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Myths About E-Commerce

Learn the truth about these multiple myths and misconceptions about e-commerce.Learn the truth about these multiple myths and misconceptions about e-commerce.

There are many myths about e-commerce that have surfaced with the ever-increasing popularity of transactions over the internet. With that, let us break down the 5 common myths and discover what goes behind these unproven beliefs.

Myth #1: It will all go well after you’ve established your e-commerce website

Some business owners think that running an e-commerce website is just a piece of cake. In fact, some of them think that after setting up an e-commerce site, their online traffic is assured, not knowing that there are key factors for success (e.g. data protection, sales strategies, and online marketing strategies) that must be looked into.

There are plenty of e-commerce platforms that will help you build your store like Lazada and Qoo10 to take the complex stuff off your shoulder. But, if you’re really keen on hosting your own website, we suggest that you invest well and let the experts build your website, and help you with digital marketing to improve sales.

Myth #2: A great product alone is sufficient to bring you a lot of customers.

There is no doubt that having a good product is one of the key success factors for your business, but without effective marketing efforts, it will be hard for your business to take off to success. One thing that every e-commerce seller must keep in mind is, he must offer good customer service and have an effective marketing strategy (such as SEO and a strong social media presence) alongside their great products.

Myth #3: Lower price attracts more customers

Certainly, the price of a product is a big factor to catch the buyers’ attention. For this reason, most sellers think that if they lower the price of their product, they will gain more buyers. However, this is not necessarily the case. Lower pricing can leave unwanted impressions on potential customers regarding the credibility of the products and of the seller. For instance, if an item has a price tag substantially lower than that of a similar product sold by another vendor, customers might believe that the cheaper product was of inferior quality.

Myth #4: It is not worth investing into a mobile-friendly website/platform.

If some business owners still think that there is no need for mobile-friendly websites, they are mistaken. E-commerce web traffic today is actually higher on mobile devices than on desktops (Source: The Telegraph).  If an e-commerce website is not mobile-friendly, it will be missing out on the bulk of e-commerce traffic!

Myth #5: Tracking revenue as the sole measure of performance is sufficient

It is true that every e-commerce business must understand their revenue and know that it plays a big part as a key performance indicator (KPI). Nevertheless, to understand how they can improve their marketing strategies, they must also keep track of, and study other performance metrics such as click-through rates, conversion rates, and website bounce rates – these metrics help signal which are the areas that need to be improved.

If you are interested in the opportunities e-commerce has to offer, message IH Digital now. IH Digital is a digital marketing agency headquartered in Singapore and has a presence across multiple countries in the region and in Greater China. We can help you reach your e-commerce and online marketing initiatives. Message us here.

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The World of E-commerce in Southeast Asia

E-commerce is thriving in Southeast Asia.E-commerce is thriving in Southeast Asia.

The demand for online purchasing has been burgeoning, and users from Southeast Asia are a substantial part of this massive movement. This is not surprising since 50% percent of the Southeast Asian population is online (Source: wearesocial). In 2017, internet economy revenues in Southeast Asia surpassed growth expectations by 35%, and e-commerce managed to garner US$10.9 billion, and is expected to reach US$88.1 billion by 2025 (Source: Google). Get a glimpse into Southeast Asia’s e-commerce industry below.

More Payment Options

Compared to western countries, Southeast Asia (other than Singapore) has low credit card penetration. For this reason, e-commerce in SEA offers a wide range of payment options other than credit card payment (e.g. Cash on delivery, bank transfer, offline points of sales and instalment). Consequently, payment trends in the countries of Southeast Asia vary, which some businesses find as a hurdle for expanding their reach for its inconsistency (Source: TheStartup).

Mobile Awakening

In 2017, the total number of mobile internet users in the SEA was 302.3 million, and they spent an average of 3.6 hours online every single day. Whether these users use their time online on a social media or an e-commerce site, every online merchant must consider switching to a mobile-friendlier platform since the number of mobile users is perpetually increasing.

Higher Conversion Rates on Desktop

Though the use of mobile is continuously growing, e-commerce companies noticed that conversion rate is nonetheless still higher on desktop-use than on mobile (Source: TechWireAsia). Experts explain that while users use mobile devices for browsing through e-commerce websites to find out more about their purchase options,  they still go to their desktop more often to carry out their actual purchases.

