China Digital Marketing

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Jin Air’s Official WeChat and LINE Accounts Provide Flight Info, Promotions, Local Query Services and More

Korean LCC Jin Air Rolls Out Official WeChat, LINE Accounts

You can now get Jin Air’s hottest air ticket promotions and recommended routes straight to your WeChat and LINE messenger apps! South Korean airline Jin Air has launched its verified WeChat account and official LINE account this March.

Both accounts provide flight details, latest promotions, query services in Chinese or Japanese and more from the messenger app. To use this, app users can simply choose from the page’s menu.

Jin Air’s Verified Chinese WeChat Account

Jin Air first rolled out its verified WeChat account earlier this month. It aims to deliver all information, campaigns and query services in the Chinese language for a more localised customer service.

In its welcome message posted on WeChat, the airline is inviting all users to follow their WeChat public account as they “continue to provide… quality services.”

Take a look at Jin Air’s WeChat message in case you missed it:

Welcome message published on Jin Air's official WeChat account
Screengrabs of Jin Air China’s first WeChat post

To receive the latest updates on Jin Air’s flights and offers, follow the 真航空JinAir official WeChat account by scanning the QR code below.

Scan this QR code to follow Jin Air's Official WeChat Account
Image from Jin Air’s WeChat post | Source: 真航空JinAir official WeChat account

Jin Air’s Official Japan LINE Account

Last week, Jin Air also introduced their official Japan LINE account on a Facebook post. It intends to extend its online customer support to its Japanese customers through LINE.

Screengrab of the menu from Jin Air’s official LINE account
Screengrab of the menu from Jin Air’s official LINE account

From the messenger app, LINE users can easily select the following options from the page menu: flight booking, promotions, customised tickets, user registration, FAQ and Q&A.

Screengrab of Jin Air's official Japan LINE account
Screengrab of Jin Air’s official Japan LINE account

Additionally, Jin Air merged its Japanese Facebook page with their English Facebook page, as first posted on its timeline on Monday.

Add ジンエアー (Jin Air) as a friend on LINE to receive the latest flight updates and promotions in Japanese. Simply scan the QR code below or follow this link to do so.

Scan this QR code to follow Jin Air's Official LINE Account
QR code for Jin Air’s Official Japan LINE Account

To book a flight, visit

For more of Jin Air’s flight promotions, visit their website at

About the Brand – Jin Air

Jin Air is a South Korean low-cost airline established by Korean Air in 2008. It pioneered a new long-range market with the B777-200ER, the only medium- and large-sized aircraft among the low-cost carriers. This enabled Jin Air to grow into a representative airline of local LCCs.

As of March 2019, the airline flies to 4 domestic cities such as Gimpo, Cheongju, Busan, and Gwangju to Jeju. It also operates flights in 32 international destinations including mainland China, Hong Kong, Macau, Taiwan, Japan, Malaysia, Philippines, Thailand, Vietnam, Vientiane, and the United States.

Connect with your Chinese and Japanese Consumers with a Verified WeChat and LINE Account!

Does your business have a verified WeChat or LINE account? If you are targeting Chinese and Japanese consumers and you are not on these messenger apps, you are missing a lot of sales opportunities.

Why Get a Verified WeChat Account?

Having a verified WeChat account boosts your presence in the Chinese market. WeChat (or Weixin in China) has over 1.15 billion monthly active users in Q3 2019. Apart from messaging, it also offers WeChat Pay, WeChat advertising, and WeChat Mini Programs.

Also, it comes with many useful features such as customer service, API integrations, e-commerce, and CRM. Once verified, you can easily publish 4 times a month with 1-6 articles each time, register for WeChat Pay, and set up a WeChat store.

These are just a few of the many reasons why more and more businesses invest heavily in WeChat marketing.

Read More >> Schneider Electric’s WeChat App for B2B Marketing

Why Own an Official LINE Account?

Japan-based messenger app LINE is “Japan’s most popular online communication tool” with roughly 83 million monthly active users in the country in Q4 2019. In January 2020, the trend continues to increase quarter-over-quarter since 2013, according to the latest LINE report published by the Statista Research Department.

Moreover, in 2018, LINE’s audience reach was “almost twice as high as those of internationally successful apps such as Twitter or Instagram,” with 80.8% audience reach compared to Twitter’s 42.8% and Instagram’s 35.8%.

No wonder LINE is a promising messenger app for businesses aspiring to target a huge market like Japan.

Read More >> Sanitarium Thailand’s Latest LINE Contest and an Official LINE Account

Let Us Help You Win the Chinese and Japanese Markets with WeChat and LINE!

