China Digital Marketing

6 Essential China Digital Marketing Platforms for CNY 2020

6 Essential China Digital Marketing Platforms for CNY 2020

The Lunar New Year might be the most awaited celebration in East Asian countries, especially in China. The main focus of the celebration of Chinese New Year is to bring families together. But other than that, the season also brings many opportunities for brands to make seasonal promotions and a chance to make creative campaigns through China digital marketing.

With the abundant opportunity this season, it’s a must for every brand to know what platform to turn to in order to make a high performing ad and to successfully master Chinese digital marketing this upcoming CNY 2020 celebration. With this, we have come up with a list of must-have China digital marketing platforms you should consider when planning your CNY online marketing strategy.

Place your ads on these platforms and ace the competition in China digital marketing


1.  WeChat

China’s most popular multi-purpose messaging app reported to have more than 1 billion monthly users. It is called the “app for everything” because other than messaging, it’s also used as a social media and a mobile payment app. If you’re an advertiser with a broad spectrum of audiences in mind, WeChat advertising will serve you best for your China digital marketing goals.

2.  Weibo

The most popular social media microblogging platform, which is the equivalent of Twitter and Facebook in China, currently holds 640 million users. Weibo is a platform to discover information and voice opinions on social issues under strict censorship. Like WeChat, this platform has a broad target audience, which is why Weibo marketing is ideal for businesses wanting to promote products and services to a diverse set of people.

3. Baidu

Baidu is a Chinese search engine where users can do web page searches. The search engine also allows users to search for books, maps, images, videos, and more. Baidu advertising will be an added boost to your brand as it has its own pay per click platform, allowing advertisers to have their ad placed on Baidu search results pages and on websites that are part of the Baidu Union.

4. Toutiao

Toutiao, a ByteDance product, is an information recommendation platform that has 120 million daily active users. The platform is powered by machine learning techniques to give its user’s the most relevant content. As the principal focus of Toutiao is content consumption, there won’t be other functions to let users pull away from the content/advertisement in front of them.

5. Douyin

Another Chinese social media platform made by ByteDance is DouYin, with a staggering 20 million daily active users. This platform allows users to create and discover entertaining short videos. Douyin also taps deeper into e-commerce marketing which makes it popular with advertisers as it provides more affordable advertising compared to other platforms.

6. Mafengwo

A Chinese travel social media platform that lets its users exchange travel experiences with each other. This platform is ideal for online marketing campaigns that revolve around the topic of traveling — from hotel bookings to travel document assistance. Any brand can grow in Mafengwo by collaborating with key opinion leaders (KOLs) that tremendously influences users’ travel plans. Mafengwo advertising ensures successful results because users feel a sense of authenticity by knowing other people’s experiences.

Know what’s the best platform for your marketing objectives? Don’t let the opportunity to make your brand grow this Chinese New Year slip out of your hands. Let your ideas come into play!

Branch into the China digital marketing space this CNY with the help of a China digital marketing agency

IH Digital is a digital marketing agency headquartered in Singapore. We are official partners of China digital marketing platforms such as Sina Weibo, Baidu, Mafengwo, WeChat, and ByteDance (Douyin or TikTok). We have helped many Southeast Asian companies ultimately lift their sales with effective online marketing strategies. Know more about our China digital marketing services by getting in touch with us here.

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China Digital Marketing: China’s Best Social Media Platforms

China Digital Marketing: best social media platforms in China | Digital Marketing | IH Digital

China Digital Marketing: China’s Best Social Media Platforms

When talking about search engines and social media platforms, most people would think of Google, Facebook, Instagram, Twitter, and more. But, did you know that China has its own version of social media apps too? Brands used some of these apps to reach their Chinese target audience. Read further and know the three most-used apps for China digital marketing.


WeChat is a messaging app known for being the Jack-of-all-trades because it has many features that are beneficial to the user. This social app is like a combination of Facebook, WhatsApp, Tinder, and more. According to Dragon Social, the average daily WeChat users is 619.6 million in September 2018. Brands have a lot of opportunities when marketing on WeChat because it is also used for shopping. Others used the app to buy plane tickets, train tickets, and hotel & restaurant reservations. You can even pay bills, get a taxi, transfer money, or order food using this app.


Weibo is one of the most popular social media platforms in China. It is similar to Twitter where users can post, and talk about anything with a character limit. Weibo users can also post photos, videos, and GIFs. Brands see the opportunity to do China digital marketing using this app because they can easily share information and engage with their audience.


China also has a search engine and a forum in one communication platform called Baidu Tieba. Users can search for information and discuss any topic. Brands can create blogs, forums, or even run banner advertisements.

Photo Courtesy: Sansiri on Baidu | Yazhou Property

Connect with your Chinese Audience through China Digital Marketing

It’s time to escalate your brand’s reach! IH Digital is a digital marketing agency in Singapore that offers a variety of marketing services including China Digital Marketing. We provide 360 degrees marketing approach that creates, distributes, and amplifies meaningful contents.