Southeast Asians Love to Spend Time Shopping Online

Users in Southeast Asia, are reportedly spending 140 minutes shopping online every month. That is twice as much as the amount of time spent by Americans. Southeast Asian users usually shop online on weekdays and spend their time browsing products on their phones during the weekends.

Take on all the e-commerce opportunities Southeast Asia has to offer! IH Digital is a digital marketing agency headquartered in Singapore and has a presence across multiple countries in the region and in Greater China. We can help you reach your e-commerce and digital marketing initiatives. Message us here.

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Why B2B Organisations Need to Embrace E-commerce

b2bWant to super-charge your B2B business? E-commerce got your back.

Worldwide sales in e-commerce have been taking off. In 2014, sales went up to US$1.3 trillion and currently, it is anticipated to reach US$4.5 trillion in 2021 (Source: shopify). If you are thinking that B2B is too complex for E-commerce, then you would be mistaken. E-commerce has been game-changing for many B2C organisations, and B2B organisations are also increasingly finding that e-commerce opens up new sales and marketing opportunities. Here are some reasons why you should take on e-commerce for your B2B organisation:

Embrace E-Commerce or Risk Falling Behind Your Competitors

In this world where millennials account for 50% or more of corporate buyers (Source: Google), businesses that sell B2B should not miss out on moving buying solutions onto digital platforms. There’s a big chance that your clients are the same retail consumers in e-commerce in their private lives, and they are wondering why your B2B transactions are not yet shifted online.

Moreover, having or joining an e-commerce online market platforms like Lazada and Qoo10 can create advantages like higher productivity and lower costs for both you and your buyers. Your competitors are switching to e-commerce and they will not wait for you to take on the same path. Avoid falling behind of the game by shifting your B2B transactions online!

Have an Insight to Buyers’ Purchasing Behaviour

By moving to e-commerce you’ll have the benefit of a data stream of your customers’ buying behaviours. This means that your B2B organisation will be better at anticipating the needs and purchasing patterns of your customers, to be able to customise solutions for them.

Online Presence Will Reach New Customers

When your B2B organisation gets involved in e-commerce, you are bringing your business a step closer to your current and new potential buyers with your online presence. And by incorporating all e-commerce, digital marketing, and social media efforts together, search engines will likely improve your search results rank, making it easier for potential customers to find you.

If you are interested in the opportunities e-commerce has to offer, message IH Digital now. IH Digital is a digital marketing agency headquartered in Singapore and has a presence across multiple countries in the region and in Greater China. We can help you reach your e-commerce and online marketing initiatives. Message us here.

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Website Brief: A Must for Every Digital Marketing Agency

Know the factors that should be in a Website Brief | Digital Marketing Agency | IH Digital

Planning is important in any project. Creating your website without proper planning could lead to a waste of time, efforts and money; this is why having a Website Brief is necessary. This document contains the vital parts that you will incorporate to your website. In any digital marketing agency, a Website Brief is given to the client before any project is started. It serves as a guide for the creative and technical aspects of your website. At the same time, it will set clear parameters as to how you want your website to be built.

Overall, having a Website Brief eliminates the risks of having an unfinished website. Prepare the required information to properly fill out a Website Brief. What you put on it will reflect the total look and content of your website. Digital marketing is evolving, your website should too.

Know the factors that should be in a Website Brief | Digital Marketing Agency | IH Digital

Here are the factors you should expect from your digital marketing agency’s Website Brief:

 

 About the Business

This basically should answer the who, what, when, where, why and how about your business. Clearly lay out all the information about who your company is, what you do, what your vision and mission are, where you are located, why you exist, and when and how you started. This information will introduce us to your business. You can also include your company’s size, the unique selling points of your products and services, and your overall brand value.

Website Objectives

What is the purpose of your new website? Do you want to increase sales? Generate leads? Improve your online presence? Grow brand awareness? Or all of these? Tell us what your website is for and what your needs are so we can develop online marketing strategies suitable for your goals. Achieving the best results from your website can only be attained with clear objectives.

Target Market

Specifically define your target market. To make your ideal clients visit and interact on your website, they must feel that it’s specially designed to cater to their want and needs. Choose particular demographics to target – age, location, gender, and economic status. Don’t leave out the psychographics as well – personality, lifestyle, values, attitudes, and interests.