We can help you build and verify your WeChat account. IH Digital is a sales partner of Tencent allowing us to assist businesses in verifying their WeChat accounts. We have helped many brands obtain a WeChat Official Subscription or Service Account, run WeChat ads, develop WeChat Mini Programs, and integrate WeChat Pay.

Also, we have helped global and regional businesses set up their official LINE account for Japan and Thailand, run LINE ads, and launch LINE contests to grow brand awareness.

If you are ready to take on the China and Japan digital marketing venture, talk to our WeChat and LINE marketing experts today to get started.

IH Digital is a 360 ° digital marketing agency headquartered in Singapore, with offices across Southeast Asia and Greater China. We offer a comprehensive range of digital marketing services, including WeChat and LINE marketing. Talk to our marketing expert today to learn more about our services.

IH Digital, IH Singapore, and Digital 38 are members of the IH Digital Group.

China Digital Marketing

Check Out Bangkok Hospital Chiang Mai’s New Verified Weibo Page – Plus their Most Viewed Healthcare Updates in February

Bangkok Hospital Chiang Mai Launches Verified Weibo Account

Bangkok Hospital Chiang Mai launched its verified Weibo account in January, which now has nearly 30 Weibo posts since its verification. They continue to provide helpful information for its Weibo fans following the current global coronavirus outbreak.

Let’s take a look at some of Bangkok Hospital Chiang Mai’s most popular Weibo posts.

4 February – World Cancer Day Special Lecture by Oncology Experts

On its Weibo post on 4 February, the Bangkok Hospital group member commemorated World Cancer Day showing oncology experts Dr. Sumitra Thongprasert, M.D. and Dr. Witthawat Ariyawutyakorn, M.D. give a special anti-cancer lecture at the World Entertainment Television.

Bangkok Hospital oncology experts on World Cancer Day lecture
Oncology experts from Bangkok Hospital Chiang Mai giving an anti-cancer lecture at World Entertainment Television  |  Photo credit: Bangkok Hospital Chiang Mai’s Weibo page

6 February – BDMS Group Shows Support for Wuhan Amid Coronavirus Outbreak

On 6 February, Bangkok Hospital Chiang Mai also posted a video on its Weibo page to show the group’s support for Wuhan amid the COVID-19 outbreak in China.

BDMS Group's Encouragement Video to Support Wuhan
Encouragement video from the Bangkok Dusit Medical Services (BDMS) Group  | Video credit: Bangkok Hospital Chiang Mai’s Weibo page

Medical teams from the six Bangkok Dusit Medical Services (BDMS) group members participated in the video. This includes Bangkok Hospital, Samitivej Hospitals, BNH Hospital, Phyathai Hospitals, Paolo Hospital, and BDMS Wellness Clinic.

Medical practitioners joining the BDMS video campaign
Medical practitioners participating in the healthcare group’s video campaign  | Video credit: Bangkok Hospital Chiang Mai’s Weibo page

13 February – Healthy 2020 Check-up Package Promotion

On 13 February, the Chiang Mai hospital shared its health check-up package promotion on Weibo with the caption:


(One’s health condition changes with age. Medical check-up also varies depending on the patient’s gender. Bangkok Hospital Chiang Mai Health and Medical Examination Center provides you with a personal disease risk assessment medical examination package according to your gender and age group. You can choose the appropriate health examination plan according to your condition.)

Healthy 2020 Check-up Package Promotion
Bangkok Hospital Chiang Mai’s Healthy 2020 Check-up Package Information  | Photo credit: Bangkok Hospital Chiang Mai’s Weibo page

The promotion runs from 1 March to 30 April 2020. You can find more details on the Healthy 2020 Check-up Package promotion at this link.

For more updates and informative healthcare content, follow Bangkok Hospital Chiang Mai’s Weibo page.

Visit their website for more details on Bangkok Hospital Chiang Mai’s healthcare services.

About Bangkok Hospital Chiang Mai

Bangkok Hospital Chiang Mai is a 180-bed medical facility in Chiang Mai-Lampang road, Thailand. It consists of 18 specialty centers and clinics under one roof.

Centers include Heart Center, Emergency and Trauma Center, Neuroscience Center, Oncology Clinic, and Royal Life Anti-Aging Center.

Clinics include dental, orthopedic, surgery, ENT, skin and aesthetic, women’s health, pediatric, aviation medicine, and more.

Accredited by the Joint Commission International (JCI), Bangkok Hospital Chiang Mai is the 36th private tertiary hospital in the Bangkok Hospital network – a large private hospital chain in Thailand. It is managed by Bangkok Dusit Medical Services (BDMS) Public Company Limited.

Related Article >> Need Help with Weibo Verification? Here’s the Best Way.

Make the Most of China Digital Marketing with Weibo!

