Case Studies

IH Digital case studies and major changes in different platforms that can affect your campaigns

Case StudiesInfluencer MarketingOOHSocial Media Marketing

Greenfields Singapore: Mother’s Day Pop-Up Event

Greenfields Mother’s Day pop-up events in Singapore | IH Digital

Mother’s Day is one of the most celebrated events every year. It is a day where mothers all over the world are appreciated for all the caring and hard work they do for their family.

With more events happening every year, you can easily come up with an event for your brand to reach your target audience aside from posting on social media. Take a look at Greenfields Mother’s Day pop-up events for example. Read further to know more about the event and its marketing actions.

Greenfields’ BREWtiful Mother’s Day Pop-Up Event

In celebration of Mother’s Day, Greenfields hosted two pop-up events called “For My BREWtiful Mom” held at MapleTree Business City office building and NEX heartland mall, Singapore on 10th May and 18th May respectively.

One of the events’ highlights includes inviting visitors to create personalized latte-art made from family portraits shot on-site or from a wide selection of Mother’s Day messages, courtesy of Kaffa Kaldi’s state-of-the-art Ripple Maker machine, which creates an image atop the foam layer of coffee beverages in just 15 seconds.

Greenfields Mother’s Day pop-up events in Singapore | IH Digital

Besides indulging in fresh milk and gourmet coffee made using Greenfields milk, visitors also had a chance to win an overseas 3D2N hotel stay worth up to S$300, simply by participating in Greenfields Photo Wall Contest, courtesy of Asia Travel Club (ATC).

Greenfields Mother’s Day pop-up events in Singapore | IH Digital

Mother’s Day Digital Marketing

Brands can create an integrated marketing plan for seasonal occasions such as Mother’s Day to boost brand awareness – creating hype on social media and subsequently engaging target audience on the ground through events. IH Digital was in charge of designing the event space, taking care of all logistics and conducting training for the promoters.

Greenfields Mother’s Day pop-up events in Singapore | IH Digital

Before the event, digital marketing promotions was also done through influencer marketing. Mom influencers like Jamie Yeo and Lian Meiting posted their family pictures enjoying Greenfields fresh milk to promoting the Mother’s Day pop-up event on Instagram.

Greenfields Mother’s Day pop-up events in Singapore | IH Digital

Moreover, IH Digital proposed to run several Facebook paid posts to generate hype and drive traffic to these events. Press release and events mock-up visuals were also produced and sent to the media.

IH Digital also helped Greenfields earn Mother’s Day coverage in Singapore’s only broadcaster Mediacorp’s

These event preparations and social media marketing promotions became effective when combined together and generated almost 300 social page likes and 150 photo wall contest submissions for Greenfields.

Greenfields also gave away 250 small milk packs in 3 hours, and 300 cups of coffee in 5 hours.

Pre-plan Your Events Marketing with IH Digital!

Want to hold an awesome event for your brand? IH Digital is a digital marketing agency in Singapore providing the best social media marketing solutions and OOH services for your brand’s events. IH Digital provides 360 degrees approach for its digital marketing which includes consultancy and research, search marketing, digital creatives & video marketing, China digital marketing, and media planning & buying. Interested to work your brand’s marketing concerns with us? Contact us today!

Case StudiesDigital AdvertisingSocial Media MarketingWOG

IH Digital: Singapore Government Media Marketing Campaigns


Like private sector businesses, government agencies also require integrated marketing solutions to help them distribute their campaigns and reach their target audience. IH Digital is a company awarded with the Singapore Whole-of-Government (WOG) period contract for media-buys to help Singapore government agencies achieve their marketing goals.

IH Digital: Government Marketing Showcase

Growing Facebook Fanbase

IH Digital ran advertisements on Facebook for ReachSingapore to help them grow their fan base and has achieved over 20K new fans since 2017.

Online and offline marketing for government agencies | IH Digital SingaporeMoving back to 2014, the Land Transport Authority (LTA) also partnered up with IH Digital for their @WeKeepYourWorldMoving campaign, and gained 100K new Likes on Facebook, contributing to over 35 percent of LTA’s total fan base.

