baidu lead generation campaign to get leads, Baidu SEM and Weibo campaign to increase brand awareness. Also, we developed Sansiri’s first Chinese website that caters to the Chinese citizens.

Promote Your Properties to Overseas Buyers︳IH Digital
Baidu Lead Generation Campaign

Case Study 2: Yazhou Property – SEO Success

We have an online property portal, Yazhou Property, which available in 3 languages: English, Simplified Chinese, Traditional Chinese. We can spark your target audience’s interest through inbound lead generation or content creation. The articles we wrote for a property in Singapore, Marina One Residences and they are ranked as Number 1 and 2 on Google Search result.

Promote Your Properties to Overseas Buyers︳IH Digital

Case Study 3: SP Setia – Lead Generation

We ran Facebook and Baidu Lead Generation campaigns for SP Setia, a famous property developer in Malaysia. We promoted their new development project KL Eco City using lead ad and got good results.

Promote Your Properties to Overseas Buyers︳IH Digital
Facebook Lead Generation Campaign

Want to sell your properties aboard?

IH Digital, a digital marketing agency in Singapore, ready to cater your digital needs to make your brand stand out among the others! Let us help you with the planning and execution of your digital marketing campaign. If you are interested, inquire with us today!

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Digital Marketing: Top Tips To Maximize IGTV

IH Digital_Social Media Marketing_IGTV copy

Instagram has become an integral part of any social media marketing strategy or campaign. The image-driven platform, which is often dubbed as the go-to place for brands to create their visual identity, has recently launched a new platform called Instagram TV or IGTV.

IGTV, which is housed within the existing app, sets itself apart by allowing long-form video content. In contrast to the 60-second limit of videos posted on the newsfeed, videos on IGTV can be as long as 60 minutes. Moreover, it shares more similarities to a TV because videos automatically play once a user launches IGTV.

Is this one of the digital marketing trends your brand is eager to venture into? We give you these top digital marketing tips on how you can maximize the power of IGTV.


While YouTube and Facebook support traditional landscape videos, IGTV zeroes in on mobile-only audiences. Vertical videos make it easier for people to view your content on the go through their phones so make sure you have a separate vertical video working file to publish on your IGTV.


Like blogs and other digital marketing campaigns, people don’t like lengthy or short incomplete videos too. Even though IGTV allows you to post longer videos than what you could normally do in IG stories, try to keep your video succinct – around 3 to 5 minutes.


In social media, consistency is key. Keep your audience engaged by sticking to a posting schedule so they know when to check your channel for new content. Be consistent when posting, if you plan to post daily or weekly then commit to your schedule. You can also anchor your IGTV campaigns on important events such as Christmas, Valentine’s Day or Chinese New Year.



Kenwood Thailand’s IGTV

When deciding on what video content to publish on IGTV, consider themes that reflect your brand. This alone will set yourself apart from competitors. For IH Digital client Kenwood Thailand, their IGTV channel focused on the core of their brand–cooking demos and recipes. Brands can also go for product tutorials, behind the scenes videos or Q&A sessions.


If IGTV is part of your social media marketing strategy, then don’t forget to promote your IGTV. Since Facebook owns Instagram already, you can easily share and promote your IGTV on Facebook. Another way to promote your IGTV is though IG stories where you can link your IGTV. How?

1. First, create an Instagram story by uploading a photo or video which is related to your IGTV video.
2. Click the little “link” icon at the top of your screen.
3. Click the “+ IGTV Video” link.
4. Choose which IGTV video you want to promote.
5. Upload your Instagram story.


They say that no man is an island. We say that no brand or business is an island too. If you think you needed help, then hire a great digital marketing company to provide you assistance and help execute your social media and content marketing plans. IH Digital is a digital marketing agency in Singapore that helps you plan, create, and implement the best social media campaigns. Get in touch with us today.

Digital Marketing GuidesWebsite

Website Brief: A Must for Every Digital Marketing Agency

Know the factors that should be in a Website Brief | Digital Marketing Agency | IH Digital

Planning is important in any project. Creating your website without proper planning could lead to a waste of time, efforts and money; this is why having a Website Brief is necessary. This document contains the vital parts that you will incorporate to your website. In any digital marketing agency, a Website Brief is given to the client before any project is started. It serves as a guide for the creative and technical aspects of your website. At the same time, it will set clear parameters as to how you want your website to be built.

