Advertising

Like private sector businesses, government agencies also require integrated marketing solutions to help them distribute their campaigns and reach their target audience. IH Digital is a company awarded with the Singapore Whole-of-Government (WOG) period contract for media-buys to help Singapore government agencies achieve their marketing...

Many brands focus solely on e-marketing or social media marketing, but they can achieve a wider reach by integrating it with out-of-home advertising. Integrating both online and offline marketing is a good way to maximize the effectiveness of your marketing campaign. Out-of-Home Advertising: Greenfields In-Train Sticker...

More brands are switching to social media and online marketing because a lot of their audience can be found online. There are so many opportunities on social media that sometimes brands don’t know how to break out and explore new online marketing trends. And so,...

There are many myths about e-commerce that have surfaced with the ever-increasing popularity of transactions over the internet. With that, let us break down the 5 common myths and discover what goes behind these unproven beliefs. Myth #1: It will all go well after you’ve established...

Worldwide sales in e-commerce have been taking off. In 2014, sales went up to US$1.3 trillion and currently, it is anticipated to reach US$4.5 trillion in 2021 (Source: shopify). If you are thinking that B2B is too complex for E-commerce, then you would be mistaken....

Planning is important in any project. Creating your website without proper planning could lead to a waste of time, efforts and money; this is why having a Website Brief is necessary. This document contains the vital parts that you will incorporate to your website. In...

We’ve shared with you the to-do list on how to create a functional website for your business. Now let’s discuss another website predicament that most digital marketers have for their online marketing efforts – most of them ask, “Is a one-page website already good enough...

Your website represents your business online. Other than a tool to showcase your products and services, it is an online marketing platform that displays your brand’s value and credibility. Yet, simply having a website is not enough, it must effectively function – designed to cover...

Search Engine Optimization (SEO) can be overwhelming because of the complexity that comes with it. To treat this digital marketing dilemma, we have to be knowledgeable and find important information about SEO so we can earn its great benefits. SEO, in simple words, means enhancing your...

Although some marketers might use the terms Search Engine Marketing (SEM) and Search Engine Optimization (SEO) interchangeably, they do not mean the same thing. But what exactly is the core difference between SEM and SEO? What is the difference between SEM and SEO? SEM and SEO work...