Know more about the Whole-of-Government advertising from content creation and social media marketing to media buying and outdoor marketing. | IH Digital Singapore
Photo courtesy: LTA @WeKeepYourWorldMoving

Video Marketing Campaigns

Video marketing is also helpful in creating campaign awareness. It is a preferred marketing medium by many brands due to its high entertainment and engagement levels. Take for example, MCI’s “jobs & economy” video campaign comprised of humorous English and Mandarin language videos running across popular video platforms like YouTube, VIU, Yahoo, and on Facebook’s engaging video ad format.

Video source: govsingapore YouTube 

Another government campaign ran by IH Digital in 2018 was MCI’s Gov.SG video ads on Facebook and YouTube. It aimed to inform SME about available subsidies, as well as featuring testimonials from local entrepreneurs. The campaign achieved over 1.2 million views at a low average cost per view. Over 25K clicks were also generated from interested users keen to learn more about the programmes via Enterprise Singapore’s website.

Online and offline marketing for government agencies | IH Digital Singapore

Google Search and Display Ads

In a bid to increase awareness of LTA’s Knackstop website, IH Digital ran Google Search and Display Ads from 2016 to 2018. From 2018, google banner ads were run to direct audiences to the new Knackstop FB page. These efforts, along with monthly Knackstop FB ads helped grow the page fans to over 12K in less than 8 months.

Know more about the Whole-of-Government advertising from content creation and social media marketing to media buying and outdoor marketing. | IH Digital Singapore
Photo Courtesy @Knackstop


Content Creation & Digital Media Boosting

Content creation and media amplification are two of IH Digital’s specialties. MSF commissioned IH Digital to produce content for their Facebook page. IH Digital helped amplify MSF’s key messages through a variety of media boosts covering topics such as reporting elderly abuse & family violence and showcasing efforts from noteworthy individuals who made contributions to promote social values in Singapore.

Know more about the Whole-of-Government advertising from content creation and social media marketing to media buying and outdoor marketing. | IH Digital Singapore
Photo Courtesy @MSFSingapore


Land Transport Authority Print Ads

IH Digital bought print media for Land Transport Authority (LTA) for their ads on the opening of the new Lornie Highway on April 19.

Online and offline marketing for government agencies | IH Digital Singapore

Outdoor Advertising (OOH)

Out-of-Home advertising can complement online marketing and targets on-the-go audiences outside the online world but can be integrated with online ads for a seamless experience as well. Here are some of the OOH ad campaigns carried out by IH Digital for government agency clients.

Online and offline marketing for government agencies | IH Digital Singapore

Online and offline marketing for government agencies | IH Digital Singapore

Let IH Digital Help You for Both Online and Offline Marketing!

Want to have excellent marketing solutions? IH Digital Singapore is a one-stop-shop media buying agency providing 360 marketing services including content marketing, OOH, media buying, video marketing, consultancy & research, and more. For a fast and transparent transaction, contact us today at

Case StudiesInfluencer MarketingSocial Media Marketing

Digital Marketing: Sulwhasoo Singapore Celebrates #WhenTheGinsengBloom

digital-marketing-sulwhasoo-whentheginsengblooms-website1Sulwhasoo worked with IH Digital to execute an integrated digital marketing campaign to celebrate its 51 years in Ginseng Research. This was the microsite developed by IH Digital, a digital marketing agency.

To celebrate their 51 years of dedication to the perfection of Ginseng Research, Sulwhasoo Singapore has organised a pop-up store to showcase the latest additions to their Concentrated Ginseng Renewing line and other whimsical art exhibits. Sulwhasoo even conducted exclusive workshops and beauty classes that encapsulate the essence of total holistic beauty. As part of its digital marketing strategy to promote the pop-up store, Sulwhasoo worked with IH Digital, a digital agency in Singapore, to execute an influencer marketing campaign and launch its microsite.

An Event Coverage Video of Sulwhasoo’s Pop-up Store

Sulwhasoo x Limzy: Influencer Marketing Campaign

Sulwhasoo collaborated with the talented visual artist Limzy to tell the story of the blooming Ginseng flower, through a series of artworks entitled “When The Ginseng Blooms.” This influencer marketing campaign was in line with the celebration of Sulwhasoo’s 51st year in Ginseng Research as well as the latest additions to their Concentrated Ginseng Renewing line. Using her signature style of combining vivid watercolors with blooming flowers, Limzy created the three whimsical artworks – “The Root of Beauty”, “Flower Dance” and “Garden of Ginseng”.