Ready to get started with China digital marketing? The first step to fuelling your China marketing campaign is to build up your Weibo presence. Get your own instant verified Weibo page through a third-party agency like IH Digital.

IH Digital is Sina Weibo’s appointed official partner agency for Southeast Asia. We assist businesses in Weibo verification, page management, Weibo advertising, and more. Contact our China marketing team today to get your Weibo page verified soon!

IH Digital is a 360 ° digital marketing agency headquartered in Singapore, with offices across Southeast Asia and Greater China. We offer a comprehensive range of digital marketing services, including Weibo verification and Weibo advertising. Talk to our marketing expert today to learn more about our services.

IH Digital, IH Singapore, and Digital 38 are members of the IH Digital Group.

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Get Started with Toutiao and Tiktok Ads thru IH Digital

ByteDance Names New SEA Partner for Toutiao & TikTok Ads

January 2020 – IH Digital is now able to support Toutiao and TikTok ads with our expanded digital advertising services. We are now an official sales partner of Bytedance in Southeast Asia, allowing us to support brands across the region for their online advertising campaigns.

Our new advertising capabilities will help regional clients to easily and quickly get started with advertising on ByteDance’s key platforms such as TikTok (, Douyin, Toutiao, XiGua, HuoShan, and NewsRepublic.

ByteDance ties up with ATC to support SEA brands exploring TikTok ads.

Who is ByteDance?

ByteDance is a Beijing-based internet technology company founded by Zhang Yiming in 2012. It offers many online products catering to a wide set of audiences from across the globe. Its core product is TouTiao – a news and information content platform and one of China’s largest mobile platforms for content creation, aggregation and distribution reinforced by machine learning techniques.

It also owns the short video app Douyin, which later became the Chinese version of TikTok when the Chinese social media giant acquired the lip-syncing app in Q4 2017.

Impact on the Digital Advertising Industry

ByteDance is reported to have 1.5 billion monthly active users (MAU) with 700 million daily active users (DAU) as of October 2019, which is an increase of 50% compared to its January 2018 user base. According to self-media account Kaiqi, its revenue reached around RMB 48 billion in Q1 2019, with RMB 20 billion from Douyin. The online company is seemingly closer to realise its 2019 revenue goal of RMB 100 billion considering its rapid user base growth.

Get started with Douyin and TikTok ads!

Moreover, ByteDance-owned short video app TikTok has 1.65 billion downloads on iOS and Android in January 2020 – a significant growth from 663 million in 2018. Out of the total downloads, 190 million app installs (11.5%) are from Southeast Asia. The app’s download surge outdid Instagram’s 444 million downloads in 2018 and is catching up with Facebook’s 711 million in the same year, as CNET reports. This resulted in both Douyin and TikTok being the world’s second most downloaded apps in 2019.

More Advertising Opportunities for SEA Brands

With ByteDance’s rapid user base growth in mind, more digital marketers turn into advertising on its key products namely Douyin, TikTok and Toutiao to reach a wider set of audiences in Southeast Asia and Greater China. With this amplified partnership, IH Digital can now provide support to marketers exploring this opportunity.

ByteDance Products - Toutiao, HuoShan and XiGua

Here is a list of ByteDance advertising platforms we now support as the official sales partner:

SEA Digital Marketing

  1. TikTok – Available in Thailand, Malaysia, Indonesia, Vietnam, South Korea, Japan, and Taiwan.
  2. NewsRepublic A news app powered by artificial intelligence that provides readers with the latest world and local news, viral headlines, trending videos, and articles directly to the user’s phone. Available in Taiwan only.

China Digital Marketing

  1. Douyin (抖音) – More than half of its users are aged 30 years and below.
  2. TouTiao (今日头条) – Over 70% of its users are aged between 25 to 45 years.
  3. XiGua (西瓜视频) – A video recommendation platform that runs videos a couple of minutes longer than videos in Douyin. It uses artificial intelligence (AI) to suggest quality and related content based on the user’s interest. Over 70% of its users are aged 30 years and below.
  4. Huoshan (火山小视频) – A video-shooting application where users can quickly get content, show themselves, and gain fans by recording videos for up to 15 seconds. More than 70% of its users are aged between 25 to 40 years.

Let us help you explore TikTok ads and more for your brand!

Get started with TikTok ads! IH Digital is a digital marketing agency headquartered in Singapore, with presence across multiple countries in Southeast Asia and Greater China. With our media partnerships, we have helped many regional companies ultimately boost their online advertising campaigns on many platforms. Know more about our digital advertising services by dropping us a message here.

IH Digital, IH Singapore, and Digital 38 are members of the IH Digital Group.

