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Social Media Marketing: It’s a “Family Road Trip” with Honda Malaysia!

Honda Malaysia - Family Road Trip - Social Media Marketing

Honda Malaysia engages in an exciting road trip to bring smiles to families across Malaysia. Scheduled every weekend, the Honda Family Road Trip aims to visit different localities and offer an array of fun and exciting activities while simultaneously promoting the brand. In partnership with a digital marketing agency, Honda launched the Family Road Trip Facebook App and covered the event live, as part of their social media marketing campaign.

This year’s Family Road Trip, Honda travels to 16 locations starting August 2016 – March 2017. A weekend filled with fun-filled activities, like free test drives, an active Kid’s zone, the Jazz Cruise Cafe, airbag replacements, and outdoor cinemas are scheduled for families to enjoy, which can be found inside Honda’s Facebook app. Attendees also get a gift when they post a picture from the event and upload it in the app!

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Honda covered the momentous event with a live video coverage of their Tapak Bazaar Ramadhan at Teluk, Intan location, garnering almost 12,000 views overtime.

Following the huge success of the Live video, Honda Malaysia released a microvideo, highlighting the fun and cool activities of the event, from previous locations.

Social Media Marketing as an effective strategy

Facebook apps and Facebook Live Videos are tried and tested digital marketing strategies for corporate events. These can relay a first-hand experience to users and can successfully establish an unwavering connection between brand and audiences.

IH Digital, a leading digital agency in Singapore, has video production experts that can help you manage and craft digital content specially designed for your brand needs. Contact us today.

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Social Media Marketing: Instagram hits 500K active advertisers!

Instagram proves to be an effective tool for social media marketing and content marketing with 500,000 business advertisers populating the social media app.

Instagram continues to surprise the social media community with its latest announcement: more than 500,000 active advertisers now populate the app after a year of opening up its online advertising platform, doubling the number of business advertisers it gained from the past six months. This only proves that Instagram for Business is truly becoming a social media marketing tactic essential for business growth.

500,000 Advertisers on Instagram from Instagram for Business on Vimeo.

The Facebook-owned photo- and video-sharing network already reached its 400 million user mark and almost 1.5 million of these Instagram users have converted their accounts to business profiles on the platform since the option has launched two months ago.

“Sponsored posts” are also said to receive over 1 billion user interactions around the globe; with US, Brazil, UK, Australia, and Canada listed as the top five countries for advertiser adoption globally.

This just proves that Instagram is on a mission to be recognized as a powerful platform for social media marketing and content marketing.

Its continuous effort to launch Business tools such as Insights analytics, longer video feature, algorithmic feed, and multiple-accounts paved way for brands to step up their marketing efforts and optimize the use of social media for business growth.

Ready to start your social media marketing campaign?

If you want to utilize Instagram’s Business Tool features, IH Digital, a trusted digital agency in Singapore can extend a helping hand. Contact us today.

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Digital Marketing: Be #SelfieReady for Panasonic Beauty App!


Like taking selfies? Panasonic Singapore graces social media with a digital marketing campaign for selfie lovers.

In partnership with IH Digital, a trusted digital marketing agency in Singapore, Panasonic Singapore releases #SelfieReady with Lumix GF8, a Facebook contest app that aims to promote the beauty-centric camera and highlight the Beauty Retouch feature of the product.

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To join the contest, participants must take a selfie and beautify the shot using GF8’s selfie functions before uploading it on the app. Aesthetic Retouch allows the user to put on face make-up or apply various effects such as clearing of skin texture, lifting of face, and whitening of teeth. Make-up Retouch on the other hand, gives users the freedom to choose the colour of their foundation, lips, cheeks or eyeshadow.

The uploaded photo with the most votes wins!

Facebook Contest Applications as a Digital Marketing Strategy

Social media contest applications have become a prevalent part of digital media and online advertising. Apart from promoting products for social media marketing, it also is a great way to engage audiences and further drive social actions.

New trends in marketing are always popping up. Planning to step up your social media marketing strategy? Contact IH Digital today.