Competitors’ URL or Reference URL

Provide a list of your competitors’ website links so we can weigh the features and content that work and don’t. This will indicate how you would want or wouldn’t want your website to work. Checking other websites can also give you a preference for your website’s design, layout, colour scheme, images and other features that you didn’t know existed.

Navigation Structure

What will be the pages of your website? Will these pages contain sub-pages? You wouldn’t want to confuse your target users in an unorganized website. Outline this information so we have a clear structure on how your website will work. These pages should be arranged accordingly and aligned with your goals.

Website Features

Special features are unique to every business website. There are some features that won’t work for your website objectives and target market so properly assessing the features you need is fundamental. Newsletter subscription, blog page, visual events calendar, corporate video, interactive map and contact form are only a few of the vast choices of web features.

Design

Detail the look and feel of your website. The layout, colour scheme, font choices, images, illustrations, graphics and overall styling will determine the look of your website. On the other hand, the movement and sound effects of how the assets on your website work will give your users the feel of your website. We at IH Digital will incorporate the right design and effects to your preferred website – may it be professional-looking, fun, cutting-edge or techy.

Other Requirements

Aside from the creative aspects and the special features, there are more factors that affect a well-functioning website. You might want to consider Content Marketing, SEO, Google Analytics, Social Media Integration, Security and Site Maintenance. All these are offered at IH Digital, as well as 12-Month Hosting, Domain Purchase and CMS Training. And should you have any additional requirements in my mind, we would gladly accommodate you.

IH Digital is a digital marketing agency in Singapore that assures you a Website Brief before any website design service. If you have questions regarding the overall process of creating a website, we are here to assist you. Contact our team of expert web developers today so you can get started on the right website for your business.

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What is E-commerce And Why Is It Important to Your Business?

A small business owner can compete with the big boys by leveraging on e-commerce and digital marketing!A small business owner can compete with the big boys by leveraging on e-commerce and digital marketing!

The internet has opened up opportunities and created new paradigms for how business has to operate to remain competitive. One of the new possibilities made possible by the internet is e-commerce.

What is E-commerce?

E-commerce, short for “electronic commerce”, refers to buying and selling of products and services over the internet.

E-commerce arguably began in 1994 with the sale of a music CD between two friends over the internet.  Today, it is growing at an annual rate of 23% (Source: BigCommerce). In 2017, electronic sales worldwide went up to US$2.3 trillion and are expected to reach up to US$4.88 trillion in 2021, (Source: Statista).

There are 4 types of e-commerce models:

Business to consumer (B2C)

B2C is the process of a business selling goods or services to a consumer.

Business to business (B2B)

B2B is the selling of products and services between two businesses.

Consumer to business (C2B)

C2B is the process of a consumer selling goods to a business or an institution.

Consumer to consumer (C2C)

This model refers to transactions between two consumers.

Top Reasons Why E-commerce is Important to Your Business

 

Customers are now making their purchasing decisions online

45% of the customers start reviewing and looking for what to shop online (Source: Nielsen). Therefore, it is time to showcase your products just a few clicks away from your customers by making use of e-commerce!

It exposes your brand to a bigger audience

Your potential customers have an easy access to your products and services all over the world because of the internet. Especially, by utilizing e-commerce together with digital marketing strategies such as SEO and social media, your online presence is inevitable.

It is convenient and easy for your customers

Certainly, the convenience of electronic commerce for your customers cannot be overstated. In fact, with e-commerce, your products and services are accessible 24/7 and can be viewed and be paid from anywhere and anytime through the internet, unlike any physical storefronts.

It will continue to grow

Electronic sales are expected to continually grow in the future and nothing can stop it! In particular, in  South East Asia, an average user currently spends US$622 online per year and this is expected to grow to US$738 in 2021 (Source: eshopworld). Surely, that is a lot of consumers you’ll be missing out on if e-commerce is not a part of your business strategy.

Indeed, e-commerce is a great sales strategy as it opens up opportunities for your business and offers you an increase in online visibility, sales, and brand exposure. If you are interested in the opportunities it has to offer, message IH Digital now. IH Digital is a digital marketing agency in Singapore and has a presence across multiple countries in the region and in Greater China. We can help you build up your e-commerce and online marketing initiatives. Message us here.