China Digital MarketingDigital Marketing Guides

Need help with Weibo Verification? Here’s the best way.

Weibo verification help through a digital marketing agency

Are you having trouble with Weibo verification lately? Getting your Weibo profile verified is a challenging process especially for businesses outside China as it requires a third-party agency to do so. IH Digital is Sina Weibo’s appointed digital agency in Southeast Asia whose aim is to provide Sina Weibo advertising solutions and Weibo account verification services to businesses outside China. We are currently the only official advertising agency in the region that can help you reach out to the Chinese audience through Weibo marketing.

But first, let’s tackle why Weibo marketing matters for your China digital campaigns.

Why Weibo Marketing Matters

With over 400 million monthly active users, Sina Weibo has emerged as one of the biggest and most popular Chinese social media platforms. It is China’s version of Twitter, except it offers more than microblogging and social networking. If you are looking into effectively tapping the Chinese market, it is highly recommended that you start with Weibo marketing.

Illustration by Sina Weibo | Source: iResearch Mobile App Index, Aug 2018
Illustration by Sina Weibo | Source: Financial Statement of Weibo, Q3 2018

Why Your Business Needs Weibo Verification

Weibo verification is the process of attaining an official account status, similar to Twitter’s “Verified” status for businesses and celebrities. Verified business accounts are awarded a Blue V badge on Sina Weibo. In Weibo marketing, this is the first and most important step to earn your audience’s trust.

Apart from gaining profile credibility, Weibo verification is a prerequisite you need to fulfil before starting your digital marketing campaigns – whether you are seeking to build brand awareness, increase social media engagement or buy digital media advertising spaces. Having your Weibo account verified allows you to enjoy its benefits, such as planning and buying in-feed ads through the Weibo’s DSP system. You will also gain access to the wall contest management tool and Weibo e-vouchers.

However, Weibo has a very strict set of examination procedures for its verification process. For instance, Weibo requires businesses to submit all the supporting documents in Chinese. This may pose as a huge difficulty for brands outside of China.

Benefits of Having a Verified Weibo Account

  1. Increase brand awareness and exposure in the Chinese market
  2. Grow inquiries and sales, both online and offline
  3. Improve customer service and social engagement
  4. Drive more traffic to your official website

Choosing a Digital Marketing Agency for Weibo Verification

Being an appointed official partner agency of Sina Weibo for Southeast Asia, IH Digital can assist you on verifying your Weibo account. We have helped verify several Weibo accounts across the region, allowing them to enjoy its privileges such as Weibo’s basic services, promotion tools, event platform, coupons, private messaging, and data analysis & social listening.

Contact Us Now to Start Your Weibo Verification!

Need help with Weibo account verification? Get in touch with our marketing experts through our contact form or visit our China digital marketing services page for more information.

China Digital Marketing

ICONSIAM, OneSiam Feature Thai Celebrities on #ChinaJiaYou Weibo Videos

Thai Retail Malls Feature Local Stars on #ChinaJiaYou Video

Thai high-end shopping malls ICONSIAM and OneSiam showed their support for China in fighting COVID-19 on social media with the hashtag #ChinaJiaYou. The said retail malls posted encouragement videos on Weibo on Tuesday and Thursday, which were well-received by the social media community.

ICONSIAM and OneSiam’s #ChinaJiaYou Videos on Weibo

On Tuesday, ICONSIAM posted the 1.5-minute video on their Weibo page featuring local celebrities, retail mall workers, and more local people imparting inspirational messages. Celebrities include Thai actresses Nune WoranuchPancake Khemanit and Bella Campen, boy band SBFIVE, actress and model Aokbab (Chutimon Chuengcharoensukying), and Thai professional golfer Ariya Jutanugarn.

ICONSIAM's video post on its Weibo page
ICONSIAM’s video post on its Weibo page

“ขอให้พวกเราทุกคนผ่านพ้นวิกฤตนี้ไปอย่างเร็วที่สุด สู้ๆ (May all of us overcome this crisis as quickly as possible),” says Thai actress Bella Campen.

The shopping mall staff also gave moving messages on behalf of Siam World, ICONSIAM, and OneSiam – Siam Paragon, Siam Center and Siam Discovery.

Mall workers participating in the #ChinaJiaYou video campaign
Mall workers participating in the #ChinaJiaYou video campaign

OneSiam later posted another video on its malls’ Weibo pages – Siam Paragon, Siam Center and Siam Discovery – on Thursday. It featured local stars like actress Mutmee Pimdao, singer Name Prakarn, and actors Archen Aydin, Benjamin Brasier, Nine Kornchid, Earth Teerapat, Pavel Naret, and Dome Woranart.

