Design

AdvertisingBusinessContentDesignDigital AdvertisingDigital Marketing Agency SingaporeSEOSocial mediaWeb DesignWeb DevelopmentWebsite

Website Brief: A Must for Every Digital Marketing Agency

Know the factors that should be in a Website Brief | Digital Marketing Agency | IH Digital

Planning is important in any project. Creating your website without proper planning could lead to a waste of time, efforts and money; this is why having a Website Brief is necessary. This document contains the vital parts that you will incorporate to your website. In any digital marketing agency, a Website Brief is given to the client before any project is started. It serves as a guide for the creative and technical aspects of your website. At the same time, it will set clear parameters as to how you want your website to be built.

Overall, having a Website Brief eliminates the risks of having an unfinished website. Prepare the required information to properly fill out a Website Brief. What you put on it will reflect the total look and content of your website. Digital marketing is evolving, your website should too.

Know the factors that should be in a Website Brief | Digital Marketing Agency | IH Digital

Here are the factors you should expect from your digital marketing agency’s Website Brief:

 

 About the Business

This basically should answer the who, what, when, where, why and how about your business. Clearly lay out all the information about who your company is, what you do, what your vision and mission are, where you are located, why you exist, and when and how you started. This information will introduce us to your business. You can also include your company’s size, the unique selling points of your products and services, and your overall brand value.

Website Objectives

What is the purpose of your new website? Do you want to increase sales? Generate leads? Improve your online presence? Grow brand awareness? Or all of these? Tell us what your website is for and what your needs are so we can develop online marketing strategies suitable for your goals. Achieving the best results from your website can only be attained with clear objectives.

Target Market

Specifically define your target market. To make your ideal clients visit and interact on your website, they must feel that it’s specially designed to cater to their want and needs. Choose particular demographics to target – age, location, gender, and economic status. Don’t leave out the psychographics as well – personality, lifestyle, values, attitudes, and interests.

Competitors’ URL or Reference URL

Provide a list of your competitors’ website links so we can weigh the features and content that work and don’t. This will indicate how you would want or wouldn’t want your website to work. Checking other websites can also give you a preference for your website’s design, layout, colour scheme, images and other features that you didn’t know existed.

Navigation Structure

What will be the pages of your website? Will these pages contain sub-pages? You wouldn’t want to confuse your target users in an unorganized website. Outline this information so we have a clear structure on how your website will work. These pages should be arranged accordingly and aligned with your goals.

Website Features

Special features are unique to every business website. There are some features that won’t work for your website objectives and target market so properly assessing the features you need is fundamental. Newsletter subscription, blog page, visual events calendar, corporate video, interactive map and contact form are only a few of the vast choices of web features.

Design

Detail the look and feel of your website. The layout, colour scheme, font choices, images, illustrations, graphics and overall styling will determine the look of your website. On the other hand, the movement and sound effects of how the assets on your website work will give your users the feel of your website. We at IH Digital will incorporate the right design and effects to your preferred website – may it be professional-looking, fun, cutting-edge or techy.

Other Requirements

Aside from the creative aspects and the special features, there are more factors that affect a well-functioning website. You might want to consider Content Marketing, SEO, Google Analytics, Social Media Integration, Security and Site Maintenance. All these are offered at IH Digital, as well as 12-Month Hosting, Domain Purchase and CMS Training. And should you have any additional requirements in my mind, we would gladly accommodate you.

IH Digital is a digital marketing agency in Singapore that assures you a Website Brief before any website design service. If you have questions regarding the overall process of creating a website, we are here to assist you. Contact our team of expert web developers today so you can get started on the right website for your business.

AdvertisingBusinessDesignDigital AdvertisingDigital Marketing Agency SingaporeIHDigitalSEOWeb DesignWeb DevelopmentWebsite

The Pros & Cons of a One-Page Website for Online Marketing

Slide1Is a one-page website the right option for your business? | Online Marketing | IH Digital

We’ve shared with you the to-do list on how to create a functional website for your business. Now let’s discuss another website predicament that most digital marketers have for their online marketing efforts – most of them ask, “Is a one-page website already good enough for my business?” This digital marketing trend might be popular through the years but let’s weigh in the pros and cons if it’s the right option for your business.

The Benefits

  • One-page websites present content in a simple and easy to navigate manner. Users can just scroll down to find what they are looking for compared to clicking numerous links.
  • As scrolling is already natural to Facebook, Twitter and Instagram users, one-page websites provide also a better mobile experience.
  • They are also easier to set up and maintain. Since all your content is on one page, you can easily put up your website and keep it up-to-date. Costs are usually much cheaper as well.

Is a one-page website the right option for your business? | Online Marketing | IH Digital

At IH Digital, we are a digital marketing agency that can set up a one-page website for your business within a day. If you need a simple website that can display the basic information about your business, we have the team to help you. Check out our one-page website showcase for Siam Paragon Mall and Ming Garden Hotel & Residences.