“When the Ginseng Blooms” tells the story of a beautiful woman who lives in the Garden of Ginseng. The goodness rooted in her heart began sprouting when she was a young girl and blossomed, turning her into the beautiful woman she is now. She is the most elegant woman among the others as her beauty radiates while harvesting every good energy from the Earth. Limzy ends her story by illustrating that the woman dances with joy and confidence as she finds happiness in the Ginseng Garden. This story resonates with Sulwhasoo’s brand message of Holistic beauty. Images of the artworks were posted on social media, garnering an overwhelming positive response from their fans.

Read the full story on Sulwhasoo’s Facebook & Limzy’s Instagram:

Sulwhasoo launched a Facebook wall contest to link their influencer marketing efforts back to their pop-up store. Fans were called to share their best interpretation of Holistic Beauty and comment it on the post. The chosen story will win one of the three unique Limzy artworks from “When The Ginseng Blooms”.

Holistic Beauty Microsite: Digital Marketing Campaign

Sulwhasoo launched a microsite for this online marketing campaign. The microsite celebrates their 51st year in perfecting Ginseng Research. It lists the exclusive workshops and beauty classes that encapsulate the essence of total holistic beauty, varying from flower arrangements to skincare tutorials.

Fans can also redeem a complimentary Sulwhasoo Anti-aging kit that is given out during the event. The kit includes the new Concentrated Ginseng Renewing Creamy Mask and a Concentrated Ginseng Renewing Cream EX. All they need to do it is sign up on the web page and present the QR codes sent to them when they visit the pop-up store in person. This digital marketing strategy integrates both offline and online activities, boosting the effectiveness of the overall marketing campaign.

Sulwhasoo worked with IH Digital to execute an integrated digital marketing campaign to celebrate its 51 years in Ginseng Research.

Sulwhasoo worked with IH Digital to execute an integrated digital marketing campaign to celebrate its 51 years in Ginseng Research.

An Integrated Digital Marketing Approach

It is an open secret that businesses will need to tap into digital marketing to support offline sales and events. Let IH Digital help you with your marketing campaign. If you are seeking to promote your brand through influencer marketing, microsites or social media marketing, IH Digital, a digital marketing agency in Singapore has an array of digital marketing services. Drop us a message to see how we can help you and your business today!

Case StudiesSocial Media Marketing

Social Media Marketing: Twinning and Uniqlo celebrates Hari Raya

hari raya

Hari Raya is a festival celebrated across the country, not only by its people, but also celebrated by brands and marketers in all industries. In this festive season, we witnessed how brands were involved actively in social media marketing. It is definitely a good period for brands to carry out their digital marketing campaign on social media if they intend to promote their brand and engage supporters.

Facebook engagement is one of the most effective forms of social media marketing. Be it setting up a Facebook contest, eye-catching GIF or an interactive production, it is all able to capture audience’s attention and bring forth the brand’s message easily.

Read below to learn how two brands celebrate this festive season with their supporters while promoting their business through Facebook engagement.


Twinings Malaysia

To embrace this season of Hari Raya, Twinings gave out 25 tea gift sets to 25 lucky participants. Twinings Malaysia engaged their supporters through a Facebook contest. With the help of an online marketing agency in Singapore, a hearty and refreshing GIF greeting was created for the season to attract more audience. All supporters who wish to participate would just have to simply comment what is their favorite tea and why they want to win it and they would stand a chance of winning. This way of social media marketing is able to excite supporters and reward them with their unwavering support.


UNIQLO Malaysia

UNIQLO Malaysia celebrates Hari Raya in an interesting and interactive way on social media. They posted a 360 Image on their Facebook. 360 Image is a type of photograph that allows users to view the scene from all angles: top, low, side and back angles. Raya packets were stuck around the walls in the image and supporters would have to rotate the image and count the number of Raya packets present. This interactive way of social media marketing adds value to the Facebook contest. Participants who answered correctly can walk away with UNIQLO vouchers and get their Raya outfit ready!


