Honda Malaysia engages in an exciting road trip to bring smiles to families across Malaysia. Scheduled every weekend, the Honda Family Road Trip aims to visit different localities and offer an array of fun and exciting activities while simultaneously promoting the brand. In partnership with a digital marketing agency, Honda launched the Family Road Trip Facebook App and covered the event live, as part of their social media marketing campaign.
This year’s Family Road Trip, Honda travels to 16 locations starting August 2016 – March 2017. A weekend filled with fun-filled activities, like free test drives, an active Kid’s zone, the Jazz Cruise Cafe, airbag replacements, and outdoor cinemas are scheduled for families to enjoy, which can be found inside Honda’s Facebook app. Attendees also get a gift when they post a picture from the event and upload it in the app!
Honda covered the momentous event with a live video coverage of their Tapak Bazaar Ramadhan at Teluk, Intan location, garnering almost 12,000 views overtime.
Following the huge success of the Live video, Honda Malaysia released a microvideo, highlighting the fun and cool activities of the event, from previous locations.
Social Media Marketing as an effective strategy
Facebook apps and Facebook Live Videos are tried and tested digital marketing strategies for corporate events. These can relay a first-hand experience to users and can successfully establish an unwavering connection between brand and audiences.