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The Pros & Cons of a One-Page Website for Online Marketing

Slide1Is a one-page website the right option for your business? | Online Marketing | IH Digital

We’ve shared with you the to-do list on how to create a functional website for your business. Now let’s discuss another website predicament that most digital marketers have for their online marketing efforts – most of them ask, “Is a one-page website already good enough for my business?” This digital marketing trend might be popular through the years but let’s weigh in the pros and cons if it’s the right option for your business.

The Benefits

  • One-page websites present content in a simple and easy to navigate manner. Users can just scroll down to find what they are looking for compared to clicking numerous links.
  • As scrolling is already natural to Facebook, Twitter and Instagram users, one-page websites provide also a better mobile experience.
  • They are also easier to set up and maintain. Since all your content is on one page, you can easily put up your website and keep it up-to-date. Costs are usually much cheaper as well.

Is a one-page website the right option for your business? | Online Marketing | IH Digital

At IH Digital, we are a digital marketing agency that can set up a one-page website for your business within a day. If you need a simple website that can display the basic information about your business, we have the team to help you. Check out our one-page website showcase for Siam Paragon Mall and Ming Garden Hotel & Residences.

The Challenges

  • Opting for a one-page website requires careful planning. Incorporating all the content and design in one page is a tough job as you might miss out on some important matters or you might overdo it – bombarding users with too much information on one page.
  • SEO will also be challenging. Increasing traffic will be hard since there is less content.
  • The loading speed could also get hurt. Putting all information, images, graphics and videos on one page can make your site load slower which is a key factor for SEO. The overall performance of your website could suffer.
  • To increase website traffic, you need users to share the content on your website. This can be difficult for them if as they only have one link to share. Separate pages with unique links that have specific content are easier to share.
  • With a single URL, it can be difficult to analyze if your website performs well. In multiple-page websites, it’s easier to track page views and traffic so it’s also quicker to know what to improve. On one-page websites, it’s hard to refine your digital marketing strategy when you don’t know what aspect your website is failing.
  • There is more design flexibility for multi-page websites and a variety of themes available.

If you prefer a multi-page website so you can show the wide variety of products and services that your business offers, we also have online marketing experts to assist you. Enjoy the perks of having a backend admin management for your convenience. Araya Hong Kong and Travel141 Singapore are a few of the multi-page websites that we have designed, developed and are currently managing.

So what’s the right option for you?

There’s a constant debate on which among a one-page or a multi-page website is better. But the right option really depends on what your business offers and what goals you aim for. If you have a small enterprise that does not offer numerous products or services, you can take advantage of the simplicity that a one-page website can offer. However, if you have a huge business that needs much traffic to your website or internet advertising is your goal, we recommend you to have a multi-page website where you can have specific pages for the things that you sell. Simplicity can still be incorporated on multi-page websites, you just have to produce your content well. Don’t try to bombard your consumers with too much information and plan your content accordingly.

Your website is an investment. Consult with our experienced internet marketing team to be confident in deciding the right option for you. Explore our website design services.

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Online Marketing: Your Website Development To-Do List

Maximize what a website can do for your business. | Online Marketing | IH Digital

Your website represents your business online. Other than a tool to showcase your products and services, it is an online marketing platform that displays your brand’s value and credibility. Yet, simply having a website is not enough, it must effectively function – designed to cover all your customers’ needs.

Basic Necessities of a Website

If you don’t have a website for your business yet, here are the things you need first:

Domain Name

The domain name is your business’ online address and it’s uniquely made for your company. For instance, IH Digital’s domain name is www.ihdigital.com.

Web Hosting

Now that your business has an online address, where does it actually live? Web hosting is the location or the server of your website where your customers come to visit. It is a server that connects your website to people who search for your business online.

Business Email Address

Having an official business email address is especially important for businesses who are still starting. Having corporate@ihdigital.com builds more credibility than just using corporate_ihdigital@gmail.com. It also helps in maintaining the security of your presence online, keeping away spam messages and hackers.

Website Content

Surely, content is king. But what kind of content do you put on your website? Having pages about your company, your products and services, and your contact details are not enough. You must determine your target market, know their wants and needs, and integrate content to media that gets them interested – blog posts, images, videos, or GIFs.