Social Media Marketing with IH Digital

If you are interested in creating new, refreshing and engaging digital campaign for your brand, IH Digital, a trusted online marketing agency in Singapore is able to help you out! Whether it is video production or social media marketing, IH Digital is able to cater to your business needs. Inquire with us today and find out more here!






Case StudiesMobile

Content Marketing: Spot Who’s Wearing Red with Honda Malaysia

Content Marketing: Spot Who's Wearing Red with Honda MalaysiaLearn how Honda Malaysia creates an stimulating Facebook App as a content marketing tool to enhance user experience

Using Facebook as a content marketing platform has been common for marketers over the years. With its recently added functions such as Facebook Live, Facebook 360 or Facebook Apps, most brands are now fully utilizing its versatile range of products to promote their businesses as a digital marketing strategy.

Facebook App as content marketing tool

To be able to strike a good game in social media marketing, Facebook App is a promising content marketing investment to see more on the business pages. If you’re seeking for a game-changing online marketing strategy, a customized Facebook App serves as an interesting and stimulating tool for your social media campaigns.

Honda Malaysia executes Facebook App to enhance user experience

As the gold sponsor of Standard Charted Kuala Lumpur Marathon (SCKLM), Honda Malaysia developed a groundbreaking digital marketing strategy by launching a Facebook application called “Spot Who’s Wearing Red!”

The leading automotive brand cooperated with IH Digital, a social media agency in Singapore, created a Facebook App to enhance the user experience of social media marketing for the brand. This Facebook application integrated as a Facebook contest as well, the prizes are to give out 2,000 exclusive Honda running T-shirts to SCKLM 2017 half marathon participants only. The contest mechanism of this interactive application is to allow participants to spot and click on as many runners wearing red shirts as they can within a minute. The interface of the Facebook App gives a visualization for participants to tap on runner wearing red to signify the exclusive red T-shirt as the winning prize.

The landing page of “Spot Who’s Wearing Red” interface, this page provides instructions and guidelines for users before proceeding to play the game.


Participants have to register themselves before the game, making sure they are legitimate SCKLM participants as well.


The gaming page of the Facebook App – participants spot and tap on the runners wearing red shirts in one minute.

Use Facebook App on social media campaign

The execution of the user-friendly Facebook App as a content marketing tool for Honda Malaysia has marked a significant success on social media. Whether it’s casual or business purposes, most brands are constantly developing new digital marketing strategies to engage with targeted and potential audiences. Facebook App is a good content marketing investment in providing great and quality content, as it brings added experiences to the brand as well as to the consumers. Other than that, the ultimate distinctive functions of Facebook Apps are for customer relations, data collection and engagement drivers.

Are you looking for help to create a stimulating Facebook App? Look for IH Digital, a content marketing expert in Sinagpore, has the full-fledged services for your digital needs to grow your business online. Interested? Talk to our representative here.

Case StudiesInfluencer Marketing

Goldheart Jewelry works with talented visual artist Limzy


Singapore’s popular jewellery chain, Goldheart Jewelry, collaborated with the talented visual artist Limzy to tell the story of Enchantine and Prince Edward, through a series of watercolor artworks entitled “The Fairytale of Enchantine.” This influencer marketing campaign was in line with Goldheart’s launch of their Enchantine romantic collection.

Goldheart Jewelry, together with a trusted digital marketing agency in Singapore, tapped Limzy to help bring Enchantine and her story to life. Limzy took inspiration from Goldheart Jewelry’s Enchantine romantic collection and created a visual feast using her signature style of combining vivid watercolors with blooming flowers.

“The Fairytale of Enchantine” tells the story of a beautiful girl who lives in a garden among the flowers, named Enchantine. Although a cheerful and young soul, she oftentimes feels lonely. She then embarks on a journey, learning more about the world beyond her garden, but also finding love along the way.

Read the full story on Goldheart Jewelry’s Facebook:

Goldheart x Limzy:

Also part of the influencer marketing campaign, Goldheart Jewelry launched the #HappilyEverAfter Facebook wall contest. Fans were called to share the best expression of love they have ever received or experienced and comment it on the post. The chosen #HappilyEverAfter story will win a romantic 2D1N staycation for two at the beautiful Klapstar Boutique Hotel. On top of that, the winning pair will receive a unique Limzy artpiece from “The Fairytale of Enchantine.”

