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Case Study: How Secretlab SG Uses Shopify for E-Commerce

Case Study How Secretlab SG Uses Shopify for E-Commerce

Shopify is a popular e-commerce platform around the world due to its easy-to-use interface and affordable plans. In fact, Shopify currently powers over 1 million businesses in 175 countries.

In Singapore, several known brands built their online stores on Shopify. This includes OSIM, Banyan Tree, Robinsons, Little Farms, Gardens by the Bay, Dockers, and more.

If you’re looking for an inspiration for your Shopify store, take a look at how the gaming chair brand Secretlab SG made use of Shopify for e-commerce marketing.

Ecommerce Agency in Singapore - Get started with Shopify regional

Secretlab SG on Shopify

One of the most notable Shopify stores we’ve found is Secretlab SG. The Singaporean gaming chair brand managed to check all the boxes for an excellent e-commerce store. Let’s dig deeper into how the brand leveraged Shopify for its online sales and marketing.

secretlab sg shopify online store
Photo source: Secretlab SG

Easy access to global pages

Since Secretlab has a solid presence worldwide, they made sure users have easy access to their other stores across the globe. This includes the US, Canada, UK, Europe, Australia, Singapore, Malaysia, Indonesia, Philippines, Thailand, and Japan.

secretlab sg global pagesInformative homepage

Users get to know the brand deeply at first glance through the homepage. You can, in fact, view public reviews, product showcase, product video, product features, clients, warranty, and clear CTAs – all these in one page.

store homepage

Sizing guide

What makes conversion more possible in this Shopify store is Secretlab’s informative sizing guide. In this page, you can quickly find the right gaming chair size with only a few clicks.

gaming chair sizing guide page

Product comparison

In a typical buyer’s journey, product comparison is the final and most vital stage before the actual purchase. So, in order to further drive your customer down the funnel, it’s important that you supply users with comparison charts.

Like what Secretlab did, the brand built a dedicated page for comparing its various series of gaming chairs. Specifically, it provided comparisons of price, colour options, size, weight, mechanism, and more technical specifications.

secretlab sg product comparison

Dedicate customer support page

It’s equally important to give your customers ample support when they need you before and after they purchase. This is why Secretlab SG made sure they have a dedicated page assuring their buyers that they are there to help.

customer support page of secretlab sg

Particularly, the page contains links to:

  • Frequently asked questions
  • Warranty, refund & return
  • Assembly & care of products
  • Delivery
  • Enquiry form

secretlab sg contact enquiry form

About Secretlab SG

Secretlab SG is a Singaporean gaming chair manufacturing company that currently operates across the US, Canada, UK, Europe, Australia, and Southeast Asia. It was founded by former competitive gamers Ian Alexander Ang and Alaric Choo back in 2014.

The gaming chair business idea came up when the founders could not find themselves a comfortable chair that can be used for both gaming and office setups. Later on, they decided to produce their own gaming chair, filling the lack of affordable and quality options in the market.

Get started with Shopify through IH Digital

With the rise of e-commerce nowadays due to the pandemic, it’s high time you take your business online. If you are interested to have an e-commerce store like Secretlab’s, IH Digital can help you build your desired Shopify store.

IH Digital is an e-commerce marketing agency in Asia that provides 360° services, including web development, SEO, SEM, social media, CRM, and more! Interested to grow your sales with e-commerce? Contact us today at for a consultation soon.

Ecommerce Agency in Singapore - Sell on Shopify with IH Digital