Maximize what a website can do for your business. | Online Marketing | IH Digital

Maximize Web Design & Development

Build a website that your business needs, not a website that you personally want.

Since you’ve already set up a basic website from the notes we’ve given above, be your customer and ask yourself, is it enough? Website design and development is more than just how your website looks, of course, it is part of it, but there are other factors to consider as well. The standards on a well-developed website for 2018 are as follows:

Load Speed

In online marketing, everyone is a consumer and what do we hate the most? Time wasted. Having a page view is already a milestone but for one to stay and browse through the pages of your website, it must load quickly. Nothing is more frustrating than waiting for a blank screen on your mobile or laptop to load. Avoid losing customers that hit the close button once your website loads slowly.

Mobile-Optimized

Websites that are not mobile-optimized, meaning browsing on your phone and seeing the same layout as that of a computer’s, are hard to navigate. Our phones are designed with smaller screens and your website’s design should adapt to it. This way, users will be able to browse through your website smoothly.

Compatible with Multiple Browsers

You can’t control what browser people use when viewing your website. Make sure they can view your site properly and it functions well in various browsers such as Google Chrome, Mozilla Firefox and Safari. We suggest that you do a multiple browser check.

CMS-Enabled

Content Management System or CMS is a software where you can input and modify the design, content, images, videos, links and even the codes on your website. Before any of your content goes live, you can preview those using CMS. You can make the necessary changes before people see it. Choose a CMS software that’s easy to navigate. WordPress and Joomla are examples of a reliable CMS used by website design companies.

SEO Friendly

With good website SEO, you’ll put your website on top of search results on different search engines. Write useful and informative content for your customers and use the right SEO tools so your website can be seen easily. Know more by reading the basics in integrating SEO marketing to your website.

Social Media Integration

Include social media icons that your website viewers can click on your website. Since social media presence gives you a wider reach, incorporate your website content marketing by also sharing them on your Facebook or Instagram pages.

Google Analytics

Track and analyze the activities done by users on your website. With Google Analytics, you will acquire a detailed report on how many people actually go to your website, what they do, what page they spend most of their time on, the least visited pages, and more. By knowing all these, you will know how to improve not just your website but your products and services as well.

Email Marketing

Building an email network is another effective way to drive traffic to your website. By sending out valuable content to this network that you have, you can display information about your products and services, discounts perhaps? According to 2018 Radicati Group Study, there will be almost 4 billion email users before 2019, meaning, there are a lot of opportunities for you to convert email marketing to actual sales.

Website Security

Eliminate your website’s security risks. After putting all these efforts to create a well-functioning website for your business, you don’t want to lose everything you’ve built, do you? Viruses and hackers are everywhere but there are numerous ways to protect your website. You can use a tight firewall, antivirus protection, SSL security, and IPS/IDS. You can talk to our experts to know what security you need for your website.

If you want to go through the nitty gritty of creating an effective online marketing website for your business, IH Digital offers website design services. We’ll make sure we cross out everything from this website design and development to-do list.

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Drive Business Success with Social Media Chatbots

Explore how chatbots can help you achieve business success. | Social Media Marketing | IH Digital

The demands for excellent customer service have been increasing. Businesses now thrive harder to avoid public complaints, bad reviews and the worst case, people from banning their services and products. People around the world can now access any information they need about anything, whether locally or globally through social media. They get to know your brand instantly with just a few clicks, so it is essential that you up your brand’s capabilities in digital marketing to serve your customers even better.

Every business wants a cost-effective way of reaching out to their customers and on the other hand, customers want a quick and convenient way to connect with the brands and services they need. What better way to accommodate these needs than utilizing easy-to-use social media chatbots?

Chatbots serve as your business’ personal digital assistant, an effective social media strategy. When used right, it can attend to your customers’ queries about your business and on the products or services you offer – location, contact details, business hours, pricing, orders, availability, reservations and bookings; you can even set it to answer questions about your upcoming events. It can send messages, audios, images and links on a real-time basis. For customers who are on-the-go, you can configure chatbots to work via voice commands. It’s a 24/7 digital agent that can untiringly serve your business through social media.