Overall, having a Website Brief eliminates the risks of having an unfinished website. Prepare the required information to properly fill out a Website Brief. What you put on it will reflect the total look and content of your website. Digital marketing is evolving, your website should too.

Know the factors that should be in a Website Brief | Digital Marketing Agency | IH Digital

Here are the factors you should expect from your digital marketing agency’s Website Brief:


 About the Business

This basically should answer the who, what, when, where, why and how about your business. Clearly lay out all the information about who your company is, what you do, what your vision and mission are, where you are located, why you exist, and when and how you started. This information will introduce us to your business. You can also include your company’s size, the unique selling points of your products and services, and your overall brand value.

Website Objectives

What is the purpose of your new website? Do you want to increase sales? Generate leads? Improve your online presence? Grow brand awareness? Or all of these? Tell us what your website is for and what your needs are so we can develop online marketing strategies suitable for your goals. Achieving the best results from your website can only be attained with clear objectives.

Target Market

Specifically define your target market. To make your ideal clients visit and interact on your website, they must feel that it’s specially designed to cater to their want and needs. Choose particular demographics to target – age, location, gender, and economic status. Don’t leave out the psychographics as well – personality, lifestyle, values, attitudes, and interests.

Competitors’ URL or Reference URL

Provide a list of your competitors’ website links so we can weigh the features and content that work and don’t. This will indicate how you would want or wouldn’t want your website to work. Checking other websites can also give you a preference for your website’s design, layout, colour scheme, images and other features that you didn’t know existed.

Navigation Structure

What will be the pages of your website? Will these pages contain sub-pages? You wouldn’t want to confuse your target users in an unorganized website. Outline this information so we have a clear structure on how your website will work. These pages should be arranged accordingly and aligned with your goals.

Website Features

Special features are unique to every business website. There are some features that won’t work for your website objectives and target market so properly assessing the features you need is fundamental. Newsletter subscription, blog page, visual events calendar, corporate video, interactive map and contact form are only a few of the vast choices of web features.


Detail the look and feel of your website. The layout, colour scheme, font choices, images, illustrations, graphics and overall styling will determine the look of your website. On the other hand, the movement and sound effects of how the assets on your website work will give your users the feel of your website. We at IH Digital will incorporate the right design and effects to your preferred website – may it be professional-looking, fun, cutting-edge or techy.

Other Requirements

Aside from the creative aspects and the special features, there are more factors that affect a well-functioning website. You might want to consider Content Marketing, SEO, Google Analytics, Social Media Integration, Security and Site Maintenance. All these are offered at IH Digital, as well as 12-Month Hosting, Domain Purchase and CMS Training. And should you have any additional requirements in my mind, we would gladly accommodate you.

IH Digital is a digital marketing agency in Singapore that assures you a Website Brief before any website design service. If you have questions regarding the overall process of creating a website, we are here to assist you. Contact our team of expert web developers today so you can get started on the right website for your business.

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Online Marketing: Your Website Development To-Do List

Maximize what a website can do for your business. | Online Marketing | IH Digital

Your website represents your business online. Other than a tool to showcase your products and services, it is an online marketing platform that displays your brand’s value and credibility. Yet, simply having a website is not enough, it must effectively function – designed to cover all your customers’ needs.

Basic Necessities of a Website

If you don’t have a website for your business yet, here are the things you need first:

Domain Name

The domain name is your business’ online address and it’s uniquely made for your company. For instance, IH Digital’s domain name is

Web Hosting

Now that your business has an online address, where does it actually live? Web hosting is the location or the server of your website where your customers come to visit. It is a server that connects your website to people who search for your business online.

Business Email Address

Having an official business email address is especially important for businesses who are still starting. Having builds more credibility than just using It also helps in maintaining the security of your presence online, keeping away spam messages and hackers.

Website Content

Surely, content is king. But what kind of content do you put on your website? Having pages about your company, your products and services, and your contact details are not enough. You must determine your target market, know their wants and needs, and integrate content to media that gets them interested – blog posts, images, videos, or GIFs.

Maximize what a website can do for your business. | Online Marketing | IH Digital
Make a list of all the things you need for your website.

Maximize Web Design & Development

Build a website that your business needs, not a website that you personally want.

Since you’ve already set up a basic website from the notes we’ve given above, be your customer and ask yourself, is it enough? Website design and development is more than just how your website looks, of course, it is part of it, but there are other factors to consider as well. The standards on a well-developed website for 2018 are as follows:

Load Speed

In online marketing, everyone is a consumer and what do we hate the most? Time wasted. Having a page view is already a milestone but for one to stay and browse through the pages of your website, it must load quickly. Nothing is more frustrating than waiting for a blank screen on your mobile or laptop to load. Avoid losing customers that hit the close button once your website loads slowly.