Influencer marketing: choosing the right talent for your campaign

Many businesses today are embracing social media influencers as a digital marketing strategy to help extend the reach of their brand messaging. By creating content for their massive base of followers in different platforms like Facebook, Twitter, and Instagram, influencers not only promotes the product but also boosts credibility of the brand.

Learn more about influencer marketing and how it could help build your brand’s image by messaging us here.

Case StudiesSocial Media Marketing

Social Media Marketing: 360° Count and Win by Men’s Biore Malaysia


As part of social media marketing, wall contests are an essential tool to drive engagement as well as to build a stable fan base. Whether it’s a sweepstake or a reward-based loyalty programme, the main goal of wall contests is to increase the brands’ social media existence. Besides, the execution of Facebook contest not only plays an important role in boosting the social media engagement for the brand, it ultimately aids in generating sales for that particular business.

Photos on social media are a powerful content marketing strategy to capture audiences’ attention as well as to establish brand loyalty among the fans. As we are accustomed the digital marketing trend, the introduction of 360° photos on Facebook has drastically evolved the content marketing strategy for most brands. Facebook 360° photos enable us to create a 3-dimensional view of an environment. It draws you into a scene and makes you feel like you’re part of the experience. Thus, many brands are gradually approaching to use 360° image as an effective social media marketing tool.

Men’s Biore Malaysia made an impact using 360°   image via Facebook contest. This time, they have utilised the “Count and Win” contest mechanism to let the fans count a number of products placed at various locations. The contest ran for four weeks at four different locations such as futsal field, in a toilet, at a college and at home. With the help of IH digital, a digital marketing agency in Malaysia, the campaign was deemed successful with its high engagement rate and social actions.

Social Media Marketing 360° Count and Win by Men’s Biore Malaysia (4)Location 1: Futsal field with a total of 5.8K social actions

Social Media Marketing 360° Count and Win by Men’s Biore Malaysia (3)

Location 2: Toilet with a total of 4.9K social actions

Social Media Marketing 360° Count and Win by Men’s Biore Malaysia (2)

Location 3: College with a total of 3.8K social actions

Social Media Marketing 360° Count and Win by Men’s Biore Malaysia (1)

Location 4: Home with a total of 3.8K social actions

Are you looking to run a successful wall contest? Contact us at IH Digital, a digital marketing agency in Singapore, we are always ready to tailor a seamless social media marketing plan for your brand! Inquire with us today.


Case StudiesCreativeSocial Media Marketing

Keep up with marketing trends: Screenshot & Win Exciting Prizes!


More and more brands are starting to incorporate the use of animated GIFs in their social media marketing campaign. GIFs create a sense of emotion within a short period of time, working more effectively than any other content marketing techniques. They are long enough to convey the brand message and short enough to keep your social media audience’s attention.

Conducting Facebook contests is another essential social media marketing technique used to promote your brand and reward fans for their support. Other than building brand loyalty by giving out attractive prizes, Facebook contests drive higher engagement on the social media platform. Conducting Facebook contests is indeed the epitome of killing two birds with one stone in the Singapore digital marketing industry.

While there are limitless contest mechanics that anyone can come up with, there is one that really catches our attention. Yes, it is the “screenshot and win” contest mechanism! The social media fans will have to capture a screenshot of the animated GIF, which is usually repeating a series of images. By commenting on the post with the correct screenshot, they will stand a chance to win exciting prizes. This mechanism draws attention to the GIF and it entices the participants to take their shot in this contest. There is no wonder why digital marketers are raving over the “screenshot and win” mechanism!

Listed below are some social media marketing campaigns executed by IH Digital, a digital agency in Singapore. Using the “Screenshot and Win” mechanism, these campaigns resonate very well with the social media-savvy audiences.

1. Kotobuki Singapore #SakuraFair2017 Contest

Kotobuki Singapore

Participants get to win a #SakuraFair2017 dish of their choice by hitting the Kotobuki Jackpot. All they need to do is comment on the post with the screenshot of the paused GIF when it reaches BINGO. This content marketing strategy aims to promote their Sakura Fair.