Chatbots improve your business’ customer service. | Social Media Marketing | IH Digital

The Benefits:

  • Businesses can identify their customer’s needs. Chatbots give insights about the users’ interests through analytics and data collection. In return, businesses can adjust their products and services based on what the customers want.
  • Most businesses opt for chatbots for its affordability. With the right tools, you can save money from maintenance and updates.
  • Time wasted is money wasted and by using chatbots, you can save time from answering the same queries and longer turnover of responses. Your customers can be more satisfied due to fast answers.
  • With chatbots being available daily, your business will gain more customer engagement.
  • Because of its convenience online, new customers can reach your business more as it is now easier and faster than an email or call.

 

Businesses Using Chatbots:

For years, chatbots are already utilized by small, medium and large companies in their social media. Here are some companies who use chatbots as their personal virtual assistant:

  • Mastercard

Through their Facebook Messenger chatbot, users can now easily check their account’s transactions. This online marketing lets users order food instantly through Mastercard’s partner restaurants.

  • Sephora

Sephora’s chatbot can provide users with different makeup tutorials, product reviews and ratings. Users can receive beauty tips which really capture their interests. It is clever internet advertising.

  • Fandango

Targeting moviegoers, Fandango can let users watch movie trailers, find local theatres, check movies schedules and suggest movie houses that are close to you. A payment page will appear should you wish to purchase movie tickets.

  • Jin Air Taiwan

As part of their online marketing, Jin Air Taiwan’s Facebook chatbot has gathered their customers’ most frequently asked questions. Through clickable buttons, users can select airline or flight issues and they automatically receive responses.

Chatbot Templates

In a survey conducted by Business Insider, 80% of businesses want chatbots by the year 2021. Why wait that long if you can have one now? Chatbots have its own limits, designing it the best way possible is crucial. We at IH Digital can design a chatbot that will perfectly suit your business needs. Facebook Messenger Chatbot features that you can utilize are:

  • Text Messages – Compose standard messages

Chatbots improve your business’ customer service. | Social Media Marketing | IH Digital

  • Generic Template – A combination of image, text and buttons

Chatbots improve your business’ customer service. | Social Media Marketing | IH Digital

  • Button Template – A structured message with text and up to 3 clickable buttons

Chatbots improve your business’ customer service. | Social Media Marketing | IH Digital

  • List Template – Provides 2-4 structured items, each with an image, title, subtitle, button or URL

Chatbots improve your business’ customer service. | Social Media Marketing | IH Digital

  • Open Graph Template – Share music with a structured open graph URL and an optional button

Chatbots improve your business’ customer service. | Social Media Marketing | IH Digital

  • Receipt Template – Confirm orders with an order summary, payment details, and shipping information

Chatbots improve your business’ customer service. | Social Media Marketing | IH Digital

  • Airline Template – Show users their boarding passes, flight updates, itineraries, and check-in reminders, designed in with an actual look

Chatbots improve your business’ customer service. | Social Media Marketing | IH Digital

  • Media Template – Send out images, GIFs, and video that can be played in the conversation

Chatbots improve your business’ customer service. | Social Media Marketing | IH Digital

  • Quick Replies – Set up to 11 in-conversation buttons and send with the default image and name of the sender

Chatbots improve your business’ customer service. | Social Media Marketing | IH Digital

Set the bar in providing competitive services to your customers; if you’re looking for a digital marketing agency, contact us to learn more.

 

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The First Step for Your Business Foray into China, Attaining ICP

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As the saying goes, it is a cut-throat business world out there. With the rise of the mainland Chinese market, small and big businesses alike fight for a share in this emerging market filled with potential. When doing business in China, it is required to abide by the regulations and the laws. To legitimize your business, you would need to comply with rules set forth by the State government. The way to attain the legal managing rights would be through filing for ICP.

What is ICP?

The First Step for Your Business Foray into China, Attaining ICP | China Digital Marketing

ICP refers to Internet Content Provider. In Chinese, ICP is called 网络内容提供商. ICP can be understood as an Internet service provider for millions of users and a tool that provides growth for businesses. It is approved by the State Department as the official managing tool for businesses. As stated by the ruling government of the People’s Republic of China, cases unapproved by the institution are prohibited from operating or providing Internet services in the country.

The aim of filing this tool is to prevent online activities such as the management of illegal websites and the propagation of fake news or misinformation. If businesses do not file for ICP for their sites, their site could be closed.