Do you see brand opportunities with China Digital Marketing? Contact us today!

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Promote Your Properties to Overseas Buyers

Promote Your Properties to Overseas Buyers︳IH Digital

More people are buying property overseas for investment or personal use. Overseas buyers from Singapore, Malaysia, Thailand, China, Hong Kong, are potential customers for property developers. Do you want to expand your boundaries and connect your company to millions of potential property buyers all over Asia? IH Digital offers you the best digital marketing avenues to promote your properties.

What can IH Digital do for you?

Reach 5000+ people per month

SEO Optimization, ranked as No.1 on Google and Baidu Search Page 1

Generate leads, got contact information of potential buyers

Multi-language translation

Social Media Amplification

China Digital Marketing

Case Study 1: Sansiri – China Digital Marketing

Sansiri, a leading property developer in Thailand, assigned IH Digital to run a Baidu lead generation campaign to get leads, Baidu SEM and Weibo campaign to increase brand awareness. Also, we developed Sansiri’s first Chinese website that caters to the Chinese citizens.

Promote Your Properties to Overseas Buyers︳IH Digital
Baidu Lead Generation Campaign

Case Study 2: Yazhou Property – SEO Success

We have an online property portal, Yazhou Property, which available in 3 languages: English, Simplified Chinese, Traditional Chinese. We can spark your target audience’s interest through inbound lead generation or content creation. The articles we wrote for a property in Singapore, Marina One Residences and they are ranked as Number 1 and 2 on Google Search result.


Promote Your Properties to Overseas Buyers︳IH Digital

Case Study 3: SP Setia – Lead Generation

We ran Facebook and Baidu Lead Generation campaigns for SP Setia, a famous property developer in Malaysia. We promoted their new development project KL Eco City using lead ad and got good results.

Promote Your Properties to Overseas Buyers︳IH Digital
Facebook Lead Generation Campaign

Want to sell your properties aboard?

IH Digital, a digital marketing agency in Singapore, ready to cater your digital needs to make your brand stand out among the others! Let us help you with the planning and execution of your digital marketing campaign. If you are interested, inquire with us today!


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New Office Opening: We’re Headed To Guangzhou, China

New Office Opening: We’re Headed To Guangzhou, China

I’m thrilled to announce that IH Digital is opening a new office located in Guangzhou, China.

The Guangzhou office serves as IH Digital China digital marketing center. We offer diverse China digital marketing service that cater to your digital needs.

Given that Consumers in China are very much different in terms of their local culture, language and behaviour, businesses outside China should have a specialized team to support their china digital marketing strategy. With more local Chinese employees, IH Digital team members comprise of local talent with knowledge and insight of the Chinese market, and the specific skill sets to tackle China’s unique social and digital landscape.

IH Digital has been appointed as the official agency for Weibo, Baidu and Meituan-Dianping, help you to reach out to the Chinese audience. All of them are the social media platform with large user base in China. Weibo is the backbone of China’s social media landscape with over 600 million users. We are appointed as the official Southeast Asia Partner of Weibo, can provide advertising solutions and Weibo account verification services. We are authorized Baidu reseller since 2014, allowing us to resell Baidu advertising throughout Southeast Asia.

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About IH Digital

IH Digital is Asia’s Leading Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. IH Digital provides a strategic and synchronized 360-degree approach, focusing on creating, distributing and amplifying meaningful and consistent content to a clearly-defined audience. Founded in 2006, there are 80+ digital marketing specialists across Asia that cater to your diverse digital needs. IH Digital has been appointed as the official agency for Google, Baidu, Sina Weibo and Meituan-Dianping.


4 Ways to Optimize Your Content Marketing for Baidu

shutterstock_323850638Limited Chinese social media access affects online business marketing. Thus, content marketing for Baidu must be optimized for better search results.

Limited Chinese social media access affects online business marketing. Thus, content marketing for Baidu must be optimized for better search results.
Building a content marketing strategy for Chinese audience should be specifically made to fit Chinese social media websites and apps. Social media in China is special in a way that global apps are restricted to enter. In fact, many popular social media websites that are not available in China has a Chinese social media counterpart. For example, the features and function of YouTube is the same as Youku, a video hosting service based in Beijing, China. On the other hand, Baidu is a search engine that is in equivalent to Google.

Though these Chinese social media sites work in the same manner with contemporary websites, content marketing solutions must be tailored for the Chinese population in order for you to increase the reach of your online business.

Baidu is the largest and most successful search engine in China, with a dominating 65% of usage from the Chinese population. Your visibility on this search engine may be seen by 420 million Chinese netizens. Thus, digital marketing in China is pursued by many businesses.

4 Ways to improve content marketing on Baidu

  1. Use Simplified Chinese characters

As much as possible, use simplified Chinese characters when creating your title and meta-title. Baidu prefers this over traditional Chinese characters to sustain easy readability.

  1. Default your domain name to .cn

 Baidu favours websites with top level domain ending in .cn. It is observable that .cn top level domain ranks higher when it comes to search engine results page.