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Content Marketing: Promoting Filial Piety with the will. I promise cards

MSF Singapore amplifies online marketing, digital marketing, and content marketing strategy in promoting Filial Piety the with “I will. I promise” cards.

Filial Piety Singapore is the social media Facebook page created in accordance with Ministry of Social and Family Development or MSF. This content marketing strategy serves as a platform to share and showcase stories of filial piety with the world.

In a continuous attempt to carry the mission of nurturing a resilient and caring society, MSF collaborated with IH Digital, a social media marketing agency in Singapore to execute a new way of delivering a message through combining the modern and old-fashioned style: a Facebook application with readily-available, pre-designed promise card for printing. This aims to further amplify the page’s advocacy as well as the brand’s online marketing, digital marketing, and social media marketing efforts.

MSF Singapore amplifies online marketing, digital marketing, and content marketing strategy in promoting Filial Piety the with “I will. I promise” cards.

With the catchphrase “I will. I promise”, Filial Piety encourages everyone to download a card, write a heart-warming letter to parents or grandparents, and share the message in Filial Piety’s Facebook page as an inspiration to all.

Seeking out ways to amplify your advocacy through content marketing?

Multiple organizations are using social media to promote and share their advocacy to the world. MSF and Singapore Red Cross, for example, chose to approach fans and inspire them through social media and content marketing.

IH Digital, a digital agency in Singapore, can help you plan and execute ingenious social media marketing strategies designed to fit your brand. Inquire today.


Nanyang Poytechnic Singapore Holds a #NYPSquad Pizza Giveaway!

Nanyang Polytechnic Singapore brings out the school spirit with #NYPSquad Pizza Giveaway Facebook App as part of their content marketing efforts.

Nanyang Polytechnic Singapore brings out the fun school spirit with the launch of their new Facebook App, #NYPSquad with the help of a social media agency in Singapore as part of their content marketing strategy.

The contest enables university students to participate and have the chance to win a pizza party for their own set of friends by just uploading their photos on the Facebook app with the hashtag #NYPSquad. The photo with the most votes win!

Nanyang Polytechnic Singapore brings out the school spirit with #NYPSquad Pizza Giveaway Facebook App as part of their content marketing efforts.

Uploading photos as well as the viewing and voting process can be conducted at the page’s new custom tab feature developed by the social media giant, Facebook.

The new custom tabs are known to be an efficient tool in showcasing custom content alongside the default tabs (e.g. Home and About) and any apps already added to the page. It also is a valuable content marketing strategy, providing richer user experience and giving audiences power to control the content they see upon visiting a business page.

Ready to jump start your content marketing campaign?

Do you think customized tabs can work for your brand too? IH Digital, a trusted social media agency in Singapore can work hand in hand towards developing a content marketing strategy for you. Contact a representative today.


Panasonic Singapore Releases “Veggie Life” Facebook App

Social media contests are proven to be an effective means of digital advertising and brands are encourage to try new social media marketing strategies.

Social media contests are proven to be an effective means of digital advertising and brands are encourage to try new social media marketing strategies.Panasonic Singapore is one of the leading consumer electronics company in Singapore. In line with their brand story of “A Better Life, A Better World”, Panasonic Singapore collaborated with a digital marketing agency to create a Facebook Application for their new Veggie Life Salad as part of their social media marketing efforts.

This Facebook Application allows users to discover more about Veggie Life and its ongoing promotions. Panasonic Singapore even use the social media application to organise the “Love Home Grown, Love Veggie Life & Win!” contest, encouraging its social media audience to submit their entries. Attractive prizes were offered to entice people to get their box of Veggie Life salad.

Creative Social Media Marketing Strategy

Social media is so prevalent now with its overwhelming number of users, providing companies with a potentially high social engagement. Social engagement contents can be amplified, allowing companies to extrapolate their reach to the audience. This shows how powerful digital advertising is today.