There are two types of ICP in China – the ICP record card and ICP management rights, with the former requiring application while the latter does not. For P2P network systems, ICP filing is necessary and afterwards, businesses can apply for ICP management rights.

The difference between both is their format. For the ICP record card, the serial code is an abbreviated number. For the ICP management rights, the serial code is its certificate number. The process of ICP filing is a complex process where relevant documents are to be processed and reviewed by the relevant institutions.

Only after the record is filed and the domain name approved, the host will be granted access to the website to formally publish their own website information.

The First Step for Your Business Foray into China, Attaining ICP | China Digital Marketing

IH Digital ensures your smooth ICP attainment to secure your clients

The First Step for Your Business Foray into China, Attaining ICP | China Digital Marketing

Are you lost in the seemingly complicated process? Worry not, for IH digital is here to help!

  1. Website creation: The professional team at IH digital will meet your needs in creating your ideal website to enable your products to have greater visibility in display networks.
  2. Application for ICP: IH Digital has assisted numerous businesses in their filing and is well-versed in the application process. You simply need to provide the relevant documents and we will expedite the process.
  3. Client attainment: Attaining ICP allows your business to operate in the Chinese online network. IH Digital provides you with a suggested formula for your business operation in copyrighting and in various Chinese media platforms and channels. These processes are planned to ensure the smooth execution of your business on online platforms in mainland China and greater China while maintaining good exposure and publicity for your business.

 

Case Study

The First Step for Your Business Foray into China, Attaining ICP | China Digital Marketing

 Photo Courtesy: Malee China Official Website

IH Digital has successfully helped the number one Thai F&B brand, Malee, which offers fruit juices, in its foray into the Chinese market through the provision of state-of-the-art services. IH Digital is Asia’s well-rounded digital advertising agency, excelling in video marketing, overseas expansion, and branding. We have a professional team to assist you in crafting the best strategies for your business and to successfully market your products to the rest of the world.

Furthermore, IH Digital is able to tailor your business strategy to cater to the regional and local needs and to create precise advertisement placements to maximize your advertising budget. If you would like to engage with IH Digital for our services, do not hesitate to contact us.

If you have any queries regarding brand promotion in the Asia Pacific region or mainland China, you can contact us via our official website or IH Digital’s Facebook page. Should you require the latest information on digital marketing strategies, do visit our YouTube Channel where the latest information is updated.

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6 Must-see Digital Marketing Statistics for 2018

6 Must-see Digital Marketing Statistics for 2018

Digital marketing is so prevalent today as the usage of internet increases over the years. Businesses leverage digital channels such as social media, Google search, email and websites to connect with their current and potential customers. Marketing has always been about connecting with your audience in the right place at the right time. You need to know the latest statistics and trends of digital marketing, so that you can reach out your target audience effectively.

Here is the 6 digital marketing statistics you should know in 2018:

Keep an eye on digital marketing trends, find out the most popular online activities and apply them in your digital marketing campaign. According to Smart Insights, social media and video viewing are the two most popular online activities, together accounting for more than a third of all internet time.

If you are wondering which social media platform is the best channel for your digital marketing campaign, first you need to know who your target audience is. There is difference between B2C and B2B for social media marketing.  With the reference to Smart Insights and Clutch, Facebook provides the highest social value for B2C (96%) whereas Linkedin provides the highest social value for B2B (93%). (Excluding China’s social media)

Top 3 highest social value for B2C: Facebook (96%), Youtube (82%), Twitter (77%)

Top 3 highest social value for B2B: Linkedin (93%), Twitter (83%), Facebook (82%)

After you selected the right social media platform, you start to think about what kinds of content to create for audience. Written articles (27%), videos (26%), and images (24%) are the three most engaging content on social media (Smart Insights and Clutch, 2017). Video will make up 80% of consumer online traffic by 2020 (Animoto, 2017)

6 Must-see Digital Marketing Statistics for 2018

84% of Marketers worldwide say they would launch at least one influencer campaign within the next 12 months (Smart Insights, 2017). It is a good idea to add influencer marketing in your digital marketing campaign to reach out more audience, as the influencers have large fan base and high credibility. 70% of teenage YouTube subscribers trust influencer opinions over traditional celebrities (Google, 2016)

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