The Challenges

  • Opting for a one-page website requires careful planning. Incorporating all the content and design in one page is a tough job as you might miss out on some important matters or you might overdo it – bombarding users with too much information on one page.
  • SEO will also be challenging. Increasing traffic will be hard since there is less content.
  • The loading speed could also get hurt. Putting all information, images, graphics and videos on one page can make your site load slower which is a key factor for SEO. The overall performance of your website could suffer.
  • To increase website traffic, you need users to share the content on your website. This can be difficult for them if as they only have one link to share. Separate pages with unique links that have specific content are easier to share.
  • With a single URL, it can be difficult to analyze if your website performs well. In multiple-page websites, it’s easier to track page views and traffic so it’s also quicker to know what to improve. On one-page websites, it’s hard to refine your digital marketing strategy when you don’t know what aspect your website is failing.
  • There is more design flexibility for multi-page websites and a variety of themes available.

If you prefer a multi-page website so you can show the wide variety of products and services that your business offers, we also have online marketing experts to assist you. Enjoy the perks of having a backend admin management for your convenience. Araya Hong Kong and Travel141 Singapore are a few of the multi-page websites that we have designed, developed and are currently managing.

So what’s the right option for you?

There’s a constant debate on which among a one-page or a multi-page website is better. But the right option really depends on what your business offers and what goals you aim for. If you have a small enterprise that does not offer numerous products or services, you can take advantage of the simplicity that a one-page website can offer. However, if you have a huge business that needs much traffic to your website or internet advertising is your goal, we recommend you to have a multi-page website where you can have specific pages for the things that you sell. Simplicity can still be incorporated on multi-page websites, you just have to produce your content well. Don’t try to bombard your consumers with too much information and plan your content accordingly.

Your website is an investment. Consult with our experienced internet marketing team to be confident in deciding the right option for you. Explore our website design services.

AdvertisingAnalyticsBusinessContentDesignDigital AdvertisingDigital Marketing Agency SingaporeE-mail marketingEngagementFacebookGIFIHDigitalMediaSEOSEO ToolsSocial mediaWebsite

Online Marketing: Your Website Development To-Do List

Maximize what a website can do for your business. | Online Marketing | IH Digital

Your website represents your business online. Other than a tool to showcase your products and services, it is an online marketing platform that displays your brand’s value and credibility. Yet, simply having a website is not enough, it must effectively function – designed to cover all your customers’ needs.

Basic Necessities of a Website

If you don’t have a website for your business yet, here are the things you need first:

Domain Name

The domain name is your business’ online address and it’s uniquely made for your company. For instance, IH Digital’s domain name is www.ihdigital.com.

Web Hosting

Now that your business has an online address, where does it actually live? Web hosting is the location or the server of your website where your customers come to visit. It is a server that connects your website to people who search for your business online.

Business Email Address

Having an official business email address is especially important for businesses who are still starting. Having corporate@ihdigital.com builds more credibility than just using corporate_ihdigital@gmail.com. It also helps in maintaining the security of your presence online, keeping away spam messages and hackers.

Website Content

Surely, content is king. But what kind of content do you put on your website? Having pages about your company, your products and services, and your contact details are not enough. You must determine your target market, know their wants and needs, and integrate content to media that gets them interested – blog posts, images, videos, or GIFs.

Maximize what a website can do for your business. | Online Marketing | IH Digital

Maximize Web Design & Development

Build a website that your business needs, not a website that you personally want.

Since you’ve already set up a basic website from the notes we’ve given above, be your customer and ask yourself, is it enough? Website design and development is more than just how your website looks, of course, it is part of it, but there are other factors to consider as well. The standards on a well-developed website for 2018 are as follows:

Load Speed

In online marketing, everyone is a consumer and what do we hate the most? Time wasted. Having a page view is already a milestone but for one to stay and browse through the pages of your website, it must load quickly. Nothing is more frustrating than waiting for a blank screen on your mobile or laptop to load. Avoid losing customers that hit the close button once your website loads slowly.

Mobile-Optimized

Websites that are not mobile-optimized, meaning browsing on your phone and seeing the same layout as that of a computer’s, are hard to navigate. Our phones are designed with smaller screens and your website’s design should adapt to it. This way, users will be able to browse through your website smoothly.

Compatible with Multiple Browsers

You can’t control what browser people use when viewing your website. Make sure they can view your site properly and it functions well in various browsers such as Google Chrome, Mozilla Firefox and Safari. We suggest that you do a multiple browser check.

CMS-Enabled

Content Management System or CMS is a software where you can input and modify the design, content, images, videos, links and even the codes on your website. Before any of your content goes live, you can preview those using CMS. You can make the necessary changes before people see it. Choose a CMS software that’s easy to navigate. WordPress and Joomla are examples of a reliable CMS used by website design companies.

SEO Friendly

With good website SEO, you’ll put your website on top of search results on different search engines. Write useful and informative content for your customers and use the right SEO tools so your website can be seen easily. Know more by reading the basics in integrating SEO marketing to your website.

Social Media Integration

Include social media icons that your website viewers can click on your website. Since social media presence gives you a wider reach, incorporate your website content marketing by also sharing them on your Facebook or Instagram pages.

Google Analytics

Track and analyze the activities done by users on your website. With Google Analytics, you will acquire a detailed report on how many people actually go to your website, what they do, what page they spend most of their time on, the least visited pages, and more. By knowing all these, you will know how to improve not just your website but your products and services as well.