By trying new social media marketing strategies, fans are more enticed to be involved and engage with the brands. Social media contests are proven to be an effective means of digital advertising. Fans are willing to try new products and participate as shown in this campaign. The contest received large number of entries and gained more fans, proving that using Facebook Application is an effective social media marketing strategy.

Looking to start your next social media campaign?

Using Facebook and other social media platforms to enhance online advertising in Singapore is becoming a necessity. With the increasing number of social media users, the potential of social media marketing is higher than before.

IH Digital, a reputable digital marketing agency in Singapore, has a team of digital marketing and content marketing specialists who create engaging and creative visuals, ranging from images to Facebook applications, to make your brand stand out on Facebook and other social media platforms. Drop a message now.

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Digital Marketing: Sulwhasoo Singapore Campaigns for Holistic Beauty


Sulwhasoo Singapore released a digital marketing campaign in celebration of 50 years in perfecting ginseng research. With the help of a digital agency in Singapore, Sulwhasoo launched the digital campaign, which includes a promotion video, a Facebook app, and a microsite.

Promotion video as an effective content marketing strategy

Sulwhasoo Singapore taps entrepreneurs and full-time moms, Maddy Barber and Amy Cheng, and licensed doctor and YOGA+ founder and instructor, Bianca Pereche-Gamboa, to rally fans and discover what Holistic Beauty means to them through a promotion video. Fans are called to answer by submitting a photo with a caption that best describe what holistic beauty means to them through Sulwhasoo’s Facebook app. Chosen winners will get to win coveted passes to join an exclusive party with Maddy Barber, Amy Cheng and Sulwhasoo Singapore.

Promotion videos like these make it easier for brands to share their content and entice their fans with visual representation of their promotions. And since Facebook launched a number of new features this past months, like their live video feature, it has given brands more creative opportunities to explore and engage their audience.

How a Facebook App could change your digital marketing strategy

Apps are now the rave of many digital marketers. With them, content can now be easily transformed into an engaging game, an informative quiz, or whatever you would would want it to be.

For Sulwhasoo, as part of their celebration of their 50-year milestone in ginseng research, a photo contest app was launched where fans get to submit their photos that best answers “what does Holistic Beauty mean to you?”

The Facebook app serves as a gallery, where all the submissions of the fans can be viewed.

Build a microsite and tell your story

Sulwhasoo also launched, a microsite dedicated to their 50th year celebration, which lists exclusive workshops and beauty classes that encapsulates the essence of total holistic beauty.

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Do you have a story to tell?

As people continue to look for relevant and meaningful online content, brands are called to use creative ways to communicate their messages in order to keep up with other competitor’s content marketing campaigns.

If you are seeking to share your stories through promotion video, apps and websites, IH Digital, a digital agency in Singapore has an array of digital marketing services, that includes, internet marketing, online advertising, social media management, and other marketing communications need. Drop us a message to see how we can help you and your business.


Content Marketing: Singapore Red Cross Donor Dash App Promote Blood Donation

Singapore Red Cross takes their cause to a new light by spreading blood donation awareness through mobile app “Donor Dash”, as a content marketing strategy.

With the reign of digital technology comes the thriving popularity of mobile applications available in android, windows, and iOS platforms. Smartphone users are in constant search for new applications. Whether its for casual gaming, productivity, or business purposes, this urges brands to develop new ways to engage with their audience. By using innovative ideas like gamification, it offers a wide range of opportunities for content marketing, digital advertising, and nowadays, to spread awareness or raise funds for charities.

How gamification is used as a content marketing strategy

Together with a trusted Digital Agency in Singapore, Singapore Red Cross, or SRC gauged their target market and their behavior to help understand how to educate them better about blood donation, all the while sparing them of the technical information in the process. As a result, SRC launched “Donor Dash: A Run to Save Lives,” a mobile gaming application which aims to create awareness and share basic information about blood donation.

In Donor Dash, the player aims to complete each blood drive mission in order to “save lives” by swiping left or right to collect the required blood components and swiping up to jump and avoid the obstacles. Blood donation trivias, donor requirements and nearby donation centers in Singapore are readily available inside the app, as part of SRC’s goal to spread information and educate the players about blood donation.