Siam Paragon's video post on its Weibo page
Siam Paragon’s video post on its Weibo page

The “Pray for China” Event

In the same Weibo post, OneSiam also told its recent “Pray for China” event where thousands of locals and foreign tourists have participated to write and offer their prayers for China. The retail mall group is inviting everyone to the said event happening at the following participating locations: Siam Paragon M Building, Siam Center G building, Siam Discovery M building, and ICONSIAM G building (The Veranda area).

The retail mall group is inviting everyone to the said event happening at the following participating locations: Siam Paragon M Building, Siam Center G building, Siam Discovery M building, and ICONSIAM G building (The Veranda area).

Thai student participating in the "Pray for China" event
Thai student participating in the “Pray for China” event

The video received over 100 praises and positive comments from followers on Weibo.

Fan comments on the mall's Weibo video post
Fan comments on the mall’s Weibo video post

Watch the full #ChinaJiaYou campaign videos here:

Get Weibo Ads to Bolster your Social Media Campaigns!

During this difficult time, many individuals and businesses are finding ways to show their support for the people affected by and fighting against the novel coronavirus – whether online or offline. If you are looking into getting a campaign out on a Chinese social media platform, make sure it extensively reaches your target audience. With Weibo ads, you can easily and instantly capture the attention of thousands of Chinese online users.

Sina Weibo is China’s biggest and most popular social media platform with more than 400 million monthly active users and over 200 million daily active users in 2018.

Related Article >> Need Help with Weibo Verification? Here’s the Best Way.

IH Digital: Sina Weibo’s Official Partner Agency for Southeast Asia

Don’t have a verified Weibo page? Want to advertise on Weibo? We can help you achieve both goals hassle-free. IH Digital is Sina Weibo’s appointed official partner agency for Southeast Asia. We assist brands outside China on verifying Weibo pages and running Weibo ads for their digital campaigns.

Jumpstart your Weibo page and ads today! Talk to our China marketing expert to learn more. 

IH Digital is a 360 ° digital marketing agency headquartered in Singapore, with offices across Southeast Asia and Greater China. We offer a comprehensive range of digital marketing services, including China digital advertising. Talk to our marketing expert today to learn more about our services.

IH Digital, IH Singapore, and Digital 38 are members of the IH Digital Group.

China Digital Marketing

6 Essential China Digital Marketing Platforms for CNY 2020

6 Essential China Digital Marketing Platforms for CNY 2020

The Lunar New Year might be the most awaited celebration in East Asian countries, especially in China. The main focus of the celebration of Chinese New Year is to bring families together. But other than that, the season also brings many opportunities for brands to make seasonal promotions and a chance to make creative campaigns through China digital marketing.

With the abundant opportunity this season, it’s a must for every brand to know what platform to turn to in order to make a high performing ad and to successfully master Chinese digital marketing this upcoming CNY 2020 celebration. With this, we have come up with a list of must-have China digital marketing platforms you should consider when planning your CNY online marketing strategy.

Your ads on these and ace the competition in China digital marketing


1.  WeChat

China’s most popular multi-purpose messaging app reported to have more than 1 billion monthly users. It is called the “app for everything” because other than messaging, it’s also used as a social media and a mobile payment app. If you’re an advertiser with a broad spectrum of audiences in mind, WeChat advertising will serve you best for your China digital marketing goals.

2.  Weibo

The most popular social media microblogging platform, which is the equivalent of Twitter and Facebook in China, currently holds 640 million users. Weibo is a platform to discover information and voice opinions on social issues under strict censorship. Like WeChat, this platform has a broad target audience, which is why Weibo marketing is ideal for businesses wanting to promote products and services to a diverse set of people.

3. Baidu

Baidu is a Chinese search engine where users can do web page searches. The search engine also allows users to search for books, maps, images, videos, and more. Baidu advertising will be an added boost to your brand as it has its own pay per click platform, allowing advertisers to have their ad placed on Baidu search results pages and on websites that are part of the Baidu Union.

4. Toutiao

Toutiao, a ByteDance product, is an information recommendation platform that has 120 million daily active users. The platform is powered by machine learning techniques to give its user’s the most relevant content. As the principal focus of Toutiao is content consumption, there won’t be other functions to let users pull away from the content/advertisement in front of them.

5. Douyin

Another Chinese social media platform made by ByteDance is DouYin, with a staggering 20 million daily active users. This platform allows users to create and discover entertaining short videos. Douyin also taps deeper into e-commerce marketing which makes it popular with advertisers as it provides more affordable advertising compared to other platforms.