2. Westway Mall Singapore Contest

Westway Mall

On top of asking the participants to take screenshot of the GIF when the car goes past Westway, they are also testing their social media fans to see if they know the Mall’s nearest Circle Line MRT station. By taking a shot, the fans stand to win a $5 Westway F&B voucher.

3. World Kitchen Asia Pacific – Mother’s Day Contest

World Kitchen Asia Pacific

Simply screenshot the GIF in the correct order showing the Pyrex Decorated Storage Set and winners will get a special day trip to the S.E.A Aquarium this Mother’s Day! With 3 sets for a family of 4 S.E.A Aquarium tickets up for grabs, there is no reason why anyone should give up on this chance to take a shot.

Planning a Facebook Contest for your Social Media Marketing Campaign!

Remember, there are countless of contest mechanisms. With our digital agency’s vast experience of executing social media marketing campaigns, you can count on us to launch a wall contest that could jump start your brand! Drop us a message now.

Case StudiesInfluencer MarketingVideoWebsite

Online Marketing: Be on the Go with Kao Laurier to #ConfirmConquer!


Kao Laurier Malaysia has been very aggressive with their online marketing efforts. Featuring the Malaysian doyennes of car racing and pop music, Leona Chin and Najwa Latif respectively, Kao Laurier conveyed their brand message with clarity in their previous content marketing videos. With Kao Laurier providing ladies with the support and protection they need during their red days, you can be assured that you will #confirmconquer and be on the go!

In the latest run of their digital marketing campaign, Kao Laurier is on the go in reaching out to their fans all over Malaysia. Hitting the road on their roving truck, fans get a chance to win free gifts and take part in exciting activities in their pursuit of being a Laurier Go Girl. Working with IH Digital, an online marketing agency, there was a video produced to explain how to take part in their marketing contest.

Besides producing a video, Kao Laurier released an interactive microsite with IH Digital’s help. Adding an animated element gives the microsite a personalised touch. By swiping left, you can control how the illustrated roving truck moves across the landscape and makes stops at different places. This representation is probably the most aesthetically pleasing and fun!

Other than being a visual, the animated microsite is quintessential to their whole content marketing strategy. It is the one-stop platform for the whole online marketing campaign. The microsite allows fans to check out the truck’s destinations and to find out more about the contest. On top of that, it is the platform for participants to upload their selfies taken. By sharing the posts with their friends, their chances of winning increases if their friends join in the fun. Just remember to hashtag #ConfirmConquer and include “I’m a Laurier Go Girl. Be like me!” in the captions. The winner and her friends will stand to win an all-expenses-paid trip worth RM15,000 to their dream destination.

Planning for an engaging Online Marketing Campaign

Offline and online marketing are complementary to each other. Not convinced? Look at how we helped Kiss92’s Dreams Set Sail. Let IH Digital help you to integrate both mediums in the execution of your marketing campaign. Inquire with us today.

Case StudiesMobile

GSC Movies Million Trivia Rush Contest on a Facebook App


Are you looking for ways to connect social media in achieving business goals? In the world of digital marketing, most brands seek for the best ways engage their fans through social media. In addition to Facebook standard business page functionality, you can include Facebook Apps as an online marketing strategy to allow both existing and potential visitors to get more from your page. If you are keen to catch your fans’ attention to linger on your page, Facebook apps can be essential to grow fan base and engagement through online sales, promotions, incentives, route maps or contests.

Developing Facebook apps on digital marketing, it will be beneficial for marketers to increase fans’ social presence on the business page as well as to reach new potential audiences.

GSC Movies’ Million Trivia Rush Contest

GSC Movies designed a Million Trivia Rush Facebook application, in celebration of hitting 1,000,000 fans on Facebook. With the help of digital marketing agency, the app consists of 25 multiple choice questions for participants to answer within 100 seconds. A time bomb will explode if participants run out of time to answer all questions or guess the movie name wrongly. There are only three chances per day to take part in this movie trivia contest.

[metaslider id=5323]

As a result, GSC Movies successfully garnered 994 users to participate Million Trivia Rush 6873 games in 21 days. A renowned page such as GSC Movies created a contest like Million Trivia Rush certainly attracts a huge traffic online as they partnered with top-notch sponsors for the contest and prizes giveaway. Contests are very useful in digital marketing as they represent a compelling and interesting way to promote their brands. Besides, they can also help to discover new audiences and generate more visits to business pages.