Singapore Red Cross takes their cause to a new light by spreading blood donation awareness through mobile app “Donor Dash”, as a content marketing strategy.

Available in Google Play Store and iTunes

Mobile apps: changing how content is perceived

Today, whether it’s for work, school, or business, mobile apps are personal mediums that is improving a person’s day to day in activity. Hence, it is important for marketers to understand that mobile apps are less about its tangible aspects, but rather about sharing your brand message and insight through it. This not only influence your market’s brand perception, but as well as their perspective as a consumer.

Like SRC, you can also seek help for you to find out innovative content marketing strategies to showcase your brand and spread your message. IH Digital, a Digital agency in Singapore, offers different online marketing services and other digital marketing services that fit your brand’s digital platforms and strategies. Contact one of our representatives for more information about our services.

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Prosperous Social Media Marketing for a festive season

social-media-marketing-malaysia-digital-agencyRead about how to execute social media marketing campaigns during festive seasons that will thrive the campaign further with bigger amount of engagements.

A festive season is a big marketing opportunity for brands.  An appropriate implementation of social media marketing strategy may thrive the campaign even further with significant amount of engagements.  To successfully launch an online marketing campaign, a brand has to collate closely with social media marketing tactic that aligns with Malaysia market and its audiences.

Malaysian digital market and its prominent presence

According to Facebook, Malaysia’s total monthly active users are 17 million, with daily active users being 12 million, of which over 90% of both are mobile users.  With clear dominance of mobile users, it makes mobile optimization a requirement for any digital marketing campaign to succeed.

UNIQLO’s digital advertising take on Chinese New Year

As a leading retail company, UNIQLO has expanded its market across the globe rapidly over the last decade.  IH Digital Malaysia was invited on board as their advertising agency since July 2015 to manage their social media of Facebook, Instagram and LINE.  Since then, the number of fans have increased over 100,000 on Facebook, while it doubled for Instagram.

Agenda for this festive season was to strategize content marketing that can engage fans and potential audiences.  However Malaysian streets may get deserted during this period, activity on Facebook increases remarkably during the festive season; 16% more video shares and 23% photos shares, which makes Chinese New Year the optimal holiday to implement social media marketing.

Video is one of the leading contents for online marketing this year, thus making something flashy and interactive internet advertising even more effective for engagements. Top that up with a giveaway contest, UNIQLO and IH Digital came up with a Facebook game application – UNIQLO Money in the Basket.

Uniqlo uses social media marketing to engage their audience.

Uniqlo uses social media marketing to engage their audience.

Uniqlo uses social media marketing to engage their audience.

The objective of this social media advertising campaign was to raise sales during Chinese New Year, whilst increasing user engagements on their social media platform.  The mechanism was simple, and participants could win a voucher to shop in UNIQLO at the end of the game.

The campaign received good response with huge participation, which led to an increase in both online engagement and offline sales transaction during the period.

UNIQLO’s take away points

To execute social media marketing campaign efficiently, brands must know their own unique selling point which attracts their audiences; what their audiences are looking for from their social media platform, and how they engage.

  1. Simple mechanic: social media strategy is supposed to bring your campaign and audiences closer. Wider the audience demographic, easier and simpler the mechanic should be.
  2. Attractive prize: Something practical and useful for everyone.
  3. Mobile optimization: With over 90% of users accessing from mobile devices, no campaign can measure its real success without reaching out to mobile users.

Social media marketing for festive seasons

With increased social media activity and its particular holiday topic and theme, festive season is the perfect time for a brand to run a digital marketing campaign.  So why not plan ahead for the next holiday season to launch your campaign?  As a digital agency in Malaysia, specialists at IH Digital can help you whip up the perfect internet advertising get up for the upcoming festivity.  Contact us today!