Websites that are not mobile-optimized, meaning browsing on your phone and seeing the same layout as that of a computer’s, are hard to navigate. Our phones are designed with smaller screens and your website’s design should adapt to it. This way, users will be able to browse through your website smoothly.

Compatible with Multiple Browsers

You can’t control what browser people use when viewing your website. Make sure they can view your site properly and it functions well in various browsers such as Google Chrome, Mozilla Firefox and Safari. We suggest that you do a multiple browser check.


Content Management System or CMS is a software where you can input and modify the design, content, images, videos, links and even the codes on your website. Before any of your content goes live, you can preview those using CMS. You can make the necessary changes before people see it. Choose a CMS software that’s easy to navigate. WordPress and Joomla are examples of a reliable CMS used by website design companies.

SEO Friendly

With good website SEO, you’ll put your website on top of search results on different search engines. Write useful and informative content for your customers and use the right SEO tools so your website can be seen easily. Know more by reading the basics in integrating SEO marketing to your website.

Social Media Integration

Include social media icons that your website viewers can click on your website. Since social media presence gives you a wider reach, incorporate your website content marketing by also sharing them on your Facebook or Instagram pages.

Google Analytics

Track and analyze the activities done by users on your website. With Google Analytics, you will acquire a detailed report on how many people actually go to your website, what they do, what page they spend most of their time on, the least visited pages, and more. By knowing all these, you will know how to improve not just your website but your products and services as well.

Email Marketing

Building an email network is another effective way to drive traffic to your website. By sending out valuable content to this network that you have, you can display information about your products and services, discounts perhaps? According to 2018 Radicati Group Study, there will be almost 4 billion email users before 2019, meaning, there are a lot of opportunities for you to convert email marketing to actual sales.

Website Security

Eliminate your website’s security risks. After putting all these efforts to create a well-functioning website for your business, you don’t want to lose everything you’ve built, do you? Viruses and hackers are everywhere but there are numerous ways to protect your website. You can use a tight firewall, antivirus protection, SSL security, and IPS/IDS. You can talk to our experts to know what security you need for your website.

If you want to go through the nitty gritty of creating an effective online marketing website for your business, IH Digital offers website design services. We’ll make sure we cross out everything from this website design and development to-do list.

Digital Marketing GuidesSEO

SEO: Ultimate Key to Effective Digital Marketing

Know how you can effectively use SEO in your business’ online efforts. | Digital Marketing | IH Digital

Search Engine Optimization (SEO) can be overwhelming because of the complexity that comes with it. To treat this digital marketing dilemma, we have to be knowledgeable and find important information about SEO so we can earn its great benefits.

SEO, in simple words, means enhancing your website’s searchability in various search engines such as Google. With the right SEO tools, your website can rank higher on search engines. The higher the ranking, the more people you attract to your website. In the long run, SEO will drive traffic and grow your brand’s visibility online. It is a strategy vastly used by most businesses for its long-term effects at lower costs.

Know how you can effectively use SEO in your business’ online efforts. | Digital Marketing | IH Digital

To start, we want to provide you with these frequently used SEO words so the next time you come across them, you already know their definitions.

Common SEO Terms:

  • Alt Tags – text description of an image
  • Blog – a page on your website where you can regularly publish content
  • Bounce Rate – website visitors who immediately leave after only viewing one page
  • Click Through Rate – the ratio of how many users click an ad or shared post
  • Keywords – words used in searching on search engines
  • Meta Description – a brief description under each page’s title in search engines
  • Page Rank or SEO Ranking – indicates how good your overall SEO through number 0-10 as assigned by Google
  • Search Engine – a system that files individual pages in websites (e.g. Google, Bing)
  • Website Traffic – activities done by users on your website (e.g. page views, page clicks, amount of time spent)
  • Uniform Resource Locator or URL – the address of a web page (e.g.


The Basics

There are various ways on how you can improve your digital marketing through SEO. Here are some simple methods that can help you jumpstart your way to improve your website’s SEO ranking:

  • Keyword Marketing

When you do a Google search, you use keywords to find the information you are looking for. These keywords are a factor in driving website traffic; they are the foundation of all SEO efforts. For you to know the right keywords to use, you have to search for relevant and trending keywords with high traffic using SEO tools such as Moz and Google Ads. However, these tools are only there to assist you in going through numerous keywords.