6. Mafengwo

A Chinese travel social media platform that lets its users exchange travel experiences with each other. This platform is ideal for online marketing campaigns that revolve around the topic of traveling — from hotel bookings to travel document assistance. Any brand can grow in Mafengwo by collaborating with key opinion leaders (KOLs) that tremendously influences users’ travel plans. Mafengwo advertising ensures successful results because users feel a sense of authenticity by knowing other people’s experiences.

Know what’s the best platform for your marketing objectives? Don’t let the opportunity to make your brand grow this Chinese New Year slip out of your hands. Let your ideas come into play!

Branch into the China digital marketing space this CNY with the help of a China digital marketing agency

IH Digital is a digital marketing agency headquartered in Singapore. We are official partners of China digital marketing platforms such as Sina Weibo, Baidu, Mafengwo, WeChat, and ByteDance (Douyin or TikTok). We have helped many Southeast Asian companies ultimately lift their sales with effective online marketing strategies. Know more about our China digital marketing services by getting in touch with us here.

China Digital Marketing

Schneider Electric Improves B2B Marketing with WeChat App

Schneider Electric Improves B2B Marketing with WeChat App

Malaysian Household Brand Uses a WeChat App to Enhance B2B Marketing

With brand trust being one of the key factors in advertising and marketing, how can a global specialist in energy and automation maintain its camaraderie with its business partners? For Schneider Electric, their answer was WeChat, a popular messenger app where businesses can set up an app to better manage B2B communications. 

Seeing Malaysia’s top ranking with the highest social media penetration ranking in the world, the Tencent-owned application WeChat began its global expansion in the country not long ago. This opened a number of opportunities for local businesses to thrive in the digital world, particularly for household brands like Schneider Electric. In their case, they took advantage of this opportunity to enhance the way they deal with their business partners.

As the competition gets tighter in the industry, businesses prefer transparency, reachability, and accessibility which appeals to today’s consumers. This is why Schneider Electric Malaysia, a Fortune Global 500 company, devised a strategy where brands, consumers, and dealers can easily monitor, manage, and automate their operations through a WeChat app. 

Schneider launched a WeChat app to promote seamless B2B marketing experience.

By delving into the world of WeChat, Schneider Electric provides easy access to the following areas using the popular messenger app:

  • Product Catalogue
  • Campaigns
  • Partner’s Program
  • Monthly Sales Figure
  • Hotline

With these being said, dealers and end users alike can seamlessly monitor their progress within a single app.

The household brand developed a WeChat App for its B2B Marketing efforts.

With the help of WeChat, Schneider Electric’s business partners and clients can effortlessly register by following these steps:

  1. Tap the Account button from the menu bar.
  2. Tap on the auto message. This will lead you to the exclusive Schneider Electric program for registered users.
  3. Check your registered email* to receive your 6-digit temporary password.
  4. Fill in the username box with the email used during the registration.
  5. Fill in with the 6-digit temporary password then change it to your preferred password.
  6. Choose your preferred language and continue.

After working your way through these steps, you can now access the landing page where the campaign page, product catalogue and the likes are available.

The household brand also made sure to include benefits through Bonuslink which users can enjoy. Bonuslink acts as a card for rebates and discounts and rewards you with points whenever you use the app.

Create a seamless B2B experience with WeChat! Engage a digital marketing agency now.

IH Digital is a digital marketing agency in Asia that provides China digital marketing solutions, including WeChat verification and page management. Our services are customised and simplified for regional businesses whose goal is to promote their brands with a proven WeChat marketing strategy both for B2B and B2C. 

Does your brand need a WeChat app like Schneider’s? Let us help you devise a good marketing plan for your B2B goals. Talk to our Marketing Expert to know more.

China Digital Marketing

China Digital Marketing: China’s Best Social Media Platforms

China Digital Marketing: best social media platforms in China | Digital Marketing | IH Digital

China Digital Marketing: China’s Best Social Media Platforms

When talking about search engines and social media platforms, most people would think of Google, Facebook, Instagram, Twitter, and more. But, did you know that China has its own version of social media apps too? Brands used some of these apps to reach their Chinese target audience. Read further and know the three most-used apps for China digital marketing.


WeChat is a messaging app known for being the Jack-of-all-trades because it has many features that are beneficial to the user. This social app is like a combination of Facebook, WhatsApp, Tinder, and more. According to Dragon Social, the average daily WeChat users is 619.6 million in September 2018. Brands have a lot of opportunities when marketing on WeChat because it is also used for shopping. Others used the app to buy plane tickets, train tickets, and hotel & restaurant reservations. You can even pay bills, get a taxi, transfer money, or order food using this app.


Weibo is one of the most popular social media platforms in China. It is similar to Twitter where users can post, and talk about anything with a character limit. Weibo users can also post photos, videos, and GIFs. Brands see the opportunity to do China digital marketing using this app because they can easily share information and engage with their audience.