Email Marketing

Building an email network is another effective way to drive traffic to your website. By sending out valuable content to this network that you have, you can display information about your products and services, discounts perhaps? According to 2018 Radicati Group Study, there will be almost 4 billion email users before 2019, meaning, there are a lot of opportunities for you to convert email marketing to actual sales.

Website Security

Eliminate your website’s security risks. After putting all these efforts to create a well-functioning website for your business, you don’t want to lose everything you’ve built, do you? Viruses and hackers are everywhere but there are numerous ways to protect your website. You can use a tight firewall, antivirus protection, SSL security, and IPS/IDS. You can talk to our experts to know what security you need for your website.

If you want to go through the nitty gritty of creating an effective online marketing website for your business, IH Digital offers website design services. We’ll make sure we cross out everything from this website design and development to-do list.

DesignIHDigitalSocial mediaVideoWeibo

Social Media Marketing: How Brands Celebrate Chinese New Year!(I)

Social Media Marketing: How Brands Celebrate Chinese New Year!

Many brands fought to carry out enticing social media marketing campaign for Chinese New Year to engage their supporters and to promote their brands. Chinese New Year, also known as the Lunar New Year, is an important Chinese festival celebrated at the start of the first calendar month. It is one of the world’s most prominent and celebrated festivals. It is the public holiday in China, Singapore, Malaysia and Thailand.

Read below and learn how brands inject the festival spirit into their digital marketing campaign in Chinese New Year.

Facebook Mini Game – Panasonic Singapore
Panasonic Singapore launched a CNY Prosperity Left-Right Game application. Play the Prosperity Game daily and fans can collect as many prosperity points as possible within 30 seconds, getting a higher chance of winning fantastic Panasonic prizes in our Grand Draw.
To experience this game, follow this: http://bit.ly/PanasonicProsperityGame

Receipt Video – Naturel Singapore
IH Digital developed a receipt video for Naturel Singapore to celebrate Chinese New Year. As dumplings are said to bring wealth due to their ingot shapes, making chicken dumplings at home is the way to welcome luck and prosperity into your home. Meanwhile, Naturel’s products are showed in the video.

Enlarge Photo – FreshKon Malaysia
FreshKon Malaysia celebrated Chinese New Year in a fresh and exciting way on social media. In collaboration with a digital marketing agency, IH Digital, an interesting photo was created for their Facebook page. The photo created was not just any ordinary photo. When you click on the lens showed in the photo, the photo will be enlarged with more information of “Buy 3 Get 1 Free” promotion.
To experience this amazing photo, follow this link on your smartphone: https://goo.gl/ra1Gr3

Photo Design – Joyden Concepts China
To celebrate Chinese New Year, Joyden Concepts gave out discount for their traditional homemade Nian Gao. IH Digital created the photo for their Weibo account.

Video Marketing, Online Marketing Strategy, Digital Marketing Strategy, digital marketing agency, Facebook Marketing,social media marketing

IH Digital is a reputable digital marketing agency in Singapore, present in 6 other countries across Asia, proficiency in more than 10 languages. We produce written and visual content to engage your audience in other markets across Asia. Contact us now to learn more.

Related article: Social Media Marketing: How Brands Celebrate Chinese New Year (II)

DesignFacebookSocial media

Social Media Marketing: Immerse yourself in a Different Experience with Facebook 360° Images

social-media-marketing-facebook-360-imagesFacebook 360° images gives an immersive experience by placing viewers right in the center. Discover how it can enhance your social media marketing strategy.

Posting vivid images on social media platforms is a powerful social media marketing strategy to capture audiences’ attention. Since the introduction of 360° images on Facebook last year, the content marketing strategy for most brands has drastically evolved. Facebook 360° images puts the viewers in the center of the event, providing them with an immersive experience.

Using 360° Images in your Social Media Marketing Campaign

Wall contests have always been an essential digital marketing tool to drive engagement as well as to build a stable fan base. Whether it’s a sweepstake or a reward-based loyalty programme, the main goal of wall contests is to increase the brands’ social media existence. Let’s take a look at how you can gain an edge over your competitors by improving on your content marketing strategy – with 360° images.

Merries Malaysia made an impact using Facebook 360° image for their wall contest. Using the “Count and Win” contest mechanism, Merries Malaysia placed their social media fans in the centre of the experience by encouraging them to count the number of logos scattered all over. The fans will have to look at the image at all angles. With the help of IH digital, a digital marketing agency in Singapore, the campaign was deemed successful with its high engagement rate and social actions.

IH Digital has also produced a Facebook 360° image for the Mid-Autumn festive greeting, immersing fans in the story of Chang-E, the moon goddess. The fans will have to look at the image at all angles and count the number of Jade Rabbits sending her off as Chang-E takes her flight to the moon.

Use the 360° Function for your next Social Media Marketing campaign

IH Digital is a reputable digital marketing agency in Singapore. With our digital marketing expertise, we can support you in the 360° Image production as well as executing other social media marketing strategies. Speak to one of our representative here.