To know the keywords suitable for your business, you have to put yourself in the shoes of your customers – What do they need? What words will they use in searching for these needs? Will they find what they need on your website?

In choosing the right keywords, beware of keyword stuffing – an old SEO practice that uses a lot of keywords to manipulate search engine results. Since search engines have already evolved, it can detect an abnormal distribution of keywords on a page which leads your website to rank lower.

  • Blog Content Marketing

Once you get the right keywords that your customers use when searching for the services or products your offer, start producing useful and shareable content. People use search engines to find information that they need. It is highly important that what you put on your website is something that people search for.

Creating blog posts is an effective content marketing strategy. This way, you showcase your brand using the high-performing keywords that you have gathered. By incorporating keywords in your blog articles, you will increase your visibility in search engines. You attract and connect with a large number of customers which in return will increase website traffic.

  • Website Optimization

SEO is more than just content and keyword planning, there are other factors to consider when improving an SEO website to generate leads.

To keep your current website up-to-date, you have to know what needs to be improved through an SEO audit. This process provides recommendations for a website to attain optimal SEO performance by checking titles, content, meta descriptions, alt texts, images, links and more.

Additionally, using Google Analytics is an effective way to track how many visits your website gets, its sources, and your content’s performance and rankings. By using this SEO tool, you get a monthly report with accurate statistics about your website’s overall performance. Through this report, you can gauge what you need to retain or fix on your website.

Social Media Linking is also an effective web optimizer. By sharing your website’s content on your Facebook or Instagram profile, click through rates increase. This technique is effective since social media creates visible branding and engagement among your followers.

In a Nutshell

SEO helps your business by:

  • Improving your website’s SEO ranking in search engines
  • Growing your online visibility
  • Increasing potential customer source
  • Establishing your brand value and credibility
  • Converting website traffic to actual sales

At IH Digital, we can help improve your website’s SEO marketing by using the right SEO tools. We have a team of SEO consultants that can help you with keyword planning, SEO articles and website optimization. Reach us for effective digital marketing strategies.

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The Difference Between SEM and SEO that Every Business Must Know

If you want to be savvy in online marketing, know the difference between digital marketing strategies SEM and SEO | IH Digital

Although some marketers might use the terms Search Engine Marketing (SEM) and Search Engine Optimization (SEO) interchangeably, they do not mean the same thing. But what exactly is the core difference between SEM and SEO?

What is the difference between SEM and SEO?

SEM and SEO work hand in hand but there are key differences between the two digital marketing strategies. SEO refers to the process. If you need the process of getting more visibility in search engines through both organic search results and paid advertisements, but primarily through paid traffic, this refers to SEM.

SEM and How it Works

Earning online visibility through paid advertisements via search engines like Google, Yahoo and Bing is SEM’s focus.

Through SEM, advertising space is bought to ensure a higher ranking in search results instead of using free traffic to rank in search engines. These paid advertisements are termed as pay-per-click (PPC), which is an SEM-activity used by most popular advertising platforms like Google AdWords. Therefore, utilizing SEM will greatly influence your online marketing efforts.

SEO and How it Works

SEO is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. SEO has both “on page” and “off page” activities – sometimes called as “on site” and “off-site” activities – as its two main pillars. On page activities primarily refers to the process of strategically making your website search engine friendly. Off-page activities refer to the process of ranking high in search results by getting votes from other websites through link building and mostly by your strategy in content marketing.

Free traffic determines SEO ranking. SEO revolves around strategic keyword placements, meta descriptions and link building. Ranking basically depends, and is determined, by how well your website works and if it can catch visitor’s attention through relevant content. When you have SEO websites, it will also help better your chances of scoring higher rankings in search engine results.

Which is better? SEO or SEM?

There is no correct answer! It all depends on your immediate needs and budget. If you are managing a new website, investing in SEO marketing from the beginning is important. For immediate and guaranteed online visibility, SEM is the choice while SEO may take longer to achieve visible results but it will also be more cost-effective in the long term.

IH Digital is a digital marketing agency in Singapore where you can explore your opportunities with SEM and SEO. Learn from our experienced digital marketing specialists now! Message us here.

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The First Step for Your Business Foray into China, Attaining ICP


As the saying goes, it is a cut-throat business world out there. With the rise of the mainland Chinese market, small and big businesses alike fight for a share in this emerging market filled with potential. When doing business in China, it is required to abide by the regulations and the laws. To legitimize your business, you would need to comply with rules set forth by the State government. The way to attain the legal managing rights would be through filing for ICP.