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Honda MY’s Story: A journey from Zero to A million fans


Honda’s partnership with IH Digital Malaysia has proven to be fruitful with its many successes in giving its customers the best deals and services across Malaysia. Since the release of Honda Malaysia’s Facebook page in 2012, we have grown from 0 fans to 1 million fans. According to Social Bakers, Honda Malaysia is ranked 23rd among the list of popular brands in Malaysia. In 2014, Social Media Week awarded Honda Malaysia Facebook page with the Social Media Excellence Award as the best brand in the automotive sector.

Our team came up with a video marketing concept to perfectly showcase the brand’s causes and artistic side to celebrate this huge #Honda1million milestone. Check them out on Facebook here and here.

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Aside from the videos, have fun and join our celebration, win weekly prizes by participating in this #Honda1million app.

Though IH Digital Malaysia’s digital marketing services, Honda MY Facebook page implemented content marketing strategies and interesting on-ground to digital integrations to promote the whole brand and connect consumers through various posts, activities and events. IH Digital has centred its social media strategies in Honda’s mission to pursue a future with better technology, along with better value. This is best shown through their slogan “The Power of Dreams”, signifying the ever-changing and growing needs of the future. We created engaging apps, images and rich video marketing content based on this mantra. Honda MY knows that fans should only get the care and pleasure they deserve.

What’s more? Videos such as the preview for Honda’s All-New City were amplified through digital marketing on social media to create exposure. We also implemented a 360 social media campaign for Honda MY’s big events, integrating on-ground event, events acquisitions and post-event content through a mobile-accessible app.

Create video marketing and internet marketing solutions with IH Digital.

Honda Family Road Trip: A fun-filled event for the whole family. There are artist performances, 32-point inspection, test drive and kids’ zone with exclusive gifts and more! Honda MY is travelling across 14 locations throughout Malaysia so don’t miss the fun. Join us and check the app to know more.

The automotive giant has shown that it’s a strong, aggressive player that established its reputation as the best in the automotive market in Malaysia. Such milestone cannot be achieved without Honda’s full trust on our team. It really proves that journeys begin with a single step and this #Honda1Million started on a collaboration of a powerful brand and our social media agency.

As a social media expert, we can emulate this kind of success with your business. Our social media agency, IH Digital, can provide integrated marketing, video marketing and internet marketing solutions to help your brand reach out to your audience through internet and social media. If you are interested to know more of our digital marketing and social media services, contact us here to know more!

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Marketing Communications in China Through WeChat


Marketing communication goes more personal

As people choose to be wiser online users, online marketers seek a better marketing communication tactic to get their audience’s attention. To do this, two things evidently become the key essentials: high-quality content and a more personal approach. But to some marketers in Asia, one more challenge gets in the way – marketing products and services to China. Aside from the basic content marketing communication strategy, marketing products to China can be more demanding. This is because you need to consider the applications that are open to and widely used by Chinese online users.

Are you wondering how you can achieve this digital marketing move for your brand?

Fortunately, WeChat can help many marketers solve the social media marketing equation. It is an all-in-one mobile chat application that is definitely widely used in China and many parts of the world. There are several reasons why marketers need to be present on this platform when targeting the Chinese audience. One of them is earning more followers in the Chinese market. For instance, The Shilla Duty Free Singapore has been active on WeChat since October 2014. And today, it continues to gain positive brand recognition in its target market in China. More subscribers continue to follow the brand as WeChat continues to grow in China in terms of number of users.

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Read further to learn things you need to know about marketing communication in China through WeChat.

WeChat’s Best China Marketing Features

Create user segment for followers

WeChat has quite an organised group categorisation. Although most social media sites have features of assigning contacts to a particular group, WeChat takes it to a different level. Categories are so organised that you may group your followers according to gender and target that particular category with the right messages. For instance, target women for messages about women’s fashion; and men for men’s fragrances.

More ways to present special offers

Ever thought of engaging your fans through chat application? Well, that is indeed possible with WeChat. Did you know that this mobile chat application allows you create different approaches in presenting your offers and social media campaigns? Digital scratch cards, for instance. Or even e-coupons that is redeemable by your followers. These remarkable marketing communication approaches make your brand more engaging to your WeChat followers.