  1. Host your site in China

Unlike Google whose content marketing is not particular with site hosting location, Baidu is specific that they choose websites that are hosted in mainland China & Hong Kong.

  1. Be mindful of content restrictions

It is both a strength and weakness for China’s digital marketing pursuant to produce unique subjects as Baidu strictly prohibits duplicated content. More than that, words that will be used must be meticulously verified to not have other meanings.

China’s online marketing system is as distinct as it could be. Bridge your business to reach the Chinese market. IH Digital is a digital agency in Singapore and is an authorized Baidu reseller, that specializes on content marketing solutions tailored for your Chinese market. Whether it’s China e-commerce, Chinese social media, or Weibo China, we can help you make your brand stand out. Message us now for our expert care.


CASE STUDY: How did Sansiri Make it to the Top of Baidu?


Sansiri website in China

SEO company | SEO services | content marketing

Before the end of the year 2014, Thailand property developer Sansiri successfully launched its Chinese website. Working with SEO company IH Digital, Baidu’s authorised reseller in Asia, Sansiri aims to cater to its Chinese market looking to purchase properties in Thailand.

Sansiri’s SEO success

Starting with the design of Sansiri’s Chinese website, IH Digital implemented a strategy wherein visitors can easily navigate throughout the website. Social media icons such as Weibo can also be seen and accessed easily on the website. As social media channels such as Facebook and YouTube are banned in China, social media channels allowed in the country should be well accessible on the website’s desktop and mobile layout. Successfully, the website’s look has been implemented on the live version of the website.

Aside from the website design, SEO company IH Digital continued to push the website’s rank on Baidu through the proper implementation of its website development and content marketing strategy designed for the Chinese market.

How is Sansiri’s China website doing today?

In as fast as one month, Sansiri’s Chinese website already recorded 5,168 visits. And 87% of these visits were from China, their main target market.

SEO company | SEO services | content marketing

Not long after the official launch of Sansiri’s Chinese website, the site can already be seen on the first page of Baidu. Moreover, in just as quick as four months, Sansiri’s rank escalated swiftly to the first position of the search engine through IH Digital’s SEO tools and website design services.

What is IH Digital’s core focus?

As an SEO company and Baidu’s authorised reseller in Asia, IH Digital focuses its web development efforts strategy, website SEO and design. IH Digital’s strategy involves the careful and expert creation of relevant and quality content, distribution of these content over the social media channels, and finally, the amplification of content through media. Meanwhile, website development strategy includes responsive website design, whether through desktop or mobile. With the rise of the use of mobile in China and around the world, mobile optimisation remains to be a growing investment when it comes to website development.

All these success came from a well-planned strategy and accurate execution of these plans from Day 1. With IH Digital’s SEO services, Sansiri has successfully established a website that is now actively catering and easily accessible to its Chinese market, the largest market segment in Asia, giving numerous opportunities to brand marketers around the world.

Are you looking at establishing your presence in China? Check out more of our site for more information about SEO services. Follow us on Facebook and Google+ for more SEO tips that will benefit your website development efforts.


Sansiri Launches First Chinese Website


First look: Sansiri Chinese Website

Sansiri, a famous property developer in Thailand, assigned IH Digital to develop the company’s first Chinese website that caters to the Chinese citizens looking to buy properties in the kingdom of Thailand.

If you are keen to learn how to make an effective website that allows for more exposure and visibility among the Chinese market, you are reading just the right piece right now!

When looking at the landing page of Sansiri’s website, the interface does not look any different from any regular website. But if you look carefully on the right hand side of the header you will see four unfamiliar looking social plugins icons. These social plugins icons sets Chinese website apart from regular websites. As you may be aware, the world’s famous social media channels such as Facebook, Instagram and YouTube are all banned in China. But that does not mean that Chinese online populations are restricted to using any form of social media channels. Social media channels in China are prevalent, but they are the unique type of social media that are not used worldwide. This is why when creating a Chinese website, it is crucial to learn and implement the well-known social plugins in China.

Sansiri website Chinese plugins
Sansiri Chinese plugins from left to right: WeChat (China chat application), YOUKU (China video sharing platform, similar to YouTube), Weibo (Chinese microblogging platform)

As mentioned that world renowned video channel such as YouTube is also prohibited from China, thus, a video from YouTube cannot be embedded onto a Chinese website as it requires a specific video plugin that supports videos being released in China only; YOUKU, for instance. Thus, all the video displays on the site come directly from YOUKU.

When developing a Chinese website like Sansiri, it is crucial to keep in mind that content and materials that go with it should be compatible to China’s No. 1 search engine, Baidu; and not the world’s No. 1 search engine, Google. Baidu search is the widely used search tool among the Chinese online population. It is considered to be China’s only search engine portal. Since the site is not created to support Google, a reporting tool such as Google Analytics will not be able to work with Chinese website. A tool that would support Baidu search in this case would be Baidu Analytics.

IH Digital is Baidu’s authorised reseller across Asia. If you are in doubt on how to market your brand in China, contact us today.