What is ICP?

The First Step for Your Business Foray into China, Attaining ICP | China Digital Marketing

ICP refers to Internet Content Provider. In Chinese, ICP is called 网络内容提供商. ICP can be understood as an Internet service provider for millions of users and a tool that provides growth for businesses. It is approved by the State Department as the official managing tool for businesses. As stated by the ruling government of the People’s Republic of China, cases unapproved by the institution are prohibited from operating or providing Internet services in the country.

The aim of filing this tool is to prevent online activities such as the management of illegal websites and the propagation of fake news or misinformation. If businesses do not file for ICP for their sites, their site could be closed.

There are two types of ICP in China – the ICP record card and ICP management rights, with the former requiring application while the latter does not. For P2P network systems, ICP filing is necessary and afterwards, businesses can apply for ICP management rights.

The difference between both is their format. For the ICP record card, the serial code is an abbreviated number. For the ICP management rights, the serial code is its certificate number. The process of ICP filing is a complex process where relevant documents are to be processed and reviewed by the relevant institutions.

Only after the record is filed and the domain name approved, the host will be granted access to the website to formally publish their own website information.

The First Step for Your Business Foray into China, Attaining ICP | China Digital Marketing

IH Digital ensures your smooth ICP attainment to secure your clients

The First Step for Your Business Foray into China, Attaining ICP | China Digital Marketing

Are you lost in the seemingly complicated process? Worry not, for IH digital is here to help!

  1. Website creation: The professional team at IH digital will meet your needs in creating your ideal website to enable your products to have greater visibility in display networks.
  2. Application for ICP: IH Digital has assisted numerous businesses in their filing and is well-versed in the application process. You simply need to provide the relevant documents and we will expedite the process.
  3. Client attainment: Attaining ICP allows your business to operate in the Chinese online network. IH Digital provides you with a suggested formula for your business operation in copyrighting and in various Chinese media platforms and channels. These processes are planned to ensure the smooth execution of your business on online platforms in mainland China and greater China while maintaining good exposure and publicity for your business.


Case Study

The First Step for Your Business Foray into China, Attaining ICP | China Digital Marketing

 Photo Courtesy: Malee China Official Website

IH Digital has successfully helped the number one Thai F&B brand, Malee, which offers fruit juices, in its foray into the Chinese market through the provision of state-of-the-art services. IH Digital is Asia’s well-rounded digital advertising agency, excelling in video marketing, overseas expansion, and branding. We have a professional team to assist you in crafting the best strategies for your business and to successfully market your products to the rest of the world.

Furthermore, IH Digital is able to tailor your business strategy to cater to the regional and local needs and to create precise advertisement placements to maximize your advertising budget. If you would like to engage with IH Digital for our services, do not hesitate to contact us.

If you have any queries regarding brand promotion in the Asia Pacific region or mainland China, you can contact us via our official website or IH Digital’s Facebook page. Should you require the latest information on digital marketing strategies, do visit our YouTube Channel where the latest information is updated.


Digital Marketing GuidesSocial Media Marketing

Social Media Tip: Make Facebook Chat available from your website

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Today, we are sharing one significant technique in social media. Did you know that around 53% of online users are more likely to complete a purchase from sellers they can message directly? That’s how significant live chat or messenger is. Additionally, most online users today are present on Facebook. Thus, it is a wise social media marketing technique to make Facebook Messenger Chat accessible via website.


Why use social media messenger on website


A customer live chat app on the website appears as a floating icon visible in the bottom right corner of a website. Facebook’s Customer Chat Plugin can be installed on your website to be easily accessed by visiting social media users. Installing this feature on your website can instantly aid your social media marketing campaigns. Social media marketing involves being accessible to prospective customers for a chat – whether it be human or Messenger bot interaction.


Also, another advantage is that this social media chat feature is free. The only requirement is an official Facebook page. In digital marketing, our brand needs to stay in the game. So why not make use of this easily achievable opportunity?


Finally, here are more reasons why this feature can largely help your digital marketing efforts:


Single inbox for social and website chats

Manage your chat messages directly from your Facebook Message Chat app. Whether the chat messages are sent via Facebook page or via website, everything is automatically managed in a single Facebook inbox. It’s easy for both page manager and enquirer to chat over this app. Among the social media channels, Facebook is widely used so it’s convenient.