Facebook Apps as a Digital Marketing strategy

Are you looking to create fun and engaging Facebook Apps? At IH Digital, a digital marketing agency in Singapore has online marketing services to cater your business needs. If you’re interested, send a message to one of our digital specialists now.

Case StudiesCreative

Social Media Marketing: Goldheart Jewelry gives away with style!


Classy and sassy, that’s what a happy woman has to be. That is the brand message that Goldheart Jewelry adopted for their latest social media marketing campaign. Of course, it is undeniable that their digital marketing strategy was classy and sassy as well. Working with IH Digital, a digital marketing agency, Goldheart Jewelry used both a stop motion video and an animated GIF to give away the latest MODE Gold Sassy It Bag pendant to their social media fans with style.

In this stop motion video, Goldheart Jewelry showcases the different designs of the pendants in an engaging manner.

With the pendants seen moving around on its own, this video managed to bring the products to life. This motion graphic technique involves stitching of multiple photographs to create an illusion of motion. Can you imagine the work that is behind this video?

Goldheart Jewelry uses an animated GIF for its “Pause, Screenshot & Comment” giveaway contest.

The social media fans will have to stop the animation at their desired design, take a screenshot and share it in order to win a MODE Gold Sassy It Bag pendant. On top of acting as an attractive visual, the animated GIF serves as the wall contest tool too.

With the use of two different types of visuals, Goldheart Jewelry managed to execute their social media marketing campaign in a classy and sassy manner, just like how they imagined their happy customers to be.

Use of Stop Motions and Animations in Social Media Marketing

Motion Graphics and animations bring your products to life in a brief span of time. They are effective in sustaining your audience’s attention and conveying your brand message. They are social content that are sharable through social media platforms like Facebook, making your content viral and giving you a higher audience reach. The best part is they are versatile! From being a visual to being a contest tool, motion graphics and animations can be them all. Start exploring how you can use them effectively in your social media marketing efforts today.

If you are looking forward to explore more social media marketing strategies, let IH Digital help you execute your campaign with the style you want. Inquire with us today.


Case StudiesMobile

Online Marketing: Let your Dreams Set Sail with Kiss92!


Kiss92 is a popular radio channel in Singapore. With their motto of streaming all the great songs in one place, you won’t be surprised to know that Kiss92 is always collaborating with sponsors and giving away prizes to their loyal listeners. As part of their online marketing efforts, they are conducting giveaway contests on their Facebook page as well. Well, there is an interesting twist compared to the usual social media contests! With the help of IH Digital, a digital marketing agency, Kiss92 launch a Facebook App to conduct this special giveaway!

In collaboration with the first-ever Asian luxury cruise line, Dream Cruises, Kiss92 is organising their latest “Kiss92 is Where Dreams Set Sail” giveaway contest on their Facebook page. As part of its online marketing strategy, Kiss92 is encouraging its social media fans to check out Dream Cruises’ website and discover the three destinations they are offering. Following that, they have to upload their photos onto the Facebook App and share which of the three destinations they would like to visit and why. Here comes the twist! The results will only be announced via their radio channel and participants need to tuned to Kiss92 to see if they won. This digital marketing strategy integrates both online and offline mediums.

[metaslider id=5322]

What are you waiting for? Take part in the contest and stand to win $27,000 worth of luxury cruises and Dream Cruises Cash Vouchers!

Facebook Apps for your Online Marketing Campaign


Facebook Apps come in all shapes and sizes. You can customize it to make it stand out from the crowd. Take for instance, Panasonic Singapore’s Chinese New Year themed Facebook App. The Facebook App is designed as a game with a spinning wheel. With each spin, participants stand a chance to win instant prizes and will be qualified for the grand prize lucky draw at the end of the contest. Start exploring how you can make use of Facebook Apps to execute your creative online marketing campaigns!

Let us help you to create your ideal Facebook Apps! Our digital marketing agency had created over 900 interactive applications. With our vast experience, we will be able to make your brand stand out. Drop a message now!