China also has a search engine and a forum in one communication platform called Baidu Tieba. Users can search for information and discuss any topic. Brands can create blogs, forums, or even run banner advertisements.

Photo Courtesy: Sansiri on Baidu | Yazhou Property

Connect with your Chinese Audience through China Digital Marketing

It’s time to escalate your brand’s reach! IH Digital is a digital marketing agency in Singapore that offers a variety of marketing services including China Digital Marketing. We provide 360 degrees marketing approach that creates, distributes, and amplifies meaningful contents.

Do you see brand opportunities with China Digital Marketing? Contact us today!

China Digital MarketingDigital Marketing Guides

The First Step for Your Business Foray into China, Attaining ICP


As the saying goes, it is a cut-throat business world out there. With the rise of the mainland Chinese market, small and big businesses alike fight for a share in this emerging market filled with potential. When doing business in China, it is required to abide by the regulations and the laws. To legitimize your business, you would need to comply with rules set forth by the State government. The way to attain the legal managing rights would be through filing for ICP.

What is ICP?

The First Step for Your Business Foray into China, Attaining ICP | China Digital Marketing

ICP refers to Internet Content Provider. In Chinese, ICP is called 网络内容提供商. ICP can be understood as an Internet service provider for millions of users and a tool that provides growth for businesses. It is approved by the State Department as the official managing tool for businesses. As stated by the ruling government of the People’s Republic of China, cases unapproved by the institution are prohibited from operating or providing Internet services in the country.

The aim of filing this tool is to prevent online activities such as the management of illegal websites and the propagation of fake news or misinformation. If businesses do not file for ICP for their sites, their site could be closed.

There are two types of ICP in China – the ICP record card and ICP management rights, with the former requiring application while the latter does not. For P2P network systems, ICP filing is necessary and afterwards, businesses can apply for ICP management rights.

The difference between both is their format. For the ICP record card, the serial code is an abbreviated number. For the ICP management rights, the serial code is its certificate number. The process of ICP filing is a complex process where relevant documents are to be processed and reviewed by the relevant institutions.

Only after the record is filed and the domain name approved, the host will be granted access to the website to formally publish their own website information.

The First Step for Your Business Foray into China, Attaining ICP | China Digital Marketing

IH Digital ensures your smooth ICP attainment to secure your clients

The First Step for Your Business Foray into China, Attaining ICP | China Digital Marketing

Are you lost in the seemingly complicated process? Worry not, for IH digital is here to help!

  1. Website creation: The professional team at IH digital will meet your needs in creating your ideal website to enable your products to have greater visibility in display networks.
  2. Application for ICP: IH Digital has assisted numerous businesses in their filing and is well-versed in the application process. You simply need to provide the relevant documents and we will expedite the process.
  3. Client attainment: Attaining ICP allows your business to operate in the Chinese online network. IH Digital provides you with a suggested formula for your business operation in copyrighting and in various Chinese media platforms and channels. These processes are planned to ensure the smooth execution of your business on online platforms in mainland China and greater China while maintaining good exposure and publicity for your business.


Case Study

The First Step for Your Business Foray into China, Attaining ICP | China Digital Marketing

 Photo Courtesy: Malee China Official Website

IH Digital has successfully helped the number one Thai F&B brand, Malee, which offers fruit juices, in its foray into the Chinese market through the provision of state-of-the-art services. IH Digital is Asia’s well-rounded digital advertising agency, excelling in video marketing, overseas expansion, and branding. We have a professional team to assist you in crafting the best strategies for your business and to successfully market your products to the rest of the world.

Furthermore, IH Digital is able to tailor your business strategy to cater to the regional and local needs and to create precise advertisement placements to maximize your advertising budget. If you would like to engage with IH Digital for our services, do not hesitate to contact us.

If you have any queries regarding brand promotion in the Asia Pacific region or mainland China, you can contact us via our official website or IH Digital’s Facebook page. Should you require the latest information on digital marketing strategies, do visit our YouTube Channel where the latest information is updated.


China Digital Marketing

Digital Marketing in China: 4 Must-know Trends of Weibo Marketing

Digital Marketing in China: 4 Must-know Trends of Weibo Marketing in 2018

340 million active monthly users, Weibo is one of largest Chinese social media platforms, making it the most competitive digital marketing platform for brands seeking to penetrate the Chinese market and reach out to their target consumers. Perhaps, you are already intending to jump on the China digital marketing bandwagon. In this article, we will introduce the 4 must-know trends of Weibo marketing in 2018 to help you decide Weibo Marketing Strategy for your brands.

China Digital Marketing

Are you “China-ready”? Why Weibo Marketing matters?