Better customer service

Enhance your social media presence and customer service by Facebook Messenger on your website. Wherever you are, you will be able to respond any time of the day by responding through your mobile. It’s a good way to connect instantly with your customers. In digital marketing in Singapore, this function is indeed helpful as customer service is one top consideration by most customers.


Provide useful automated replies

Have you heard about chat bots? Facebook definitely has this function that you can make use of. Of course, customisation is available, which is a plus! Provide links and answers to basic FAQs to carry on conversations with potential leads in real time. This works best on Facebook Messenger.


Will you include this plan as part of your digital marketing efforts? For any digital marketing assistance, IH Digital can help you devise a strategic plan for your digital customer service plans. Furthermore, setting up a Chat Messenger on websites will require content strategy and technical knowledge, which IH Digital is proficient in. We are a digital marketing agency with a proven track record as a trusted and reliable social media marketing agency. We cater to the needs of brands in an up-to-date fashion as dictated by the interests of online users.

Digital Marketing GuidesInfluencer Marketing

Social media marketing tip: Learn from influencers’ techniques

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Today’s social media marketing is continuously evolving. With famous personalities followed by thousands (or millions) of online users, brands can garner quite good exposure from these influencers. Aside from tagging famous personalities, bloggers or celebrities, brands can also learn effective online marketing strategy from these influencers.

Social media marketing trend: The Impact of KOLs and Key Influencers

While most companies focus on social media marketing, learning from key opinion leaders (KOLs) are somehow part of the social media strategy too. Aside from tagging these personalities to create a buzz about products or services, there are more things in store for brands. There are things we can apply to social media platforms while taking techniques from KOLs and key influencers.


Here are some techniques from KOLs and influencers that brands can implement to social media platform:


  • Let your content design strategy create a positive impression

Your brand’s signature look, your target market and your content strategy are key to garnering a loyal fan base and the right set of fans. Bloggers for example, place a huge deal on their profile pages’ aesthetics, be it Twitter, Facebook or Instagram. Primary reason is that brands need to compete for the attention of online users in a saturated online space. Quality design, unique aesthetics and most importantly, a well-planned social media content strategy are most likely the factors that affects online users.


  • Value patience and experience in engaging fans


Ask, listen and discuss topics with your fans. This way, your social media marketing can reach the next level – a personal interaction with fans, which is an effective approach to learning more about your fans and drawing positive impression towards your brand.

Bloggers and famous personalities can be noticed to be making time for live chats, Q&A session and live videos to garner opinions, suggestions and create a positive atmosphere around their social media profiles. In the same way, brands can also implement this social media strategy by replying actively in the comments sections of their posts. Engage fans, learn more about them and create an online air that would be most fit to your brand. By doing this, you can create an online marketing strategy and digital media campaigns depending on what you can learn from your fans such as their age, their online activities and interests just by listening and conversing with them.


  • Create a unique strategy for every social media platform or channel


Notice famous bloggers’ Instagram and Facebook, you will largely notice the difference. Posts present on Facebook is not necessarily applicable to Instagram, and vice versa. Channel your assets in a way that is most suitable in every channel. For instance, bloggers think about quality images, grids, and how each of their images will affect their Instagram’s profile’s grid of images. This is not necessarily applicable to Facebook as Facebook is more about the impact of each post in the newsfeed.


  • Social media algorithm is big deal


To make your post visible in the newsfeed, engaging fans during the first hour after posting your content is crucial. Most influencers are attentively responding to their fans while their post is new and fresh. Additionally, social media algorithm now prioritizes quality content, and engagement plays a large role in this. This is especially true for Facebook and Instagram. One of the digital marketing best practices you can take from influencers is to continue a conversation. Be active in encouraging an engaged community. Tip: Boost your post reach as well as page reach.


  • Videos, even a simple one, can be effective


A planned strategy and well-targeted to the right market is the key to effective video . Videos, in fact, is a great strategy to help the audience decide to buy a product or service. Online users don’t expect perfection in social media videos. Hence, it’s a plus for digital marketing efforts as long as the content is useful, meaning and targeted properly.


As your brand plans for social media advertising plans, ensure that your strategy is laid out properly according to the needs of your market while taking into consideration the digital marketing trends useful for your brand. At IH Digital, we plan, strategise and implement social media marketing strategies with expertise and experience. We connect with and manage KOLs and influencers to help brands achieve their social media marketing objectives with ease.