Marketing communications | digital marketing | content marketing

Reliable and valuable market research

Do you want to witness your social media analytics results soar positively in the China market? As marketers of the modern society, we should always value the things that our target market is most interested in. Through WeChat, you will get a chance to hold a one-to-one conversation with your followers. This is one of the best ways to implement your marketing communication strategy. Moreover, you may also make use of the Poll feature to gather more meaningful information. This move makes your market’s data and information more significant. In this way, targeting can be even more efficient, effective and proper.

Easy payment medium

Chinese consumers are now making WeChat as part of their daily lives by using the payment function of the mobile application. WeChat is able to store in funds and use it to pay cab fees, food and even fashion apparels and accessories. What makes it more interesting is that WeChat is working to integrate the app to offline settings that allows the use of QR codes for payments including payments on vending machines. Wouldn’t it be a great benefit to your brand when payments are made hassle-free through a trusted marketing communications medium? This means more sales can be generated for your business.

Marketing communications | digital marketing | content marketing

Improve content

Shareable content is the key to a successful marketing communication. WeChat allows you to experiment on the type of content you may want to share. Choose from a range of media options to be part of your content, be it polls, custom stickers and images. You can always make your marketing communication content interesting for your viewers to share and consume.

Learn more about WeChat and social media for business. IH Digital can help you push your brand further in the Chinese market through WeChat, Weibo and Baidu.

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Cebu Pacific Japan: Soaring Beyond the Digital Borders


Social media planning and engagement has truly come full circle across the most diverse of industries, particularly in airline businesses. With the need to immediately connect to target audiences, airline companies demand competitive digital media exposure to ensure return of investments. Such is the story of Cebu Pacific Japan – a success story worthy of telling.

Cebu Pacific Air is one of the most renowned airline companies in the Philippines, offering comfortable, convenient budget trips to and from the Philippines. Initially focusing on domestic flights before venturing international, this year it has expanded its reach to Japan with three destinations – Osaka, Nagoya and Tokyo. This expansion meant that Cebu Pacific had to target local Japanese travelers and Filipino residents in Japan, necessitating considerable digital presence to effectively establish brand awareness in these key markets.

 Digital Polaris

In lieu of the need for proper digital positioning and exposure, IH Digital serves as Cebu Pacific Air’s guiding light to properly strategise its digital efforts and ensure that all aspects are executed properly. Exhaustive research, aided with strategic execution, resulted to a highly successful online campaign. To this date, Cebu Pacific Japan continues to move further on the right direction with its digital efforts.

 Beyond the Benchmark

Effective targeting and positioning of Cebu Pacific Japan in the Digital space has led to a solid online presence with its dynamic online audience from social media platforms and even in search engines. IH Digital’s proprietary analytics tool, the iAnalytics, proved that the campaigns for Cebu Pac Japan have been working well above the industry standards.

 Bottom-line: Increased ROI

Statistics is nothing without significant conversions, which makes Cebu Pacific Japan a true success story in terms of harnessing the power of digital media and advertising. IH Digital’s continuous collaboration with Cebu Pacific Air has resulted to increased conversion as well as website transactions, through close monitoring and thorough research.

The Future is Flying High

Given the encouraging response of the Japanese audience to Cebu Pacific Japan’s engagement efforts and consistently outstanding media conversion rates, We can confidently forecast a sunny future for Cebu Pacific Air in terms of overall revenue and presence in the Japanese market, despite being fairly new in the market and with some competitive high fliers.

IH Digital has been working hand in hand with Cebu Pacific for its exposure in Japan – keeping an eagle’s eye on exploring more potent opportunities for the airline while maintaining a strong connection with its budget-seeking and practical audience. As its digital efforts hover above the rest, Cebu Pacific Air continues to soar high like flying on a clear summer sky: a match made in heaven.

Visit Cebu Pacific Japan Facebook page for more information.