Are you “China-ready”? Why Weibo Marketing matters?

More Southeast Asian companies gear to catch a good share of the Chinese market as Chinese tourists are seen to be big spenders. Last year, 3.2 million tourists from China arrived in Singapore, beating traditional chart leader Indonesia and became the largest source of visitors according to Singapore Tourism Board. Many Thailand, Malaysia and Singapore advertisers have recently jumped into the Weibo marketing with IH Digital. Some of the blue-chip clients are Siam Paragon and Sansiri (Thailand), Petronas (Malaysia), Marina Bay Sands and MTV (Singapore).

“More companies are turning to Weibo marketing to achieve their China digital marketing objectives. Companies like InterContinental Hotels Group begin to launch ‘China-ready’ programmes like “Zhou Dao”. Do you have a unique China marketing plan?” says George Foo, Chief Operating Officer for IH Digital, “China’s digital landscape is unique with many barriers. Businesses without office in China cannot advertise on some Chinese social media platforms. But Weibo is an open platform that needs lesser requirements. IH Digital is here to facilitate faster procession of translation, documentations and verifications.”

Are you “China-ready”? Why Weibo Marketing matters?

Why Weibo Marketing?

Sina Weibo is the most popular Chinese social media platform with over 600 million users, which makes its one of the best ways to increase brand awareness in the Chinese market by social media marketing. Siam Paragon launched a post ad campaign on Weibo with high impression that have garnered more than 1 million views.

Are you “China-ready”? Why Weibo Marketing matters?

IH Digital has been appointed as the official Southeast Asia Partner of Weibo, can provide advertising solutions and Weibo account verification services. We work directly with Weibo and influencer agencies to provide planning and buying services that cater to your diverse digital needs. Also, IH Digital has been appointed as the official agency for Baidu and Meituan-Dianping, help you to reach out to the Chinese audience.

Are you “China-ready”? Why Weibo Marketing matters?

Enhance Your Social Media Marketing Campaign in China with IH Digital

IH Digital is a digital marketing agency in Singapore that aims to provide simplicity and flexibility for clients’ social media marketing needs across the Asia with offices in Singapore, Malaysia, Thailand, the Philippines, China, Hong Kong and Taiwan.

Founded in 2006, with 80+ specialists for South East Asia, IndoChina, Greater China, Korea and Japan. We understand how complex the Asia market can be. Which is why we are here to provide digital services for your marketing needs in the region. If you are interested, inquire with us today.

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Weibo Marketing: Select Target Audience by Using “Super Fans Channel”

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Weibo is the largest social media network in China, which makes its one of the best ways to increase brand awareness in the Chinese market by social media marketing. According to the Weibo’s first quarter results, it has 340 million active monthly users. By comparison, Twitter has around 328 million active monthly users. The advertising and marketing revenue of Weibo has increased 71% compare with last year. “Our relentless focus to build the best social media experience in China is reflected in Weibo’s strong performance,” Gaofei Wang, Weibo Chief Executive, said in a statement.

Selecting target audience is one of the advantages of social media advertising. Since 2012, Weibo launched “Fans Channel” (粉絲通), a powerful audience selection tool to target the people who are right for your business. Last year, it upgraded its functions and launched “Super Fans Channel” (超級粉絲通). It provided more data tagging options and delivery methods that meet advertisers’ diversified marketing needs more efficiently.

Here are the three social media marketing benefits to enjoy using “Super Fans Channel”:


Traditional social media platforms mainly use age, gender, location to select target audience. But “Super Fans Channel” provided more targeting options such as user status, topic participation, blog interaction, account relationship and interest data. Based on the insights of Weibo’s big data, “Super Fans Channel” helps advertisers to reach the audiences they want.


There are more than 600 million accounts with 120 million active daily users in Weibo. By using “Super Fans Channel”, you can increase exposure of blogs. Also, your account will be recommended to potential fans to increase the number of fans.


Weibo is the biggest network for social media marketing in China. You can reach more audiences through users’ like, comment and share to boost organic reach.

CASE STUDY: Siam Paragon, a shopping mall in Thailand, put their video in Weibo for social media advertising. With the use of “Super Fans Channel,” they particularly selected “Auto-play when users are connected to Wi-Fi service”,.When the video is viewed for more than 3 seconds, it counted as 1 engagement. This generated more than 3 million views and 2,000 shares for Siam Paragon.

Social media marketing, Social Media Advertising, digital marketing agency, Weibo

Sina Weibo has appointed IH Digital as its official digital marketing agency in Southeast Asia, allowing us to provide advertising solutions and account verification services to businesses outside China. Talk to our Chinese digital marketing specialists to start your Weibo marketing campaign now!