In the past, most consumer goods are promoted on televisions only. However, as mobile phones and the internet continue to revolutionize the lifestyle of consumers, more FMCG brands are entering digital marketing channels. Digital marketing has created a new value proposition for FMCG brands and helps...
Most brands agree that video marketing is a great investment. It gives out a good ROI, it's easy and affordable to do. Videos generate more conversions and shares on social media. This year, brands had become more aware of this matter, and now a large number...
Mother’s Day is one of the most celebrated events every year. It is a day where mothers all over the world are appreciated for all the caring and hard work they do for their family. With more events happening every year, you can easily come up...
Petronas won Top 10 Enterprise at Weibo Starlight Awards Congratulations to our client, Petronas Malaysia who won Top 10 Enterprise 2018 in Weibo Starlight Awards. Petronas working with IH Digital Marketing Agency has proven to be fruitful with its great success in engaging with a huge...
In this era of social media, traveling is another way to share great photos, give travel tips, or review hotels where you stay. For hotel owners, getting reviews from renowned social media influencers is an advantage to generate more audience and potential customers. Read up on...
There are many myths about e-commerce that have surfaced with the ever-increasing popularity of transactions over the internet. With that, let us break down the 5 common myths and discover what goes behind these unproven beliefs. Myth #1: It will all go well after you’ve established...
The demand for online purchasing has been burgeoning, and users from Southeast Asia are a substantial part of this massive movement. This is not surprising since 50% percent of the Southeast Asian population is online (Source: wearesocial). In 2017, internet economy revenues in Southeast Asia...
Worldwide sales in e-commerce have been taking off. In 2014, sales went up to US$1.3 trillion and currently, it is anticipated to reach US$4.5 trillion in 2021 (Source: shopify). If you are thinking that B2B is too complex for E-commerce, then you would be mistaken....
Planning is important in any project. Creating your website without proper planning could lead to a waste of time, efforts and money; this is why having a Website Brief is necessary. This document contains the vital parts that you will incorporate to your website. In...
The internet has opened up opportunities and created new paradigms for how business has to operate to remain competitive. One of the new possibilities made possible by the internet is e-commerce. What is E-commerce? E-commerce, short for "electronic commerce", refers to buying and selling of products and...
